Sturm, Ruger & Company, Inc. (RGR)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Sturm, Ruger & Company, Inc. (RGR) trades at $38.98 with AI Score 47/100 (Weak). Sturm, Ruger & Company, Inc. is a leading U. S. Market cap: $621.51M, Sector: Industrials.
Last analyzed: Feb 9, 2026Sturm, Ruger & Company, Inc. (RGR) Industrial Operations Profile
Sturm, Ruger & Company, a premier American firearms manufacturer with a rich heritage and diverse product line, offers investors a unique opportunity to capitalize on the enduring demand for firearms in the commercial sporting market and government sectors, underpinned by a strong brand and lean operations.
Investment Thesis
Investing in Sturm, Ruger & Company presents a notable opportunity due to the company's established brand, diverse product portfolio, and efficient operations. While the company's P/E ratio is high at 236.25, its low Beta of 0.26 suggests lower volatility compared to the overall market. The dividend yield of 1.62% provides a steady income stream. Growth catalysts include expansion into new markets and product innovation. Key value drivers are the company's strong brand reputation, lean manufacturing processes, and ability to adapt to changing market conditions. Investors may want to evaluate the potential impact of regulatory changes and market sentiment on the firearms industry.
Based on FMP financials and quantitative analysis
Key Highlights
- Market capitalization of $0.61 billion reflects the company's current valuation in the market.
- P/E ratio of 236.25 indicates the price investors are willing to pay for each dollar of earnings.
- Gross Margin of 16.2% demonstrates the company's efficiency in managing production costs.
- Dividend Yield of 1.62% provides a return to investors through regular dividend payments.
- Beta of 0.26 suggests the stock is less volatile than the market average.
Competitors & Peers
Strengths
- Strong brand recognition and reputation.
- Diverse product portfolio.
- Established distribution network.
- American-made products.
Weaknesses
- Reliance on the commercial sporting market.
- Exposure to regulatory risks.
- Relatively low profit margin of 0.5%.
- High P/E ratio of 236.25.
Catalysts
- Upcoming: Potential changes in firearms regulations could drive increased demand in anticipation of restrictions.
- Ongoing: New product launches and innovations could attract new customers and drive sales growth.
- Ongoing: Expansion into new international markets could increase revenue streams.
- Ongoing: Strategic acquisitions and partnerships could expand market reach and product offerings.
Risks
- Potential: Changes in firearms regulations could restrict sales and impact profitability.
- Potential: Fluctuations in consumer demand due to economic conditions or social factors.
- Ongoing: Increased competition from other firearms manufacturers.
- Ongoing: Negative publicity and reputational risks associated with firearms.
- Ongoing: Supply chain disruptions could impact production and increase costs.
Growth Opportunities
- Expansion into international markets represents a significant growth opportunity for Sturm, Ruger. By leveraging its existing product portfolio and manufacturing capabilities, the company can target emerging markets with increasing demand for firearms for sporting and law enforcement purposes. The global firearms market is estimated to be worth billions of dollars, offering substantial revenue potential for Sturm, Ruger. Timeline: Ongoing.
- New product development and innovation can drive organic growth for Sturm, Ruger. By investing in research and development, the company can introduce new firearms and accessories that cater to evolving customer preferences and market trends. This includes exploring opportunities in the areas of smart guns and advanced materials. Market size: Continuously evolving with technological advancements. Timeline: Ongoing.
- Strategic acquisitions and partnerships can accelerate Sturm, Ruger's growth and expand its market reach. By acquiring complementary businesses or forming alliances with other companies in the firearms industry, Sturm, Ruger can gain access to new technologies, distribution channels, and customer segments. Market size: Dependent on specific acquisition targets and partnership opportunities. Timeline: Ongoing.
- Leveraging the Marlin brand represents a significant opportunity for Sturm, Ruger. By revitalizing the Marlin brand and introducing new lever-action rifles and other products under the Marlin name, the company can tap into a loyal customer base and expand its market share. The lever-action rifle market is estimated to be worth millions of dollars. Timeline: Ongoing.
- Growing the Castings segment by securing new contracts with industrial clients can diversify revenue streams and reduce reliance on the firearms market. By leveraging its expertise in steel investment castings and metal injection molding (MIM) parts, the company can target industries such as automotive, aerospace, and medical devices. Market size: Billions of dollars across various industries. Timeline: Ongoing.
Opportunities
- Expansion into international markets.
- New product development and innovation.
- Strategic acquisitions and partnerships.
- Growth in the Castings segment.
Threats
- Changes in firearms regulations.
- Fluctuations in consumer demand.
- Increased competition from other firearms manufacturers.
- Negative publicity and reputational risks.
Competitive Advantages
- Strong brand recognition and reputation for quality under the Ruger name.
- Diverse product portfolio catering to various customer segments.
- Established distribution network through independent wholesale distributors.
- American-made products appeal to patriotic consumers.
About RGR
Founded in 1949, Sturm, Ruger & Company, Inc. has established itself as one of the leading firearms manufacturers in the United States. The company designs, manufactures, and sells a comprehensive range of firearms under the Ruger name and trademark, catering primarily to the commercial sporting market. Sturm, Ruger operates through two segments: Firearms and Castings. The Firearms segment offers single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, including lever-action rifles under the Marlin name. The Castings segment produces steel investment castings and metal injection molding (MIM) parts, serving various industries. Sturm, Ruger distributes its firearm products through independent wholesale distributors and directly to foreign customers, including law enforcement agencies and foreign governments. Headquartered in Southport, Connecticut, Sturm, Ruger continues to innovate and adapt to evolving market demands while maintaining its commitment to quality and American manufacturing.
