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Franklin Covey Co. (FC)

$22.84 +$1.06 (+4.87%) |Weak · 40
Bottom line: HOLD — our Council read (40/100) and AI Score (40/100) broadly agree.
MCap: $257.46M| Vol: 86.9K| Target: $25.00 (+9.5%)|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Franklin Covey Co. (FC) trades at $22.84 with AI Score 40/100 (Grade C). Franklin Covey Co. specializes in training and consulting services, focusing on areas like execution, sales performance, and customer loyalty. Market cap: $257.46M, Sector: Industrials.

Price live · AI analysis from May 9, 2026
Franklin Covey Co. specializes in training and consulting services, focusing on areas like execution, sales performance, and customer loyalty. The company operates through direct offices, international licensees, and an education practice.

FC stock analysis for 2026: Analysts have set a consensus price target of $25.00 for Franklin Covey Co., suggesting 9.5% upside from the current price of $22.84. The AI MoonshotScore is 40/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 40/100 · C

FC: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Franklin Covey Co. (FC) Industrial Operations Profile

CEOPaul S. Walker
Employees1084
HeadquartersSalt Lake City, UT, US
IPO Year1992

Franklin Covey Co. delivers training and consulting solutions globally, emphasizing leadership development, sales performance, and educational improvement. With a focus on individual and organizational effectiveness, the company operates through diverse segments, including direct offices, international licensees, and an education practice, serving a wide range of clients.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for FC?

Franklin Covey Co. presents a mixed investment case. The company's gross margin of 75.8% indicates strong pricing power and efficient service delivery. However, a negative profit margin of -0.9% and ROE of -4.2% raise concerns about profitability and capital allocation. The high debt-to-equity ratio of 2.19 suggests a leveraged balance sheet, which could amplify both gains and losses. Growth catalysts include expanding its digital offerings and penetrating new international markets. Investors should closely monitor the company's ability to improve profitability and manage its debt effectively. The beta of 0.58 suggests lower volatility compared to the market, which may appeal to risk-averse investors.

Based on FMP financials and quantitative analysis

FC Key Highlights

  • Gross Margin of 75.8% demonstrates strong pricing power in its consulting and training services.
  • Negative Profit Margin of -0.9% indicates challenges in achieving profitability despite high gross margins.
  • Debt-to-Equity Ratio of 2.19 reflects a highly leveraged balance sheet, increasing financial risk.
  • Beta of 0.58 suggests lower volatility compared to the overall market, potentially appealing to risk-averse investors.
  • Operates through three segments: Direct Offices, International Licensees, and Education Practice, providing diversified revenue streams.

Who Are FC's Competitors?

FC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
CTAS Cintas Corporation $179.25 -1.17% $71.72B 92
MAN ManpowerGroup Inc. $39.24 +1.16% $1.82B 35
KFY Korn Ferry $71.09 +2.02% $3.62B 87
GLAI Global AI, Inc. $0.60 +2.84% $92.39M 65
YJGJ Yijia Group Corp. $4.83 +0.00% $40.26M 64
ROMA Roma Green Finance Limited $8.58 +6.58% $511.06M 61
NORD Nordicus Partners Corporation $2.74 +11.84% $51.75M 60
RGP Resources Connection, Inc. $4.64 +0.43% $159.29M 44

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FC's Key Strengths?

  • Strong brand recognition and reputation.
  • Proprietary training methodologies.
  • Global network of licensees.
  • Diverse range of training and consulting services.

What Are FC's Weaknesses?

  • Negative profit margin.
  • High debt-to-equity ratio.
  • Dependence on economic cycles.
  • Potential for commoditization of training services.

What Could Drive FC Stock Higher?

  • Expansion of digital learning platforms to increase accessibility and revenue streams.
  • Launch of new industry-specific training programs in Q3 2026 to target high-growth sectors.
  • Strategic partnerships with technology companies to integrate training solutions into existing HR platforms.

What Are the Key Risks for FC?

  • Negative return on equity (-4.1%) — the business is not currently generating profit on shareholder capital.
  • Economic downturns could reduce demand for training and consulting services.
  • Intense competition from other consulting firms and training providers.
  • Technological disruptions could render existing training programs obsolete.
  • High debt-to-equity ratio increases financial vulnerability.

What Are the Growth Opportunities for FC?

