RKT — Stock Film
STOCK FILMSCENE 1/12RKT · $13.18
Stock Expert AI presents
RKT
Rocket Companies, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Rocket Companies, Inc. What it actually does.

Provide online mortgage lending through Rocket Mortgage. Offer title insurance and property valuation services via Amrock. Now — the numbers.

on the stock market since 2020
24K employees
$37B market value
WHERE DOES THE MONEY COME FROM?
88%Direct to Customer
Direct to CustomerPartner Network 12%
88% of all revenue comes from a single line: Direct to Customer.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$6.9B
The loss that same year:
$68M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales have been shrinking.

An average decline of 15% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$13B
2021
2022
2023
2024
$6.9B
2025
In the vault right now:
$2.7B
DEBT: $0
At this pace, that money lasts about 39.6 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
6 / 8
EXPECTATIONS MET OR BEATEN
6
Nov 2024
Aug 2026
6 TIMES IN THE LAST 8 QUARTERS
A mixed scorecard.
THE PRICE TAG
MARKET VALUE / ANNUAL SALES
5.4×

This company is not turning a profit, so the market is pricing its sales instead: 5.4× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 14% of them.

Analysts' average target sits 41% above today's price.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 44% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Sales are holding up

The company sells $6.9B a year; the problem isn’t sales — it’s costs running above that number.

1
THE RISKS · 1/2
Lost money last year

A loss of $68M against $6.9B in annual sales.

2
THE RISKS · 2/2
A wildly swinging price

This stock swings about 2.2 times as much as the market average. Big rallies — and big drops — can both happen fast.

FINALE · THE GRADE
F
25 / 100 · MoonshotScore

On our five-subject report card, RKT sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: RKT’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (14/100) says the stock isn’t cheap.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film