Skip to main content
Skip to main content
IMBBF logo

Imperial Brands PLC (IMBBF)

$37.51 +$0.76 (+2.05%) |CouncilHOLD · 42 · C
Bottom line: HOLD — our Council read (42/100) and AI Score (42/100) broadly agree.
MCap: $28.74B| P/E Ratio: 12.7| Vol: 6.4K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Imperial Brands PLC (IMBBF) trades at $37.51 with AI Score 42/100 (Grade C). Imperial Brands PLC is a global tobacco company manufacturing and marketing a range of cigarettes, tobacco products, and next-generation products. Market cap: $28.74B, Sector: Consumer defensive.

Price live · AI analysis from Mar 17, 2026
Imperial Brands PLC is a global tobacco company manufacturing and marketing a range of cigarettes, tobacco products, and next-generation products. With a history dating back to 1901, the company operates in multiple regions, focusing on both traditional tobacco and emerging nicotine alternatives.

Analyst Coverage for IMBBF: IMBBF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates IMBBF against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 42/100 · C

IMBBF: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Imperial Brands PLC (IMBBF) Consumer Business Overview

CEOLukas Jean-Baptiste Paravicini
Employees25600
HeadquartersBristol, GB
IPO Year2010
IndustryTobacco

Imperial Brands PLC is a global tobacco manufacturer with a diverse portfolio spanning cigarettes, fine-cut tobacco, and next-generation products like e-vapour and oral nicotine. Operating in a mature yet evolving market, Imperial Brands focuses on brand strength and adapting to changing consumer preferences and regulatory landscapes across Europe, the Americas, Africa, Asia, and Australasia.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

What Is the Investment Thesis for IMBBF?

Imperial Brands PLC presents a compelling investment case based on its established market presence, consistent profitability, and commitment to shareholder returns. With a market capitalization of $28.74B and a P/E ratio of 12.7, the company demonstrates financial stability. A dividend yield of 4.95% makes it attractive to income-seeking investors. Growth catalysts include the expansion of its next-generation product (NGP) portfolio and strategic investments in emerging markets. However, investors may want to evaluate the risks associated with increasing regulatory pressures and changing consumer preferences. The company's ability to adapt to these challenges will be crucial for sustained growth.

Based on FMP financials and quantitative analysis

IMBBF Key Highlights

  • Market Cap of $28.74B indicates a substantial and stable company within the tobacco industry.
  • P/E ratio of 12.7 suggests the company is reasonably valued compared to its earnings.
  • Profit Margin of 10.9% demonstrates the company's ability to generate profit from its revenue.
  • Gross Margin of 35.9% reflects the efficiency of its production and supply chain management.
  • Dividend Yield of 4.95% provides a significant return to investors, highlighting its commitment to shareholder value.

Who Are IMBBF's Competitors?

IMBBF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ADRNY Koninklijke Ahold Delhaize N.V. $40.51 -2.46% $35.72B 52
DLMAF Dollarama Inc. $131.52 -2.10% $35.61B 50
HELKF Henkel AG & Co. KGaA $73.84 -0.94% $30.60B 43
HENKY Henkel AG & Co. KGaA $20.12 -0.98% $33.35B 43
HENOF Henkel AG & Co. KGaA $82.00 +9.86% $33.98B 43
TPB Turning Point Brands, Inc. $86.17 +0.27% $1.67B 59
BTI British American Tobacco p.l.c. $61.59 -0.29% $133.36B 52
RLX RLX Technology Inc. $1.96 +1.55% $2.40B 52

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are IMBBF's Key Strengths?

  • Strong brand portfolio with established brands like Davidoff and JPS.
  • Global distribution network across multiple regions.
  • Diversified product range including traditional tobacco and next-generation products.
  • Consistent profitability and cash flow generation.

What Are IMBBF's Weaknesses?

  • Declining cigarette consumption in developed markets.
  • Exposure to increasing regulatory pressures and excise taxes.
  • Dependence on tobacco sales, which face long-term decline.
  • Limited presence in some emerging markets compared to competitors.

What Could Drive IMBBF Stock Higher?

