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Urban Outfitters, Inc. (URBN)

$69.38 $-1.34 (-1.90%) |Strong · 79
Bottom line: STRONG BUY — our Council read (79/100) and AI Score (79/100) broadly agree.
MCap: $5.94B| P/E Ratio: 13.5| Vol: 359.1K| Target: $102.00 (+47.0%)|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Urban Outfitters, Inc. (URBN) trades at $69.38 with AI Score 79/100 (Grade A). Urban Outfitters, Inc. is a global retailer operating a portfolio of lifestyle brands including Urban Outfitters, Anthropologie, and Free People. Market cap: $5.94B, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Urban Outfitters, Inc. is a global retailer operating a portfolio of lifestyle brands including Urban Outfitters, Anthropologie, and Free People. The company targets young adults and women with apparel, accessories, home goods, and lifestyle products through retail stores, websites, and wholesale operations.

URBN stock analysis for 2026: Analysts have set a consensus price target of $102.00 for Urban Outfitters, Inc., suggesting 47.0% upside from the current price of $69.38. The AI MoonshotScore is 79/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
STRONG BUY 79/100 · A

URBN: 1/1 perspectives are bullish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Urban Outfitters, Inc. (URBN) Consumer Business Overview

CEORichard A. Hayne
Employees11310
HeadquartersPhiladelphia, PA, US
IPO Year1993

Urban Outfitters, Inc. (URBN) is a lifestyle retailer focusing on apparel, accessories, and home goods for young adults and women, operating through a multi-brand portfolio including Urban Outfitters, Anthropologie, and Free People, with a strong presence in North America and Europe and a growing digital business.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for URBN?

Urban Outfitters, Inc. presents a mixed investment thesis. The company's diversified brand portfolio and omnichannel presence provide a degree of resilience in a dynamic retail landscape. With a P/E ratio of 13.5 and a profit margin of 7.5%, URBN demonstrates profitability, but faces challenges in maintaining consistent growth. Key catalysts include expansion of the Nuuly subscription service and continued growth in the digital channel. Potential risks include changing consumer preferences and increased competition from online retailers. Investors should monitor URBN's ability to innovate and adapt to evolving market trends to sustain long-term growth.

Based on FMP financials and quantitative analysis

URBN Key Highlights

  • Market Cap of $5.94B reflects Urban Outfitters, Inc.'s established position in the retail sector.
  • P/E Ratio of 13.5 indicates a potentially reasonable valuation compared to its earnings.
  • Gross Margin of 36.0% demonstrates the company's ability to manage production costs and pricing strategies.
  • Profit Margin of 7.5% reflects the company's profitability after all expenses.
  • Beta of 1.20 suggests that the stock is slightly more volatile than the overall market.

Who Are URBN's Competitors?

URBN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
VFC V.F. Corporation $16.55 +1.50% $6.49B 64
WH Wyndham Hotels & Resorts, Inc. $81.55 -1.04% $6.10B 56
LEA Lear Corporation $133.43 +1.97% $6.68B 76
LTH Life Time Group Holdings, Inc. $41.17 +0.88% $9.16B 67
BOOT Boot Barn Holdings, Inc. $159.27 +0.98% $4.83B 71
ONON On Holding AG $36.86 +0.08% $12.29B 62
IVDN Innovative Designs, Inc. $0.25 +19.05% $9.63M 61
ITX.MC INDUSTRIA DE DISE...O TEXTIL S. $55.98 -2.13% $174.29B 56

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are URBN's Key Strengths?

  • Strong brand portfolio with distinct target demographics.
  • Omnichannel distribution network with a growing digital presence.
  • Established wholesale distribution channel for Free People products.
  • Experienced management team with a proven track record.

What Are URBN's Weaknesses?

  • Exposure to changing consumer preferences and fashion trends.
  • Dependence on the retail sector, which is subject to economic cycles.
  • Potential for inventory obsolescence and markdowns.
  • Competition from online retailers and fast-fashion brands.

What Could Drive URBN Stock Higher?

  • Continued expansion of the Nuuly subscription service, driving recurring revenue and customer engagement.
  • Growth in the digital channel through investments in e-commerce platforms and online marketing.
  • Potential acquisitions of complementary brands or businesses to expand the company's portfolio.
  • Optimization of the brand portfolio by focusing on high-growth brands and streamlining operations.

