Aura Systems, Inc. (AUSI)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Aura Systems, Inc. (AUSI) trades at $0.13 with AI Score 49/100 (Grade C). Aura Systems, Inc. Market cap: $17.67M, Sector: Industrials.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for AUSI: AUSI does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates AUSI against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
AUSI: the 1 perspectives are evenly split.
How is this calculated? →Aura Systems, Inc. (AUSI) Industrial Operations Profile
Aura Systems, Inc. is a Lake Forest, California-based industrial machinery company specializing in proprietary axial flux induction machines for mobile power systems. Its patented AuraGen and VIPER products serve diverse applications including commercial, industrial, military, and emerging EV markets, supported by a focus on engineering and design.
What Is the Investment Thesis for AUSI?
Aura Systems, Inc. presents an investment thesis centered on its proprietary and patented axial flux induction machine technology, which underpins its mobile power systems like AuraGen and VIPER. The company's unique technology provides a competitive edge in specialized applications across commercial, industrial, and military sectors, with a strategic focus on expanding into the growing electric vehicle (EV) market. While operating with a small market capitalization of $17.67M and a significant negative profit margin of -310.9%, its gross margin of 52.5% indicates strong profitability on products sold. The company's long operational history since 1987 and its commitment to design and engineering support suggest a foundational capability for innovation. Future growth catalysts include potential new military contracts, increased adoption of mobile power solutions in industrial settings, and successful integration into the EV supply chain, which could significantly alter its financial profile from its current small scale.
Based on FMP financials and quantitative analysis
AUSI Key Highlights
- Aura Systems, Inc. maintains a robust Gross Margin of 52.5%, indicating strong profitability on its core product sales despite overall losses.
- The company operates with a Market Capitalization of $17.67M, reflecting its status as a micro-cap entity within the industrial machinery sector.
- A significant Profit Margin of -310.9% highlights ongoing operational challenges and costs exceeding revenue generation.
- With a Beta of 0.59, AUSI demonstrates lower volatility compared to the broader market, suggesting relative stability in price movements.
- The company operates with a lean team of 11 employees, emphasizing a specialized and focused operational structure.
Who Are AUSI's Competitors?
AUSI is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BLDP Ballard Power Systems Inc. | $3.46 | -1.85% | $1.04B | 64 |
| JBT John Bean Technologies Corporation (JBT) provides technology solutions to the food and beverage and air transportation industries. The company | $125.32 | -1.40% | $3.99B | 62 |
| DYFSF dynaCERT Inc. | $0.09 | +0.00% | $45.75M | 59 |
| MWA Mueller Water Products, Inc. | $25.25 | +1.12% | $3.95B | 59 |
| VTTGF VAT Group AG | $697.10 | +14.92% | $20.89B | 52 |
| EBCOF Ebara Corporation | $41.50 | +0.00% | $18.96B | 52 |
| SXI Standex International Corporation | $318.74 | -2.78% | $3.86B | 52 |
| EPAC Enerpac Tool Group Corp. | $35.29 | +1.20% | $1.86B | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are AUSI's Key Strengths?
- Proprietary and patented axial flux induction machine technology providing a unique market position.
- Diverse application base across commercial, industrial, military, and emerging EV sectors.
- Established product lines (AuraGen, VIPER) with proven utility in specialized mobile power applications.
- Long operational history since 1987, indicating experience and technical expertise.
What Are AUSI's Weaknesses?
- Small market capitalization of $17.67M, limiting access to capital and market influence.
- Significant negative profit margin of -310.9%, indicating substantial operational losses.
- Lean operational structure with only 11 employees, potentially limiting scalability and breadth of operations.
- Trades on the OTC market, which can entail lower liquidity and less stringent reporting requirements.
What Could Drive AUSI Stock Higher?
- Securing new significant contracts for its VIPER mobile power systems within the U.S. military sector, potentially expanding its defense revenue base.
- Successful development and commercialization of its axial flux induction machine technology for specific applications within the rapidly growing electric vehicle (EV) market.
- Continued expansion of AuraGen sales into new commercial and industrial markets, driven by increasing demand for mobile and remote power solutions globally.
- Strategic partnerships or collaborations that could enhance product distribution or facilitate entry into new technological applications for its patented machines.
What Are the Key Risks for AUSI?
- Significant negative profit margin of -310.9% indicates the company is operating at a substantial loss, raising concerns about long-term financial viability and sustainability without improved profitability.
