SWBI — Stock Film
STOCK FILMSCENE 1/11SWBI · $13.15
Stock Expert AI presents
SWBI
Smith & Wesson Brands, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Smith & Wesson Brands, Inc. What it actually does.

Designs and manufactures handguns, including revolvers and pistols. Produces long guns, such as modern sporting rifles and bolt-action rifles. Now — the numbers.

on the stock market since 1999
1,382 employees
$588.2M market value
WHERE DOES THE MONEY COME FROM?
75%Product One
Product OneProduct Two 17%Other Products and Services 7%
75% of all revenue comes from a single line: Product One.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$523.8M
The net profit left over:
$18.5M
Out of every $100 in sales, $4 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 4%

This is an established company with proven profits.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
31.8×

The market pays 31.8× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 91% of them.

Analysts' average target sits 25% above today's price.

What executives did with their own stock over the last 12 months:
20 buy19 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
66
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
90
very strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
91
very strong

The price looks reasonable next to what the company earns.

GROWTH
48
weak

Clearly below the class average.

PRICE MOMENTUM
62
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 45% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Executives are buying their own stock

Over the last 12 months, company executives reported 20 buys and 19 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $0.52 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 4 years, sales fell about 12% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 48/100.

3
THE RISKS · 3/3
Little set aside for the future

The share set aside for the future is small; the pace of new ideas may slow.

FINALE · THE GRADE
A+
80 / 100 · MoonshotScore

On our five-subject report card, SWBI sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: SWBI is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film