Kogan.com Ltd (KGGNF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Kogan.com Ltd (KGGNF) trades at $4.00 with AI Score 48/100 (Grade C). Kogan. com Ltd is an Australian online retailer offering a wide range of products and services through its own brands and third-party partnerships. Market cap: $379.46M, Sector: Consumer cyclical.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for KGGNF: KGGNF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates KGGNF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
KGGNF: the 1 perspectives are evenly split.
How is this calculated? →Kogan.com Ltd (KGGNF) Consumer Business Overview
Kogan.com Ltd, an Australian online retailer, offers a diverse portfolio of products and services, including private label brands and partnerships. Operating within the consumer cyclical sector, Kogan.com faces competition from established retailers and evolving e-commerce trends while striving to maintain profitability and market share.
What Is the Investment Thesis for KGGNF?
Kogan.com Ltd faces challenges in achieving consistent profitability, as reflected by its negative P/E ratio of -8.96 and a negative profit margin of -8.3%. The company's high beta of 2.02 indicates significant volatility compared to the overall market. A dividend yield of 4.01% may attract income-seeking investors, but the sustainability of this dividend needs to be evaluated in light of the company's financial performance. Growth catalysts include expanding its private label offerings and increasing its market share in the Australian e-commerce sector. However, the company must address its profitability concerns and manage its operational costs to achieve long-term success.
Based on FMP financials and quantitative analysis
KGGNF Key Highlights
- Market capitalization of $379.46M indicates its size relative to other players in the online retail market.
- Negative P/E ratio of -8.96 reflects current losses and challenges in achieving profitability.
- Negative profit margin of -8.3% highlights the need for improved cost management and revenue generation.
- Gross margin of 39.4% suggests potential for profitability if operating expenses are managed effectively.
- Dividend yield of 4.01% provides income to investors but requires assessment of sustainability given the company's financial performance.
Who Are KGGNF's Competitors?
KGGNF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ASOMY ASOS Plc | $3.81 | +4.21% | $456.34M | 46 |
| CLKXF TWC Enterprises Limited | $18.88 | +0.00% | $456.00M | 48 |
| CRFCF Card Factory plc | $1.28 | +40.25% | $439.00M | 45 |
| GRVWF Greatview Aseptic Packaging Company Limited | $0.28 | +9.64% | $398.36M | 44 |
| HLFDF Halfords Group plc | $3.08 | +0.00% | $671.06M | 50 |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are KGGNF's Key Strengths?
- Strong brand recognition in Australia.
- Wide range of product and service offerings.
- Established private label brands.
- Online retail expertise.
What Are KGGNF's Weaknesses?
- Negative profitability and profit margin.
- High beta indicating volatility.
- Dependence on the Australian market.
- Intense competition in the e-commerce sector.
What Could Drive KGGNF Stock Higher?
- Expansion of private label brands to drive higher margins.
- Increasing market share in the growing Australian e-commerce market.
- Potential strategic partnerships or acquisitions to expand capabilities.
- Continued diversification of product and service offerings to attract more customers.
- Efforts to enhance customer experience and build brand loyalty.
What Are the Key Risks for KGGNF?
- Negative return on equity (-69.1%) — the business is not currently generating profit on shareholder capital.
- Negative profitability and profit margin impacting financial stability.
- Increased competition from domestic and international players in the e-commerce sector.
- Economic downturn affecting consumer spending and demand for discretionary goods.
- Supply chain disruptions impacting product availability and costs.
- High beta indicating significant price volatility compared to the market.
What Are the Growth Opportunities for KGGNF?
- Expansion of Private Label Brands: Kogan.com can focus on expanding its private label brands, such as Kogan, Ovela, and Fortis. These brands offer higher margins and greater control over product quality and pricing. The global private label market is projected to reach $5.4 trillion by 2027, presenting a significant opportunity for Kogan.com to increase its revenue and profitability by further penetrating this market. Timeline: Ongoing.
- Increased Market Share in E-commerce: The Australian e-commerce market is growing rapidly, with online sales projected to reach $40 billion by 2025. Kogan.com can capitalize on this trend by increasing its market share through targeted marketing campaigns, improved customer service, and competitive pricing. The company can also explore partnerships with other online platforms to expand its reach. Timeline: Ongoing.
- Diversification of Product and Service Offerings: Kogan.com can further diversify its product and service offerings to attract a wider range of customers. This could include expanding into new categories such as home improvement, fashion, and health and wellness. The company can also offer additional services such as installation, repair, and maintenance. Timeline: 1-2 years.
- Strategic Partnerships and Acquisitions: Kogan.com can pursue strategic partnerships and acquisitions to expand its capabilities and market reach. This could include partnering with logistics providers to improve delivery times and reduce shipping costs. The company could also acquire smaller e-commerce businesses to gain access to new customer segments and product categories. Timeline: 2-3 years.