What Are the Key Risks for URBN?

  • Insider selling — insiders were net sellers of roughly $2.2M recently.
  • Increased competition from online retailers and fast-fashion brands, impacting market share and profitability.
  • Economic downturns that could reduce consumer spending and negatively affect sales.
  • Changes in consumer preferences and fashion trends, requiring the company to adapt its product offerings and marketing strategies.
  • Disruptions in the supply chain, leading to increased costs and delays in product delivery.
  • Fluctuations in foreign exchange rates, impacting the company's international operations.

What Are the Growth Opportunities for URBN?

  • Expansion of the Nuuly Subscription Service: The Nuuly subscription rental service offers a significant growth opportunity for Urban Outfitters, Inc. The market for apparel rental services is expanding, driven by consumers seeking sustainable and affordable fashion options. By growing its subscriber base and expanding its product offerings within Nuuly, Urban Outfitters can tap into this growing market and generate recurring revenue. The company can leverage its existing infrastructure and brand recognition to gain a competitive advantage in the subscription rental market. The timeline for significant growth in Nuuly is estimated at 2-3 years.
  • Digital Channel Growth: Urban Outfitters, Inc. has a strong online presence through its websites and mobile applications. Continued investment in digital marketing, e-commerce platforms, and online customer experience can drive further growth in the digital channel. The global e-commerce market is expanding rapidly, offering retailers significant opportunities to reach new customers and increase sales. By optimizing its online platforms and leveraging data analytics, Urban Outfitters can personalize the shopping experience and drive customer engagement. The timeline for digital channel growth is ongoing.
  • International Expansion: Urban Outfitters, Inc. has a presence in the United States, Canada, and Europe. Expanding into new international markets, particularly in Asia, offers a significant growth opportunity. The Asian market for apparel and lifestyle products is growing rapidly, driven by increasing disposable incomes and urbanization. By adapting its product offerings and marketing strategies to local preferences, Urban Outfitters can tap into this large and growing market. The timeline for international expansion is estimated at 3-5 years.
  • Brand Portfolio Optimization: Urban Outfitters, Inc. operates a diverse portfolio of brands, each targeting a distinct customer segment. Optimizing the brand portfolio by focusing on high-growth brands and streamlining operations can improve overall profitability. The company can leverage its expertise in brand management and marketing to strengthen its existing brands and launch new brands that cater to emerging consumer trends. By continuously evaluating and optimizing its brand portfolio, Urban Outfitters can ensure that it remains relevant and competitive in the long term. The timeline for brand portfolio optimization is ongoing.
  • Wholesale Channel Expansion: Urban Outfitters, Inc. wholesales Free People apparel and home goods to department and specialty stores worldwide. Expanding the wholesale channel by increasing the number of retail partners and expanding into new geographic markets can drive further growth. The wholesale channel offers a cost-effective way to reach a wider audience and increase brand awareness. By building strong relationships with its retail partners and providing them with high-quality products and marketing support, Urban Outfitters can expand its wholesale channel and generate incremental revenue. The timeline for wholesale channel expansion is estimated at 2-3 years.

What Opportunities Does URBN Have?

  • Expansion of the Nuuly subscription rental service.
  • Continued growth in the digital channel.
  • International expansion into new markets.
  • Strategic acquisitions of complementary brands or businesses.

What Threats Does URBN Face?

  • Increased competition from online retailers and fast-fashion brands.
  • Economic downturns that could reduce consumer spending.
  • Changes in consumer preferences and fashion trends.
  • Disruptions in the supply chain.

What Are URBN's Competitive Advantages?

  • Strong brand recognition and loyalty across multiple brands (Urban Outfitters, Anthropologie, Free People).
  • Diversified product offerings and target demographics across its brand portfolio.
  • Omnichannel presence with retail stores, websites, and mobile applications.
  • Established wholesale distribution network for Free People products.

What Does URBN Do?

