XM — Stock Film
STOCK FILMSCENE 1/11XM · $18.15
Stock Expert AI presents
XM
Qualtrics International Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Qualtrics International Inc. A quick introduction.

On the stock market since 2021, it operates in the world of technology. It has 5,300 employees. Now — the numbers.

on the stock market since 2021
5,300 employees
$11B market value
Revenue last year:
$0
The loss that same year:
$0
For every $1 it earns, the company spends $1.7.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
54%Services
Services 54%Subscription and Circulation 46%
54% of all revenue comes from a single line: Services.

The biggest line carries real weight, but it doesn’t decide everything on its own.

THE SALES TREND
Sales are growing, year after year.

Average growth of 38% a year over the last 4 years. Red columns mark years that ended in a loss.

$401.9M
2018
$591.2M
2019
$763.5M
2020
$1.1B
2021
$1.5B
2022
In the vault right now:
$0
DEBT: $278.2M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Costs eat into the margin4/10
WORTH WATCHING

Cost Efficiency: As sales grow, profit fails to keep the same pace.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 67% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 3 years, sales grew about 35% a year on average.

2
THE BRIGHT SIDE · 2/3
Sales are holding up

The company sells $1.5B a year; the problem isn’t sales — it’s costs running above that number.

3
THE BRIGHT SIDE · 3/3
Analysts’ target sits above today’s price

The average analyst price target is $26.6747% above today’s price.

1
THE RISKS · 1/3
The losses continue

A loss of $1.1B against $1.5B in annual sales.

2
THE RISKS · 2/3
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

3
THE RISKS · 3/3
Executives lean toward selling

Over the last 12 months, executives reported 312 sells against just 41 buys. Not an alarm bell by itself, but a number worth watching.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, XM sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: XM has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film