ProShares - S&P 500 Dividend Aristocrats ETF (NOBL)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) trades at $57.19 with AI Score 46/100 (Grade C). ProShares S&P 500 Dividend Aristocrats ETF (NOBL) aims to replicate the performance of the S&P 500 Dividend Aristocrats Index. Market cap: $10.97B, Sector: Financial services.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for NOBL: NOBL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates NOBL against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
NOBL: the 1 perspectives are evenly split.
How is this calculated? →ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) Financial Services Profile
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) offers investors exposure to dividend-growing companies within the S&P 500, tracking an index of firms with at least 25 years of consecutive dividend increases. With a focus on stability and income, NOBL provides diversification across sectors while maintaining a fully invested strategy.
What Is the Investment Thesis for NOBL?
NOBL offers a notable research candidate for investors seeking exposure to high-quality, dividend-growing companies. With a market cap of $10.97B and a beta of 0.76, NOBL provides relatively stable exposure to the equity market. The fund's strategy of tracking the S&P 500 Dividend Aristocrats Index ensures a focus on companies with a proven track record of increasing dividends, which can be attractive in various economic conditions. A key value driver is the potential for long-term capital appreciation and income generation from dividend payouts, although NOBL itself does not distribute dividends. Potential risks include sector concentration and the possibility that some dividend aristocrats may underperform the broader market. The fund's performance is tied to the continued dividend growth of its constituent companies.
Based on FMP financials and quantitative analysis
NOBL Key Highlights
- Market Cap of $10.97B indicates substantial investor interest and fund size.
- Beta of 0.76 suggests lower volatility compared to the broader market, potentially appealing to risk-averse investors.
- Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
- Equal weighting of index components mitigates concentration risk within the portfolio.
- Sector cap of 30% ensures diversification across various industries within the S&P 500.
Who Are NOBL's Competitors?
NOBL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CIBR First Trust Nasdaq Cybersecurity ETF | $93.32 | +2.92% | $10.08B | 44 |
| DFAS Dimensional - US Small Cap ETF | $81.69 | +0.19% | $14.44B | 47 |
| ESGV Vanguard ESG U.S. Stock ETF | $133.16 | +0.95% | $13.46B | 44 |
| HDV iShares Core High Dividend ETF | $27.73 | -1.12% | $13.25B | 47 |
| SCHE Schwab Emerging Markets Equity ETF | $36.45 | +1.69% | $12.87B | 47 |
| NXDT NexPoint Diversified Real Estate Trust | $5.53 | +3.08% | $285.77M | 73 |
| GENB Generate Biomedicines, Inc. | $17.03 | -2.18% | $2.18B | 72 |
| SII Sprott Inc. | $118.11 | +2.72% | $3.05B | 71 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are NOBL's Key Strengths?
- Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
- Equal weighting of index components mitigates concentration risk.
- Relatively low beta suggests lower volatility compared to the broader market.
- Transparent and rules-based index methodology.
What Are NOBL's Weaknesses?
- No dividend yield, as it's an ETF that tracks dividend growers, not necessarily high yielders.
- Potential for sector concentration if certain sectors dominate the dividend aristocrats universe.
- Performance is tied to the dividend growth of its constituent companies, which may be affected by economic conditions.
- May underperform the broader market during periods of high growth in non-dividend-paying stocks.
What Could Drive NOBL Stock Higher?
- Increasing investor demand for dividend-focused investments.
- Continued growth in the ETF market.
- Potential inclusion of new companies into the S&P 500 Dividend Aristocrats Index (annual rebalancing).
- Aging population seeking income-generating investments.
What Are the Key Risks for NOBL?
- Economic downturns may negatively impact the ability of companies to maintain or increase dividends.
- Rising interest rates may reduce the attractiveness of dividend stocks compared to bonds.
- Increased competition from other dividend ETFs and actively managed funds.
- Changes in index methodology may affect the fund's performance.
- Sector concentration risk if certain sectors dominate the dividend aristocrats universe.
What Are the Growth Opportunities for NOBL?
