HTLFP — Stock Film
STOCK FILMSCENE 1/11HTLFP · $25.05
Stock Expert AI presents
HTLFP
Heartland Financial USA, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Heartland Financial USA, Inc. A quick introduction.

On the stock market since 2020, it operates in the world of money and finance. It has 1,725 employees. Now — the numbers.

on the stock market since 2020
1,725 employees
$1.1B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $14 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 14%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
43%Financial Service
Financial Service 43%Financial Services, Credit Card Fees 18%Financial Services, Service Charges and Deposit Account Fees 12%Fiduciary and Trust 12%Financial Services, Overdraft Fees 7%Other 7%
43% of all revenue comes from a single line: Financial Service.

Revenue is spread across several business lines; no single line carries the company.

THE SALES TREND
Sales are moving sideways.

No real growth (-1% a year).

$569.4M
2019
$606.9M
2020
$688.9M
2021
$727.5M
2022
$553.3M
2023
What executives did with their own stock over the last 12 months:
77 buy116 sell

Executive selling isn’t always bad news; people sell for personal reasons too. Still, the thin buying side is worth noting.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Growth has stalled2/10
WORTH WATCHING

Revenue Growth: Sales are growing slowly.

THE FIVE-YEAR JOURNEY
Trading below its recent peak.

The stock trades below its recent peak — about 14% off the top. A pullback, not a collapse.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $1.75 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 3 years, sales fell about 3% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
The stock has lost its spark

The price action doesn’t yet back an upward turn. Council score: 0/10.

3
THE RISKS · 3/3
Growth has stalled

The sales tempo runs behind the sector. Council score: 2/10.

FINALE · THE GRADE
F
0 / 100 · MoonshotScore

On our five-subject report card, HTLFP sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: HTLFP is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film