WD-40 Company (WDFC)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
WD-40 Company (WDFC) trades at $247.03 with AI Score 97/100 (Grade A+). WD-40 Company is a global manufacturer and marketer of maintenance and home care products. Their flagship WD-40 Multi-Use Product is a staple in households and industries worldwide. Market cap: $3.32B, Sector: Basic materials.
Price live · AI analysis from May 4, 2026Analyst Coverage for WDFC: WDFC does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates WDFC against Basic Materials peers across nine fundamental dimensions and assigns a relatively strong fundamental profile based on the underlying data.
WDFC: 5/7 perspectives are bullish. Dominant signal: Ken Griffin bearish.
How is this calculated? →WD-40 Company (WDFC) Materials & Commodity Exposure
WD-40 Company develops and sells maintenance and homecare products across the globe. Its WD-40 Multi-Use product is complemented by specialty brands like WD-40 Specialist and 3-IN-ONE, solidifying its position in the specialty chemicals market. The company also offers cleaning products through brands like 2000 Flushes and Spot Shot.
What Is the Investment Thesis for WDFC?
WD-40 Company presents a compelling investment case based on its globally recognized brand, consistent profitability, and diverse product portfolio. The company's strong brand equity and wide distribution network provide a solid foundation for continued growth. With a profit margin of 12.6% and a gross margin of 55.7%, WD-40 demonstrates financial stability. Key catalysts include expansion into emerging markets and continued innovation in specialty products. However, investors may want to evaluate potential risks such as fluctuations in raw material costs and increasing competition in the maintenance and homecare market. The company's dividend yield of 1.94% offers an additional incentive for long-term investors.
Based on FMP financials and quantitative analysis
WDFC Key Highlights
- Market capitalization of $3.32B reflects investor confidence in WD-40's brand and market position.
- P/E ratio of 34.13 indicates a premium valuation, suggesting expectations of future earnings growth.
- Gross margin of 55.7% demonstrates WD-40's ability to maintain profitability despite potential cost pressures.
- Dividend yield of 1.94% provides a steady income stream for investors.
- Low beta of 0.24 suggests that WD-40's stock price is less volatile than the overall market.
Who Are WDFC's Competitors?
WDFC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| RPM RPM International Inc. | $110.44 | -1.06% | $14.10B | 81 |
| ESI Element Solutions Inc. | $42.59 | -2.41% | $10.38B | 68 |
| CBT Cabot Corporation | $87.75 | +1.63% | $4.53B | 85 |
| HWKN Hawkins, Inc. | $139.44 | +0.69% | $2.92B | 70 |
| HGRAF HydroGraph Clean Power Inc. | $3.43 | -3.11% | $1.20B | 69 |
| LWLG Lightwave Logic, Inc. | $7.46 | +1.29% | $1.15B | 69 |
| COOSF Carbios SAS | $6.50 | -9.09% | $109.66M | 69 |
| NVZMY Novozymes A/S | $63.45 | -2.53% | $29.58B | 62 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are WDFC's Key Strengths?
- Strong brand recognition and loyalty
- Wide distribution network
- Diverse product portfolio
- Consistent profitability
What Are WDFC's Weaknesses?
- Reliance on a single flagship product
- Exposure to fluctuations in raw material costs
- Limited presence in emerging markets compared to some competitors
- Potential for brand dilution through excessive product line extensions
What Could Drive WDFC Stock Higher?
- Continued expansion into emerging markets, driving revenue growth.
- Innovation in specialty products, catering to specific customer needs.
- Leveraging e-commerce channels to reach a wider audience.
- Potential acquisitions of complementary businesses, diversifying the product portfolio.
- Targeted marketing campaigns to enhance brand awareness and drive demand.
What Are the Key Risks for WDFC?
- Fluctuations in raw material costs, impacting profitability.
- Increasing competition in the maintenance and homecare market.
- Changes in consumer preferences and buying habits.
- Economic downturns affecting demand for discretionary products.
- Regulatory changes impacting product formulations or distribution.
What Are the Growth Opportunities for WDFC?
- Growth opportunity 1: Expanding into emerging markets presents a significant growth opportunity for WD-40 Company. These markets often have a growing middle class and increasing demand for maintenance and homecare products. By establishing a strong presence in regions like Asia and Latin America, WD-40 Company can tap into new customer bases and drive revenue growth. This expansion could increase sales by an estimated 10-15% over the next 3-5 years.
- Growth opportunity 2: Innovation in specialty products is another key growth driver for WD-40 Company. By developing new formulations and applications for its WD-40 Specialist and 3-IN-ONE brands, the company can cater to specific customer needs and capture additional market share. This includes developing products that are more environmentally friendly and sustainable, which are increasingly in demand. Successful product launches could contribute an additional 5-10% to revenue growth annually.
