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Rockwell Automation, Inc. (ROK)

$471.70 $-11.12 (-2.30%) |Strong · 76
Bottom line: STRONG BUY — our Council read (76/100) and AI Score (76/100) broadly agree.
MCap: $52.49B| P/E Ratio: 32.9| Vol: 687.1K| Target: $438.29 (-7.1%)| 52-wk range: $305.44 – $468.11
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Rockwell Automation, Inc. (ROK) trades at $471.70 with AI Score 76/100 (Grade A). Rockwell Automation, Inc. provides industrial automation and digital transformation solutions globally. Market cap: $52.49B, Sector: Industrials.

Price live · AI analysis from May 10, 2026
Rockwell Automation, Inc. provides industrial automation and digital transformation solutions globally. The company operates through three segments: Intelligent Devices, Software & Control, and Lifecycle Services, serving diverse end markets.

ROK stock analysis for 2026: Analysts have set a consensus price target of $438.29 for Rockwell Automation, Inc., suggesting 7.1% downside from the current price of $471.70. The AI MoonshotScore is 76/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
STRONG BUY 76/100 · A

ROK: 1/1 perspectives are bullish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Rockwell Automation, Inc. (ROK) Industrial Operations Profile

CEOBlake D. Moret
Employees27000
HeadquartersMilwaukee, WI, US
IPO Year1981

Rockwell Automation, Inc. delivers industrial automation and digital transformation solutions, offering hardware, software, and services across diverse sectors. With a focus on intelligent devices, software & control, and lifecycle services, the company leverages its global presence and distributor network to serve discrete, hybrid, and process end markets, driving efficiency and productivity for its clients.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for ROK?

Rockwell Automation presents a compelling investment case driven by its strong market position in industrial automation and digital transformation. With a market capitalization of $52.49B and a profit margin of 12.4%, the company demonstrates financial stability. Key growth catalysts include the increasing demand for automation solutions, particularly in emerging markets, and the expansion of its software and services offerings. However, investors may want to evaluate the company's high P/E ratio of 32.9 and beta of 1.54, indicating higher volatility compared to the market. The dividend yield of 1.19% offers a modest income stream. The company's ability to maintain its gross margin of 52.5% and capitalize on digital transformation trends will be critical for future growth.

Based on FMP financials and quantitative analysis

ROK Key Highlights

  • Market Cap of $52.49B reflects Rockwell Automation's significant presence in the industrial automation sector.
  • P/E ratio of 32.9 indicates a premium valuation, suggesting high investor expectations for future growth.
  • Profit Margin of 12.4% demonstrates the company's ability to generate earnings from its revenue.
  • Gross Margin of 52.5% highlights efficient cost management in the production and delivery of its solutions.
  • Dividend Yield of 1.19% provides a modest return to shareholders, enhancing the stock's attractiveness.

Who Are ROK's Competitors?

ROK is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
GWW W.W. Grainger, Inc. $1342.98 +0.35% $63.41B 94
AME AMETEK, Inc. $234.62 -1.06% $53.78B 81
FAST Fastenal Company $48.60 +1.78% $55.79B 97
WCN Waste Connections, Inc. $168.82 +2.50% $42.89B 43
HEI HEICO Corporation $362.09 +0.66% $50.45B 81
BLDP Ballard Power Systems Inc. $3.52 -7.61% $1.06B 64
JBT John Bean Technologies Corporation (JBT) provides technology solutions to the food and beverage and air transportation industries. The company $125.32 -1.40% $3.99B 62
MWA Mueller Water Products, Inc. $24.97 -0.56% $3.91B 59

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are ROK's Key Strengths?

  • Comprehensive portfolio of industrial automation solutions.
  • Strong brand reputation and established market presence.
  • Extensive distribution network and customer relationships.
  • Focus on innovation and technological advancements.

What Are ROK's Weaknesses?

  • High P/E ratio may indicate overvaluation.
  • Exposure to cyclical industries.
  • Dependence on independent distributors.
  • Potential for disruptions in the supply chain.

What Could Drive ROK Stock Higher?

