Hims & Hers Health, Inc. (HIMS)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Hims & Hers Health, Inc. (HIMS) trades at $38.09 with AI Score 34/100 (Grade D). Hims & Hers Health, Inc. Market cap: $8.50B, Sector: Healthcare.
Price live · AI analysis from May 10, 2026HIMS stock analysis for 2026: Analysts have set a consensus price target of $20.19 for Hims & Hers Health, Inc., suggesting 47.0% downside from the current price of $38.09. The AI MoonshotScore is 34/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
HIMS: 3/4 perspectives are bearish. Dominant signal: Izzy Englander bearish.
How is this calculated? →Hims & Hers Health, Inc. (HIMS) Healthcare & Pipeline Overview
Hims & Hers Health, Inc. leverages a multi-specialty telehealth platform to deliver a wide array of health and wellness products directly to consumers, distinguishing itself with a strong focus on wellness, sexual health, skincare, and hair care in the rapidly evolving telehealth sector.
What Is the Investment Thesis for HIMS?
Hims & Hers Health, Inc. presents a compelling investment thesis driven by its innovative telehealth platform and strong market positioning. The company has achieved a gross margin of 73.8%, significantly above industry averages, indicating efficient cost management and product pricing strategies. With a market capitalization of $8.50B and a P/E ratio of 50.0, Hims & Hers is poised for growth as telehealth continues to expand. The ongoing shift towards digital healthcare solutions, accelerated by the COVID-19 pandemic, provides a robust growth catalyst, particularly in the wellness and sexual health markets. Additionally, the company's diverse product offerings and subscription model for prescription medications enhance customer retention and recurring revenue streams. However, potential risks include regulatory challenges and competition from established healthcare providers. Overall, Hims & Hers is well-positioned to capitalize on the growing demand for telehealth services and wellness products over the next several years.
Based on FMP financials and quantitative analysis
HIMS Key Highlights
- Market capitalization of $8.50B reflects strong investor confidence in the telehealth sector.
- Gross margin of 73.8% indicates effective cost management and premium pricing strategies.
- Profit margin of 5.5% showcases the company's ability to generate profit amidst competitive pressures.
- P/E ratio of 50.0 suggests high growth expectations from investors.
- Beta of 2.31 indicates higher volatility compared to the broader market, reflecting investor sentiment.
Who Are HIMS's Competitors?
HIMS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| MRNA Moderna, Inc. | $81.80 | +2.56% | 33B | — |
| ALGN Align Technology, Inc. | $188.39 | +2.10% | $13.49B | 88 |
| PEN Penumbra, Inc. | $318.13 | -0.14% | $12.51B | 97 |
| ENSG The Ensign Group, Inc. | $167.34 | -0.53% | $9.78B | 76 |
| BMRN BioMarin Pharmaceutical Inc. | $58.63 | -0.60% | $11.33B | 89 |
| CWB State Street SPDR Bloomberg Convertible Securities ETF | $105.34 | +0.92% | $4.62B | 47 |
| TDV ProShares - S&P Technology Dividend Aristocrats ETF | $100.89 | +1.33% | $293.21M | 47 |
| DAUG FT Vest U.S. Equity Deep Buffer ETF - August | $46.97 | +0.26% | $363.40M | 47 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HIMS's Key Strengths?
- Strong gross margin of 73.8%, indicating effective cost management.
- Innovative telehealth platform that meets modern consumer demands.
- Diverse product range catering to various health and wellness needs.
- Established brand presence in the rapidly growing telehealth sector.
What Are HIMS's Weaknesses?
- High P/E ratio of 50.0 may indicate overvaluation concerns.
- Dependence on digital marketing for customer acquisition, which can be volatile.
- Limited physical presence may restrict access for some customer segments.
- Profit margin of 5.5% suggests potential challenges in scaling profitability.
What Could Drive HIMS Stock Higher?
- Expansion of product offerings in the wellness and sexual health categories.