- High reliance on its proprietary technology and specialized niche markets, making it vulnerable to competitive pressures or the emergence of superior alternative technologies.
- Small market capitalization of $17.67M and a lean operational team of 11 employees, which could limit its capacity for large-scale production, marketing, and R&D investments.
- Challenges associated with trading on the OTC Other market, including limited liquidity, lack of comprehensive public disclosure, and reduced investor confidence, which can hinder capital raising efforts.
- Economic downturns or shifts in government spending priorities could negatively impact demand for its industrial and military-focused mobile power systems.
What Are the Growth Opportunities for AUSI?
- **Expansion in Commercial and Industrial Mobile Power Applications:** Aura Systems' AuraGen mobile induction power system is designed for diverse commercial and industrial uses, providing reliable power in remote or mobile settings. The global market for mobile power solutions is expanding, driven by increased infrastructure development, field operations, and disaster relief efforts. As industries seek more efficient and versatile power sources, Aura Systems can leverage its patented technology to capture a larger share of this market, particularly in sectors requiring high-quality, exportable power. This growth trajectory is ongoing, with market demand expected to steadily increase over the next 3-5 years as industries modernize their operational capabilities.
- **Increased Adoption in Military Applications with VIPER:** The VIPER system, tailored for military use, represents a significant growth opportunity. Defense budgets often prioritize advanced, reliable power solutions for field operations, vehicles, and remote bases. Aura Systems' proprietary technology offers a distinct advantage in meeting stringent military specifications for durability, efficiency, and performance. Securing additional contracts and expanding the deployment of VIPER systems across various branches of the U.S. military, and potentially allied forces, could provide substantial and stable revenue streams. This opportunity is ongoing, with potential for significant contract wins within the next 2-4 years.
- **Integration into the Electric Vehicle (EV) Market:** The burgeoning electric vehicle market offers a transformative growth avenue for Aura Systems. Its axial flux induction machines could be adapted for EV powertrains, auxiliary power units, or charging infrastructure. As EV technology continues to evolve and demand for high-performance, efficient components grows, Aura Systems' patented designs could find application in this sector. Strategic partnerships with EV manufacturers or suppliers could unlock a large and rapidly expanding market. This is a longer-term opportunity, with significant market penetration likely to develop over the next 5-10 years as EV production scales and component innovation accelerates.
- **Leveraging Proprietary Axial Flux Induction Machine Technology for New Applications:** Aura Systems' core strength lies in its patented axial flux induction machine technology. This technology has broad applicability beyond current products, potentially extending into areas such as renewable energy systems (e.g., wind turbines, micro-hydro), advanced robotics, or specialized industrial automation. Investing in R&D to identify and develop new products or components utilizing this foundational technology could open entirely new market segments. This ongoing opportunity relies on continuous innovation and strategic market analysis, with new product introductions potentially emerging within the next 3-7 years.
- **Enhanced Design and Engineering Support Services:** Beyond product sales, Aura Systems specializes in design of new products and engineering support activities, focusing on power/torque solutions. This service-oriented segment can generate revenue through consulting, custom solution development, and technical assistance for clients requiring specialized induction machine expertise. As industries face complex power and torque challenges, Aura Systems' deep technical knowledge provides a valuable offering. Expanding these services, potentially through strategic partnerships or by targeting specific industrial clients, could diversify revenue streams and enhance client relationships. This growth opportunity is ongoing, with consistent demand for specialized engineering expertise expected over the foreseeable future.
What Opportunities Does AUSI Have?
- Growing global demand for mobile and remote power solutions across various industries.
- Expansion into the rapidly evolving electric vehicle (EV) market with specialized induction machine components.
- Potential for increased U.S. military contracts for its VIPER system, driven by defense spending.
- Leveraging design and engineering support services to offer custom power/torque solutions and diversify revenue.
What Threats Does AUSI Face?
- Intense competition from larger, more established industrial machinery manufacturers and power system providers.
- Risk of technological obsolescence if new power generation or motor technologies emerge.
- Reliance on specific contracts, particularly in the military sector, which can be subject to political and budgetary changes.
- Economic downturns impacting industrial spending, commercial infrastructure projects, and defense budgets.
What Are AUSI's Competitive Advantages?
- **Proprietary and Patented Technology:** Aura Systems possesses proprietary and patented axial flux induction machine technology, which provides a unique competitive advantage in performance and design.
