NWL — Stock Film
STOCK FILMSCENE 1/11NWL · $5.85
Stock Expert AI presents
NWL
Newell Brands Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Newell Brands Inc. What it actually does.

Designs, manufactures, and distributes commercial cleaning and maintenance solutions. Offers kitchen appliances under brands like Crock-Pot, Mr. Coffee, and Oster. Now — the numbers.

on the stock market since 1980
22K employees
$2.5B market value
WHERE DOES THE MONEY COME FROM?
52%Home and Commercial
Home and CommercialLearning and Development 37%Outdoor and Recreation 10%
52% of all revenue comes from a single line: Home and Commercial.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Revenue last year:
$7.2B
The loss that same year:
$285M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$203M
DEBT: $5.2B
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.3×

This company is not turning a profit, so the market is pricing its sales instead: 0.3× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 31% of them.

Analysts' average target sits 12% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
46
weak

Clearly below the class average.

FINANCIAL STRENGTH
9
very weak

Clearly below the class average.

VALUATION
31
very weak

Clearly below the class average.

GROWTH
34
very weak

Clearly below the class average.

PRICE MOMENTUM
90
very strong

The stock has been running stronger than the market lately.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 78% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $0.28 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
The losses continue

A loss of $285M against $7.2B in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
F
25 / 100 · MoonshotScore

On our five-subject report card, NWL sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: NWL’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film