WSM — Stock Film
STOCK FILMSCENE 1/11WSM · $238
Stock Expert AI presents
WSM
Williams-Sonoma, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Williams-Sonoma, Inc. A quick introduction.

On the stock market since 1983, it operates in the world of consumer spending. It has 19,800 employees. Now — the numbers.

on the stock market since 1983
20K employees
$28B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $14 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 14%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
38%Pottery Barn
Pottery Barn 38%West Elm 24%Williams Sonoma 17%Pottery Barn Kids and Teen 15%Other 6%
38% of all revenue comes from a single line: Pottery Barn.

Revenue is spread across several lines; no single product carries the company.

Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
8 / 8
EXPECTATIONS MET OR BEATEN
8
Aug 2024
Nov 2024
Mar 2025
May 2025
Aug 2025
Nov 2025
Mar 2026
May 2026
8 TIMES IN THE LAST 8 QUARTERS
It clears the bar, quarter after quarter.
INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
96
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
64
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
37
weak

Clearly below the class average.

GROWTH
58
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
78
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
Executives aren’t buying3/10
WORTH WATCHING

Executive Buying: The trades send no strong signal of confidence.

THE FIVE-YEAR JOURNEY
Bumpy, but the direction is up.

The stock trades near its peak today. For long-term holders the ride has paid off so far — though past performance guarantees nothing about the future.

1
THE BRIGHT SIDE · 1/2
Delivers on expectations

It met or beat analyst expectations in 8 of the last 8 quarters — consistency is a promise kept.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $2.84 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 3 years, sales fell about 3% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 37/100.

3
THE RISKS · 3/3
Executives aren’t buying

No clear buy-side message is coming from the executive floor. Council score: 3/10.

FINALE · THE GRADE
A
0 / 100 · MoonshotScore

On our five-subject report card, WSM sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: WSM is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film