Hertz Global Holdings, Inc. (HTZWW)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Hertz Global Holdings, Inc. (HTZWW) trades at $0.95 with AI Score 39/100 (Grade D). Hertz Global Holdings, Inc. operates in the vehicle rental industry through its Hertz, Dollar, and Thrifty brands, serving both the Americas and international markets. Market cap: $644.27M, Sector: Industrials.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for HTZWW: HTZWW does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HTZWW against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
HTZWW: 1/1 perspectives are bearish.
How is this calculated? →Hertz Global Holdings, Inc. (HTZWW) Industrial Operations Profile
Hertz Global Holdings, Inc. is a global vehicle rental company operating through its Hertz, Dollar, and Thrifty brands. With a history dating back to 1918, Hertz serves both the Americas and international markets, offering a range of rental and value-added services within the competitive rental and leasing services industry.
What Is the Investment Thesis for HTZWW?
Hertz Global Holdings, Inc. presents a complex investment case. The company's established brand recognition and extensive network provide a solid foundation. However, its negative profit margin of -8.8% and a P/E ratio of -1.75 raise concerns about profitability. A beta of 2.14 indicates high volatility relative to the market. Growth catalysts include potential expansion in emerging markets and strategic partnerships to enhance service offerings. The company's ability to improve operational efficiency and manage its debt will be critical for future success. Investors should closely monitor the company's financial performance and strategic initiatives to assess its long-term viability.
Based on FMP financials and quantitative analysis
HTZWW Key Highlights
- Market capitalization of $644.27M reflects investor valuation of the company's assets and future potential.
- Negative P/E ratio of -1.75 indicates the company is currently unprofitable.
- Profit margin of -8.8% highlights challenges in achieving profitability within the competitive rental car market.
- Gross margin of 12.2% suggests potential for improvement through cost management and pricing strategies.
- Beta of 2.14 indicates higher volatility compared to the overall market, reflecting sensitivity to economic cycles and industry-specific factors.
Who Are HTZWW's Competitors?
HTZWW is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AEBI Aebi Schmidt Holding AG | $11.70 | -3.23% | $906.82M | 50 |
| ALTG Alta Equipment Group Inc. | $6.51 | +5.17% | $211.81M | 33 |
| ERII Energy Recovery, Inc. | $8.91 | +0.77% | $459.18M | 85 |
| GSL Global Ship Lease, Inc. | $39.22 | +2.91% | $1.41B | 58 |
| MEG Montrose Environmental Group, Inc. | $15.64 | +7.86% | $565.70M | 43 |
| MPU Mega Matrix Corp. | $0.30 | -2.12% | $13.72M | 64 |
| FTAI FTAI Aviation Ltd. | $245.65 | -0.97% | $25.20B | 59 |
| HRI Herc Holdings Inc. | $136.66 | +1.30% | $4.56B | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HTZWW's Key Strengths?
- Established brand recognition.
- Extensive global network of rental locations.
- Diverse fleet of vehicles.
- Multiple brands catering to different customer segments (Hertz, Dollar, Thrifty).
What Are HTZWW's Weaknesses?
- Negative profit margin.
- High debt levels.
- Sensitivity to economic cycles.
- Intense competition within the rental car industry.
What Could Drive HTZWW Stock Higher?
- Implementation of cost-cutting measures to improve profitability.
- Potential expansion into new geographic markets.
- Fleet electrification initiatives to attract environmentally conscious customers.
- Strategic partnerships with travel-related companies to enhance service offerings.
What Are the Key Risks for HTZWW?
- Financial-distress signal — its Altman Z-Score of 0.30 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns reducing travel demand and impacting rental revenue.
- Intense competition from other rental car companies and ride-sharing services.
- Fluctuations in fuel prices affecting operational costs.
- High debt levels creating financial strain.
- Changes in government regulations impacting the rental car industry.
What Are the Growth Opportunities for HTZWW?