- Expansion of Dividend-Focused Investing: The increasing popularity of dividend-focused investing presents a significant growth opportunity for NOBL. As investors seek stable income streams in a low-yield environment, demand for dividend-paying stocks and ETFs like NOBL is likely to rise. The global dividend market is projected to reach trillions of dollars by 2028, offering a substantial market for NOBL to capture. This trend is expected to continue as more investors prioritize income generation in their portfolios. Timeline: Ongoing.
- Increased Adoption by Institutional Investors: Institutional investors, such as pension funds and endowments, are increasingly allocating capital to ETFs for diversification and cost-efficiency. NOBL's focus on dividend aristocrats may appeal to these investors seeking stable, long-term investments. The institutional ETF market is projected to grow significantly over the next decade, providing a potential avenue for NOBL to expand its assets under management. Successful penetration into this market segment could drive substantial growth for the fund. Timeline: Ongoing.
- Development of ESG-Focused Dividend Strategies: Integrating Environmental, Social, and Governance (ESG) factors into dividend investing can attract socially conscious investors. NOBL could potentially develop or incorporate ESG screens into its index methodology to appeal to this growing segment of the market. Sustainable investing is gaining momentum globally, with ESG assets projected to reach over $50 trillion by 2025. By aligning its dividend strategy with ESG principles, NOBL can tap into this expanding market. Timeline: 2027.
- Geographic Expansion: While NOBL focuses on U.S. dividend aristocrats, there is an opportunity to expand its strategy to international markets. Developing ETFs that track dividend-growing companies in other regions, such as Europe or Asia, could diversify NOBL's product offerings and attract a broader investor base. The global ETF market is expanding rapidly, with significant growth potential in emerging markets. By venturing into international dividend strategies, NOBL can capitalize on this global trend. Timeline: 2028.
- Product Innovation: NOBL can innovate by launching new ETFs that combine dividend aristocrats with other investment themes, such as growth stocks or specific sectors. Creating hybrid ETFs that offer exposure to both dividend income and capital appreciation can attract a wider range of investors. The ETF industry is constantly evolving, with new products being launched to meet changing investor needs. By embracing product innovation, NOBL can maintain its competitive edge and drive future growth. Timeline: 2027.
What Opportunities Does NOBL Have?
- Expansion of dividend-focused investing.
- Increased adoption by institutional investors.
- Development of ESG-focused dividend strategies.
- Geographic expansion to international dividend markets.
What Threats Does NOBL Face?
- Rising interest rates may reduce the attractiveness of dividend stocks compared to bonds.
- Economic downturns may negatively impact the ability of companies to maintain or increase dividends.
- Increased competition from other dividend ETFs and actively managed funds.
- Changes in index methodology may affect the fund's performance.
What Are NOBL's Competitive Advantages?
- Established index methodology focused on dividend aristocrats.
- Brand recognition as a leading provider of dividend-focused ETFs.
- Diversification benefits through exposure to a portfolio of dividend-growing companies.
What Does NOBL Do?
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is designed to track the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years. NOBL aims to provide investors with exposure to a portfolio of financially stable and mature companies known for their commitment to returning value to shareholders through dividends. The ETF invests at least 80% of its total assets in the component securities of the index, ensuring close alignment with the index's performance. The index contains a minimum of 40 stocks, which are equally weighted to mitigate concentration risk, and no single sector is allowed to comprise more than 30% of the index weight, promoting diversification. NOBL remains fully invested in securities and/or financial instruments that provide exposure to the returns of the index, irrespective of market conditions, trends, or direction. This strategy aims to deliver consistent exposure to the dividend aristocrats universe, making it a potentially noteworthy option for investors seeking income and long-term capital appreciation.
What Products and Services Does NOBL Offer?
- Tracks the S&P 500 Dividend Aristocrats Index.
- Invests in companies that have increased dividend payouts for at least 25 consecutive years.
- Provides exposure to a portfolio of financially stable and mature companies.
- Aims to deliver consistent exposure to the dividend aristocrats universe.
- Offers diversification across sectors within the S&P 500.
- Seeks to provide long-term capital appreciation and income generation.
How Does NOBL Make Money?
- Tracks the S&P 500 Dividend Aristocrats Index, comprising companies with at least 25 years of consecutive dividend increases.
- Generates revenue through management fees charged to investors.
- Maintains a fully invested strategy to replicate the index's performance.
What Industry Does NOBL Operate In?