  • Expansion of Digital Offerings: Franklin Covey can leverage the growing demand for online learning and training solutions by expanding its digital offerings. The e-learning market is projected to reach $325 billion by 2025, presenting a significant opportunity for the company to increase its revenue through online courses, webinars, and virtual coaching programs. This expansion can also improve accessibility and scalability, reaching a broader audience globally.
  • Penetration of New International Markets: Entering new international markets, particularly in Asia-Pacific and Latin America, represents a substantial growth opportunity for Franklin Covey. These regions are experiencing rapid economic growth and increasing demand for leadership development and organizational effectiveness training. By establishing partnerships with local organizations and adapting its programs to suit local cultures, Franklin Covey can tap into these high-growth markets.
  • Strategic Partnerships and Alliances: Forming strategic partnerships with complementary service providers and technology companies can enhance Franklin Covey's offerings and expand its market reach. Collaborating with HR technology firms, for example, can integrate Franklin Covey's training programs into existing HR platforms, providing a seamless experience for clients. These partnerships can also facilitate cross-selling opportunities and access to new customer segments.
  • Focus on Specific Industry Verticals: Tailoring its training and consulting services to specific industry verticals, such as healthcare, finance, and technology, can enable Franklin Covey to address the unique challenges and opportunities within those sectors. By developing specialized programs that cater to the specific needs of each industry, the company can attract new clients and deepen its relationships with existing customers. This targeted approach can also enhance its reputation as a trusted advisor in those industries.
  • Leveraging Data Analytics and AI: Utilizing data analytics and artificial intelligence (AI) to personalize training programs and improve learning outcomes can provide a competitive advantage for Franklin Covey. By analyzing data on individual learning styles and performance, the company can tailor its content and delivery methods to maximize engagement and effectiveness. AI-powered coaching tools can also provide personalized feedback and support to learners, further enhancing the learning experience.

What Opportunities Does FC Have?

  • Expansion of digital offerings.
  • Penetration of new international markets.
  • Strategic partnerships and alliances.
  • Focus on specific industry verticals.

What Threats Does FC Face?

  • Intense competition from other consulting firms.
  • Economic downturns impacting demand for training services.
  • Technological disruptions in the learning and development industry.
  • Changes in government regulations affecting training requirements.

What Are FC's Competitive Advantages?

  • Established Brand Reputation: Franklin Covey has a well-established brand reputation in the training and consulting industry, built over several decades.
  • Proprietary Methodologies: The company utilizes proprietary methodologies and frameworks, such as 'The 7 Habits of Highly Effective People,' which provide a unique and differentiated approach to training and consulting.
  • Global Network of Licensees: Its global network of licensees extends its reach and enables it to serve clients in diverse geographic locations.
  • Comprehensive Suite of Solutions: Franklin Covey offers a comprehensive suite of training and consulting solutions, addressing a wide range of organizational needs.

What Does FC Do?

Franklin Covey Co., incorporated in 1983 and headquartered in Salt Lake City, Utah, provides training and consulting services aimed at improving execution, sales performance, productivity, customer loyalty, and educational outcomes for organizations and individuals worldwide. The company's operations are structured into three primary segments: Direct Offices, which serve clients directly; International Licensees, which extend the company's reach through partnerships; and the Education Practice, which focuses on improving educational institutions. Franklin Covey's offerings include a suite of training programs and products designed to enhance individual effectiveness and leadership development. These solutions are delivered through various channels, including workshops, online platforms, and consulting engagements. The company's evolution has been marked by a consistent focus on delivering impactful and measurable results for its clients, adapting its methodologies and content to meet the changing needs of the global market. Franklin Covey aims to be a trusted partner for organizations seeking to improve their performance and achieve their strategic objectives.

What Products and Services Does FC Offer?

  • Provides leadership development training programs.
  • Offers sales performance consulting services.
  • Delivers productivity and time management workshops.
  • Improves customer loyalty through training and consulting.
  • Enhances educational outcomes for schools and institutions.
  • Offers individual effectiveness training and products.
  • Provides execution-focused consulting services.

How Does FC Make Money?

  • Generates revenue through direct sales of training programs and consulting services.
  • Earns licensing fees from international partners.
  • Sells training materials and online resources.
  • Provides customized training solutions tailored to client needs.

What Industry Does FC Operate In?

Franklin Covey Co. operates within the consulting services industry, which is characterized by intense competition and a constant need for innovation. The industry is experiencing growth driven by organizations seeking expertise in areas such as digital transformation, leadership development, and operational efficiency. Franklin Covey differentiates itself through its focus on execution and its established methodologies. The market is also influenced by economic cycles, with demand for consulting services fluctuating based on business confidence and investment levels. Key competitors include large consulting firms and niche training providers.

Who Are FC's Key Customers?