  • Expansion of NGP portfolio to drive revenue growth.
  • Strategic investments in emerging markets to increase market share.
  • Potential regulatory changes that could favor alternative nicotine products.
  • Cost optimization initiatives to improve profitability.
  • Brand building and marketing efforts to enhance brand loyalty.

What Are the Key Risks for IMBBF?

  • Increasing regulatory restrictions on tobacco advertising and sales.
  • Rising excise taxes and health levies on tobacco products.
  • Growing public health awareness and anti-smoking campaigns.
  • Competition from other tobacco companies and alternative nicotine products.
  • Litigation risks related to health issues associated with tobacco use.

What Are the Growth Opportunities for IMBBF?

  • Expansion of Next Generation Products (NGP): Imperial Brands has the opportunity to significantly grow its revenue by expanding its NGP portfolio, including e-vapour products, oral nicotine, and heated tobacco products. The global e-cigarette and heated tobacco market is projected to reach $67.27 billion by 2027. By investing in research and development and marketing, Imperial Brands can capture a larger share of this growing market, particularly in regions with favorable regulatory environments. This expansion can offset declines in traditional cigarette sales and attract new consumer segments.
  • Strategic Investments in Emerging Markets: Emerging markets in Asia and Africa offer significant growth potential for Imperial Brands. These regions have a growing population of smokers and a less restrictive regulatory environment compared to developed countries. By increasing its presence and distribution networks in these markets, Imperial Brands can tap into new revenue streams and diversify its geographic footprint. The tobacco market in Asia-Pacific is expected to grow at a CAGR of 2.5% over the next five years, presenting a substantial opportunity for Imperial Brands to expand its market share.
  • Strengthening Brand Portfolio: Imperial Brands can drive growth by strengthening its core brands, such as Davidoff, Gauloises, and JPS. By investing in brand marketing and innovation, the company can enhance brand loyalty and attract new customers. A strong brand portfolio provides a competitive advantage and allows Imperial Brands to command premium pricing in certain markets. The global tobacco market is highly brand-driven, and consumers often prefer established and trusted brands. Imperial Brands can leverage its brand equity to maintain and grow its market share.
  • Optimizing Supply Chain Efficiency: Improving supply chain efficiency can lead to cost savings and increased profitability for Imperial Brands. By streamlining its manufacturing processes, optimizing its distribution networks, and reducing waste, the company can lower its operating expenses and improve its bottom line. A more efficient supply chain also allows Imperial Brands to respond more quickly to changing market demands and regulatory requirements. The company can invest in technology and automation to further enhance its supply chain efficiency.
  • Adapting to Regulatory Changes: Imperial Brands can proactively adapt to evolving regulatory changes by developing and marketing products that comply with stricter regulations. This includes reducing the nicotine content in cigarettes, developing alternative nicotine delivery systems, and implementing responsible marketing practices. By staying ahead of regulatory trends, Imperial Brands can mitigate the risks associated with increasing regulatory scrutiny and maintain its market access. The company can also engage with regulators and policymakers to advocate for balanced and evidence-based regulations.

What Opportunities Does IMBBF Have?

  • Expansion of next-generation product (NGP) portfolio.
  • Strategic investments in emerging markets with growing smoking populations.
  • Acquisition of smaller tobacco companies or brands.
  • Development of innovative nicotine delivery systems.

What Threats Does IMBBF Face?

  • Increasing regulatory restrictions on tobacco advertising and sales.
  • Rising excise taxes and health levies on tobacco products.
  • Growing public health awareness and anti-smoking campaigns.
  • Competition from other tobacco companies and alternative nicotine products.

What Are IMBBF's Competitive Advantages?

  • Strong Brand Portfolio: Well-established brands like Davidoff and Winston provide a competitive advantage.
  • Global Distribution Network: Extensive distribution network across Europe, Americas, Africa, Asia, and Australasia.
  • Economies of Scale: Large-scale operations enable cost efficiencies in manufacturing and distribution.
  • Regulatory Expertise: Experience in navigating complex regulatory environments in various countries.

What Does IMBBF Do?

