IMBBF — Stock Film
STOCK FILMSCENE 1/11IMBBF · $33.34
Stock Expert AI presents
IMBBF
Imperial Brands PLC
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Imperial Brands PLC. What it actually does.

Manufactures and sells a variety of cigarettes, fine cut tobacco, and smokeless tobacco products. Now — the numbers.

on the stock market since 2010
25K employees
$25B market value
Revenue last year:
$43B
The net profit left over:
$2.8B
Out of every $100 in sales, $6 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 6%

This is an established company with proven profits.

THE SALES TREND
Sales are moving sideways.

No real growth.

$44B
2021
2022
2023
2024
$43B
2025
Cash on hand:
$1.9B
Total debt:
$14B
The debt outweighs the cash.

The gap is $11.6B. In times of high interest rates, a gap like that can squeeze a company.

Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
6 / 8
EXPECTATIONS MET OR BEATEN
6
Nov 2022
May 2026
6 TIMES IN THE LAST 8 QUARTERS
A mixed scorecard.
THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
9.1×

The market pays 9.1× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

No analyst target is on record for this company.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 29% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $2.20 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 4 years, sales fell about 0% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

FINALE · THE GRADE
C
42 / 100 · MoonshotScore

Against everything we grade, IMBBF lands near the bottom. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: IMBBF does earn real profits — but on our report card it still sits behind its class. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film