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Vera Bradley, Inc. (VRA) Stock Price & Analysis

Vera Bradley, Inc. (VRA) — MoonshotScore 71/100 (Strong band), calculated Oct 5, 2026. Price $5.03 (-1.57%), as of the Oct 5, 2026 trading session; market cap $143M.

Educational signal · not a buy or sell recommendation · How to read this

$5.03 −$0.08 (-1.57%) Market Cap $143M

Vera Bradley, Inc. · VRA · NASDAQ

Vera Bradley, Inc. designs, manufactures, and sells women's handbags, accessories, and travel items. The company operates through Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida segments, offering products via full-line stores, outlets, e-commerce, and wholesale channels.

Price as of Oct 5, 2026

Key Statistics

71 of 100

MoonshotScore v2 · Vera Bradley (VRA)

Strong
Business Quality Average (58)
Financial Safety Okay (49)
Valuation Fair (79)
Growth Durability Flat (40)
Momentum Surging (99)
Why this rating? Method, drivers & history

Bands for the MoonshotScore: Exceptional 80-100 · Strong 65-79 · Fair 45-64 · Weak below 45.

  • Business Quality — Is this a genuinely good business?
  • Financial Safety — Could this blow up on me?
  • Valuation — Am I paying a fair price?
  • Growth Durability — Is the growth real and likely to last?
  • Momentum — Is the market already moving on this?
The ten-second read ·

Cheap with the market already moving on it, but a middling balance sheet and average growth. Business Quality: Average; Financial Safety: Okay; Valuation: Fair; Growth Durability: Flat; Momentum: Surging.

  • quarterly revenue $56M (Q1 FY2027, quarter ended May 2026)
  • EPS beat 4 of 8
  • Altman Z 3.21 · Piotroski F 6

Helping: an attractive price, positive momentum

What has the MoonshotScore done over time?

MoonshotScore snapshots recorded for VRA (29 recorded, newest six shown)
RecordedScoreBand
67Strong
67Strong
68Strong
68Strong
70Strong
70Strong

The score was 71 in the stored Oct 4, 2026 snapshot and remains 71 in the current publication computed Oct 5, 2026 (0); the largest pillar moves were Growth Durability +5; the pillar moves offset under the sector-relative weighting, so the headline score is unchanged. This current publication is not yet represented in the immutable snapshot archive.

Calculation uses the most recent completed US trading session. Live price changes do not update the score immediately.

Computed · Educational signal · not a buy or sell recommendation · How the MoonshotScore is computed →

Price & valuation

Dates shown where recorded
MeasureValueAs of
Latest provided price$5.03
Change on the day-1.57%
52-week range$1.39 – $5.14
Market capitalisation$143M
Shares traded on the day207.4K

Price & events

Other perspectives

Council score for Vera Bradley (VRA): perspectives

Council is a separate blend of available disciplines; MoonshotScore above remains the five-pillar research rating.

5-Factor Breakdown

Growth Durability Weak
Momentum Strong
Business Quality Neutral
Financial Safety Neutral
Valuation Strong

Legends Council

4 lenses, 0 current

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated) Ray Dalio Favorable read
Englander-style lens (simulated) Izzy Englander Neutral read
Klarman-style lens (simulated) Seth Klarman Favorable read
Moon AI lens (model) Neutral read

Read on: Sep 28, 2026 · older than the 27 hours refresh window; not a current reading

Munger's Mindset

Balance Sheet & Valuation · historical

Financial Health Weak
Margin of Safety Undervalued
Profit Margin Weak
Revenue Growth Negative
Debt/Equity Neutral
ROE Negative
Gross Margin Moderate

Read on: Sep 10, 2026 · older than the 27 hours refresh window; not a current reading

How to read these bars and different assessments

Council is a separate blend of available disciplines; MoonshotScore above remains the five-pillar research rating.

Bars show each model's ordered assessment on its own scale, not a probability or a comparable investment return. The adjacent words give the assessment; more filled segments indicate a stronger model reading.

On Sep 10, 2026, the Munger lens read the price at that time as undervalued against its own estimate of value.

Readings on this page are from Oct 5, 2026, except a card that shows its own read date.

Watch the VRA film — every key number, told as a short cinematic story

~2 min · open the film

1 · What is it?

What is Vera Bradley (VRA), and what does it report?

Short answer · as of

A current FMP business description is unavailable; the listing and provider classification below are the available identity facts. Vera Bradley, Inc. (VRA) is listed on NASDAQ. It employs 1,360 people and is led by Ian Martin Bickley. In Q1 FY2027 it reported revenue of $56M and net income of -$5M. The market values it at $143M.

2 · Latest results

What do the latest results show for Vera Bradley (VRA)?

Short answer · as of

The most recent reported quarter, Q1 FY2027, carried revenue of $56M. Against analyst estimates the company has EPS beat 4 of 8 reports.

