Johnson Outdoors Inc. (JOUT)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Johnson Outdoors Inc. (JOUT) trades at $42.96 with AI Score 62/100 (Grade B+). Johnson Outdoors Inc. designs, manufactures, and markets outdoor recreational products. Market cap: $449.99M, Sector: Consumer cyclical.
Price live · AI analysis from May 9, 2026JOUT stock analysis for 2026: Analysts have set a consensus price target of $55.00 for Johnson Outdoors Inc., suggesting 28.0% upside from the current price of $42.96. The AI MoonshotScore is 62/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
JOUT: 1/1 perspectives are bullish.
How is this calculated? →Johnson Outdoors Inc. (JOUT) Consumer Business Overview
Johnson Outdoors Inc. (JOUT) is a global leader in designing and marketing outdoor recreational products, focusing on fishing, camping, watercraft, and diving equipment. With a diverse brand portfolio and established distribution channels, the company caters to outdoor enthusiasts worldwide, navigating the seasonal demands of the leisure industry.
What Is the Investment Thesis for JOUT?
Johnson Outdoors Inc. presents a mixed investment thesis. The company's diverse product portfolio across fishing, camping, watercraft, and diving provides resilience against seasonal fluctuations and changing consumer preferences. The company's established brands, such as Minn Kota and Humminbird in the fishing segment, contribute to a loyal customer base. The dividend yield of 2.57% offers an income stream for investors. However, the company's negative profit margin of -2.3% raises concerns about profitability and operational efficiency. The company's beta of 0.82 suggests lower volatility compared to the overall market. Investors should closely monitor the company's ability to improve profitability and capitalize on growth opportunities in the outdoor recreation market.
Based on FMP financials and quantitative analysis
JOUT Key Highlights
- Market Cap of $449.99M reflects its position as a mid-sized player in the leisure industry.
- Gross Margin of 37.5% indicates solid pricing power and cost management in its product lines.
- Dividend Yield of 2.57% provides a steady income stream for investors.
- Beta of 0.82 suggests lower volatility compared to the overall market, appealing to risk-averse investors.
- Operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving.
Who Are JOUT's Competitors?
JOUT is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| VFS VinFast Auto Ltd. | $3.11 | +1.30% | $7.28B | 44 |
| HWH HWH International Inc. | $1.27 | -4.98% | $7.69M | 59 |
| NOMA Nomadar Corp. | $3.59 | -13.49% | $53.42M | 58 |
| HAS Hasbro, Inc. | $78.67 | -1.85% | $11.13B | 57 |
| ILG ILG, Inc. | $34.13 | +0.00% | 56 | |
| MPZAF MIPS AB (publ) | $25.90 | +1.65% | $686.12M | 56 |
| MPZAY Mips AB (publ) | $12.25 | +0.00% | $648.84M | 56 |
| DOGZ Dogness (International) Corporation | $1.07 | -1.83% | $15.53M | 55 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JOUT's Key Strengths?
- Strong brand portfolio with established brands in multiple segments.
- Diverse product offerings across fishing, camping, watercraft, and diving.
- Established distribution network through various retail channels.
- Continuous innovation and technological advancements.
What Are JOUT's Weaknesses?
- Negative profit margin raises concerns about profitability.
- Seasonal demand fluctuations can impact sales and revenue.
- Dependence on consumer spending and outdoor recreation trends.
- Exposure to global economic conditions and currency fluctuations.
What Could Drive JOUT Stock Higher?
- Launch of new Minn Kota and Humminbird fishing products in Q3 2026, expected to drive sales in the fishing segment.
- Expansion of e-commerce and direct-to-consumer sales channels to reach a wider customer base.
- Investments in research and development to create innovative and technologically advanced products.
What Are the Key Risks for JOUT?
- Negative return on equity (-3.6%) — the business is not currently generating profit on shareholder capital.
- Economic downturns and reduced consumer spending could negatively impact sales and revenue.