- Growth opportunity 3: Leveraging e-commerce channels can further enhance WD-40 Company's growth prospects. With the increasing popularity of online shopping, the company can reach a wider audience and offer its products through various online platforms. This includes partnering with major e-commerce retailers and developing its own direct-to-consumer channels. Expanding e-commerce presence could boost sales by 8-12% over the next few years.
- Growth opportunity 4: Strategic acquisitions can provide WD-40 Company with access to new markets, technologies, and product lines. By acquiring companies in complementary segments of the maintenance and homecare market, WD-40 Company can diversify its portfolio and strengthen its competitive position. Potential acquisition targets could include companies specializing in sustainable cleaning products or industrial lubricants. Acquisitions could add 10-15% to overall revenue within 2-3 years.
- Growth opportunity 5: Enhancing brand awareness through targeted marketing campaigns can drive demand for WD-40 Company's products. By investing in digital marketing, social media, and influencer partnerships, the company can reach a wider audience and reinforce its brand image. This includes highlighting the versatility and benefits of WD-40 Multi-Use and other products. Effective marketing strategies could increase sales by 5-8% annually.
What Opportunities Does WDFC Have?
- Expanding into emerging markets
- Developing new and innovative products
- Leveraging e-commerce channels
- Acquiring complementary businesses
What Threats Does WDFC Face?
- Increasing competition in the maintenance and homecare market
- Changes in consumer preferences and buying habits
- Economic downturns affecting demand for discretionary products
- Regulatory changes impacting product formulations or distribution
What Are WDFC's Competitive Advantages?
- Strong brand recognition and loyalty for the WD-40 Multi-Use product.
- Wide distribution network across various retail channels and geographic regions.
- Diverse product portfolio catering to different customer needs and applications.
- Consistent profitability and cash flow generation.
What Does WDFC Do?
Founded in 1953 and headquartered in San Diego, California, WD-40 Company has evolved from a single product company to a global provider of maintenance and homecare solutions. The company's flagship product, WD-40 Multi-Use, is a household name, known for its versatility in lubricating, penetrating, displacing moisture, and protecting against corrosion. Over the years, WD-40 Company has expanded its product portfolio through strategic acquisitions and organic development. The WD-40 Specialist line caters to professionals with specific needs for penetrants, degreasers, and lubricants. The 3-IN-ONE brand offers multi-purpose and specialty drip oils and spray lubricant products. In the homecare segment, brands like 2000 Flushes, Spot Shot, Carpet Fresh, 1001, Lava, Solvol, and X-14 provide a range of cleaning and maintenance solutions. WD-40 Company distributes its products through diverse channels, including warehouse clubs, hardware stores, automotive parts outlets, industrial distributors, mass retailers, and online platforms, reaching consumers and businesses across the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions.
What Products and Services Does WDFC Offer?
- Develop and sell multi-purpose maintenance products under the WD-40 Multi-Use brand.
- Offer specialty maintenance products like penetrants, degreasers, and lubricants under the WD-40 Specialist brand.
- Provide multi-purpose and specialty drip oils and spray lubricant products under the 3-IN-ONE brand.
- Market professional spray maintenance products and lubricants for the bike market under the GT85 brand.
- Sell automatic toilet bowl cleaners under the 2000 Flushes brand.
- Offer aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand.
- Provide heavy-duty hand cleaner products under the Lava and Solvol brands.
- Market automatic toilet bowl cleaners under the X-14 brand.
How Does WDFC Make Money?
- WD-40 Company generates revenue through the sale of its maintenance and homecare products.
- The company focuses on building strong brand equity and maintaining a wide distribution network.
- WD-40 Company invests in product innovation and marketing to drive demand and maintain its competitive edge.
What Industry Does WDFC Operate In?
WD-40 Company operates in the specialty chemicals industry, which is characterized by steady demand and innovation in product formulations. The market is competitive, with players like RPM International Inc. and Element Solutions Inc. vying for market share. WD-40 Company differentiates itself through its iconic brand, wide distribution network, and diverse product portfolio. The industry is influenced by trends such as increasing demand for sustainable and environmentally friendly products, as well as the growing popularity of online retail channels. WD-40 Company's ability to adapt to these trends will be crucial for maintaining its competitive edge.
Who Are WDFC's Key Customers?
- Consumers who use WD-40 products for household maintenance and repairs.
- Automotive enthusiasts and professionals who rely on WD-40 products for vehicle maintenance.
- Industrial customers who use WD-40 products for equipment maintenance and lubrication.
- Bike enthusiasts and professionals who use WD-40 Bike and GT85 products.
FY2026 estForward Outlook
Wall Street analysts project WD-40 Company revenue of about $661.6M for fiscal 2026, with EPS near $5.99.
F-Score 8/9Financial Health
WD-40 Company's Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 13.87 places it in the safe zone, indicating low near-term bankruptcy risk.
