On the stock market since 1987, it operates in the world of media and communication. It has 98,655 employees. Now — the numbers.
The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.
No real growth (1% a year). Red columns mark years that ended in a loss.
Before the clock runs out, either sales must climb sharply or new money must come in. For now, time is on the company’s side.
Executives buying with their own money is usually read as confidence in the company’s future.
angles, checked one by one.
The 3 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
Revenue Growth: Sales are growing slowly.
An investor who bought at the very peak is down 68% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
Over the last 12 months, company executives reported 14 buys and 10 sells. Management buying with its own money is usually read as a good sign.
It pays out $1.00 per share each year — regular cash for whoever holds the stock.
A loss of $215M against $13.6B in annual sales. And on top of that, sales fell from the year before.
The sales tempo runs behind the sector. Council score: 2/10.
As the slice kept from each sale thins out, so does the profit. Council score: 3/10.
On our five-subject report card, WPP sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”
The takeaway: WPP has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.