Quarterly income statement — 4 quarters
Revenue, net income and earnings per share by quarter
PeriodRevenueNet incomeEPS
Q1 FY2027$56M-$5M-$0.17 (diluted)
Q4 FY2026$85M$3M$0.09 (diluted)
Q3 FY2026$62M-$12M-$0.44 (diluted)
Aug 2025$71M-$5M-$0.17 (diluted)
3 · Financial strengths and risks

What are the financial strengths and risks for Vera Bradley (VRA)?

Short answer

The MoonshotScore pillars rate an attractive price, positive momentum as strengths. The distress and quality screens read Altman Z 3.21 · Piotroski F 6. Trailing ratios: ROE -7.4% · ROA -2.1% · current ratio 2.44.

5 · Peer comparison

How does Vera Bradley compare with its peers?

Short answer

Vera Bradley's score ranks 9th of 13 in the bounded comparison shown, against 12 same-model peers. These are company scores, not expected investment returns. The set lists named competitors first, then companies in the same data-provider industry classification closest in market value; that classification is the provider's, not our judgment of business similarity.

Peer set — price, market value and MoonshotScore
CompanyPriceMarket valueScore
Deckers Outdoor Corporation (DECK) Same industry, near in market value$79.92 Oct 5, 2026$10.8B97 5-pillar Oct 5, 2026
Weyco Group, Inc. (WEYS) Same industry, near in market value$50.34 Oct 5, 2026$480M93 5-pillar Oct 5, 2026
Crocs, Inc. (CROX) Same industry, near in market value$119.25 Oct 5, 2026$5.66B93 5-pillar Oct 5, 2026
Winmark Corporation (WINA) Same industry, near in market value$293.00 Oct 5, 2026$1.07B91 5-pillar Oct 5, 2026
Steven Madden, Ltd. (SHOO) Same industry, near in market value$45.88 Oct 5, 2026$3.36B82 5-pillar Oct 5, 2026
Birkenstock Holding plc (BIRK) Same industry, near in market value$33.75 Oct 5, 2026$6.16B77 5-pillar Oct 5, 2026
Rocky Brands, Inc. (RCKY) Same industry, near in market value$45.55 Oct 5, 2026$346M74 5-pillar Oct 5, 2026
Wolverine World Wide, Inc. (WWW) Same industry, near in market value$19.00 Oct 5, 2026$1.57B73 5-pillar Oct 5, 2026
Vera Bradley (VRA) — this page$5.03$143M71
Caleres, Inc. (CAL) Same industry, near in market value$12.31 Oct 5, 2026$410M69 5-pillar Oct 5, 2026
NIKE, Inc. (NKE) Same industry, near in market value$33.70 Oct 5, 2026$50.1B61 5-pillar Oct 5, 2026
AsiaStrategy (SORA) Same industry, near in market value$2.03 Oct 5, 2026$55.5M42 5-pillar Oct 5, 2026
FWDI (FWDI) Same industry, near in market value$8.06 Oct 5, 2026$602M14 5-pillar Oct 5, 2026

Only 5-pillar scores are ranked together. Other models are not directly comparable. Price and score dates are shown separately; market-value dates are unavailable.

The records behind this page

Insider activity

Form 4 records via FMP · Of the newest 100 records, those within the last 180 days, newest dated Jul 3, 2026

Transactions
9
Identified insiders
4
Purchases
2
Sales
0
Other transactions
7

Purchases and sales use the reported transaction category. Other transactions include awards, exercises, gifts, withholding and unclassified activity; an acquisition or disposition alone is not a purchase or sale. These records do not establish intent.

What has been published about Vera Bradley (VRA)?

Read these with our analysis →

Vera Bradley Stock: Key Questions Answered

These answers are editorial: 1 of these 9 answers is drawn from the VRA research dossier (written May 10, 2026 by gemini-2.0-flash); the other 8 are question templates that restate figures shown above. Figures in this section are not part of the source register.

What does the MoonshotScore mean for VRA?

VRA carries the MoonshotScore stated above — the Strong band. This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Vera Bradley, Inc. designs, manufactures, and sells women's handbags, accessories, and travel items.

Is VRA a good stock to buy?

Stock Expert AI does not rate VRA buy, sell or hold. Vera Bradley, Inc. carries a MoonshotScore, in the Strong band, a research rating against its peers rather than a forecast. Whether it fits is your call: check what it sells, whether it earns and what the price assumes. This is educational content, not investment advice.

What is the VRA stock price today?

The last price recorded on this page for Vera Bradley, Inc. (VRA) is $5.03, as of the Oct 5, 2026 trading session (source: Financial Modeling Prep (FMP) · quote). It is a provider snapshot, not a live exchange feed, so check a brokerage quote before you trade.

What do analysts say about VRA stock?

Analyst coverage of Vera Bradley, Inc. (VRA) is limited, but generally focuses on the company's ability to improve profitability and drive revenue growth.

What are the key factors to evaluate for VRA?

Vera Bradley, Inc. (VRA) holds a MoonshotScore in the high range. Analysts target $5.00 (-1%). No Dividend Yield reflects the company's decision to reinvest earnings rather than distribute them to shareholders. Not financial advice.

How frequently does VRA data refresh on this page?