- Continued growth of the telehealth market, driven by consumer demand for accessible healthcare solutions.
- Launch of new marketing campaigns targeting younger demographics to increase brand awareness.
- Development of strategic partnerships with healthcare providers to enhance service offerings.
- Introduction of innovative subscription models for recurring health products.
What Are the Key Risks for HIMS?
- Negative return on equity (-2.5%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Rich valuation — a P/E of 50.0 runs well above the Healthcare sector’s ~23x, leaving little room for a miss.
- Regulatory challenges that may impact the approval and marketing of new products.
- Intense competition from both established healthcare providers and emerging telehealth startups.
- Economic downturns that could affect consumer spending on health and wellness products.
- Changes in telehealth regulations that may affect service delivery and reimbursement.
What Are the Growth Opportunities for HIMS?
- Growth opportunity 1: The global telehealth market is expected to grow at a CAGR of 37.7% from 2021 to 2030, reaching $459.8 billion. Hims & Hers can leverage this growth by expanding its telehealth services and enhancing its platform to include more specialties and services, thus capturing a larger market share.
- Growth opportunity 2: The wellness supplement market is projected to grow to $278 billion by 2024, driven by increasing consumer awareness of health and wellness. Hims & Hers can capitalize on this trend by expanding its product line of non-prescription wellness supplements, targeting health-conscious consumers seeking convenient solutions.
- Growth opportunity 3: The sexual health market is gaining traction, with an expected growth rate of 7.5% annually. Hims & Hers can enhance its offerings in this category by introducing new products and marketing strategies aimed at destigmatizing sexual health issues, thereby attracting a broader customer base.
- Growth opportunity 4: The skincare market is projected to reach $189.3 billion by 2025, with a growing demand for clean and effective products. Hims & Hers can expand its skincare range by incorporating innovative ingredients and sustainable practices, appealing to environmentally conscious consumers.
- Growth opportunity 5: The rise of subscription-based services in the healthcare sector presents an opportunity for Hims & Hers to enhance customer loyalty and generate recurring revenue. By refining its subscription model for prescription medications and wellness products, the company can improve customer retention and lifetime value.
What Opportunities Does HIMS Have?
- Expanding telehealth market presents significant growth potential.
- Increasing consumer awareness of health and wellness products.
- Potential for new product development in underserved health categories.
- Growing trend towards subscription services in healthcare.
What Threats Does HIMS Face?
- Intense competition from established healthcare providers and new entrants.
- Regulatory challenges in the healthcare and telehealth sectors.
- Potential backlash against telehealth services post-pandemic.
- Economic downturns affecting consumer spending on non-essential health products.
What Are HIMS's Competitive Advantages?
- Strong brand recognition in the telehealth and wellness sectors, appealing to modern consumers.
- Diverse product offerings that cater to multiple health and wellness needs, enhancing customer retention.
- User-friendly digital platform that simplifies access to healthcare services and products.
- Ongoing relationships with licensed healthcare professionals ensuring quality care and consultation.
- Innovative marketing strategies that effectively reach target demographics and build customer loyalty.
What Does HIMS Do?
Founded in 2017 and headquartered in San Francisco, California, Hims & Hers Health, Inc. operates a multi-specialty telehealth platform that connects consumers with licensed healthcare professionals. The company was established to address the growing demand for accessible healthcare solutions, particularly in the areas of sexual health, skincare, and hair care. Over the years, Hims & Hers has evolved from offering prescription medications for sexual health to a comprehensive suite of products and services, including over-the-counter drugs, supplements, and wellness products. The platform allows customers to purchase health and wellness products directly through its website and mobile application, enhancing convenience and accessibility. Hims & Hers provides ongoing care from healthcare providers, ensuring that customers receive personalized attention and support. The company's product offerings include a variety of curated non-prescription items such as vitamin C, melatonin, biotin, collagen protein supplements, skincare products like moisturizers and serums, and hair care treatments including shampoos and topical solutions. As of now, Hims & Hers employs approximately 1,637 individuals and has positioned itself as a leader in the telehealth space, focusing on the intersection of technology and healthcare to meet the needs of modern consumers.
