VRA — Stock Film
STOCK FILMSCENE 1/12VRA · $3.14
Stock Expert AI presents
VRA
Vera Bradley, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Vera Bradley, Inc. What it actually does.

Designs and manufactures women's handbags, luggage, and travel items. Offers fashion and home accessories, including wallets, scarves, and throw blankets. Now — the numbers.

on the stock market since 2010
1,360 employees
$89.3M market value
WHERE DOES THE MONEY COME FROM?
47%Bags
BagsTravel 28%Accessories 13%Home 8%Other Products 4%
47% of all revenue comes from a single line: Bags.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Revenue last year:
$269.7M
The loss that same year:
$47.8M
For every $1 it earns, the company spends $1.2.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales have been shrinking.

An average decline of 16% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$540.5M
2022
2023
2024
2025
$269.7M
2026
In the vault right now:
$18.5M
DEBT: $70.5M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
3 / 8
EXPECTATIONS MET OR BEATEN
3
Sep 2024
Jun 2026
3 TIMES IN THE LAST 8 QUARTERS
It misses the bar more often than not.
INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
48
weak

Clearly below the class average.

FINANCIAL STRENGTH
31
very weak

Clearly below the class average.

VALUATION
76
strong

Clearly above the class average — a step short of the very top.

GROWTH
40
weak

Clearly below the class average.

PRICE MOMENTUM
77
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 71% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/1
Executives are buying their own stock

Over the last 12 months, company executives reported 21 buys and 11 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/2
Running at a loss

A loss of $47.8M against $269.7M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
B
56 / 100 · MoonshotScore

On our five-subject report card, VRA sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: VRA’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film