Franklin Covey Co. (FC) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Franklin Covey Co. (FC) Industrial Operations Profile

Franklin Covey Co. delivers training and consulting solutions globally, emphasizing leadership development, sales performance, and educational improvement. With a focus on individual and organizational effectiveness, the company operates through diverse segments, including direct offices, international licensees, and an education practice, serving a wide range of clients.

What Is the Investment Thesis for FC?

Franklin Covey Co. presents a mixed investment case. The company's gross margin of 75.8% indicates strong pricing power and efficient service delivery. However, a negative profit margin of -0.9% and ROE of -4.2% raise concerns about profitability and capital allocation. The high debt-to-equity ratio of 2.19 suggests a leveraged balance sheet, which could amplify both gains and losses. Growth catalysts include expanding its digital offerings and penetrating new international markets. Investors should closely monitor the company's ability to improve profitability and manage its debt effectively. The beta of 0.58 suggests lower volatility compared to the market, which may appeal to risk-averse investors.

Based on FMP financials and quantitative analysis

FC Key Highlights

Gross Margin of 75.8% demonstrates strong pricing power in its consulting and training services.

• Negative Profit Margin of -0.9% indicates challenges in achieving profitability despite high gross margins.
• Debt-to-Equity Ratio of 2.19 reflects a highly leveraged balance sheet, increasing financial risk.
• Beta of 0.58 suggests lower volatility compared to the overall market, potentially appealing to risk-averse investors.
• Operates through three segments: Direct Offices, International Licensees, and Education Practice, providing diversified revenue streams.

Who Are FC's Competitors?

FC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FC's Key Strengths?

Strong brand recognition and reputation.

• Proprietary training methodologies.
• Global network of licensees.
• Diverse range of training and consulting services.

What Are FC's Weaknesses?

Negative profit margin.

• High debt-to-equity ratio.
• Dependence on economic cycles.
• Potential for commoditization of training services.

What Could Drive FC Stock Higher?

Expansion of digital learning platforms to increase accessibility and revenue streams.

• Launch of new industry-specific training programs in Q3 2026 to target high-growth sectors.
• Strategic partnerships with technology companies to integrate training solutions into existing HR platforms.

What Are the Key Risks for FC?

Negative return on equity (-4.1%) — the business is not currently generating profit on shareholder capital.

• Economic downturns could reduce demand for training and consulting services.
• Intense competition from other consulting firms and training providers.
• Technological disruptions could render existing training programs obsolete.
• High debt-to-equity ratio increases financial vulnerability.

What Are the Growth Opportunities for FC?

• Expansion of Digital Offerings: Franklin Covey can leverage the growing demand for online learning and training solutions by expanding its digital offerings.
• Penetration of New International Markets: Entering new international markets, particularly in Asia-Pacific and Latin America, represents a substantial growth opportunity for Franklin Covey. These regions are experiencing rapid economic growth and increasing demand for leadership development and organizational effectiveness training. By establishing partnerships with local organizations and adapting its programs to suit local cultures, Franklin Covey can tap into these high-growth markets.
• Strategic Partnerships and Alliances: Forming strategic partnerships with complementary service providers and technology companies can enhance Franklin Covey's offerings and expand its market reach. Collaborating with HR technology firms, for example, can integrate Franklin Covey's training programs into existing HR platforms, providing a seamless experience for clients. These partnerships can also facilitate cross-selling opportunities and access to new customer segments.
• Focus on Specific Industry Verticals: Tailoring its training and consulting services to specific industry verticals, such as healthcare, finance, and technology, can enable Franklin Covey to address the unique challenges and opportunities within those sectors. By developing specialized programs that cater to the specific needs of each industry, the company can attract new clients and deepen its relationships with existing customers. This targeted approach can also enhance its reputation as a trusted advisor in those industries.
• Leveraging Data Analytics and AI: Utilizing data analytics and artificial intelligence (AI) to personalize training programs and improve learning outcomes can provide a competitive advantage for Franklin Covey. By analyzing data on individual learning styles and performance, the company can tailor its content and delivery methods to maximize engagement and effectiveness. AI-powered coaching tools can also provide personalized feedback and support to learners, further enhancing the learning experience.

What Threats Does FC Face?

