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Mattel, Inc. (MAT)

$14.56 $-0.06 (-0.38%)
MoonshotScore: 50/100 — Hold| MCap: 5B| P/E Ratio: 11.7| Vol: 2M| Target: $21.00 (+44.2%)
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Trading at $14.56, Mattel, Inc. (MAT) is a Consumer Cyclical company valued at 5B. The stock scores 50/100, a moderate rating based on 9 quantitative KPIs.

Last analyzed: 2026年2月9日

MAT stock analysis for 2026: Analysts have set a consensus price target of $21.00 for Mattel, Inc., suggesting 44.2% upside from the current price of $14.56. The AI MoonshotScore is 50/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Mattel, Inc. (MAT) Consumer Business Overview

CEOYnon Kreiz
Employees34000
HeadquartersEl Segundo, CA, US
IPO Year1976

Mattel, a leading children's entertainment company, offers a diverse portfolio of iconic brands like Barbie and Hot Wheels, driving growth through innovative content, strategic partnerships, and a strong global presence, making it a compelling investment in the leisure sector with a P/E of 16.02.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: 2026年2月9日

MAT的投资论点是什么?

Mattel presents a notable research candidate due to its strong brand portfolio, global reach, and strategic focus on content and digital experiences. The company's iconic brands, such as Barbie and Hot Wheels, provide a solid foundation for sustained growth. With a P/E ratio of 16.02 and a gross margin of 50.3%, Mattel demonstrates financial stability and profitability. Growth catalysts include expanding into new markets, leveraging digital platforms, and developing innovative products and content. The company's partnerships with major entertainment companies like Disney and NBCUniversal further enhance its growth prospects. Investors may want to evaluate Mattel for its potential to capitalize on the growing demand for children's entertainment and its commitment to creating engaging and innovative experiences for consumers worldwide.

Based on FMP financials and quantitative analysis

MAT Key Highlights

  • Market Cap of $6.92B reflects Mattel's significant presence in the leisure industry.
  • P/E ratio of 16.02 indicates a potentially undervalued stock compared to its earnings.
  • Gross Margin of 50.3% showcases Mattel's ability to maintain profitability in a competitive market.
  • Profit Margin of 8.3% demonstrates efficient cost management and revenue generation.
  • Beta of 0.69 suggests lower volatility compared to the overall market, making it a relatively stable investment.

Who Are MAT's Competitors?

MAT的核心优势是什么?

  • Strong brand portfolio with iconic brands.
  • Global distribution network.
  • Strategic partnerships with major entertainment companies.
  • Diversified product portfolio.

MAT的劣势是什么?

  • Dependence on seasonal sales.
  • Exposure to changing consumer preferences.
  • Competition from other toy manufacturers and entertainment providers.
  • Potential for product recalls and safety concerns.

什么因素可能推动MAT股价上涨?

  • Launch of new Barbie movie sequels and related merchandise.
  • Expansion of digital content and gaming offerings.
  • Strategic partnerships with major entertainment companies.
  • Introduction of new sustainable and eco-friendly products.

MAT的主要风险是什么?

  • Economic downturns and reduced consumer spending.
  • Intense competition from other toy manufacturers and entertainment providers.
  • Changes in regulations and trade policies.
  • Product recalls and safety concerns.

MAT有哪些增长机遇?

  • Expansion in Emerging Markets: Mattel has a significant opportunity to expand its presence in emerging markets such as Asia and Latin America. These regions offer high growth potential due to increasing disposable incomes and a growing middle class. By tailoring its product offerings to local preferences and investing in distribution networks, Mattel can tap into these underserved markets and drive revenue growth. The global toy market is projected to reach $140 billion by 2028, with emerging markets accounting for a significant portion of this growth. Timeline: Ongoing.
  • Digital Content and Gaming: Mattel can leverage its iconic brands to create engaging digital content and gaming experiences for children. This includes developing mobile games, animated series, and interactive content that extends the reach of its brands beyond traditional toys. The global gaming market is expected to reach $300 billion by 2027, presenting a significant opportunity for Mattel to generate new revenue streams and enhance brand engagement. Timeline: Ongoing.
  • Strategic Partnerships and Licensing: Mattel can continue to forge strategic partnerships with major entertainment companies and licensors to create co-branded products and experiences. This includes collaborations with Disney, NBCUniversal, and other leading brands to develop toys and content based on popular movies, TV shows, and video games. These partnerships can drive brand awareness, expand market reach, and create new revenue opportunities. Timeline: Ongoing.
  • Direct-to-Consumer (DTC) Expansion: Mattel can further expand its direct-to-consumer channels through its website, retail stores, and online marketplaces. This allows the company to build direct relationships with consumers, gather valuable data, and offer exclusive products and experiences. The DTC channel also provides Mattel with greater control over its brand image and pricing. E-commerce sales are projected to account for an increasing share of the global toy market, making DTC a critical growth driver. Timeline: Ongoing.
  • Innovation in Product Development: Mattel can invest in research and development to create innovative new products that cater to evolving consumer preferences. This includes developing toys that incorporate technology, promote sustainability, and encourage creativity and learning. By staying ahead of the curve and anticipating future trends, Mattel can maintain its competitive edge and attract new customers. The company can also focus on creating products that appeal to a wider age range, including collectors and adult fans. Timeline: Ongoing.