- Expansion in Emerging Markets: Hertz has the opportunity to expand its presence in emerging markets, where demand for rental cars is growing due to increasing tourism and business travel. By establishing operations in countries with developing economies, Hertz can tap into new customer segments and diversify its revenue streams. This expansion could involve strategic partnerships with local companies or the establishment of new rental locations. The timeline for this growth opportunity is ongoing, with potential for significant impact over the next 3-5 years.
- Strategic Partnerships: Forming strategic partnerships with airlines, hotels, and other travel-related companies can enhance Hertz's service offerings and attract new customers. These partnerships can involve cross-promotional activities, joint marketing campaigns, and integrated booking platforms. By collaborating with complementary businesses, Hertz can create a more seamless and convenient travel experience for its customers. The timeline for developing these partnerships is immediate and ongoing, with potential benefits realized within the next 1-2 years.
- Fleet Electrification: As demand for electric vehicles (EVs) continues to grow, Hertz has the opportunity to electrify its fleet and cater to environmentally conscious customers. By offering a wider selection of EVs, Hertz can attract new customer segments and differentiate itself from competitors. This transition requires significant investment in charging infrastructure and employee training, but it can also lead to cost savings in terms of fuel and maintenance. The timeline for fleet electrification is ongoing, with gradual implementation expected over the next 5-10 years.
- Technological Innovation: Investing in technological innovation can improve Hertz's operational efficiency and enhance the customer experience. This includes developing mobile apps for booking and managing rentals, implementing advanced fleet management systems, and utilizing data analytics to optimize pricing and inventory. By leveraging technology, Hertz can streamline its operations, reduce costs, and provide a more personalized service to its customers. The timeline for technological innovation is continuous and ongoing, with incremental improvements implemented on a regular basis.
- Value-Added Services: Expanding its range of value-added services can increase Hertz's revenue per rental and enhance customer loyalty. This includes offering options such as GPS navigation, child safety seats, and roadside assistance. By providing these additional services, Hertz can cater to the specific needs of its customers and create a more comprehensive rental experience. The timeline for expanding value-added services is immediate and ongoing, with potential for quick implementation and revenue generation.
What Opportunities Does HTZWW Have?
- Expansion in emerging markets.
- Strategic partnerships with travel-related companies.
- Fleet electrification.
- Technological innovation to improve efficiency and customer experience.
What Threats Does HTZWW Face?
- Economic downturns reducing travel demand.
- Increased competition from ride-sharing services.
- Fluctuations in fuel prices.
- Changes in government regulations affecting the rental car industry.
What Are HTZWW's Competitive Advantages?
- Brand recognition through established Hertz, Dollar, and Thrifty brands.
- Extensive network of rental locations across the globe.
- Large fleet of vehicles providing a wide range of options for customers.
What Does HTZWW Do?
Hertz Global Holdings, Inc., established in 1918, has evolved into a major player in the vehicle rental industry. The company operates through its well-known Hertz, Dollar, and Thrifty brands, catering to a diverse customer base across the globe. Hertz operates through two primary segments: Americas Rental Car (RAC) and International Rental Car (RAC). The Americas RAC segment focuses on operations within the United States, Canada, Latin America, and the Caribbean, while the International RAC segment handles rental and sales of vehicles, alongside value-added services, in other international locations. Headquartered in Estero, Florida, Hertz offers a wide array of vehicles for rent, ranging from economy cars to luxury vehicles and trucks. The company targets both leisure and business travelers, providing short-term and long-term rental solutions. Hertz faces competition from other major rental car companies and aims to differentiate itself through brand recognition, customer service, and a wide geographic footprint.
What Products and Services Does HTZWW Offer?
- Rents vehicles to individuals and businesses for short-term and long-term use.
- Operates through the Hertz, Dollar, and Thrifty brands.
- Provides vehicle rental services in the Americas and internationally.
- Offers a range of vehicles, including cars, trucks, and vans.
- Provides value-added services such as GPS navigation and insurance options.
- Manages a fleet of vehicles and maintains rental locations.
- Caters to both leisure and business travelers.
How Does HTZWW Make Money?
- Generates revenue through vehicle rental fees.
- Offers additional services for extra charges, such as insurance and GPS navigation.