What Products and Services Does HIMS Offer?
- Operate a multi-specialty telehealth platform connecting consumers with licensed healthcare professionals.
- Offer a range of health and wellness products for direct purchase through their website and mobile app.
- Provide prescription medications on a recurring basis, ensuring ongoing care from healthcare providers.
- Curate non-prescription products in categories such as wellness, sexual health, skincare, and hair care.
- Deliver medical consultation services to enhance customer engagement and satisfaction.
- Partner with wholesale distributors to expand the reach of health and wellness products.
How Does HIMS Make Money?
- Generate revenue through direct sales of health and wellness products via online platforms.
- Offer subscription services for prescription medications, creating a recurring revenue stream.
- Engage in partnerships with wholesale distributors to broaden product availability.
- Provide telehealth consultation services, charging fees for medical advice and prescriptions.
- Leverage data analytics to optimize product offerings and enhance customer experience.
What Industry Does HIMS Operate In?
The telehealth industry has experienced significant growth, driven by increasing consumer demand for accessible healthcare solutions and the adoption of digital technologies. The global telehealth market is projected to reach approximately $459.8 billion by 2030, growing at a CAGR of 37.7% from 2021 to 2030. Hims & Hers Health, Inc. is strategically positioned within this expanding market, focusing on wellness, sexual health, and skincare, which are key areas of consumer interest. The competitive landscape includes companies like Moderna, Align Technology, and BioMarin Pharmaceutical, which, while not direct competitors, highlight the diverse applications of healthcare technology. Hims & Hers differentiates itself through its direct-to-consumer model and comprehensive product offerings.
Who Are HIMS's Key Customers?
- Health-conscious consumers seeking convenient access to healthcare solutions.
- Individuals looking for discreet and effective sexual health products.
- Customers interested in skincare and wellness products with a focus on quality and efficacy.
- Patients requiring ongoing prescription medications and telehealth consultations.
- Consumers seeking personalized health and wellness advice from licensed professionals.
FY2026 estForward Outlook
Wall Street analysts project Hims & Hers Health, Inc. revenue of about $2.90B for fiscal 2026, with EPS near $-0.12.
HIMS Valuation & Market Position
With a $8.50B market cap, Hims & Hers Health, Inc. sits in the mid-cap segment of the market. Relative to its peer group, HIMS's quantitative score of 34/100 is below the peer average of 88/100.
ROE -2%Key Financial Metrics
Return on equity for Hims & Hers Health, Inc. stands at -2.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.6%, showing how much profit it generates from its asset base. Its free cash flow yield is 1.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.69 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -0.2%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 3/9Financial Health
Hims & Hers Health, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 3.79 places it in the safe zone, indicating low near-term bankruptcy risk.
Company Profile
Hims & Hers Health, Inc. operates in the Medical - Equipment & Services industry within the Healthcare sector. It is headquartered in San Francisco, US. The company is led by CEO Andrew Dudum. HIMS has traded publicly since 2019.
HIMS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Hims & Hers' growth potential, indicating that leadership believes in the company's future.
- Community sentiment has been increasingly positive, with many users discussing the brand's innovative health solutions and expanding product lines.
- The telehealth sector continues to gain traction, positioning Hims & Hers favorably within a growing industry that emphasizes convenience and accessibility.
- Recent partnerships and collaborations have enhanced their market presence, generating excitement among investors and potential customers alike.
Bear Case
- Concerns about market saturation in the telehealth space have emerged, with some analysts questioning Hims & Hers' ability to maintain competitive differentiation.
- Negative sentiment from a segment of the community highlights worries about customer retention and the effectiveness of their marketing strategies.
- Recent regulatory scrutiny in the healthcare sector could pose challenges for Hims & Hers, impacting their operational flexibility and growth plans.
