RGR — Stock Film
STOCK FILMSCENE 1/11RGR · $38.19
Stock Expert AI presents
RGR
Sturm, Ruger & Company, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Sturm, Ruger & Company, Inc. A quick introduction.

On the stock market since 1973, it operates in the world of heavy industry. It has 1,780 employees. Now — the numbers.

on the stock market since 1973
1,780 employees
$608.9M market value
Revenue last year:
$0
The loss that same year:
$0
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
100%Firearms
Firearms 100%Unaffiliated Castings <1%
100% of all revenue comes from a single line: Firearms.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

In the vault right now:
$0
DEBT: $1.8M
At this pace, that money lasts about 21.1 years.

Before the clock runs out, either sales must climb sharply or new money must come in. For now, time is on the company’s side.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
37
weak

Clearly below the class average.

FINANCIAL STRENGTH
93
very strong

Debt is low and cash is strong; the finances stand solid.

VALUATION
60
average

The price isn’t cheap next to earnings — that’s why this grade sits in the middle.

GROWTH
14
very weak

Clearly below the class average.

PRICE MOMENTUM
45
weak

Clearly below the class average.

WORTH WATCHING

Growth: Sales growth trails the sector average.

Business Quality: Profit power and business quality trail similar companies in the sector.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Thin profit on each sale3/10
WORTH WATCHING

Profit per Sale: The profit kept from each sale is thin.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 54% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Sales are holding up

The company sells $546.1M a year; the problem isn’t sales — it’s costs running above that number.

2
THE BRIGHT SIDE · 2/3
Strong cash, light debt

There is $92.5M in the vault; even if every debt were paid off, $90.7M would remain.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 44 buys and 16 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Lost money last year

A loss of $4.4M against $546.1M in annual sales.

2
THE RISKS · 2/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 14/100.

3
THE RISKS · 3/3
The business trails its class

Measured against its sector, the quality of the business sits below the class average. Report-card grade: 37/100.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, RGR sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: RGR has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

Analysts’ average target sits above today’s price, yet the valuation grade (60/100) says the stock isn’t cheap.

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This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film