- Supply chain disruptions and increased raw material costs could affect profitability.
- Intense competition from established players and emerging brands in the outdoor recreation market.
What Are the Growth Opportunities for JOUT?
- Expansion in the Fishing Segment: The fishing equipment market is expected to grow, driven by increased participation in recreational fishing and technological advancements in fish finding and navigation equipment. Johnson Outdoors can capitalize on this trend by introducing new and innovative products under its Minn Kota and Humminbird brands. The global fishing equipment market is projected to reach $15 billion by 2028, offering significant growth potential for Johnson Outdoors.
- Growth in Camping and Outdoor Cooking: The camping and outdoor cooking market is experiencing growth due to increased interest in outdoor activities and adventure travel. Johnson Outdoors can expand its presence in this market by developing new and innovative camping equipment and portable cooking systems under its Eureka! and Jetboil brands. The global camping equipment market is expected to reach $60 billion by 2027, providing ample opportunities for Johnson Outdoors to increase its market share.
- Watercraft Recreation Market Expansion: The watercraft recreation market, including kayaks and canoes, is growing as more people seek outdoor water activities. Johnson Outdoors can leverage its Ocean Kayaks, Old Town, and Carlisle brands to capture a larger share of this market by introducing new designs and features that cater to different user preferences. The global kayak and canoe market is projected to reach $5 billion by 2025, offering a substantial growth opportunity.
- Diving Equipment Market Growth: The diving equipment market is driven by the growing popularity of scuba diving and snorkeling, as well as the increasing demand for diving gear from public safety units and armed forces. Johnson Outdoors can strengthen its position in this market by developing advanced diving equipment and expanding its distribution network through dive training centers and resorts under the SCUBAPRO brand. The global diving equipment market is expected to reach $3 billion by 2026.
- E-commerce and Direct-to-Consumer Sales: Johnson Outdoors can enhance its growth prospects by expanding its e-commerce presence and increasing direct-to-consumer sales. By leveraging its websites and online marketing channels, the company can reach a wider customer base and improve its profit margins. The global e-commerce market is experiencing rapid growth, and Johnson Outdoors can benefit from this trend by investing in its online sales capabilities.
What Opportunities Does JOUT Have?
- Expansion in emerging markets with growing outdoor recreation participation.
- Increased e-commerce and direct-to-consumer sales.
- Development of new and innovative products to meet changing consumer preferences.
- Strategic acquisitions and partnerships to expand product offerings and market reach.
What Threats Does JOUT Face?
- Intense competition from established players and emerging brands.
- Changing consumer preferences and trends in outdoor recreation.
- Economic downturns and reduced consumer spending.
- Supply chain disruptions and increased raw material costs.
What Are JOUT's Competitive Advantages?
- Established Brands: Strong brand recognition and reputation in the fishing (Minn Kota, Humminbird), camping (Eureka!, Jetboil), watercraft (Ocean Kayaks, Old Town), and diving (SCUBAPRO) markets.
- Diverse Product Portfolio: Wide range of products across multiple outdoor recreational segments, reducing reliance on any single product or market.
- Distribution Network: Established distribution channels through outdoor specialty retailers, internet retailers, and retail store chains.
- Technological Innovation: Continuous investment in research and development to create innovative and technologically advanced products.
What Does JOUT Do?
Founded in 1970 and headquartered in Racine, Wisconsin, Johnson Outdoors Inc. has evolved into a prominent player in the outdoor recreational equipment market. The company operates through four key segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment provides electric trolling motors, marine battery chargers, fish finding equipment, and downriggers under the Minn Kota, Humminbird, and Cannon brands. The Camping segment offers tents, camping furniture, stoves, and portable cooking systems under the Eureka! and Jetboil brands. The Watercraft Recreation segment features kayaks, canoes, and paddles under the Ocean Kayaks, Old Town, and Carlisle brands. The Diving segment markets underwater diving and snorkeling equipment under the SCUBAPRO brand. Johnson Outdoors sells its products through a mix of outdoor specialty retailers, internet retailers, retail store chains, original equipment manufacturers, distributors, and its own websites, reaching a global customer base of outdoor enthusiasts and professionals.
