FC — Stock Film
STOCK FILMSCENE 1/11FC · $20.29
Stock Expert AI presents
FC
Franklin Covey Co
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Franklin Covey Co. A quick introduction.

On the stock market since 1992, it operates in the world of heavy industry. It has 1,120 employees. Now — the numbers.

on the stock market since 1992
1,120 employees
$228.7M market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $1 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 1%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
55%Subscriptions
Subscriptions 55%Services and Products 37%Royalties 6%Leases and Other 1%
55% of all revenue comes from a single line: Subscriptions.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales are moving sideways.

No real growth (4% a year).

$224.2M
2021
$262.8M
2022
$280.5M
2023
$287.2M
2024
$267.1M
2025
Cash on hand:
$0
Total debt:
$0
The cash outweighs the debt.

If every debt were paid off today, $23.9M would still be left in the vault — a solid cushion for hard times.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
75
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
63
average

The cash pile is strong; debt and other items pull the grade toward the middle.

VALUATION
60
average

The price isn’t cheap next to earnings — that’s why this grade sits in the middle.

GROWTH
30
very weak

Clearly below the class average.

PRICE MOMENTUM
68
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 62% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $31.7M in the vault; even if every debt were paid off, $23.9M would remain.

2
THE BRIGHT SIDE · 2/2
Analysts’ target sits above today’s price

The average analyst price target is $25.0023% above today’s price.

1
THE RISKS · 1/2
Growth has stalled

Over the last 3 years, sales grew only 1% a year on average. At this size, speeding back up is not easy.

2
THE RISKS · 2/2
A rich price tag

The company’s market value is 75 times its annual profit. Even a small disappointment could hit the price hard.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, FC sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: FC is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

Analysts’ average target sits above today’s price, yet the valuation grade (60/100) says the stock isn’t cheap.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Aug 22, 2026 · stockexpertai.com · Stock Film