- Enhanced Customer Experience: Improving the customer experience is crucial for driving customer loyalty and repeat purchases. Kogan.com can invest in improving its website and mobile app, offering personalized recommendations, and providing faster and more reliable customer support. The company can also leverage data analytics to better understand customer preferences and tailor its offerings accordingly. Timeline: Ongoing.
What Opportunities Does KGGNF Have?
- Expansion of private label brands.
- Increased market share in e-commerce.
- Diversification of product and service offerings.
- Strategic partnerships and acquisitions.
What Threats Does KGGNF Face?
- Changing consumer preferences.
- Increased competition from domestic and international players.
- Economic downturn affecting consumer spending.
- Supply chain disruptions.
What Are KGGNF's Competitive Advantages?
- Brand Recognition: Established brand in the Australian online retail market.
- Private Label Brands: Offers unique products and higher margins.
- Diversified Product Offerings: Attracts a wider range of customers.
- Integrated Services: Provides additional value and convenience to customers.
What Does KGGNF Do?
Founded in 2006 and based in Melbourne, Australia, Kogan.com Ltd has evolved into a prominent online retailer. The company initially focused on selling televisions directly to consumers, disrupting the traditional retail model. Over time, Kogan.com expanded its product offerings to include a wide array of categories, such as electronics, appliances, homewares, hardware, and toys. Kogan.com also owns and operates 20 private label brands, offering consumers value-priced alternatives. Beyond retail, Kogan.com provides pre-paid mobile phone plans, travel bookings, general insurance products (home, contents, car, travel, pet, and life), NBN internet plans, and home loans. The company further extends its services to superannuation funds, credit cards, telecommunications, and power and gas services, and even facilitates car trading. Kogan.com's products are available under its own brands like Kogan, Ovela, Fortis, Vostok, and Komodo, as well as through partnerships with third-party brands like Apple, Canon, Swann, and Samsung. This diversified approach positions Kogan.com as a comprehensive online marketplace for Australian consumers.
What Products and Services Does KGGNF Offer?
- Operates as an online retailer in Australia.
- Offers various brands across electronics, appliances, homewares, hardware, and toys.
- Owns and operates 20 private label brands.
- Provides pre-paid mobile phone plans online.
- Offers directly sourced holiday packages and travel bookings.
- Provides general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance.
- Offers NBN internet plans and home loans.
- Provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trades in cars.
How Does KGGNF Make Money?
- Online Retail: Sells products directly to consumers through its website and mobile app.
- Private Label Brands: Generates higher margins through its own branded products.
- Service Offerings: Provides additional revenue streams through insurance, telecommunications, and financial services.
- Partnerships: Collaborates with third-party brands to offer a wider range of products.
What Industry Does KGGNF Operate In?
Kogan.com Ltd operates in the competitive Australian specialty retail industry, which is experiencing growth driven by increasing e-commerce adoption. The industry is characterized by the presence of both large established players and smaller niche retailers. Kogan.com differentiates itself through its private label brands and diversified product offerings. Competitors include traditional retailers transitioning to online channels and other pure-play e-commerce companies. The company's success depends on its ability to adapt to changing consumer preferences and maintain a competitive pricing strategy.
Who Are KGGNF's Key Customers?
- Australian consumers seeking value-priced products.
- Customers looking for a wide range of products and services in one place.
- Price-conscious shoppers who appreciate private label brands.
- Individuals seeking insurance, telecommunications, and financial services.
FY2026 estForward Outlook
Wall Street analysts project Kogan.com Ltd revenue of about $512.9M for fiscal 2026, with EPS near $0.20. The estimate reflects 4 contributing analysts.
ROE -69%Key Financial Metrics
Return on equity for Kogan.com Ltd stands at -69.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -18.0%, showing how much profit it generates from its asset base. Its free cash flow yield is 8.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.08 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -9.6%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
Kogan.com Ltd's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.87 places it in the safe zone, indicating low near-term bankruptcy risk.
KGGNF Valuation & Market Position
With a $379.46M market cap, Kogan.com Ltd sits in the small-cap segment of the market. Relative to its peer group, KGGNF's quantitative score of 48/100 is roughly in line with the peer average of 47/100.
KGGNF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Kogan.com's recent insider buying suggests strong confidence from within, signaling positive future prospects despite current market conditions.
- The community sentiment seems to be cautiously optimistic about Kogan.com's long-term strategies, particularly its expansion into new product categories.
- Market perception acknowledges Kogan.com's established brand presence in the Australian e-commerce sector, giving it an edge over newer competitors.
- Bullish community members believe Kogan.com's focus on cost efficiency and competitive pricing will attract consumers in a challenging economic climate.
Bear Case
- Recent community discussions highlight concerns about increased competition in the Australian e-commerce market, potentially impacting Kogan.com's market share.
- Bearish sentiment revolves around potential supply chain disruptions affecting Kogan.com's ability to meet consumer demand and maintain competitive pricing.