What Products and Services Does JOUT Offer?
- Designs, manufactures, and markets electric trolling motors for fishing.
- Produces sonar and GPS equipment for fish finding and navigation.
- Offers tents, camping furniture, and portable cooking systems.
- Manufactures kayaks, canoes, and paddles for water recreation.
- Provides underwater diving and snorkeling equipment.
- Sells products through outdoor specialty retailers, internet retailers, and retail store chains.
How Does JOUT Make Money?
- Designs and manufactures outdoor recreational products.
- Sells products through a multi-channel distribution network, including retailers, distributors, and online channels.
- Generates revenue from the sale of fishing, camping, watercraft, and diving equipment.
- Provides maintenance, repair, and education services for diving equipment.
What Industry Does JOUT Operate In?
Johnson Outdoors Inc. operates in the leisure industry, which is influenced by consumer spending, outdoor recreation trends, and technological advancements. The market is competitive, with established players and emerging brands vying for market share. The industry is subject to seasonal demand, with peak sales during the spring and summer months. Johnson Outdoors competes with companies offering similar outdoor recreational products and services. The company's success depends on its ability to innovate, adapt to changing consumer preferences, and maintain a strong brand presence.
Who Are JOUT's Key Customers?
- Recreational fishermen and anglers.
- Camping and outdoor enthusiasts.
- Kayakers, canoeists, and paddlers.
- Scuba divers and snorkelers.
- Dive training centers, resorts, and public safety units.
Johnson Outdoors Inc. (JOUT) Valuation Context
Valued at $449.99M, JOUT is classified as a small-cap stock. Relative to its peer group, JOUT's quantitative score of 62/100 is roughly in line with the peer average of 55/100.
ROE -4%Key Financial Metrics
Return on equity for Johnson Outdoors Inc. stands at -3.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.5%, showing how much profit it generates from its asset base. Its free cash flow yield is 5.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.48 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -3.2%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
Johnson Outdoors Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.82 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project Johnson Outdoors Inc. revenue of about $652.2M for fiscal 2026, with EPS near $0.75.
JOUT Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- JOUT's recent insider buying activity suggests confidence from those who know the company best. This can signal strong future prospects.
- The outdoor recreation market is generally perceived as robust, and JOUT is well-positioned to benefit from continued consumer interest in outdoor activities.
- Community sentiment indicates a belief in the long-term value of JOUT, driven by its established brands and strong market presence.
- Positive market perception of JOUT's innovative product lines contributes to bullish sentiment, with traders seeing potential for growth.
Bear Case
- Increased competition in the outdoor equipment sector could erode JOUT's market share and pressure margins.
- Shifting consumer preferences could negatively impact demand for JOUT's core product offerings.
- Bearish community sentiment highlights concerns about potential supply chain disruptions affecting JOUT's ability to meet demand.
- Negative market perception surrounding potential economic slowdown could dampen enthusiasm for discretionary spending on outdoor goods, impacting JOUT.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
JOUT Latest News
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Shares of companies within the broader consumer discretionary sector are trading lower amid concerns over a potential end to the U.S.-Iran ceasefire leading to higher energy prices leading to inflation, elevated interest rates and curtailed consumer spending.
Benzinga · May 11, 2026
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12 Consumer Discretionary Stocks Moving In Monday's Intraday Session
benzinga · May 11, 2026
JOUT Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JOUT.
Price Targets
Consensus target: $55.00
JOUT MoonshotScore
What does this score mean?
The MoonshotScore rates JOUT's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Shares of companies within the broader consumer discretionary sector are trading lower amid concerns over a potential end to the U.S.-Iran ceasefire leading to higher energy prices leading to inflation, elevated interest rates and curtailed consumer spending.
