KGGNF — Stock Film
STOCK FILMSCENE 1/11KGGNF · $2.16
Stock Expert AI presents
KGGNF
Kogan.com Ltd
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Kogan.com Ltd. What it actually does.

Operates as an online retailer in Australia. Offers various brands across electronics, appliances, homewares, hardware, and toys. Now — the numbers.

on the stock market since 2019
258 employees
$204.8M market value
Revenue last year:
$365.7M
The net profit left over:
$8M
Out of every $100 in sales, $2 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 2%

This is an established company with proven profits.

THE SALES TREND
Sales have been shrinking.

An average decline of 8% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$515.4M
2022
2023
2024
2025
$365.7M
2026
Cash on hand:
$26.1M
Total debt:
$12.4M
The cash outweighs the debt.

If every debt were paid off today, $13.7M would still be left in the vault — a solid cushion for hard times.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
25.6×

The market pays 25.6× for every dollar of annual profit — around what a business like this usually costs.

No analyst target is on record for this company.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
Thin trading in the shares2/10
Sales are shrinking4/10
Costs eat into the margin4/10
WORTH WATCHING

Trading Liquidity: The shares change hands too rarely for smooth trading.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 76% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $26.1M in the vault; even if every debt were paid off, $13.7M would remain.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $0.10 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
A wildly swinging price

This stock swings about 2 times as much as the market average. Big rallies — and big drops — can both happen fast.

2
THE RISKS · 2/2
Sales are shrinking

Over the last 4 years, sales fell about 8% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

FINALE · THE GRADE
grade pending

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

One-line summary: few numbers, an untested story. Keep watching.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film