  • Corporations seeking to improve employee performance and productivity.
  • Educational institutions aiming to enhance teaching effectiveness and student outcomes.
  • Government agencies looking to improve leadership and organizational efficiency.
  • Individuals seeking personal and professional development.
AI Confidence: 73% Updated: May 9, 2026

FY2026 estForward Outlook

Wall Street analysts project Franklin Covey Co. revenue of about $263.7M for fiscal 2026, with EPS near $0.40. The estimate reflects 3 contributing analysts.

ROE -4%Key Financial Metrics

Return on equity for Franklin Covey Co. stands at -4.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.1%, showing how much profit it generates from its asset base. Its free cash flow yield is 7.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.63 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -0.8%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 6/9Financial Health

Franklin Covey Co.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.35 places it in the safe zone, indicating low near-term bankruptcy risk.

FC Valuation & Market Position

With a $257.46M market cap, Franklin Covey Co. sits in the micro-cap segment of the market. Relative to its peer group, FC's quantitative score of 40/100 is below the peer average of 69/100.

FC Financials

Fundamental Snapshot

Revenue Growth (FY)
-7.0%
Net Income Growth (FY)
-86.9%
EPS Growth (FY)
-86.5%
Free Cash Flow Growth (FY)
-78.6%
Return on Equity (TTM)
-4.1%
Current Ratio
0.6
EV/EBITDA (TTM)
31.5

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition and reputation.
  • Proprietary training methodologies.
  • Global network of licensees.
  • Diverse range of training and consulting services.

Bear Case

  • Negative profit margin.
  • High debt-to-equity ratio.
  • Dependence on economic cycles.
  • Potential for commoditization of training services.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

FC Latest News

FC Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FC.

Price Targets

Consensus target: $25.00

FC MoonshotScore

40/100

What does this score mean?

The MoonshotScore rates FC's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Paul S. Walker

CEO

Paul S. Walker serves as the CEO of Franklin Covey Co., managing a global workforce of 1084 employees. His career spans various leadership roles within the consulting and training industry. He has a strong background in strategic planning, business development, and operational management. Walker's expertise lies in driving organizational growth and enhancing client value through innovative solutions and effective leadership strategies. He is known for his focus on execution and his commitment to delivering measurable results for clients.

Track Record: Under Paul S. Walker's leadership, Franklin Covey Co. has focused on expanding its digital offerings and penetrating new international markets. He has overseen the development of new training programs and consulting services tailored to specific industry verticals. Walker has also emphasized the importance of strategic partnerships and alliances to enhance the company's market reach and competitive advantage. His tenure has been marked by a commitment to innovation and a focus on delivering value to clients and shareholders.

Franklin Covey Co. Industrials Stock: Key Questions Answered

What does Franklin Covey Co. do?

Franklin Covey Co. specializes in providing training and consulting services to organizations and individuals worldwide. The company focuses on enhancing execution, sales performance, productivity, customer loyalty, and educational improvement. Through its Direct Offices, International Licensees, and Education Practice segments, Franklin Covey delivers a suite of individual-effectiveness and leadership-development training programs and products. The company's business model centers on delivering measurable results for clients, helping them achieve their strategic objectives through proven methodologies and customized solutions.

What do analysts say about FC stock?

Analyst coverage of Franklin Covey Co. (FC) is limited, but key valuation metrics suggest a mixed outlook. The company's high gross margin indicates strong pricing power, while its negative profit margin raises concerns about profitability. Investors should monitor the company's ability to improve its bottom line and manage its debt effectively. Growth opportunities include expanding its digital offerings and penetrating new international markets. Analyst consensus is neutral, reflecting the company's potential for growth balanced against its financial challenges. No buy or sell recommendations are made.

What are the main risks for FC?

Franklin Covey Co. faces several key risks. Economic downturns could reduce demand for its training and consulting services, impacting revenue and profitability. Intense competition from other consulting firms and training providers poses a constant threat to its market share. Technological disruptions in the learning and development industry could render existing training programs obsolete. The company's high debt-to-equity ratio increases its financial vulnerability, making it more susceptible to economic shocks and interest rate fluctuations. Effective risk management is crucial for Franklin Covey to mitigate these challenges.

What are the key factors to evaluate for FC?

Franklin Covey Co. (FC) holds an AI score of 40/100 (low). Analysts target $25.00 (+9%). Not financial advice.

How frequently does FC data refresh on this page?

FC prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven FC's recent stock price performance?

Franklin Covey Co. (FC) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider FC overvalued or undervalued right now?

Valuing Franklin Covey Co. (FC) requires multiple metrics. Analysts target $25.00 (+9%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying FC?

Before investing in Franklin Covey Co. (FC), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on the most recent available information.
  • Analyst opinions may vary.
Data Sources

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