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Heartland Financial USA, Inc. (HTLFP) Stock Analysis

DELISTED 2025

What happened to Heartland Financial USA, Inc. (HTLFP) stock?

Heartland Financial USA, Inc. (HTLFP) no longer trades on public markets. It was delisted in January 2025. The figures below are historical and are not a current quote.

MCap: $1.07B| Vol: 23.7K| 52-wk range: $24.50 – $26.20
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Heartland Financial USA, Inc. (HTLFP) trades at $25.05. Heartland Financial USA, Inc. provides a range of banking and financial services to individuals and businesses across multiple states. Market cap: $1.07B, Sector: Financial services.

Last analyzed: Mar 16, 2026
Heartland Financial USA, Inc. provides a range of banking and financial services to individuals and businesses across multiple states. The company operates through 129 banking locations and focuses on commercial, small business, and consumer banking.

Analyst Coverage for HTLFP: HTLFP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HTLFP against Financial Services peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the HTLFP film Every key number, told as a short cinematic story — just press play. ~2 min
Council Score · Weighted Average of 3 Disciplines
Split View 54/100 · B

HTLFP: the 2 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Neutral
Izzy Englander
Neutral
Seth Klarman
Bullish
Moon AI
Neutral
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →

Heartland Financial USA, Inc. (HTLFP) Financial Services Profile

CEOBruce K. Lee
Employees1,725
HeadquartersDubuque, US
IPO Year2020

Heartland Financial USA, Inc. (HTLFP) is a multi-bank holding company providing commercial, small business, and consumer banking services across 12 states. With a focus on community banking, Heartland offers diverse deposit products, loan services, and wealth management solutions, distinguishing itself through localized service and a broad geographic footprint in the regional banking sector.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for HTLFP?

As of Mar 16, 2026 — figures reflect the data available on that date.

Heartland Financial USA, Inc. presents a compelling investment case due to its diversified revenue streams, strategic geographic footprint, and focus on community banking. The company's consistent profitability, reflected in its 14.4% profit margin, underscores its operational efficiency. Key value drivers include its ability to grow its loan portfolio while maintaining asset quality and its expansion into new markets. Growth catalysts include increasing adoption of digital banking services and strategic acquisitions of community banks. However, potential risks include sensitivity to interest rate fluctuations and competition from larger regional and national banks. Monitoring key metrics such as net interest margin, loan growth, and credit quality will be crucial in assessing the company's performance.

Based on FMP financials and quantitative analysis

HTLFP Key Highlights

Market capitalization of $1.07B indicates a substantial presence in the regional banking sector.

  • Profit margin of 14.4% demonstrates efficient operations and profitability.
  • Gross margin of 100.0% reflects the nature of the financial services business model.
  • Beta of 0.94 suggests lower volatility compared to the overall market.
  • Operates through 129 banking locations across 12 states, providing a diversified geographic footprint.

Who Are HTLFP's Competitors?

HTLFP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BHLB Berkshire Hills Bancorp, Inc. $26.13 -0.65% $1.21B 56
BRKL Brookline Bancorp, Inc. $10.95 -0.64% $976M 50
FBMS The First Bancshares, Inc. $33.81 +0.48% $1.06B 52
FRC First Republic Bank $3.51 +0.00% $654M 52
LBAI Lakeland Bancorp, Inc. $13.43 +1.13% $875M 48
CFFN Capitol Federal Financial, Inc. $8.54 +0.53% $1.05B 93
AMTB Amerant Bancorp Inc. $28.44 -0.28% $1.11B 95
UVSP Univest Financial Corporation $41.76 +0.22% $1.15B 93

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HTLFP's Key Strengths?

Diversified revenue streams from various banking services.

  • Strong local presence and community relationships.
  • Experienced management team.
  • Strategic geographic footprint across multiple states.

What Are HTLFP's Weaknesses?

Sensitivity to interest rate fluctuations.

  • Competition from larger regional and national banks.
  • Dependence on local economic conditions.
  • Limited brand recognition compared to larger competitors.

What Could Drive HTLFP Stock Higher?

Potential acquisitions of community banks to expand geographic footprint.

  • Increasing adoption of digital banking services.
  • Expansion of wealth management services.
  • Focus on small business lending.
  • Strategic initiatives to improve operational efficiency.

What Are the Key Risks for HTLFP?

Financial-distress signal — its Altman Z-Score of 0.67 sits in the distress zone (elevated bankruptcy risk).