What They Do
- Designs and manufactures firearms under the Ruger name.
- Offers a variety of rifles, including single-shot, autoloading, bolt-action, and sporting rifles.
- Produces rimfire and centerfire autoloading pistols.
- Manufactures single-action and double-action revolvers.
- Provides firearms accessories and replacement parts.
- Manufactures lever-action rifles under the Marlin name.
- Produces steel investment castings and metal injection molding (MIM) parts.
Business Model
- Sells firearms through independent wholesale distributors to the commercial sporting market.
- Sells castings and MIM parts directly or through manufacturers' representatives.
- Exports firearm products through commercial distributors and directly to foreign customers, including law enforcement and governments.
Industry Context
Sturm, Ruger & Company operates within the Aerospace & Defense industry, specifically focusing on the firearms market. The industry is influenced by factors such as consumer demand, regulatory environment, and political climate. The firearms market is competitive, with companies like Smith & Wesson (part of GHM) and Vista Outdoor (parent of LGMK) vying for market share. Sturm, Ruger differentiates itself through its diverse product line, strong brand reputation, and American manufacturing. The industry is subject to cyclical trends and regulatory scrutiny, impacting overall market dynamics.
Key Customers
- Commercial sporting market (hunters, recreational shooters).
- Law enforcement agencies.
- Foreign governments.
- Industrial clients requiring steel investment castings and MIM parts.
Financials
Chart & Info
Sturm, Ruger & Company, Inc. (RGR) stock price: $38.98 (-0.55, -1.38%)
Latest News
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'NJ Under-21 Handgun Ban Upheld as Consistent With Past Laws' - Bloomberg Law
benzinga · Mar 19, 2026
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Beretta Holding Sends Letter to Ruger Shareholders Highlighting the Urgent Need for Boardroom Change
businesswire.com · Mar 19, 2026
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1 Cash-Heavy Stock to Target This Week and 2 That Underwhelm
Yahoo! Finance: RGR News · Mar 18, 2026
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GrabAGun To Participate in the 38th Annual ROTH Conference
Yahoo! Finance: RGR News · Mar 16, 2026
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RGR.
Price Targets
Consensus target: $45.50
MoonshotScore
What does this score mean?
The MoonshotScore rates RGR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Competitors & Peers
Latest News
'NJ Under-21 Handgun Ban Upheld as Consistent With Past Laws' - Bloomberg Law
Beretta Holding Sends Letter to Ruger Shareholders Highlighting the Urgent Need for Boardroom Change
1 Cash-Heavy Stock to Target This Week and 2 That Underwhelm
GrabAGun To Participate in the 38th Annual ROTH Conference
What Investors Ask About Sturm, Ruger & Company, Inc. (RGR)
What does Sturm, Ruger & Company, Inc. do?
Sturm, Ruger & Company, Inc. is a leading American firearms manufacturer that designs, produces, and sells a wide range of firearms and related accessories. The company operates through two segments: Firearms and Castings. The Firearms segment offers rifles, pistols, and revolvers, while the Castings segment produces steel investment castings and metal injection molding (MIM) parts. Sturm, Ruger primarily serves the commercial sporting market, law enforcement agencies, and foreign governments, distributing its products through independent wholesale distributors and direct sales channels.
Is RGR stock worth researching?
RGR stock presents a mixed investment picture. While the company has a strong brand and diverse product portfolio, its high P/E ratio of 236.25 raises valuation concerns. The dividend yield of 1.62% provides some income, and the low Beta of 0.26 suggests lower volatility. Growth opportunities include international expansion and new product development. Investors should carefully consider the regulatory risks and market sentiment surrounding the firearms industry before investing.
What are the main risks for RGR?
The main risks for RGR include potential changes in firearms regulations, which could restrict sales and impact profitability. Fluctuations in consumer demand due to economic conditions or social factors also pose a risk. Increased competition from other firearms manufacturers and negative publicity related to firearms could also negatively affect the company's performance. Supply chain disruptions and rising raw material costs are additional concerns.
What are the key factors to evaluate for RGR?
Sturm, Ruger & Company, Inc. (RGR) currently holds an AI score of 47/100, indicating low score. Analysts target $45.50 (+17% from $38.98). Key strength: Strong brand recognition and reputation.. Primary risk to monitor: Potential: Changes in firearms regulations could restrict sales and impact profitability.. This is not financial advice.
How frequently does RGR data refresh on this page?
RGR prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven RGR's recent stock price performance?
Recent price movement in Sturm, Ruger & Company, Inc. (RGR) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $45.50 implies 17% upside from here. Notable catalyst: Strong brand recognition and reputation.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Should investors consider RGR overvalued or undervalued right now?
Determining whether Sturm, Ruger & Company, Inc. (RGR) is overvalued or undervalued requires examining multiple metrics. Analysts target $45.50 (+17% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.
What research should beginners do before buying RGR?
Before investing in Sturm, Ruger & Company, Inc. (RGR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Stock data pending update. Financial metrics based on available data and may not reflect real-time performance.