Founded in 1970 in Philadelphia, Pennsylvania, Urban Outfitters, Inc. began as a small retail space near the University of Pennsylvania, catering to the student population with a mix of vintage clothing, home decor, and unique finds. Over the years, the company expanded its offerings and target demographic, evolving into a multi-brand retailer with a global presence. Today, Urban Outfitters, Inc. operates through three segments: Retail, Wholesale, and Nuuly. The Retail segment includes Urban Outfitters, Anthropologie, Free People, Bhldn, and Terrain stores, each targeting a distinct customer segment with a curated selection of apparel, accessories, home goods, and lifestyle products. Urban Outfitters caters to young adults aged 18 to 28, while Anthropologie focuses on women aged 28 to 45. Free People targets young women aged 25 to 30 with bohemian-inspired apparel and accessories. Bhldn offers wedding gowns and bridal accessories, and Terrain provides lifestyle home and garden products. The Wholesale segment focuses on selling Free People apparel and home goods to department and specialty stores worldwide. The Nuuly segment offers a women's apparel subscription rental service. As of January 31, 2022, Urban Outfitters, Inc. operated 261 Urban Outfitters stores, 238 Anthropologie Group stores, and 173 Free People stores in the United States, Canada, and Europe, along with 10 restaurants.

What Products and Services Does URBN Offer?

  • Operates Urban Outfitters retail stores targeting young adults with fashion apparel, accessories, and home goods.
  • Manages Anthropologie stores offering women's apparel, accessories, and home furnishings for a more mature demographic.
  • Runs Free People retail stores featuring bohemian-inspired apparel and accessories for young women.
  • Offers wedding gowns and bridal accessories through Bhldn stores.
  • Provides lifestyle home and garden products through Terrain stores.
  • Operates a women's apparel subscription rental service under the Nuuly brand name.
  • Engages in the wholesale of Free People apparel and home goods to department and specialty stores worldwide.

How Does URBN Make Money?

  • Retail sales through company-owned stores and online platforms.
  • Wholesale distribution of Free People products to other retailers.
  • Subscription revenue from the Nuuly apparel rental service.
  • Franchise fees from franchised Urban Outfitters and Anthropologie stores.

What Industry Does URBN Operate In?

Urban Outfitters, Inc. operates in the competitive apparel retail industry, characterized by rapidly changing consumer preferences and the rise of e-commerce. The industry is experiencing a shift towards online shopping and personalized experiences, requiring retailers to adapt their business models. Urban Outfitters competes with a wide range of retailers, including specialty stores, department stores, and online marketplaces. The company's multi-brand strategy and focus on unique product offerings differentiate it from some competitors. The global apparel market is expected to continue growing, driven by increasing disposable incomes and fashion trends.

Who Are URBN's Key Customers?

  • Young adults aged 18-28 seeking trendy fashion and lifestyle products (Urban Outfitters).
  • Women aged 28-45 interested in casual apparel, home furnishings, and unique gifts (Anthropologie).
  • Young women aged 25-30 looking for bohemian-inspired apparel and accessories (Free People).
  • Brides and wedding parties seeking heirloom-quality wedding gowns and accessories (Bhldn).
  • Customers interested in lifestyle home products, garden and outdoor living products (Terrain).
AI Confidence: 73% Updated: May 10, 2026

Net sellingInsider Activity

Over the past six months, Urban Outfitters, Inc. insiders filed 30 SEC Form 4 transactions — 13 sales and 17 purchases. On net that is roughly 13K shares disposed (about $2.2M), a signal worth weighing alongside the fundamentals.

ROE 18%Key Financial Metrics

Return on equity for Urban Outfitters, Inc. stands at 17.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 9.9%, showing how much profit it generates from its asset base. URBN trades at a trailing price-to-earnings ratio of 13.45, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 4.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.48 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 7.6%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 7/9Financial Health

Urban Outfitters, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 4.33 places it in the safe zone, indicating low near-term bankruptcy risk.

FY2026 estForward Outlook

Wall Street analysts project Urban Outfitters, Inc. revenue of about $6.15B for fiscal 2026, with EPS near $5.27. The estimate reflects 8 contributing analysts.

URBN Valuation & Market Position

With a $5.94B market cap, Urban Outfitters, Inc. sits in the mid-cap segment of the market. Relative to its peer group, URBN's quantitative score of 79/100 is above the peer average of 67/100.

