Newell Brands Inc. (NWL)

Newell Brands Inc. (NWL) Consumer Business Overview

Newell Brands Inc. designs, manufactures, and distributes a wide range of consumer and commercial products across five segments, including Home Appliances, Learning and Development, and Outdoor and Recreation. With a portfolio of well-known brands, Newell serves diverse retail channels globally, facing competition in the household and personal products sector.

What Is the Investment Thesis for NWL?

Newell Brands presents a mixed investment case. The company's diverse portfolio of well-known brands provides a degree of stability, as reflected in its dividend yield of 6.17%. However, the company's negative profit margin of -3.9% raises concerns about profitability. Future growth hinges on successful execution of its simplification and brand-strengthening strategies. Key catalysts include potential improvements in operational efficiency and successful product innovation. Potential risks include continued margin pressure and challenges in adapting to changing consumer preferences. Investors should closely monitor Newell's progress in improving profitability and generating sustainable growth.

Based on FMP financials and quantitative analysis

NWL Key Highlights

• Market capitalization of $2.36B reflects investor valuation of Newell Brands.
• Gross margin of 34.0% indicates the company's ability to manage production costs.
• Dividend yield of 6.17% offers an income stream for investors.
• Beta of 0.96 suggests the stock's volatility is slightly less than the overall market.
• Operates in five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation, providing diversification.

Who Are NWL's Competitors?

NWL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are NWL's Key Strengths?

• Diverse portfolio of well-known brands
• Established distribution network
• Global presence
• Strong market positions in key product categories

What Are NWL's Weaknesses?

• Negative profit margin
• High debt levels
• Complex organizational structure
• Dependence on key retailers

What Could Drive NWL Stock Higher?

• Potential improvements in operational efficiency through cost-saving initiatives.
• Successful product innovation and launch of new products.
• Expansion in e-commerce and strengthening of online presence.

What Are the Key Risks for NWL?

• Financial-distress signal — its Altman Z-Score of 0.44 sits in the distress zone (elevated bankruptcy risk).
• Negative return on equity (-11.1%) — the business is not currently generating profit on shareholder capital.
• Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
• Continued margin pressure due to rising raw material costs and intense competition.
• Challenges in adapting to changing consumer preferences and market trends.
• High debt levels and associated interest expenses.
• Dependence on key retailers and potential loss of shelf space.

What Are the Growth Opportunities for NWL?

• Expansion in E-commerce: Newell Brands can capitalize on the growing e-commerce market by strengthening its online presence and partnerships with major e-commerce platforms. The global e-commerce market is projected to reach trillions of dollars in the coming years, offering significant growth potential for Newell's brands. Timeline: Ongoing.
• Product Innovation: Investing in research and development to introduce innovative products that meet evolving consumer needs can drive growth. Focusing on sustainable and eco-friendly products can also attract environmentally conscious consumers. The market for sustainable products is expanding rapidly. Timeline: Ongoing.
• International Expansion: Expanding into emerging markets can provide new avenues for growth. Focusing on regions with growing middle-class populations and increasing consumer spending can drive sales. Emerging markets represent a significant growth opportunity for consumer goods companies. Timeline: Ongoing.
• Strategic Acquisitions: Acquiring complementary brands or businesses can expand Newell's product portfolio and market reach. Identifying strategic acquisition targets that align with the company's core competencies can create synergies and drive growth. Timeline: Ongoing.
• Operational Efficiency Improvements: Implementing cost-saving measures and streamlining operations can improve profitability and free up resources for growth initiatives. Focusing on supply chain optimization and automation can enhance efficiency. Timeline: Ongoing.

What Opportunities Does NWL Have?

• Expansion in e-commerce
• Product innovation
• International expansion
• Strategic acquisitions

What Threats Does NWL Face?

• Changing consumer preferences
• Intense competition
• Economic downturns
• Fluctuations in raw material costs

What Are NWL's Competitive Advantages?

• Brand Recognition: Newell's portfolio includes well-known and trusted brands.
• Scale: The company's large scale provides cost advantages in manufacturing and distribution.
• Distribution Network: Newell has established relationships with major retailers and distributors.
• Product Diversification: The company offers a wide range of products across multiple categories.

What Does NWL Do?

Founded in 1903 and headquartered in Atlanta, Georgia, Newell Brands Inc. has evolved from its origins as a curtain rod manufacturer to a global consumer and commercial products company. The company operates through five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Newell's product portfolio includes well-known brands such as Rubbermaid, Crock-Pot, Sharpie, and Coleman. The company serves a wide range of customers, including warehouse clubs, department stores, mass merchants, and e-commerce retailers. Newell's strategic focus includes simplifying its portfolio, strengthening its brands, and improving operational efficiency. The company changed its name from Newell Rubbermaid Inc. to Newell Brands Inc. in April 2016, reflecting its broader brand portfolio and strategic direction.

What Products and Services Does NWL Offer?

• Designs, manufactures, and distributes commercial cleaning and maintenance solutions.
• Offers kitchen appliances under brands like Crock-Pot, Mr. Coffee, and Oster.
• Provides food and home storage solutions under the Rubbermaid and Ball brands.
• Offers writing instruments, art products, and labeling solutions under brands like Sharpie, Elmer's, and Dymo.
• Provides outdoor and outdoor-related products under brands like Coleman and Marmot.
• Serves warehouse clubs, department stores, mass merchants, and e-commerce retailers.

How Does NWL Make Money?

• Newell Brands generates revenue through the sale of consumer and commercial products.
• The company operates through five segments, each with its own product portfolio and distribution channels.
• Newell focuses on brand management and marketing to drive sales and maintain market share.
• The company utilizes a global supply chain to manufacture and distribute its products.

What Industry Does NWL Operate In?

Newell Brands operates in the competitive household and personal products industry, which is characterized by evolving consumer preferences and intense competition. The industry is influenced by factors such as changing demographics, e-commerce growth, and sustainability concerns. Newell competes with other major players in the sector, focusing on brand recognition and product innovation to maintain market share. The company's performance is tied to overall consumer spending and its ability to adapt to changing market trends.

Who Are NWL's Key Customers?

• Warehouse clubs (e.g., Costco, Sam's Club)
• Department and drug/grocery stores
• Mass merchants (e.g., Walmart, Target)
• Home centers (e.g., Home Depot, Lowe's)
• E-commerce retailers (e.g., Amazon)

F-Score 3/9Financial Health

Newell Brands Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 0.44 places it in the distress zone, a signal of elevated financial risk.

ROE -11%Key Financial Metrics

Return on equity for Newell Brands Inc. stands at -11.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.6%, showing how much profit it generates from its asset base. Its free cash flow yield is 0.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.04 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -11.2%, the inverse of the P/E and a quick read on earnings relative to price.

Newell Brands Inc. (NWL) Valuation Context

Valued at $2.36B, NWL is classified as a mid-cap stock. Relative to its peer group, NWL's quantitative score of 22/100 is below the peer average of 67/100.

FY2026 estForward Outlook

Wall Street analysts project Newell Brands Inc. revenue of about $7.29B for fiscal 2026, with EPS near $0.58. The estimate reflects 7 contributing analysts.

Net buyingInsider Activity

Over the past six months, Newell Brands Inc. insiders filed 30 SEC Form 4 transactions — 15 sales and 15 purchases. On net that is roughly 61K shares acquired (about $859K) — insiders putting money in tends to read as conviction.

NWL Financials

NWL Latest News

NWL Analyst Consensus

NWL MoonshotScore

Newell Brands Inc. Consumer Defensive Stock: Key Questions Answered

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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