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Smith & Wesson Brands, Inc. (SWBI)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Smith & Wesson Brands, Inc. (SWBI) trades at $14.42 with AI Score 46/100 (Weak). Smith & Wesson Brands, Inc. is a leading designer, manufacturer, and seller of firearms worldwide. Market cap: $641.60M, Sector: Industrials.

Last analyzed: Feb 9, 2026
Smith & Wesson Brands, Inc. is a leading designer, manufacturer, and seller of firearms worldwide. Founded in 1852, the company offers a wide range of handguns, long guns, and firearm-related products.
46/100 AI Score MCap $641.60M Vol 701.1K

Smith & Wesson Brands, Inc. (SWBI) Industrial Operations Profile

CEOMark Peter Smith
Employees1501
HeadquartersSpringfield, MA, US
IPO Year1999

Smith & Wesson Brands, Inc. (SWBI) offers investors a play on the global firearms market, underpinned by a rich heritage, diverse product portfolio, and a commitment to innovation, yielding a current dividend yield of 4.45% and a P/E ratio of 52.36.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Investing in Smith & Wesson Brands, Inc. (SWBI) presents a notable opportunity due to its established brand, diverse product offerings, and attractive dividend yield of 4.45%. The company's focus on innovation and expansion into related markets, such as firearm accessories and manufacturing services, provides avenues for future growth. While the firearms industry is subject to regulatory and cyclical pressures, Smith & Wesson's strong market position and brand recognition offer a degree of resilience. The company's current P/E ratio stands at 52.36, reflecting investor expectations for future earnings growth. Key value drivers include sustained demand for personal protection firearms, successful new product launches, and efficient cost management. Upcoming catalysts include potential changes in legislation that could impact the firearms market, either positively or negatively.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $0.52 billion, reflecting the company's current valuation in the stock market.
  • P/E ratio of 52.36, indicating the price investors are willing to pay for each dollar of earnings.
  • Gross margin of 25.9%, showcasing the company's efficiency in converting sales into profit after accounting for the cost of goods sold.
  • Dividend yield of 4.45%, providing investors with a steady stream of income.
  • Beta of 1.07, suggesting the stock's volatility is slightly higher than the overall market.

Competitors & Peers

Strengths

  • Strong brand recognition and reputation.
  • Diverse product portfolio.
  • Established distribution network.
  • Manufacturing expertise.

Weaknesses

  • Dependence on the cyclical nature of the firearms market.
  • Exposure to regulatory and political risks.
  • Relatively low profit margin of 2.1%.
  • High P/E ratio of 52.36.

Catalysts

  • Upcoming: Potential changes in gun control legislation, which could impact demand.
  • Ongoing: New product launches and innovations driving sales growth.
  • Ongoing: Expansion into new markets and customer segments.
  • Ongoing: Strategic acquisitions and partnerships enhancing product offerings.

Risks

  • Potential: Changes in gun control laws and regulations restricting sales.
  • Potential: Economic downturns reducing consumer spending on firearms.
  • Potential: Product liability lawsuits and recalls impacting profitability.
  • Ongoing: Intense competition from other firearms manufacturers.
  • Ongoing: Negative publicity and reputational damage affecting brand image.

Growth Opportunities

  • Expansion into International Markets: Smith & Wesson has the opportunity to expand its presence in international markets, leveraging its brand recognition and product portfolio to capture new customers. The global firearms market is estimated to be worth billions of dollars, and Smith & Wesson's current international sales represent a relatively small portion of its overall revenue. By investing in international distribution networks and marketing efforts, the company can tap into significant growth potential. Timeline: Ongoing.
  • New Product Development and Innovation: Continuous innovation and the development of new products are crucial for maintaining a competitive edge in the firearms market. Smith & Wesson can invest in research and development to create new firearms, accessories, and related products that meet the evolving needs of its customers. This includes exploring new technologies, materials, and designs to enhance performance, safety, and user experience. Timeline: Ongoing.
  • Strategic Acquisitions and Partnerships: Smith & Wesson can pursue strategic acquisitions and partnerships to expand its product offerings, enter new markets, or enhance its manufacturing capabilities. This could involve acquiring smaller firearms manufacturers, accessory companies, or technology providers. Strategic partnerships can also provide access to new distribution channels or customer segments. Timeline: Ongoing.
  • Direct-to-Consumer Sales Growth: Smith & Wesson can further develop its direct-to-consumer sales channels, including its online store and retail outlets. This allows the company to bypass traditional distributors and retailers, increasing its profit margins and gaining greater control over the customer experience. Investing in e-commerce platforms, digital marketing, and customer service can drive growth in direct-to-consumer sales. Timeline: Ongoing.
  • Leveraging Manufacturing Services: Smith & Wesson can expand its manufacturing services business, providing forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses. This diversifies the company's revenue streams and reduces its reliance on firearms sales. By investing in advanced manufacturing technologies and skilled labor, Smith & Wesson can attract new customers and grow its manufacturing services business. Timeline: Ongoing.

Opportunities

  • Expansion into international markets.
  • New product development and innovation.
  • Strategic acquisitions and partnerships.
  • Growth in direct-to-consumer sales.

Threats

  • Increasing competition from other firearms manufacturers.
  • Changes in gun control laws and regulations.
  • Economic downturns impacting consumer spending.
  • Negative publicity and reputational damage.