  • Increasing demand for automation solutions in emerging markets.
  • Expansion of digital transformation initiatives across industries.
  • Potential acquisitions or partnerships to expand product offerings.
  • Focus on sustainability and energy efficiency solutions.

What Are the Key Risks for ROK?

  • Insider selling — insiders were net sellers of roughly $4.2M recently.
  • Economic downturns and reduced capital spending by industrial customers.
  • Intense competition in the industrial automation market.
  • Technological obsolescence and the need for continuous innovation.
  • Geopolitical risks and trade tensions affecting global operations.

What Are the Growth Opportunities for ROK?

  • Expansion in Emerging Markets: Rockwell Automation has a significant opportunity to expand its presence in emerging markets, where the demand for industrial automation is growing rapidly. These regions are investing heavily in infrastructure and manufacturing, creating a need for advanced automation solutions. By leveraging its global distribution network and tailoring its offerings to local needs, Rockwell Automation can capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 3-5 years.
  • Digital Transformation Solutions: The increasing adoption of digital technologies in the industrial sector presents a significant growth opportunity for Rockwell Automation. Its Software & Control segment, which includes digital twin and simulation software, is well-positioned to benefit from this trend. By providing solutions that enable manufacturers to optimize their operations, improve efficiency, and reduce downtime, Rockwell Automation can drive revenue growth and strengthen its competitive position. The market for digital transformation solutions is expected to grow substantially over the next decade.
  • Lifecycle Services Expansion: Rockwell Automation's Lifecycle Services segment offers consulting, professional services, and connected and maintenance services. Expanding this segment can provide a recurring revenue stream and strengthen customer relationships. By offering comprehensive support and maintenance services, Rockwell Automation can ensure the long-term performance of its solutions and generate additional revenue. The demand for lifecycle services is expected to increase as manufacturers seek to optimize their operations and reduce downtime.
  • Strategic Partnerships and Acquisitions: Rockwell Automation can pursue strategic partnerships and acquisitions to expand its product portfolio, enter new markets, and enhance its technological capabilities. By partnering with complementary technology providers, Rockwell Automation can offer more comprehensive solutions to its customers. Acquisitions can provide access to new technologies and markets, accelerating growth and strengthening its competitive position. These strategic initiatives can drive long-term value creation for shareholders.
  • Focus on Sustainability Solutions: With increasing emphasis on sustainability, Rockwell Automation can capitalize on the growing demand for solutions that help manufacturers reduce their environmental impact. By offering energy-efficient automation solutions, waste reduction technologies, and carbon footprint management tools, Rockwell Automation can attract customers who are committed to sustainability. This focus on sustainability can differentiate Rockwell Automation from its competitors and drive revenue growth.

What Opportunities Does ROK Have?

  • Expansion in emerging markets.
  • Growth in digital transformation solutions.
  • Strategic partnerships and acquisitions.
  • Focus on sustainability solutions.

What Threats Does ROK Face?

  • Intense competition in the industrial automation market.
  • Economic downturns and reduced capital spending.
  • Technological obsolescence.
  • Geopolitical risks and trade tensions.

What Are ROK's Competitive Advantages?

  • Strong brand reputation and established market presence in industrial automation.
  • Extensive distribution network and customer relationships.
  • Comprehensive portfolio of hardware, software, and services.
  • Technological expertise and innovation in automation solutions.

What Does ROK Do?

Founded in 1903 and headquartered in Milwaukee, Wisconsin, Rockwell Automation, Inc. has evolved into a leading provider of industrial automation and digital transformation solutions worldwide. The company operates through three primary segments: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers a range of products, including drives, motion control, safety components, sensing devices, industrial components, and configured-to-order products. The Software & Control segment provides control and visualization software and hardware, information software, digital twin and simulation software, and network and security infrastructure solutions. The Lifecycle Services segment offers consulting, professional services and solutions, and connected and maintenance services. Rockwell Automation serves a broad spectrum of industries, including automotive, semiconductor, warehousing and logistics, food and beverage, life sciences, oil and gas, mining, and renewable energy. The company distributes its solutions through independent distributors and a direct sales force, ensuring comprehensive market coverage and customer support.