- Some investors express skepticism regarding the sustainability of their current business model, fearing it may not withstand economic downturns.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
HIMS Latest News
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8 Health Care Stocks With Whale Alerts In Today’s Session
benzinga · Jul 6, 2026
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10 Health Care Stocks With Whale Alerts In Today’s Session
benzinga · Jun 29, 2026
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Eli Lilly Announces Additional Details On Medicare GLP-1 Bridge Program From July 1; Medicare Part D Patients May Be Able To Access Foundayo Or Zepbound Kwikpen For Single-Patient-Use For Weight Management
benzinga · Jun 25, 2026
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CVS Pharmacy Announces New GLP-1 Offerings, Including Expanded Pharmacy Support And A New $49 MinuteClinic Virtual Visit That Connects Eligible Adults With Licensed Clinicians
benzinga · Jun 22, 2026
HIMS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HIMS.
Price Targets
Consensus target: $20.19
HIMS MoonshotScore
What does this score mean?
The MoonshotScore rates HIMS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
8 Health Care Stocks With Whale Alerts In Today’s Session
10 Health Care Stocks With Whale Alerts In Today’s Session
Eli Lilly Announces Additional Details On Medicare GLP-1 Bridge Program From July 1; Medicare Part D Patients May Be Able To Access Foundayo Or Zepbound Kwikpen For Single-Patient-Use For Weight Management
CVS Pharmacy Announces New GLP-1 Offerings, Including Expanded Pharmacy Support And A New $49 MinuteClinic Virtual Visit That Connects Eligible Adults With Licensed Clinicians
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3 min readLeadership: Andrew Dudum
CEO
Andrew Dudum is the co-founder and CEO of Hims & Hers Health, Inc. He has a strong background in healthcare and technology, having previously worked in various leadership roles within the industry. Dudum holds a degree from the University of Southern California, where he studied business administration. His career has been marked by a commitment to improving access to healthcare through innovative solutions.
Track Record: Under Andrew Dudum's leadership, Hims & Hers has successfully expanded its product offerings and customer base, achieving a market capitalization of $8.50B. His strategic vision has driven the company's growth in the telehealth sector, positioning it as a leader in health and wellness.
Hims & Hers Health, Inc. Healthcare Stock: Key Questions Answered
What does Hims & Hers Health, Inc. do?
Hims & Hers Health, Inc. operates a multi-specialty telehealth platform that connects consumers with licensed healthcare professionals. The company offers a range of health and wellness products, including prescription medications, over-the-counter drugs, and supplements, available for purchase through its website and mobile app.
What do analysts say about HIMS stock?
Analysts generally view Hims & Hers Health, Inc. positively, noting its strong growth potential in the expanding telehealth market. Key valuation metrics include a P/E ratio of 50.0 and a gross margin of 73.8%, which suggest the company is well-positioned for future growth, although some express concerns about its high valuation.
What are the main risks for HIMS?
Hims & Hers Health, Inc. faces several risks, including regulatory challenges that could impact product approvals and marketing. Additionally, the company contends with intense competition from both established healthcare providers and new entrants in the telehealth space, which could affect market share and profitability.
What are the key factors to evaluate for HIMS?
Hims & Hers Health, Inc. (HIMS) holds an AI score of 34/100 (low). P/E: 50.0x vs the S&P 500's ~20-25x. Analysts target $20.19 (-47%). Not financial advice.
How frequently does HIMS data refresh on this page?
HIMS prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven HIMS's recent stock price performance?
Hims & Hers Health, Inc. (HIMS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong gross margin of 73.8%, indicating effective cost management. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HIMS overvalued or undervalued right now?
Hims & Hers Health, Inc. (HIMS) trades at 50.0x earnings. Analysts target $20.19 (-47%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying HIMS?
Before investing in Hims & Hers Health, Inc. (HIMS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The information provided is based on available data as of May 2026 and may be subject to change.