MAT有哪些机遇?

  • Expansion in emerging markets.
  • Growth in digital content and gaming.
  • Development of innovative new products.
  • Expansion of direct-to-consumer channels.

MAT面临哪些威胁?

  • Economic downturns and reduced consumer spending.
  • Increased competition from online retailers.
  • Changes in regulations and trade policies.
  • Counterfeit products and intellectual property infringement.

MAT的竞争优势是什么?

  • Strong brand recognition and loyalty for iconic brands like Barbie, Hot Wheels, and Fisher-Price.
  • Extensive global distribution network.
  • Strategic partnerships with major entertainment companies and licensors.
  • Diversified product portfolio across various segments and age groups.

MAT是做什么的?

Founded in 1945 and headquartered in El Segundo, California, Mattel, Inc. has evolved into a global powerhouse in the children's entertainment industry. The company's journey began with picture frames before pivoting to toys, a move that would define its future. Today, Mattel designs, manufactures, and markets a vast array of toys, content, and consumer products across various segments, including North America, International, and American Girl. Mattel's portfolio boasts iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl, each with a rich history and enduring appeal. Barbie, a cultural icon, continues to evolve with the times, while Hot Wheels remains a leader in die-cast vehicles. Fisher-Price caters to the infant and preschool market, and American Girl offers dolls and books that promote storytelling and imagination. Beyond these core brands, Mattel also offers products under the Monster High, Polly Pocket, Spirit, Enchantimals, Masters of the Universe, MEGA, UNO, Lightyear, Jurassic World, WWE, and Star Wars brands. The company distributes its products through a multi-channel approach, including direct-to-consumer channels like its website and retail stores, as well as through major retailers, wholesalers, and distributors worldwide. Mattel's commitment to innovation, brand building, and strategic partnerships has solidified its position as a leader in the global toy market.

MAT提供哪些产品和服务?

  • Designs and produces a wide range of toys for children of all ages.
  • Offers dolls and accessories under the Barbie, Monster High, and American Girl brands.
  • Manufactures die-cast vehicles, tracks, and playsets under the Hot Wheels and Matchbox brands.
  • Provides infant, toddler, and preschool products under the Fisher-Price and Thomas & Friends brands.
  • Develops action figures, building sets, and games under various licensed brands.
  • Creates content, gaming, and lifestyle products based on its popular brands.
  • Sells its products through retailers, wholesalers, and direct-to-consumer channels.

MAT如何赚钱?

  • Designs and manufactures toys and related products.
  • Generates revenue through sales to retailers, wholesalers, and consumers.
  • Licenses its brands to create co-branded products and experiences.
  • Develops and distributes digital content and gaming experiences.

MAT在哪个行业运营?

Mattel operates in the global leisure industry, which is characterized by evolving consumer preferences and increasing demand for digital entertainment. The industry is highly competitive, with key players vying for market share through product innovation, brand building, and strategic partnerships. The rise of e-commerce and digital platforms has transformed the way consumers shop for toys and entertainment products, creating new opportunities for companies like Mattel to reach a wider audience. Mattel's strong brand portfolio and global distribution network position it well to compete in this dynamic landscape. Competitors include companies like BOOT, GOLF, KMX, LEA, and LNW, each with its own strengths and market focus.

MAT的主要客户是谁?

  • Children of all ages.
  • Parents and caregivers.
  • Toy collectors.
  • Retailers and wholesalers.
AI Confidence: 73% Updated: 2026年2月9日

MAT 财务数据

MAT 最新新闻

MAT 分析师共识

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MAT.

Price Targets

Consensus target: $21.00

MAT MoonshotScore

50/100

评分含义

The MoonshotScore rates MAT's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

MAT Consumer Cyclical Stock FAQ

What are the key factors to evaluate for MAT?

Mattel, Inc. (MAT) currently holds an AI score of 50/100, indicating moderate score. The stock trades at a P/E of 11.7x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $21.00 (+44% from $14.56). Key strength: Strong brand portfolio with iconic brands. Primary risk to monitor: Economic downturns and reduced consumer spending. This is not financial advice.

How frequently does MAT data refresh on this page?

MAT prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven MAT's recent stock price performance?

Recent price movement in Mattel, Inc. (MAT) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $21.00 implies 44% upside from here. Notable catalyst: Strong brand portfolio with iconic brands. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider MAT overvalued or undervalued right now?

Determining whether Mattel, Inc. (MAT) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 11.7. Analysts target $21.00 (+44% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying MAT?

Before investing in Mattel, Inc. (MAT), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding MAT to a portfolio?

Potential reasons to consider Mattel, Inc. (MAT) depend on individual investment goals and risk tolerance. A key strength identified by analysis: Strong brand portfolio with iconic brands. Additionally: Global distribution network. Always weigh potential rewards against risks and diversify across holdings. This is not financial advice.

Can I buy fractional shares of MAT?

Yes, most major brokerages offer fractional shares of Mattel, Inc. (MAT) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track MAT's earnings and financial reports?

Mattel, Inc. (MAT) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Setting up alerts through your brokerage for MAT earnings announcements is recommended.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Investment decisions should be made based on individual risk tolerance and financial circumstances.
Data Sources

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