What Products and Services Does ROK Offer?

  • Provides industrial automation hardware, including drives, motion control, and safety components.
  • Offers control and visualization software for industrial processes.
  • Develops information software for data analytics and decision-making.
  • Creates digital twin and simulation software for optimizing operations.
  • Provides network and security infrastructure solutions for industrial environments.
  • Offers consulting, professional services, and solutions for industrial automation.
  • Provides connected and maintenance services to ensure long-term performance.

How Does ROK Make Money?

  • Sells industrial automation hardware through independent distributors and a direct sales force.
  • Generates revenue from software licenses and subscriptions.
  • Provides consulting and professional services on a project basis.
  • Offers maintenance and support services under contract agreements.

What Industry Does ROK Operate In?

Rockwell Automation operates in the industrial automation market, which is experiencing growth driven by the increasing adoption of automation technologies across various industries. The market is characterized by intense competition, with companies like W.W. Grainger, Inc. (GWW) and AMETEK, Inc. (AME) vying for market share. The demand for automation solutions is fueled by the need for increased efficiency, reduced costs, and improved productivity. Rockwell Automation's focus on digital transformation and its comprehensive portfolio of hardware, software, and services position it well to capitalize on these trends.

Who Are ROK's Key Customers?

  • Automotive manufacturers seeking to automate their production lines.
  • Semiconductor companies requiring precise control and monitoring of their processes.
  • Warehousing and logistics companies looking to optimize their operations.
  • Food and beverage companies needing to ensure product safety and quality.
  • Oil and gas companies requiring automation solutions for their operations.
AI Confidence: 73% Updated: May 10, 2026

Company Profile

Rockwell Automation, Inc. operates in the Industrial - Machinery industry within the Industrials sector. It is headquartered in Milwaukee, US. The company is led by CEO Blake D. Moret. ROK has traded publicly since 1981.

F-Score 8/9Financial Health

Rockwell Automation, Inc.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 6.03 places it in the safe zone, indicating low near-term bankruptcy risk.

ROE 30%Key Financial Metrics

Return on equity for Rockwell Automation, Inc. stands at 30.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 9.7%, showing how much profit it generates from its asset base. ROK trades at a trailing price-to-earnings ratio of 32.93, above the Industrials sector average of ~30x. Its free cash flow yield is 2.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.09 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 2.1%, the inverse of the P/E and a quick read on earnings relative to price.

ROK Valuation & Market Position

With a $52.49B market cap, Rockwell Automation, Inc. sits in the large-cap segment of the market. Relative to its peer group, ROK's quantitative score of 76/100 is roughly in line with the peer average of 79/100.

FY2026 estForward Outlook

Wall Street analysts project Rockwell Automation, Inc. revenue of about $8.97B for fiscal 2026, with EPS near $12.98. The estimate reflects 21 contributing analysts.

Net sellingInsider Activity

Over the past six months, Rockwell Automation, Inc. insiders filed 30 SEC Form 4 transactions — 21 sales and 9 purchases. On net that is roughly 9K shares disposed (about $4.2M), a signal worth weighing alongside the fundamentals.

ROK Financials

Fundamental Snapshot

Revenue Growth (FY)
+1.0%
Net Income Growth (FY)
-8.8%
EPS Growth (FY)
-7.6%
Free Cash Flow Growth (FY)
+112.5%
P/E (TTM)
48.5
Return on Equity (TTM)
+30.3%
Current Ratio
1.1
EV/EBITDA (TTM)
33.8

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Rockwell's insider activity suggests confidence; recent buys could signal positive internal expectations.
  • The community seems to be highlighting Rockwell's strategic positioning in industrial automation, viewing it as a long-term growth play.
  • Market perception suggests Rockwell is benefiting from increased demand for automation solutions in manufacturing.
  • Rockwell's focus on sustainability and ESG initiatives resonates well with a growing segment of investors.