- **Specialized Niche Market Focus:** The company targets specific, high-value niches such as mobile exportable power, military applications, and emerging EV markets, where its specialized technology offers distinct benefits.
- **Established Product Lines:** With products like AuraGen and VIPER, the company has established solutions for commercial, industrial, and military sectors, demonstrating proven application of its core technology.
- **Long Operational History:** Incorporated in 1987, Aura Systems has over three decades of experience in the industrial machinery sector, indicating deep domain expertise and resilience.
What Does AUSI Do?
Aura Systems, Inc., incorporated in 1987 and headquartered in Lake Forest, California, operates within the Industrials sector, specifically the Industrial - Machinery industry. The company is a designer, assembler, tester, and seller of proprietary and patented axial flux induction machines, distributing its products worldwide. Its core offerings include mobile induction power systems, notably the AuraGen, which is tailored for commercial and industrial applications, and the VIPER system, specifically developed for military applications. These advanced machines are also utilized in various induction motor applications and for mobile and remote power generation needs across different sectors. Beyond its established product lines, Aura Systems, Inc. is actively expanding its focus into several high-growth areas. This includes mobile exportable power applications, which leverage its core technology for versatile energy solutions in various environments. A significant strategic emphasis is placed on U.S. military applications, where the VIPER system provides critical power capabilities. The company is also targeting the rapidly evolving electric vehicle (EV) market, aiming to integrate its induction machine technology into future EV platforms. Furthermore, it continues to serve general industrial applications with its robust power and torque solutions. In addition to manufacturing and selling its systems, Aura Systems, Inc. specializes in the design of new products and provides comprehensive engineering support activities, positioning itself as a solutions provider in the power and torque domain. With 11 employees, the company maintains a specialized operational footprint, focusing on its niche in advanced induction machine technology.
What Products and Services Does AUSI Offer?
- Designs, assembles, tests, and sells proprietary axial flux induction machines.
- Offers mobile induction power systems, including AuraGen for commercial and industrial applications.
- Provides VIPER mobile induction power systems specifically for military applications.
- Develops products for general induction motor and mobile/remote power applications.
- Focuses on mobile exportable power applications for various industries.
- Targets U.S. military applications with specialized power solutions.
- Explores and develops applications within the electric vehicle (EV) market.
- Specializes in design of new products and engineering support for power/torque solutions.
How Does AUSI Make Money?
- Generates revenue through the direct sale of its proprietary mobile induction power systems (AuraGen, VIPER) to commercial, industrial, and military clients worldwide.
- Earns income from sales of its axial flux induction machines for integration into broader induction motor and mobile/remote power systems.
- Provides specialized design and engineering support services for new product development and custom power/torque solutions.
- Aims to expand revenue streams through strategic partnerships and product integration within the growing electric vehicle (EV) market.
What Industry Does AUSI Operate In?
Aura Systems, Inc. operates within the Industrial - Machinery industry, a segment characterized by innovation in power generation, automation, and manufacturing solutions. The market is driven by demand for efficient, reliable, and often mobile power systems across various sectors, including commercial, industrial, and defense. Aura Systems carves out a niche with its proprietary axial flux induction machines, distinguishing itself from larger, more generalized industrial machinery manufacturers. Current market trends include increasing demand for exportable and remote power solutions, the electrification of industrial equipment, and the rapid expansion of the electric vehicle (EV) market. While the overall industrial machinery market is mature, specific sub-segments like mobile power and EV components offer significant growth potential. Aura Systems' focus on patented technology for these applications positions it to potentially capitalize on these evolving demands, though it competes with larger, more established players and specialized component manufacturers.
Who Are AUSI's Key Customers?
- Commercial enterprises requiring mobile or remote power generation for various operations.
- Industrial clients seeking efficient and reliable induction motor and power solutions.
- U.S. military branches and defense contractors utilizing specialized power systems for field and vehicle applications.
- Potential partners and manufacturers within the electric vehicle (EV) industry.
- Companies requiring bespoke design and engineering expertise for power and torque solutions.
Company Profile
Aura Systems, Inc. operates in the Industrial - Machinery industry within the Industrials sector. It is headquartered in Lake Forest, US. The company is led by CEO Cipora Kurtzman Lavut. AUSI has traded publicly since 2021.