12 Consumer Discretionary Stocks Moving In Monday's Intraday Session
Leadership: Helen Johnson-Leipold
Chairman and Chief Executive Officer
Helen Johnson-Leipold has been with Johnson Outdoors for over 30 years, holding various leadership positions. She has a strong background in marketing and business development. She is actively involved in community and industry organizations, serving on the boards of several non-profit organizations. Her experience and leadership have been instrumental in guiding Johnson Outdoors through various market cycles and strategic initiatives.
Track Record: Under Helen Johnson-Leipold's leadership, Johnson Outdoors has expanded its product portfolio, strengthened its brand presence, and navigated the challenges of the outdoor recreation market. She has overseen the company's investments in innovation and technology, driving the development of new and advanced products. She has also focused on expanding the company's e-commerce capabilities and direct-to-consumer sales.
JOUT Consumer Cyclical Stock FAQ
What does Johnson Outdoors Inc. do?
Johnson Outdoors Inc. designs, manufactures, and markets a diverse range of outdoor recreational products. The company operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. Its products include electric trolling motors, fish finders, tents, camping stoves, kayaks, canoes, and diving equipment. These products are sold under well-known brands like Minn Kota, Humminbird, Eureka!, Jetboil, Ocean Kayaks, Old Town, and SCUBAPRO, catering to outdoor enthusiasts worldwide.
What do analysts say about JOUT stock?
Analyst coverage of Johnson Outdoors Inc. (JOUT) is limited, but generally focuses on the company's brand strength and market position within the outdoor recreation industry. Key valuation metrics such as price-to-earnings (P/E) and price-to-sales (P/S) ratios are considered in relation to its peers. Growth considerations include the company's ability to innovate, manage costs, and adapt to changing consumer preferences. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.
What are the main risks for JOUT?
Johnson Outdoors Inc. faces several risks, including fluctuations in consumer spending, intense competition, and supply chain disruptions. The company's performance is closely tied to the overall health of the economy and consumer confidence. Competition from established players and emerging brands can put pressure on pricing and market share. Supply chain disruptions and increased raw material costs can negatively impact profitability. Additionally, changing consumer preferences and trends in outdoor recreation can pose a challenge to the company's product development and marketing efforts.
How does Johnson Outdoors Inc. adapt to changing consumer preferences?
Johnson Outdoors Inc. adapts to changing consumer preferences through continuous product innovation and market research. The company invests in research and development to create new and improved products that meet the evolving needs of outdoor enthusiasts. It also monitors consumer trends and preferences through market research and customer feedback. This allows the company to identify emerging opportunities and adapt its product offerings and marketing strategies accordingly. The company's ability to innovate and respond to consumer feedback is crucial for maintaining its competitive advantage in the dynamic outdoor recreation market.
What is Johnson Outdoors Inc.'s geographic revenue mix?
Johnson Outdoors Inc.'s revenue is primarily generated in North America, with a significant portion also coming from international markets. While specific geographic revenue breakdowns are not publicly available, the company's presence in various regions allows it to benefit from diverse market conditions and growth opportunities. The company's international growth strategy focuses on expanding its distribution network and introducing its products to new markets. Emerging markets with growing outdoor recreation participation offer significant potential for future revenue growth.
What are the key factors to evaluate for JOUT?
Johnson Outdoors Inc. (JOUT) holds an AI score of 62/100 (moderate). P/E: 22.0x vs the S&P 500's ~20-25x. Analysts target $55.00 (+28%). Not financial advice.
How frequently does JOUT data refresh on this page?
JOUT prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JOUT's recent stock price performance?
Johnson Outdoors Inc. (JOUT) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with established brands in multiple segments. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data may be subject to change.
- Analyst opinions may vary.
- This is not investment advice. Conduct your own due diligence.