WDFC — Stock Film
STOCK FILMSCENE 1/11WDFC · $195
Stock Expert AI presents
WDFC
WD-40 Company
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
WD-40 Company. What it actually does.

Develop and sell multi-purpose maintenance products under the WD-40 Multi-Use brand. Now — the numbers.

on the stock market since 1973
714 employees
$2.6B market value
WHERE DOES THE MONEY COME FROM?
77%WD-40 Multi-Use Product
WD-40 Multi-Use ProductWD-40 Specialist 13%Other Maintenance Products 5%Homecare and Cleaning Products 5%
77% of all revenue comes from a single line: WD-40 Multi-Use Product.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$620M
The net profit left over:
$91M
Out of every $100 in sales, $15 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 15%

This is an established company with proven profits.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
28.7×

The market pays 28.7× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 27% of them.

Analysts' average target sits 144% above today's price.

What executives did with their own stock over the last 12 months:
27 buy14 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
95
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
95
very strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
27
very weak

Clearly below the class average.

GROWTH
84
very strong

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
35
weak

Clearly below the class average.

WORTH WATCHING

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 33% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Executives are buying their own stock

Over the last 12 months, company executives reported 27 buys and 14 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $4.00 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 27/100.

2
THE RISKS · 2/2
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 35/100. For a turnaround signal, the stock first needs to close the gap with the market.

FINALE · THE GRADE
A+
88 / 100 · MoonshotScore

On our five-subject report card, WDFC sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: WDFC is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (27/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film