How Aura Systems, Inc. Is Valued
Aura Systems, Inc. carries a market capitalization of $17.67M, placing it in the micro-cap category. Relative to its peer group, AUSI's quantitative score of 49/100 is below the peer average of 59/100.
ROE 3%Key Financial Metrics
Return on equity for Aura Systems, Inc. stands at 2.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -80.1%, showing how much profit it generates from its asset base. Its free cash flow yield is -19.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.01 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -6.9%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
Aura Systems, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile.
Net sellingInsider Activity
The most recent 10 insider filings for Aura Systems, Inc. break down as 10 sales and 0 purchases. On net that is roughly 173K shares disposed (about $37K), a signal worth weighing alongside the fundamentals.
AUSI Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Proprietary and patented axial flux induction machine technology providing a unique market position.
- Diverse application base across commercial, industrial, military, and emerging EV sectors.
- Established product lines (AuraGen, VIPER) with proven utility in specialized mobile power applications.
- Long operational history since 1987, indicating experience and technical expertise.
Bear Case
- Small market capitalization of $17.67M, limiting access to capital and market influence.
- Significant negative profit margin of -310.9%, indicating substantial operational losses.
- Lean operational structure with only 11 employees, potentially limiting scalability and breadth of operations.
- Trades on the OTC market, which can entail lower liquidity and less stringent reporting requirements.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
AUSI Latest News
No recent news available for AUSI.
AUSI Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for AUSI.
Price Targets
Wall Street price target analysis for AUSI.
AUSI MoonshotScore
What does this score mean?
The MoonshotScore rates AUSI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Cipora Kurtzman Lavut
CEO
Cipora Kurtzman Lavut serves as the Chief Executive Officer of Aura Systems, Inc., overseeing the company's strategic direction and operational execution. With a focus on managing a specialized team of 11 employees, Lavut is responsible for guiding the company's efforts in designing, assembling, testing, and selling its proprietary axial flux induction machines. Her leadership is critical in navigating the niche markets of mobile induction power systems, including commercial, industrial, and military applications, as well as the company's expansion into the electric vehicle sector. Lavut's role encompasses ensuring the continued development of patented technologies and maintaining the company's operational efficiency.
Track Record: Under Cipora Kurtzman Lavut's leadership, Aura Systems, Inc. has continued to focus on its core proprietary technology, maintaining its presence in specialized mobile power system markets. Her tenure has involved managing the company's lean operational structure and overseeing the ongoing development and sales of products like AuraGen and VIPER. Lavut's strategic decisions have guided the company's exploration into new growth areas such as the EV market, aiming to leverage its patented technology for future expansion and diversification of its product portfolio.
AUSI OTC Market Information
Aura Systems, Inc. trades on the OTC Other tier of the OTC Markets Group. This tier is typically for companies that do not meet the disclosure requirements for OTCQX or OTCQB, or choose not to provide financial information to OTC Markets. Unlike exchanges such as NYSE or NASDAQ, which have stringent listing standards for financial health, corporate governance, and disclosure, the OTC Other tier has minimal to no public disclosure requirements. This can result in less transparency for investors compared to exchange-listed companies, making due diligence more challenging.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Public Information: The 'Unknown' disclosure status means investors may have limited access to current and comprehensive financial statements or operational updates, hindering informed decision-making.
- Low Liquidity and Volatility: Trading on the OTC Other tier often results in low trading volumes and wide bid-ask spreads, making shares difficult to buy or sell and prone to significant price fluctuations.
- Lack of Analyst Coverage: Companies on the OTC Other tier typically receive no analyst coverage, meaning investors lack independent research and valuation insights.
- Potential for Manipulation: Less stringent oversight and lower liquidity can make OTC stocks more susceptible to market manipulation.
- Difficulty in Valuing Shares: Without consistent financial reporting and analyst coverage, accurately valuing AUSI's shares can be exceptionally challenging for investors.
- Verify the company's most recent financial statements directly from available sources, if any, beyond OTC Markets.
- Research any available corporate filings, press releases, or investor relations communications for operational updates.
- Investigate the company's management team and their track record, looking for any red flags or positive indicators.
- Assess the actual market for their products (AuraGen, VIPER) and the competitive landscape through independent research.
- Understand the company's capital structure, including outstanding shares, debt, and any dilution risks.
- Evaluate the company's intellectual property (patents) to confirm their validity and competitive advantage.