ROE 30%Key Financial Metrics
Return on equity for WD-40 Company stands at 30.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 16.9%, showing how much profit it generates from its asset base. WDFC trades at a trailing price-to-earnings ratio of 41.50, above the Basic Materials sector average of ~22x. Its free cash flow yield is 2.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.83 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 2.4%, the inverse of the P/E and a quick read on earnings relative to price.
WD-40 Company (WDFC) Valuation Context
Valued at $3.32B, WDFC is classified as a mid-cap stock. Relative to its peer group, WDFC's quantitative score of 97/100 is above the peer average of 75/100.
Company Profile
WD-40 Company operates in the Chemicals - Specialty industry within the Basic Materials sector. It is headquartered in San Diego, US. The company is led by CEO Steven A. Brass. WDFC has traded publicly since 1973.
WDFC Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insider buying has increased recently, suggesting confidence from management about future performance.
- Community sentiment has been largely positive, with discussions highlighting the brand's strong customer loyalty and consistent demand for its products.
- Recent product innovations have been well received, indicating potential for increased market share in various sectors.
- The company has a solid track record of profitability, which reinforces investor trust and interest in its long-term growth.
Bear Case
- Concerns over rising raw material costs have been voiced in the community, potentially impacting profit margins.
- Some analysts point to increased competition in the maintenance products sector, which could pressure market share.
- Recent earnings reports showed slower growth compared to previous quarters, leading to skepticism among traders.
- Social sentiment has seen some bearish comments regarding the sustainability of current growth trends, raising questions about future performance.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
WDFC Latest News
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Home Depot’s King Of The Hill Tie In Highlights Marketing Power
Simply Wall St. · Jun 12, 2026
WDFC Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for WDFC.
Price Targets
Wall Street price target analysis for WDFC.
WDFC MoonshotScore
What does this score mean?
The MoonshotScore rates WDFC's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Steven A. Brass
President and Chief Executive Officer
Steven A. Brass serves as the President and Chief Executive Officer of WD-40 Company. He has extensive experience in the consumer products industry, with a proven track record of driving growth and innovation. Before joining WD-40 Company, he held leadership positions at various multinational corporations, where he focused on brand management, marketing, and sales. His expertise lies in developing and executing strategies that enhance brand value and market share. He is known for his strategic vision and ability to lead teams effectively.
Track Record: Under Steven A. Brass's leadership, WD-40 Company has focused on expanding its global presence and diversifying its product portfolio. He has overseen the launch of new products and the implementation of marketing campaigns that have strengthened the company's brand image. His strategic decisions have contributed to the company's consistent financial performance and shareholder value creation. Brass has emphasized innovation and sustainability as key priorities for WD-40 Company's future growth.
Common Questions About WDFC (Basic Materials)
What does WD-40 Company do?
WD-40 Company develops and sells a range of maintenance and homecare products, with its flagship product being the WD-40 Multi-Use. The company operates globally, distributing its products through various channels, including retail stores, industrial distributors, and online platforms. WD-40 Company's business model revolves around building strong brand equity, maintaining a wide distribution network, and investing in product innovation to drive demand and maintain its competitive edge in the specialty chemicals market. They also offer cleaning products through brands like 2000 Flushes and Spot Shot.
What do analysts say about WDFC stock?
Analysts generally view WD-40 Company as a stable and reliable performer, given its strong brand and consistent profitability. Key valuation metrics, such as the P/E ratio of 34.13, suggest a premium valuation, reflecting expectations of future earnings growth. Analysts often consider the company's ability to expand into emerging markets and innovate in specialty products as key growth drivers. However, they also closely monitor potential risks, such as fluctuations in raw material costs and increasing competition. Analyst consensus is that the company's long-term prospects remain positive.
What are the main risks for WDFC?
WD-40 Company faces several risks, including fluctuations in raw material costs, which can impact its profitability. Increasing competition in the maintenance and homecare market poses a threat to its market share. Changes in consumer preferences and buying habits could also affect demand for its products. Economic downturns may reduce consumer spending on discretionary items, impacting sales. Additionally, regulatory changes related to product formulations or distribution could create challenges for the company. Effective risk management is crucial for WD-40 Company to maintain its financial performance and competitive position.
What are the key factors to evaluate for WDFC?
WD-40 Company (WDFC) holds an AI score of 97/100 (high). Not financial advice.
How frequently does WDFC data refresh on this page?
WDFC prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven WDFC's recent stock price performance?
WD-40 Company (WDFC) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and loyalty. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider WDFC overvalued or undervalued right now?
Valuing WD-40 Company (WDFC) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying WDFC?
Before investing in WD-40 Company (WDFC), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- This is a research report, not investment advice. Consult a financial professional before making investment decisions.