VRA's price is the last quote we recorded, from the Oct 5, 2026 trading session. Pages are served from a cache, so the copy you are reading can lag that quote. The quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 is recalculated from the most recent completed US trading session; the score's own date shows its last successful run.

What has driven VRA's recent stock price performance?

Vera Bradley, Inc. (VRA) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and customer loyalty. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider VRA overvalued or undervalued right now?

Vera Bradley, Inc. (VRA) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Analysts target $5.00 (-1%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of VRA?

Fractional-share availability for Vera Bradley, Inc. (VRA) depends on your brokerage, account and supported securities. Check the broker's current eligibility, minimums and fees before placing an order.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief.

Sources — records for every figure on this page (17 figures)

The 17 rows below are exactly the facts the evidence-backed sections of this page printed — the 10-second verdict, the MoonshotScore, price and market value, the five questions with their receipts, and the records behind this page. Known dates and sources are recorded on their own rows; an em dash or UNRECORDED tier preserves a stored observation without inventing either. The quarterly income statement is provider-standardized (FMP) under one row, and scale definitions — a 0-100 rating, the band ladder, the Piotroski 0–9 range — are fixed rather than measured. No number in those sections was generated by a model. The register does not cover quoted third-party headlines, the dated council readings, or the Frequently Asked Questions; each of those says where it came from where it stands.

"As of" is the date the value is true for where the source carries one — a quarter end, a filing date, a price close, the day the score was computed. A cached observation with no source date remains undated; the page publication date is not used as a substitute.

FMP — 9 facts from Financial Modeling Prep endpoint families

FMP facts used on this page
Fact IDFactValue as shownAs ofTierSource
px.lastLatest provided price$5.03FMPFinancial Modeling Prep (FMP) · quote — Dated to the US trading session the price belongs to, derived from the quote record's timestamp (weekend and pre-open reads roll back to the previous weekday; exchange holidays are not modelled). The record does not establish an exchange execution time. Retrieved 2026-10-05T15:34:47.030Z.
px.changeChange on the day-1.57%FMPFinancial Modeling Prep (FMP) · quote
px.mcapMarket capitalisation$143MFMPFinancial Modeling Prep (FMP) · quote — Date unknown Market cap record date: 2026-10-05. FMP quote timestamp: 2026-10-05T15:34:28.000Z. Captured from FMP at 2026-10-05T15:34:42.072Z. No share-count basis is inferred; this page preserves the reported amount instead of recalculating it from shares.
px.change_absChange on the day, in dollars−$0.08FMPFinancial Modeling Prep (FMP) · quote
fin.q_revenueRevenue, Q1 FY2027$56MFMPFinancial Modeling Prep (FMP) · income statement (quarterly)
px.volumeShares traded on the day207.4KFMPFinancial Modeling Prep (FMP) · quote
fin.q_incomeNet income, Q1 FY2027-$5MFMPFinancial Modeling Prep (FMP) · income statement (quarterly)
fin.q_tableQuarterly income statement4 quarters through Q1 FY2027FMPFinancial Modeling Prep (FMP) · income statement (quarterly), as filed
own.insidersInsider transactions via FMP9 transactions · 2 purchases, 0 sales, 7 other transactions · 4 identified insiders · of the newest 100 records, those within the last 180 days, newest dated Jul 3, 2026FMPFinancial Modeling Prep (FMP), carrying Form 4 transaction records — Purchases and sales use the reported transaction category. Other transactions include awards, exercises, gifts, withholding and unclassified activity; an acquisition or disposition alone is not a purchase or sale. These records do not establish intent.

UNRECORDED — 6 facts from stored observations whose source was not recorded

UNRECORDED facts used on this page
Fact IDFactValue as shownAs ofTierSource
earn.historyReported versus estimated, recent quartersEPS beat 4 of 8UNRECORDEDStored earnings-history observation — Captured 2026-10-04
fin.scoresDistress and quality screensAltman Z 3.21 · Piotroski F 6UNRECORDEDStored financial-scores observation — Captured 2026-10-03 · Expired observation
px.range5252-week range$1.39 – $5.14UNRECORDEDStored company-profile observation — Captured 2026-10-04
id.employeesEmployees1,360UNRECORDEDStored company-profile observation — Captured 2026-10-04
id.ceoChief executiveIan Martin BickleyUNRECORDEDStored company-profile observation — Captured 2026-10-04
fin.ratiosReturn and yield ratios (trailing twelve months)ROE -7.4% · ROA -2.1% · current ratio 2.44—UNRECORDEDStored key metrics — Date unknown

OURS — 2 facts from Stock Expert AI's own score and rank

OURS facts used on this page
Fact IDFactValue as shownAs ofTierSource
ours.moonshotMoonshotScore v271 of 100 · Strong · pillars 58 / 49 / 79 / 40 / 99OURSStock Expert AI MoonshotScore v2 engine
ours.moonshot_changeMoonshotScore movement71 (stored snapshot Oct 4, 2026) → 71 (current publication computed Oct 5, 2026) (0)OURSStock Expert AI current score publication and immutable score snapshots — The current score publication is not yet represented in the immutable snapshot archive.
Published
Research standards
Methodology · Editorial policy · Corrections
Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.