  • Economic downturns and credit quality deterioration.
  • Regulatory changes and compliance costs.
  • Technological disruptions and competition from fintech companies.
  • Cybersecurity risks and data breaches.
  • Sensitivity to interest rate fluctuations.

What Are the Growth Opportunities for HTLFP?

  • Expansion into New Markets: Heartland Financial can pursue organic growth by opening new branches in underserved markets or through strategic acquisitions of community banks in attractive regions. This geographic expansion can increase the company's customer base and diversify its revenue streams. The market size for regional banking services is substantial, with opportunities to capture market share from larger national banks. Timeline: Ongoing.
  • Digital Banking Adoption: Increasing adoption of digital banking services presents a significant growth opportunity for Heartland Financial. By enhancing its online and mobile banking platforms, the company can attract and retain tech-savvy customers, reduce operating costs, and improve customer satisfaction. The market for digital banking is growing rapidly, driven by changing consumer preferences and technological advancements. Timeline: Ongoing.
  • Wealth Management Services: Expanding its wealth management services can drive revenue growth and enhance customer relationships. By offering comprehensive financial planning, investment management, and trust services, Heartland Financial can cater to the needs of high-net-worth individuals and families. The market for wealth management services is growing, driven by increasing affluence and demand for financial advice. Timeline: Ongoing.
  • Small Business Lending: Focusing on small business lending can be a lucrative growth opportunity for Heartland Financial. By providing tailored financing solutions and personalized service, the company can support the growth of local businesses and build strong relationships within the community. The market for small business loans is substantial, with opportunities to serve entrepreneurs and small business owners. Timeline: Ongoing.
  • Strategic Acquisitions: Heartland Financial can pursue strategic acquisitions of community banks to expand its geographic footprint and market share. These acquisitions can provide access to new customers, products, and markets, while also generating cost synergies and economies of scale. The market for community bank acquisitions is active, with opportunities to consolidate smaller banks and create larger regional players. Timeline: Ongoing.

What Are HTLFP's Competitive Advantages?

  • Strong local presence and community relationships.
  • Diversified revenue streams from various banking services.
  • Experienced management team with a track record of growth.
  • Strategic geographic footprint across multiple states.

What Does HTLFP Do?

Heartland Financial USA, Inc., founded in 1981 and headquartered in Dubuque, Iowa, operates as a multi-bank holding company providing a comprehensive suite of banking and financial services. The company's origins lie in serving the financial needs of communities across the United States, and it has grown through strategic acquisitions and organic expansion. Heartland Financial offers a wide array of deposit products, including checking accounts, savings accounts, money market accounts, and certificates of deposit. Its lending services encompass commercial and industrial loans, commercial real estate loans, residential mortgages, small business loans, and agricultural loans. Additionally, Heartland provides consumer loans, such as motor vehicle loans and home equity lines of credit. Beyond traditional banking, Heartland Financial offers wealth management, trust services, and insurance products. The company operates through 129 banking locations spread across Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas, and California. Heartland's business model emphasizes personalized service and local decision-making, catering to the unique needs of its diverse customer base. The company also provides digital banking solutions, including online and mobile banking, to enhance customer convenience and accessibility.

What Products and Services Does HTLFP Offer?

  • Provides commercial banking services to businesses.
  • Offers small business banking solutions.
  • Delivers consumer banking services to individuals.
  • Accepts deposits, including checking, savings, and money market accounts.
  • Offers commercial and industrial loans.
  • Provides real estate mortgage loans.
  • Offers wealth management and trust services.
  • Provides online and mobile banking services.

How Does HTLFP Make Money?

  • Generates revenue from interest income on loans.
  • Earns fees from deposit accounts and other banking services.
  • Provides wealth management and trust services for a fee.
  • Expands through strategic acquisitions and organic growth.

What Industry Does HTLFP Operate In?

Heartland Financial USA, Inc. operates within the regional banking industry, which is characterized by intense competition and evolving customer expectations. The industry is influenced by factors such as interest rate movements, regulatory changes, and technological advancements. Regional banks like Heartland Financial compete with larger national banks, credit unions, and fintech companies. The trend towards digital banking is reshaping the industry, requiring banks to invest in technology and enhance their online and mobile offerings. The regional banking sector is also subject to regulatory oversight, including capital requirements and compliance standards. Heartland Financial's focus on community banking and personalized service positions it to capitalize on the demand for local banking relationships.