URBN Financials

Fundamental Snapshot

Revenue Growth (FY)
+11.1%
Net Income Growth (FY)
+15.5%
EPS Growth (FY)
+18.7%
Free Cash Flow Growth (FY)
+39.0%
P/E (TTM)
13.1
Return on Equity (TTM)
+17.6%
Current Ratio
1.5
EV/EBITDA (TTM)
9.4

Based on FMP financials and quantitative analysis · FY 2026

Bull Case vs Bear Case

Bull Case

  • Insiders seem to be holding steady, which could signal confidence in URBN's long-term prospects.
  • The community seems to be buzzing about URBN's ability to stay relevant with younger shoppers.
  • There's a sense that URBN's diverse brand portfolio is a strength in a changing retail landscape.
  • Recent market developments suggest a potential rebound in consumer spending, which could benefit URBN.

Bear Case

  • Some insiders may be trimming positions, possibly indicating concerns about near-term performance.
  • Community sentiment reveals worries about URBN's ability to compete with fast-fashion rivals.
  • There's a perception that URBN's brand image might be losing its edge with trendsetting consumers.
  • Market perception suggests potential headwinds from supply chain disruptions and rising costs.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026

URBN Latest News

URBN Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for URBN.

Price Targets

Consensus target: $102.00

URBN MoonshotScore

79/100

What does this score mean?

The MoonshotScore rates URBN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Richard A. Hayne

CEO

Richard A. Hayne is the CEO of Urban Outfitters, Inc., a position he has held for several years. He co-founded Urban Outfitters in 1970. Hayne has been instrumental in the company's growth and expansion, overseeing the development of its multi-brand portfolio and omnichannel strategy. He has a deep understanding of the retail industry and a strong track record of innovation and leadership. Hayne's vision has shaped Urban Outfitters into a leading lifestyle retailer.

Track Record: Under Richard Hayne's leadership, Urban Outfitters, Inc. has grown from a small retail space into a global retailer with a diverse portfolio of brands. He has successfully navigated the company through changing consumer preferences and economic cycles, driving growth in both the retail and digital channels. Hayne has also overseen the expansion of the company's wholesale distribution network and the launch of the Nuuly subscription rental service.

What Investors Ask About Urban Outfitters, Inc. (URBN) — Consumer Cyclical

What does Urban Outfitters, Inc. do?

Urban Outfitters, Inc. is a lifestyle retailer operating through a multi-brand portfolio that includes Urban Outfitters, Anthropologie, Free People, Bhldn, and Terrain. The company offers a curated selection of apparel, accessories, home goods, and lifestyle products targeting young adults and women. Urban Outfitters, Inc. operates retail stores, websites, and mobile applications, and also engages in wholesale distribution of Free People products to department and specialty stores worldwide. The company also offers a women's apparel subscription rental service under the Nuuly brand name.

What do analysts say about URBN stock?

Analyst consensus on Urban Outfitters, Inc. (URBN) is mixed, reflecting the challenges and opportunities in the retail sector. Key valuation metrics include the P/E ratio of 13.5 and the gross margin of 36.0%. Growth considerations include the expansion of the Nuuly subscription service and the continued growth in the digital channel. Analysts are closely monitoring the company's ability to adapt to changing consumer preferences and compete with online retailers. Analyst ratings and price targets vary, reflecting different perspectives on the company's future performance.

What are the main risks for URBN?

The main risks for Urban Outfitters, Inc. include increased competition from online retailers and fast-fashion brands, economic downturns that could reduce consumer spending, and changes in consumer preferences and fashion trends. Disruptions in the supply chain and fluctuations in foreign exchange rates also pose risks to the company's operations. Urban Outfitters, Inc. must effectively manage these risks to maintain its market share and profitability. The company's ability to adapt to changing market conditions and innovate its product offerings will be critical to its long-term success.

What are the key factors to evaluate for URBN?

Urban Outfitters, Inc. (URBN) holds an AI score of 79/100 (high). P/E: 13.5x vs the S&P 500's ~20-25x. Analysts target $102.00 (+47%). Not financial advice.

How frequently does URBN data refresh on this page?

URBN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven URBN's recent stock price performance?

Urban Outfitters, Inc. (URBN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with distinct target demographics. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider URBN overvalued or undervalued right now?

Urban Outfitters, Inc. (URBN) trades at 13.5x earnings. Analysts target $102.00 (+47%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying URBN?

Before investing in Urban Outfitters, Inc. (URBN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest reporting period.
Data Sources

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