Competitive Advantages

  • Strong brand recognition and reputation built over 170+ years.
  • Extensive product portfolio catering to diverse customer needs.
  • Established distribution network through independent dealers and retailers.
  • Manufacturing expertise and capabilities.

About SWBI

Smith & Wesson Brands, Inc., established in 1852, boasts a legacy as one of the world's most recognized firearms manufacturers. From its humble beginnings in Springfield, Massachusetts, the company has evolved into a global leader in the design, production, and sale of firearms. Smith & Wesson offers a comprehensive range of products, including handguns (revolvers and pistols), long guns (modern sporting rifles and bolt-action rifles), handcuffs, suppressors, and various firearm-related accessories. These products are marketed under the Smith & Wesson, M&P, and Gemtech brands. Beyond firearms, Smith & Wesson provides manufacturing services such as forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses, operating under the Smith & Wesson and Smith & Wesson Precision Components brand names. The company serves a diverse customer base, including firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals seeking personal protection, law enforcement, security agencies, and military entities. Smith & Wesson distributes its products through independent dealers, retailers, in-store retail outlets, and directly to consumers, employing a multi-faceted marketing strategy encompassing print, broadcast, and digital advertising, social media engagement, and in-store merchandising. With a workforce of 1501 employees, Smith & Wesson continues to innovate and adapt to the evolving needs of the global firearms market, while maintaining its commitment to quality and safety.

What They Do

  • Designs and manufactures handguns, including revolvers and pistols.
  • Produces long guns, such as modern sporting rifles and bolt-action rifles.
  • Offers firearm-related products under the Smith & Wesson, M&P, and Gemtech brands.
  • Manufactures handcuffs and suppressors.
  • Provides manufacturing services like forging, heat treating, and machining.
  • Sells parts purchased through third parties.

Business Model

  • Sells firearms and related products to a diverse customer base.
  • Generates revenue through independent dealers, retailers, and direct-to-consumer channels.
  • Provides manufacturing services to other businesses.
  • Utilizes print, broadcast, and digital advertising campaigns to market its products.

Industry Context

Smith & Wesson operates within the Aerospace & Defense industry, specifically focusing on the firearms market. This market is influenced by factors such as consumer demand for personal protection, hunting and sport shooting activities, and law enforcement and military procurement. The industry is subject to regulatory scrutiny and political dynamics, which can impact sales and profitability. Smith & Wesson competes with other firearms manufacturers, both domestic and international. The competitive landscape includes companies offering similar products and services, as well as those focusing on specialized segments of the market. Market trends include increasing demand for modern sporting rifles and accessories, as well as growing interest in concealed carry firearms.

Key Customers

  • Firearm enthusiasts and collectors.
  • Hunters and sportsmen.
  • Competitive shooters.
  • Individuals desiring home and personal protection.
  • Law enforcement, security agencies, and military agencies.
AI Confidence: 72% Updated: Feb 9, 2026

Financials

Chart & Info

Smith & Wesson Brands, Inc. (SWBI) stock price: $14.42 (+0.00, +0.00%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SWBI.

Price Targets

Wall Street price target analysis for SWBI.

MoonshotScore

46/100

What does this score mean?

The MoonshotScore rates SWBI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Smith & Wesson Brands, Inc. Analysis

Smith & Wesson Brands, Inc. Stock: Key Questions Answered

What does Smith & Wesson Brands, Inc. do?

Smith & Wesson Brands, Inc. designs, manufactures, and sells a wide range of firearms and related products. Their offerings include handguns (revolvers and pistols), long guns (modern sporting rifles and bolt-action rifles), handcuffs, suppressors, and firearm accessories. The company markets these products under the Smith & Wesson, M&P, and Gemtech brands, serving a diverse customer base including firearm enthusiasts, law enforcement, and military agencies. Additionally, Smith & Wesson provides manufacturing services to other businesses, leveraging its expertise in forging, machining, and plastic injection molding.

Is SWBI stock worth researching?

SWBI stock presents a mixed investment picture. The company's strong brand and dividend yield of 4.45% are attractive. However, the high P/E ratio of 52.36 suggests the stock may be overvalued. Growth opportunities exist through international expansion and new product development, but regulatory risks and economic uncertainty could impact future performance. Investors should carefully consider their risk tolerance and conduct thorough due diligence before investing in SWBI.

What are the main risks for SWBI?

The primary risks for SWBI include regulatory changes, economic downturns, and intense competition. Changes in gun control laws could significantly restrict sales and profitability. Economic downturns could reduce consumer spending on firearms, impacting revenue. Intense competition from other firearms manufacturers could erode market share and pricing power. Additionally, product liability lawsuits and negative publicity pose ongoing threats to the company's reputation and financial performance.

What are the key factors to evaluate for SWBI?

Smith & Wesson Brands, Inc. (SWBI) currently holds an AI score of 46/100, indicating low score. Key strength: Strong brand recognition and reputation.. Primary risk to monitor: Potential: Changes in gun control laws and regulations restricting sales.. This is not financial advice.

How frequently does SWBI data refresh on this page?

SWBI prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven SWBI's recent stock price performance?

Recent price movement in Smith & Wesson Brands, Inc. (SWBI) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand recognition and reputation.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider SWBI overvalued or undervalued right now?

Determining whether Smith & Wesson Brands, Inc. (SWBI) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying SWBI?

Before investing in Smith & Wesson Brands, Inc. (SWBI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Stock data pending update. Financial data as of 2026-02-09.
Data Sources

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