Founded in 1901 in Bristol, UK, Imperial Brands PLC has evolved from a cooperative of British tobacco companies to a multinational manufacturer and distributor of tobacco and related products. Originally formed to combat competition from American tobacco firms, the company has expanded its portfolio to include a wide array of brands, such as Davidoff, Gauloises, JPS, West, and Winston. Beyond traditional cigarettes and tobacco, Imperial Brands has invested in next-generation products (NGP), including e-vapour products like blu, oral nicotine pouches such as Zone-X, and heated tobacco products. These investments reflect the company's strategy to adapt to changing consumer preferences and regulatory pressures in the tobacco industry. Imperial Brands operates across Europe, the Americas, Africa, Asia, and Australasia, managing its supply chain, manufacturing, and distribution networks to serve diverse markets. In addition to its core tobacco and NGP business, Imperial Brands engages in related activities such as the distribution of tobacco and NGP products for other manufacturers, management of a golf course, and printing and publishing activities. The company's strategic focus includes strengthening its brand portfolio, investing in growth markets, and developing its NGP offerings to meet the evolving demands of consumers and regulators.

What Products and Services Does IMBBF Offer?

  • Manufactures and sells a variety of cigarettes, fine cut tobacco, and smokeless tobacco products.
  • Offers next-generation products (NGP) including e-vapour products, oral nicotine, and heated tobacco products.
  • Markets its products under well-known brands such as Davidoff, Gauloises, JPS, West, and Winston.
  • Distributes tobacco and NGP products for other manufacturers.
  • Engages in the management of a golf course.
  • Involved in printing and publishing activities.
  • Retails its products through various channels.

How Does IMBBF Make Money?

  • Imperial Brands generates revenue through the sale of tobacco and tobacco-related products.
  • The company focuses on building strong brand equity to command premium pricing.
  • It invests in research and development to innovate and introduce new products, particularly in the NGP category.
  • Imperial Brands operates a global supply chain to manufacture and distribute its products efficiently.

What Industry Does IMBBF Operate In?

The tobacco industry is characterized by mature markets, declining cigarette consumption in developed countries, and increasing regulatory scrutiny. Companies like Imperial Brands PLC are adapting by investing in next-generation products (NGPs) such as e-cigarettes and heated tobacco to offset declining cigarette sales. The competitive landscape includes major players like ADRNY (Philip Morris International), DLMAF (British American Tobacco), and HELKF (Swedish Match), all vying for market share in both traditional tobacco and emerging NGP categories. The industry faces ongoing challenges related to public health concerns and stricter advertising regulations.

Who Are IMBBF's Key Customers?

  • Adult smokers who prefer traditional cigarettes and tobacco products.
  • Consumers seeking alternative nicotine delivery systems such as e-cigarettes and oral nicotine pouches.
  • Retailers and distributors who sell Imperial Brands' products to end consumers.
  • Wholesale partners who distribute Imperial Brands' products in various regions.
AI Confidence: 71% Updated: Mar 17, 2026

Imperial Brands PLC (IMBBF) Valuation Context

Valued at $28.74B, IMBBF is classified as a large-cap stock. Relative to its peer group, IMBBF's quantitative score of 42/100 is roughly in line with the peer average of 46/100.

ROE 39%Key Financial Metrics

Return on equity for Imperial Brands PLC stands at 39.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.2%, showing how much profit it generates from its asset base. IMBBF trades at a trailing price-to-earnings ratio of 12.68, below the Consumer Defensive sector average of ~29x. Its free cash flow yield is 13.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.70 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 7.9%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 7/9Financial Health

Imperial Brands PLC's Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.40 places it in the grey zone, a middle ground that warrants monitoring.

FY2026 estForward Outlook

Wall Street analysts project Imperial Brands PLC revenue of about $9.98B for fiscal 2026, with EPS near $3.28. The estimate reflects 8 contributing analysts.

IMBBF Financials

Fundamental Snapshot

Revenue Growth (FY)
-0.7%
Net Income Growth (FY)
-20.7%
EPS Growth (FY)
-16.6%
Free Cash Flow Growth (FY)
-12.4%
P/E (TTM)
12.6
Return on Equity (TTM)
+39.2%
Current Ratio
0.7
EV/EBITDA (TTM)
8.5

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand portfolio with established brands like Davidoff and JPS.
  • Global distribution network across multiple regions.
  • Diversified product range including traditional tobacco and next-generation products.
  • Consistent profitability and cash flow generation.

