RGR — Stock Film
STOCK FILMSCENE 1/10RGR · $37.59
Stock Expert AI presents
RGR
Sturm, Ruger & Company, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Sturm, Ruger & Company, Inc. What it actually does.

Designs and manufactures firearms under the Ruger name. Sells single-shot, autoloading, bolt-action, and sporting rifles. Now — the numbers.

on the stock market since 1973
1,780 employees
$600.6M market value
WHERE DOES THE MONEY COME FROM?
100%Firearms
FirearmsUnaffiliated Castings <1%
100% of all revenue comes from a single line: Firearms.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$546.1M
The loss that same year:
$4.4M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$92.5M
DEBT: $1.8M
At this pace, that money lasts about 21.1 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
54
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
98
very strong

Debt is low and cash is strong; the finances stand solid.

VALUATION
76
strong

Clearly above the class average — a step short of the very top.

GROWTH
18
very weak

Clearly below the class average.

PRICE MOMENTUM
55
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 54% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Sales are holding up

The company sells $546.1M a year; the problem isn’t sales — it’s costs running above that number.

2
THE BRIGHT SIDE · 2/3
Strong cash, light debt

There is $92.5M in the vault; even if every debt were paid off, $90.7M would remain.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 44 buys and 16 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Lost money last year

A loss of $4.4M against $546.1M in annual sales.

2
THE RISKS · 2/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 18/100.

3
THE RISKS · 3/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

FINALE · THE GRADE
B+
68 / 100 · MoonshotScore

On our five-subject report card, RGR sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: RGR’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film