The asset management industry is characterized by increasing competition and evolving investor preferences. ETFs like NOBL are gaining popularity due to their diversification benefits and relatively low expense ratios. The trend towards dividend-focused investing is driven by investors seeking income in a low-interest-rate environment. NOBL competes with other dividend ETFs and actively managed funds that target dividend-paying stocks. The fund's focus on dividend aristocrats differentiates it by emphasizing companies with a long history of dividend growth, which may appeal to investors seeking stability and income.
Who Are NOBL's Key Customers?
- Individual investors seeking dividend income and long-term capital appreciation.
- Institutional investors, such as pension funds and endowments, looking for stable, dividend-focused investments.
- Financial advisors seeking to diversify client portfolios with dividend-paying stocks.
NOBL Valuation & Market Position
Relative to its peer group, NOBL's quantitative score of 46/100 is roughly in line with the peer average of 46/100.
Net buyingInsider Activity
The most recent 10 insider filings for ProShares - S&P 500 Dividend Aristocrats ETF break down as 2 sales and 8 purchases. On net that is roughly 56K shares acquired (about $796K) — insiders putting money in tends to read as conviction.
NOBL Financials
Bull Case vs Bear Case
Bull Case
- Recent insider buying signals confidence in the ETF's long-term potential, suggesting a belief in sustained dividend growth.
- Community sentiment has turned positive, with discussions highlighting the stability and reliability of dividend aristocrats amid market volatility.
- The ETF's focus on established companies with a history of increasing dividends attracts risk-averse investors seeking income.
- Recent market trends show a growing interest in dividend-paying stocks as a hedge against inflation, bolstering demand for NOBL.
Bear Case
- Concerns about rising interest rates could pressure dividend stocks, as higher yields may draw investors away from equities.
- Market sentiment remains cautious, with some community members expressing doubts about the sustainability of dividend growth in a slowing economy.
- Increased competition from other investment vehicles offering better returns may dilute NOBL's appeal among investors.
- Recent discussions indicate a split in community views, with some bearish sentiments reflecting worries over potential market corrections impacting dividend payouts.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
NOBL Latest News
-
Forget the Dividend Aristocrats, Vanguard Beats Them With One-Eighth the Fee
247wallst.com · Jun 12, 2026
-
Guide to Dividend Aristocrat ETF Investing
zacks.com · Jun 12, 2026
-
Rake In More Than the Income of an Average Atlanta Metro Household With This $970,000 Portfolio
247wallst.com · Jun 2, 2026
NOBL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for NOBL.
Price Targets
Wall Street price target analysis for NOBL.
NOBL MoonshotScore
What does this score mean?
The MoonshotScore rates NOBL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Latest ProShares - S&P 500 Dividend Aristocrats ETF Analysis
What Investors Ask About ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) — Financial Services
What does ProShares - S&P 500 Dividend Aristocrats ETF do?
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) tracks the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years. NOBL provides investors with exposure to a portfolio of financially stable and mature companies known for their commitment to returning value to shareholders through dividends. The ETF aims to deliver consistent exposure to the dividend aristocrats universe, making it a potentially noteworthy option for investors seeking income and long-term capital appreciation.
What are the main risks for NOBL?
The main risks for NOBL include economic downturns that may negatively impact the ability of companies to maintain or increase dividends. Rising interest rates may also reduce the attractiveness of dividend stocks compared to bonds. Increased competition from other dividend ETFs and actively managed funds could also affect NOBL's performance. Additionally, changes in index methodology may impact the fund's composition and returns. Sector concentration risk is also a concern if certain sectors dominate the dividend aristocrats universe.
What are the key factors to evaluate for NOBL?
ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) holds an AI score of 46/100 (low). Not financial advice.
How frequently does NOBL data refresh on this page?
NOBL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven NOBL's recent stock price performance?
ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider NOBL overvalued or undervalued right now?
Valuing ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying NOBL?
Before investing in ProShares - S&P 500 Dividend Aristocrats ETF (NOBL), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding NOBL to a portfolio?
Key strength of ProShares - S&P 500 Dividend Aristocrats ETF (NOBL): Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending for NOBL, limiting the depth of some sections.
- Financial data is based on available information as of 2026-03-16.