Bear Case

  • Declining cigarette consumption in developed markets.
  • Exposure to increasing regulatory pressures and excise taxes.
  • Dependence on tobacco sales, which face long-term decline.
  • Limited presence in some emerging markets compared to competitors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

IMBBF Latest News

IMBBF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for IMBBF.

Price Targets

Wall Street price target analysis for IMBBF.

IMBBF MoonshotScore

42/100

What does this score mean?

The MoonshotScore rates IMBBF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Lukas Jean-Baptiste Paravicini

Unknown

Information on Lukas Jean-Baptiste Paravicini's background is not available in the provided data. Without additional context, it is impossible to provide a detailed career history, education, or previous roles.

Track Record: Information on Lukas Jean-Baptiste Paravicini's track record is not available in the provided data. Without additional context, it is impossible to provide key achievements, strategic decisions, or company milestones under their leadership.

IMBBF OTC Market Information

The OTC Other tier represents the lowest tier of over-the-counter (OTC) markets. Unlike stocks listed on major exchanges like the NYSE or NASDAQ, companies on the OTC Other tier often have limited reporting requirements and may not meet the minimum financial standards for exchange listing. This tier typically includes companies with limited operating history, penny stocks, and those that may be undergoing financial distress. Investing in OTC Other stocks carries significantly higher risks compared to exchange-listed securities due to the lack of regulatory oversight and transparency.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for IMBBF on the OTC market is likely limited. OTC stocks generally have lower trading volumes and wider bid-ask spreads compared to exchange-listed stocks. This can make it difficult to buy or sell shares quickly without significantly impacting the price. Investors should be prepared for potential price volatility and illiquidity when trading IMBBF on the OTC market.
OTC Risk Factors:
  • Limited regulatory oversight and transparency.
  • Potential for price manipulation and fraud.
  • Higher price volatility and illiquidity.
  • Risk of delisting or suspension of trading.
  • Limited access to company information and financial disclosures.
Due Diligence Checklist:
  • Verify the company's financial statements and SEC filings (if any).
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's capital structure and debt levels.
  • Check for any legal or regulatory issues.
  • Monitor trading volume and price volatility.
  • Consult with a financial advisor.
Legitimacy Signals:
  • Established operating history since 1901.
  • Global presence and distribution network.
  • Recognizable brand portfolio.
  • Consistent profitability and dividend payments (based on available data).
  • Presence in the Consumer Defensive sector, which tends to be more stable.

Common Questions About IMBBF (Consumer Defensive)

What does Imperial Brands PLC do?

Imperial Brands PLC is a global tobacco company that manufactures, markets, and sells a range of tobacco and related products. Its portfolio includes cigarettes, fine-cut tobacco, smokeless tobacco, and next-generation products (NGP) like e-vapour products and oral nicotine. The company operates in multiple regions, including Europe, the Americas, Africa, Asia, and Australasia, and distributes its products through various channels, focusing on both traditional tobacco consumers and those seeking alternative nicotine products.

What are the main risks for IMBBF?

Imperial Brands PLC faces several key risks, including increasing regulatory restrictions on tobacco advertising and sales, rising excise taxes and health levies on tobacco products, and growing public health awareness and anti-smoking campaigns. These factors can lead to declining cigarette consumption and reduced profitability. Additionally, the company faces competition from other tobacco companies and alternative nicotine products, as well as potential litigation risks related to health issues associated with tobacco use.

What are the key factors to evaluate for IMBBF?

Imperial Brands PLC (IMBBF) holds an AI score of 42/100 (low). P/E: 12.7x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does IMBBF data refresh on this page?

IMBBF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven IMBBF's recent stock price performance?

Imperial Brands PLC (IMBBF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with established brands like Davidoff and JPS. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider IMBBF overvalued or undervalued right now?

Imperial Brands PLC (IMBBF) trades at 12.7x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying IMBBF?

Before investing in Imperial Brands PLC (IMBBF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding IMBBF to a portfolio?

Key strength of Imperial Brands PLC (IMBBF): Strong brand portfolio with established brands like Davidoff and JPS. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • OTC data may be less reliable than exchange-listed data.
  • AI analysis pending for more comprehensive insights.
Data Sources

Popular Stocks