Bear Case

  • Some insiders have recently sold shares, which could be interpreted as a lack of complete confidence in near-term prospects.
  • Community sentiment reflects concerns about the cyclical nature of Rockwell's business and potential slowdowns in industrial spending.
  • Market perception indicates some worry about increased competition in the automation sector, potentially impacting Rockwell's market share.
  • There's a sense in the community that Rockwell's valuation might be stretched, leaving limited room for significant upside.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026

From the Earnings Call

“We're increasing our enterprise operating margin outlook to 21.5%, up from about 20% in our prior guide, and we now expect our adjusted EPS and to be about $12.80 at the midpoint.”

— Blake Moret, Chairman and CEO

“We're increasing our enterprise operating margin outlook to 21.5%, up from about 20% in our prior guide, and we now expect our adjusted EPS and to be about $12.80 at the midpoint.”

— Blake Moret, Chairman and CEO

ROK Q2 FY2026 earnings call transcript · 2026-05-05

ROK Latest News

ROK Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ROK.

Price Targets

Consensus target: $438.29

ROK MoonshotScore

76/100

What does this score mean?

The MoonshotScore rates ROK's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Rockwell Automation, Inc. Analysis

Related Investment Themes

Leadership: Blake D. Moret

Chairman and Chief Executive Officer

Blake D. Moret has served as the Chairman and Chief Executive Officer of Rockwell Automation since January 1, 2016. He joined Rockwell Automation in 1985 as a sales trainee and has held various leadership positions within the company, including Senior Vice President of Control Products & Solutions. Moret holds a bachelor's degree in mechanical engineering from Purdue University. His extensive experience within the company provides him with a deep understanding of its operations and market dynamics.

Track Record: Under Blake Moret's leadership, Rockwell Automation has focused on expanding its digital transformation capabilities and strengthening its position in the industrial automation market. He has overseen strategic acquisitions and partnerships to enhance the company's technology portfolio and expand its global reach. Moret has also emphasized sustainability and corporate social responsibility, aligning the company's operations with environmental and social goals.

Common Questions About ROK (Industrials)

What does Rockwell Automation, Inc. do?

Rockwell Automation, Inc. provides industrial automation and digital transformation solutions. It offers a range of hardware, software, and services designed to improve the efficiency, productivity, and sustainability of industrial operations. The company operates through three segments: Intelligent Devices, Software & Control, and Lifecycle Services, serving diverse end markets such as automotive, food and beverage, and oil and gas. Rockwell Automation's solutions help manufacturers optimize their processes, reduce costs, and enhance their competitiveness in the global market.

What do analysts say about ROK stock?

Analyst consensus on Rockwell Automation (ROK) stock reflects a generally positive outlook, driven by the company's strong market position and growth prospects in the industrial automation sector. Key valuation metrics, such as the P/E ratio, suggest a premium valuation, indicating high investor expectations. Analysts are closely watching the company's ability to capitalize on digital transformation trends and expand its presence in emerging markets. Investors may want to evaluate these factors when evaluating the stock's potential.

What are the main risks for ROK?

Rockwell Automation faces several risks, including economic downturns that could reduce capital spending by industrial customers. Intense competition in the industrial automation market poses a threat to its market share and profitability. Technological obsolescence requires continuous innovation and investment in research and development. Geopolitical risks and trade tensions could disrupt its global operations and supply chain. Investors should carefully consider these risks when assessing the company's prospects.

What are the key factors to evaluate for ROK?

Rockwell Automation, Inc. (ROK) holds an AI score of 76/100 (high). P/E: 32.9x vs the S&P 500's ~20-25x. Analysts target $438.29 (-7%). Not financial advice.

How frequently does ROK data refresh on this page?

ROK prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven ROK's recent stock price performance?

Rockwell Automation, Inc. (ROK) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Comprehensive portfolio of industrial automation solutions. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider ROK overvalued or undervalued right now?

Rockwell Automation, Inc. (ROK) trades at 32.9x earnings. Analysts target $438.29 (-7%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying ROK?

Before investing in Rockwell Automation, Inc. (ROK), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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