• Intense competition from other consulting firms.
• Economic downturns impacting demand for training services.
• Technological disruptions in the learning and development industry.
• Changes in government regulations affecting training requirements.

What Are FC's Competitive Advantages?

• Established Brand Reputation: Franklin Covey has a well-established brand reputation in the training and consulting industry, built over several decades.
• Proprietary Methodologies: The company utilizes proprietary methodologies and frameworks, such as 'The 7 Habits of Highly Effective People,' which provide a unique and differentiated approach to training and consulting.
• Global Network of Licensees: Its global network of licensees extends its reach and enables it to serve clients in diverse geographic locations.
• Comprehensive Suite of Solutions: Franklin Covey offers a comprehensive suite of training and consulting solutions, addressing a wide range of organizational needs.

What Does FC Do?

Franklin Covey Co., incorporated in 1983 and headquartered in Salt Lake City, Utah, provides training and consulting services aimed at improving execution, sales performance, productivity, customer loyalty, and educational outcomes for organizations and individuals worldwide. The company's operations are structured into three primary segments: Direct Offices, which serve clients directly; International Licensees, which extend the company's reach through partnerships; and the Education Practice, which focuses on improving educational institutions. Franklin Covey's offerings include a suite of training programs and products designed to enhance individual effectiveness and leadership development. These solutions are delivered through various channels, including workshops, online platforms, and consulting engagements. The company's evolution has been marked by a consistent focus on delivering impactful and measurable results for its clients, adapting its methodologies and content to meet the changing needs of the global market. Franklin Covey aims to be a trusted partner for organizations seeking to improve their performance and achieve their strategic objectives.

What Products and Services Does FC Offer?

• Provides leadership development training programs.
• Offers sales performance consulting services.
• Delivers productivity and time management workshops.
• Improves customer loyalty through training and consulting.
• Enhances educational outcomes for schools and institutions.
• Offers individual effectiveness training and products.
• Provides execution-focused consulting services.

How Does FC Make Money?

• Generates revenue through direct sales of training programs and consulting services.
• Earns licensing fees from international partners.
• Sells training materials and online resources.
• Provides customized training solutions tailored to client needs.

What Industry Does FC Operate In?

Franklin Covey Co. operates within the consulting services industry, which is characterized by intense competition and a constant need for innovation. The industry is experiencing growth driven by organizations seeking expertise in areas such as digital transformation, leadership development, and operational efficiency. Franklin Covey differentiates itself through its focus on execution and its established methodologies. The market is also influenced by economic cycles, with demand for consulting services fluctuating based on business confidence and investment levels. Key competitors include large consulting firms and niche training providers.

Who Are FC's Key Customers?

• Corporations seeking to improve employee performance and productivity.
• Educational institutions aiming to enhance teaching effectiveness and student outcomes.
• Government agencies looking to improve leadership and organizational efficiency.
• Individuals seeking personal and professional development.

Wall Street analysts project Franklin Covey Co. revenue of about $263.7M for fiscal 2026, with EPS near $0.40. The estimate reflects 4 contributing analysts.

Quarterly Financial Performance: Franklin Covey Co.

Revenue for Franklin Covey Co. came in at $67.8M during Q2 2026, a 13.7% improvement versus the preceding quarter. The company recorded net income of $3.1M, with diluted EPS of $0.27. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Industrials. Across the four most recent quarters, FC averaged $0.04 in diluted EPS.

FC Valuation & Market Position

With a $226M market cap, Franklin Covey Co. sits in the micro-cap segment of the market. Relative to its peer group, FC's quantitative score of 64/100 is roughly in line with the peer average of 69/100.

Return on equity for Franklin Covey Co. stands at -4.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.1%, showing how much profit it generates from its asset base. Its free cash flow yield is 7.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.63 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -0.8%, the inverse of the P/E and a quick read on earnings relative to price.

Franklin Covey Co.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.91 places it in the grey zone, a middle ground that warrants monitoring.

Franklin Covey Co. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 24.6% above estimates on average.

Company Profile

Franklin Covey Co. operates in the Consulting Services industry within the Industrials sector. It is headquartered in Draper, US. The company is led by CEO Paul S. Walker. FC has traded publicly since 1992.

FC Financials

FC Latest News

FC Analyst Consensus

FC MoonshotScore

Franklin Covey Co. Industrials Stock: Key Questions Answered

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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