- Market perception indicates some skepticism about Kogan.com's ability to effectively manage inventory levels, leading to potential write-downs and reduced profitability.
- Insider selling activity, if any, is being interpreted by some as a lack of confidence in the company's near-term performance, creating a negative sentiment.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
KGGNF Latest News
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ASX Growth Stocks With High Insider Ownership
Yahoo! Finance: KGGNF News · Jun 8, 2026
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ASX Companies Estimated Below Intrinsic Value In June 2026
Yahoo! Finance: KGGNF News · Jun 7, 2026
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ASX Growth Companies With High Insider Ownership In May 2026
Yahoo! Finance: KGGNF News · May 10, 2026
KGGNF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for KGGNF.
Price Targets
Wall Street price target analysis for KGGNF.
KGGNF MoonshotScore
What does this score mean?
The MoonshotScore rates KGGNF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Ruslan Kogan
CEO
Ruslan Kogan is the founder and CEO of Kogan.com Ltd. He is an Australian entrepreneur who started his first business at a young age. Kogan has a background in IT and business, and he is known for his innovative approach to retail. He disrupted the traditional retail model by selling televisions directly to consumers online. Kogan is a prominent figure in the Australian business community and is a frequent commentator on e-commerce and technology trends.
Track Record: Under Ruslan Kogan's leadership, Kogan.com Ltd has grown from a small startup to a major online retailer in Australia. He has overseen the expansion of the company's product and service offerings, as well as the development of its private label brands. Kogan has also led the company through several acquisitions and partnerships. Despite recent profitability challenges, Kogan remains focused on driving growth and innovation.
KGGNF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Kogan.com Ltd may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and operational performance compared to companies listed on major exchanges like the NYSE or NASDAQ. Investing in OTC Other stocks carries higher risks due to the lack of regulatory oversight and potential for fraud or manipulation.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Financial Disclosure: The lack of publicly available financial reports makes it difficult to assess the company's financial health and performance.
- Low Liquidity: Low trading volumes and wide bid-ask spreads can make it difficult to buy or sell shares.
- Price Volatility: The stock may be subject to significant price swings due to limited trading activity and market sentiment.
- Regulatory Oversight: The OTC market has less regulatory oversight compared to major exchanges, increasing the risk of fraud or manipulation.
- Information Asymmetry: Limited information available to investors can create an uneven playing field.
- Verify the company's registration and legal status.
- Research the company's management team and their track record.
- Attempt to obtain and review any available financial statements or reports.
- Assess the company's business model and competitive landscape.
- Understand the risks associated with investing in OTC stocks.
- Monitor trading activity and price movements.
- Consult with a financial advisor before investing.
- Established online retail presence in Australia.
- Presence of private label brands.
- Diversified product and service offerings.
- CEO with a track record in e-commerce.
- Dividend yield of 4.01%
Kogan.com Ltd Consumer Cyclical Stock: Key Questions Answered
What does Kogan.com Ltd do?
Kogan.com Ltd operates as an online retailer in Australia, offering a wide range of products and services. This includes electronics, appliances, homewares, hardware, toys, and other consumer goods. The company also owns and operates 20 private label brands, providing value-priced alternatives to established brands. In addition to retail, Kogan.com offers pre-paid mobile phone plans, travel bookings, insurance products, NBN internet plans, home loans, superannuation funds, credit cards, telecommunications services, and power and gas services. This diversified approach positions Kogan.com as a comprehensive online marketplace for Australian consumers.
What do analysts say about KGGNF stock?
Analyst coverage of KGGNF is limited due to its OTC listing and smaller market capitalization. Key valuation metrics, such as the negative P/E ratio, reflect the company's current challenges in achieving profitability. Growth considerations include the company's ability to expand its private label brands, increase its market share in the Australian e-commerce sector, and manage its operational costs effectively. Investors should conduct their own thorough research and consider the risks associated with investing in OTC stocks before making any investment decisions.
What are the main risks for KGGNF?
Kogan.com Ltd faces several risks, including its negative profitability and profit margin, which raise concerns about its financial stability. The company also faces intense competition in the e-commerce sector from both domestic and international players. An economic downturn could negatively impact consumer spending and demand for its products. Supply chain disruptions could affect product availability and costs. Additionally, the stock's high beta indicates significant price volatility, which could result in losses for investors.
What are the key factors to evaluate for KGGNF?
Kogan.com Ltd (KGGNF) holds an AI score of 48/100 (low). Not financial advice.
How frequently does KGGNF data refresh on this page?
KGGNF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven KGGNF's recent stock price performance?
Kogan.com Ltd (KGGNF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in Australia. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider KGGNF overvalued or undervalued right now?
Valuing Kogan.com Ltd (KGGNF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying KGGNF?
Before investing in Kogan.com Ltd (KGGNF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited analyst coverage for KGGNF.
- OTC market carries higher risks than major exchanges.
- Financial data based on available information as of 2026-03-18.