Who Are HTLFP's Key Customers?

  • Small businesses seeking loans and banking services.
  • Commercial clients requiring financing and treasury management.
  • Individual consumers needing deposit accounts and loans.
  • High-net-worth individuals seeking wealth management services.
AI Confidence: 71% Updated: Mar 16, 2026
Net selling

Insider Activity

The most recent 12 insider filings for Heartland Financial USA, Inc. break down as 10 sales and 2 purchases. On net that is roughly 29K shares disposed (about $346K), a signal worth weighing alongside the fundamentals.

FY2026 est

Forward Outlook

Wall Street analysts project Heartland Financial USA, Inc. revenue of about $755.5M for fiscal 2026, with EPS near $0.00.

F-Score 7/9

Financial Health

Heartland Financial USA, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 0.67 places it in the distress zone, a signal of elevated financial risk.

ROE 4%

Key Financial Metrics

Return on equity for Heartland Financial USA, Inc. stands at 4.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.4%, showing how much profit it generates from its asset base. HTLFP trades at a trailing price-to-earnings ratio of 38.49, above the Financial Services sector average of ~18x. Its free cash flow yield is 9.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.12 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 2.6%, the inverse of the P/E and a quick read on earnings relative to price.

Heartland Financial USA, Inc. (HTLFP) Valuation Context

Valued at $1.07B, HTLFP is classified as a small-cap stock.

Company Profile

Heartland Financial USA, Inc. operates in the Banks - Regional industry within the Financial Services sector. It is headquartered in Dubuque, US. The company is led by CEO Bruce K. Lee. HTLFP has traded publicly since 2020.

HTLFP Financials

Fundamental Snapshot

P/E (TTM)
38.5
Return on Equity (TTM)
+4.4%
Current Ratio
2.1
EV/EBITDA (TTM)
27.4

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Diversified revenue streams from various banking services.
  • Strong local presence and community relationships.
  • Experienced management team.
  • Strategic geographic footprint across multiple states.

Bear Case

  • Sensitivity to interest rate fluctuations.
  • Competition from larger regional and national banks.
  • Dependence on local economic conditions.
  • Limited brand recognition compared to larger competitors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026

HTLFP Latest News

No recent news available for HTLFP.

Leadership: Bruce K. Lee

Unknown

Information on Bruce K. Lee's specific background and career history is not available within the provided data. Generally, CEOs in the financial services sector have extensive experience in banking, finance, and management. They often hold advanced degrees in business administration, finance, or economics. Their career paths typically involve progressively responsible roles in commercial banking, lending, or wealth management.

Track Record: Information on Bruce K. Lee's specific track record and achievements at Heartland Financial USA, Inc. is not available within the provided data. Typically, a CEO's track record includes driving revenue growth, improving profitability, expanding market share, and implementing strategic initiatives. They are also responsible for managing risk, ensuring compliance, and fostering a positive corporate culture.

HTLFP Financial Services Stock FAQ

What happened to Heartland Financial USA, Inc. (HTLFP) stock?

Heartland Financial USA, Inc. (HTLFP) no longer trades on public markets. It was delisted in January 2025. The figures below are historical and are not a current quote.

Can I still buy HTLFP shares?

No. HTLFP stopped trading on public markets in January 2025, so the shares are not available through a broker. Anything you see quoted for HTLFP elsewhere is historical data, not a live market.

Are the figures on this page current?

No. Every number here is the last value recorded before HTLFP stopped trading. Nothing on this page updates, and none of it is a current quote.

Why does this page still exist?

Because people still search for what happened to Heartland Financial USA, Inc.. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.

What does Heartland Financial USA, Inc. do?

Heartland Financial USA, Inc. is a multi-bank holding company that provides a range of banking and financial services to individuals and businesses. These services include deposit accounts, loans, wealth management, and trust services. The company operates through 129 banking locations across 12 states, focusing on community banking and personalized service.

What are the main risks for HTLFP?

Heartland Financial USA, Inc. faces several risks, including sensitivity to interest rate fluctuations, which can impact its net interest margin. Economic downturns and credit quality deterioration can lead to increased loan losses. Regulatory changes and compliance costs can increase operating expenses. Technological disruptions and competition from fintech companies pose a threat to its market share.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may not be exhaustive.
  • AI analysis is pending and may provide additional insights.
Data Sources

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