JOUT — Stock Film
STOCK FILMSCENE 1/11JOUT · $44.61
Stock Expert AI presents
JOUT
Johnson Outdoors Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Johnson Outdoors Inc. What it actually does.

Designs, manufactures, and markets electric trolling motors for fishing. Produces sonar and GPS equipment for fish finding and navigation. Now — the numbers.

on the stock market since 1987
1,300 employees
$467.3M market value
WHERE DOES THE MONEY COME FROM?
74%Fishing
FishingDiving 13%Outdoor Equipment 7%Watercraft 6%Other <1%
74% of all revenue comes from a single line: Fishing.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$592.4M
The loss that same year:
$34.3M
For every $1 it earns, the company spends $1.1.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$176.4M
DEBT: $48.7M
At this pace, that money lasts about 5.1 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

What executives did with their own stock over the last 12 months:
13 buy9 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
47
weak

Clearly below the class average.

FINANCIAL STRENGTH
93
very strong

Debt is low and cash is strong; the finances stand solid.

VALUATION
74
strong

Clearly above the class average — a step short of the very top.

GROWTH
56
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
70
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Business Quality: Profit power and business quality trail similar companies in the sector.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 61% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Strong cash, light debt

There is $176.4M in the vault; even if every debt were paid off, $127.7M would remain.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 13 buys and 9 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $1.32 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
The losses continue

A loss of $34.3M against $592.4M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/3
The business trails its class

Measured against its sector, the quality of the business sits below the class average. Report-card grade: 47/100.

3
THE RISKS · 3/3
Sales are shrinking

Sales are going backwards, not just slowing.

FINALE · THE GRADE
B+
69 / 100 · MoonshotScore

On our five-subject report card, JOUT sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: JOUT’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film