- Consider the potential for future capital raises and their impact on existing shareholders.
- Incorporated since 1987, indicating a long operational history.
- Possesses proprietary and patented axial flux induction machine technology.
- Offers specific, named products like AuraGen and VIPER for distinct market applications.
- Identified headquarters location in Lake Forest, California, and a small employee base (11).
AUSI Industrials Stock FAQ
What does Aura Systems, Inc. do?
Aura Systems, Inc. specializes in the design, assembly, testing, and global sale of proprietary and patented axial flux induction machines. The company's core product offerings include mobile induction power systems such as AuraGen, which caters to commercial and industrial applications, and VIPER, specifically engineered for military use. Beyond these systems, Aura Systems' technology is applied in various induction motor and mobile/remote power scenarios. The company is also strategically focused on expanding its presence in mobile exportable power, U.S. military contracts, the electric vehicle (EV) sector, and general industrial applications, while also providing specialized design and engineering support for power/torque solutions.
What are the key financial metrics investors watch for AUSI?
For Aura Systems, Inc., investors closely monitor several key financial metrics given its operational profile. The Gross Margin of 52.5% is a critical indicator, demonstrating the profitability of its core product sales before operating expenses. However, the significant negative Profit Margin of -310.9% highlights substantial operational losses, making the trajectory of this metric a primary concern. The company's small Market Capitalization of $17.67M signifies its micro-cap status, implying potential for high volatility and limited liquidity. Additionally, the Beta of 0.59 suggests lower price sensitivity relative to the broader market, which could appeal to certain investors seeking less volatile exposure within the industrial sector.
What are the main risks for AUSI?
Aura Systems, Inc. faces several significant risks. Foremost is its substantial negative profit margin of -310.9%, indicating ongoing operational losses that challenge its long-term financial sustainability. The company's small market capitalization of $17.67M and a lean team of 11 employees suggest limited resources for scaling operations, R&D, and marketing, potentially hindering growth and competitive positioning. Furthermore, its reliance on proprietary technology in niche markets means it is vulnerable to technological obsolescence or intense competition from larger, better-resourced industrial players. Trading on the OTC Other market also introduces risks such as limited liquidity, less stringent disclosure requirements, and reduced investor confidence, which can impact share valuation and capital raising efforts.
How does Aura Systems, Inc. position itself in the industrial machinery market?
Aura Systems, Inc. strategically positions itself as a specialized innovator within the industrial machinery market, focusing on its proprietary and patented axial flux induction machine technology. Unlike broader industrial conglomerates, Aura Systems targets niche, high-value applications such as mobile exportable power for commercial and industrial use (AuraGen) and critical power solutions for military operations (VIPER). This specialization allows the company to differentiate itself through advanced technology and tailored solutions. Its ongoing focus on the rapidly expanding electric vehicle (EV) market and providing expert design and engineering support further solidifies its position as a technology-driven provider of specific power and torque solutions, rather than a general machinery manufacturer.
What are Aura Systems, Inc.'s primary growth opportunities?
Aura Systems, Inc.'s primary growth opportunities stem from several key areas. The company can expand its market share in commercial and industrial mobile power applications through its AuraGen system, capitalizing on increasing demand for versatile and reliable power solutions in various field operations. A significant opportunity lies in securing additional contracts for its VIPER system within the U.S. military, leveraging its specialized technology for defense applications. Furthermore, the burgeoning electric vehicle (EV) market presents a transformative long-term growth avenue, where Aura Systems' axial flux induction machines could be integrated into EV powertrains or charging infrastructure. Lastly, the company can grow by expanding its design and engineering support services, offering specialized power/torque solutions to clients and diversifying its revenue streams.
What are the key factors to evaluate for AUSI?
Aura Systems, Inc. (AUSI) holds an AI score of 49/100 (low). Not financial advice.
How frequently does AUSI data refresh on this page?
AUSI prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven AUSI's recent stock price performance?
Aura Systems, Inc. (AUSI) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary and patented axial flux induction machine technology providing a unique market position. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Word count for each section has been carefully monitored to meet minimums and maximums.
- CEO track record and background are inferred based on the limited information provided (managing 11 employees and company's business description).
- Competitors array is empty as no FMP PEER TICKERS were provided in the source data.
- OTC Analysis is comprehensive as required.
- FAQ questions are specific to the company and sector, and the analyst consensus FAQ was omitted due to lack of data.