- Manages fleet and operational costs to maintain profitability.
What Industry Does HTZWW Operate In?
Hertz Global Holdings, Inc. operates within the rental and leasing services industry, which is influenced by factors such as travel trends, economic conditions, and technological advancements. The industry is characterized by intense competition among major players and smaller regional companies. Market trends include the growing popularity of ride-sharing services and the increasing demand for electric vehicles. Hertz aims to maintain its competitive position through brand recognition, a wide geographic footprint, and a diverse fleet of vehicles. The company's performance is closely tied to the overall health of the travel and tourism sectors.
Who Are HTZWW's Key Customers?
- Leisure travelers seeking transportation for vacations and personal trips.
- Business travelers requiring vehicles for work-related travel.
- Individuals needing temporary transportation due to vehicle repairs or other circumstances.
How Hertz Global Holdings, Inc. Is Valued
Hertz Global Holdings, Inc. carries a market capitalization of $644.27M, placing it in the small-cap category. Relative to its peer group, HTZWW's quantitative score of 39/100 is below the peer average of 54/100.
ROE 123%Key Financial Metrics
Return on equity for Hertz Global Holdings, Inc. stands at 123.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.7%, showing how much profit it generates from its asset base. A current ratio of 0.75 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -95.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
Hertz Global Holdings, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.30 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Hertz Global Holdings, Inc. revenue of about $9.11B for fiscal 2026, with EPS near $-0.84. The estimate reflects 8 contributing analysts.
HTZWW Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Hertz's focus on EVs is resonating with investors looking for 'green' plays. The company's partnership with Tesla and Polestar is seen as a smart move to capture the growing EV rental market.
- Positive chatter in the community suggests retail investors believe Hertz is successfully reinventing itself post-bankruptcy. They see a future leader in car rentals.
- Recent insider buying activity, while not massive, signals confidence from within the company. It's a vote of faith in the long-term strategy.
- The overall travel sector is rebounding, and Hertz is well-positioned to capitalize on increased demand. People are eager to travel, and Hertz is providing the cars.
Bear Case
- The car rental market is getting crowded, with new players and established giants vying for market share. Hertz faces intense competition to maintain its position.
- Community sentiment is mixed, with some users expressing concerns about Hertz's debt load and ability to manage its finances effectively. The bankruptcy still lingers in some minds.
- The shift to EVs requires significant infrastructure investment, and there are questions about Hertz's ability to scale its charging network and manage battery degradation.
- The used car market, a key revenue stream for Hertz, is showing signs of softening. This could impact Hertz's profitability in the coming quarters.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
HTZWW Latest News
No recent news available for HTZWW.
HTZWW Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HTZWW.
Price Targets
Wall Street price target analysis for HTZWW.
HTZWW MoonshotScore
What does this score mean?
The MoonshotScore rates HTZWW's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Classification
Industry Rental & Leasing ServicesLeadership: Wayne Gilbert West
CEO
Wayne Gilbert West serves as the CEO of Hertz Global Holdings, Inc., managing a workforce of approximately 26,000 employees. His career background reflects extensive leadership experience in the transportation and service industries. He has a proven track record of driving operational improvements and strategic growth initiatives. West's expertise includes fleet management, customer service, and financial performance optimization. He is responsible for overseeing the company's overall strategy and execution, ensuring Hertz remains competitive in the dynamic vehicle rental market.
Track Record: Under Wayne Gilbert West's leadership, Hertz has focused on enhancing its customer experience and streamlining its operations. Key achievements include implementing new technologies to improve booking processes and fleet management. Strategic decisions have centered on optimizing the company's fleet mix and expanding its presence in key markets. West has also prioritized cost management initiatives to improve profitability and strengthen the company's financial position.
Common Questions About HTZWW (Industrials)
What does Hertz Global Holdings, Inc. do?
Hertz Global Holdings, Inc. is a leading vehicle rental company operating through its Hertz, Dollar, and Thrifty brands. The company provides rental and sales of vehicles, along with value-added services, to a diverse customer base across the Americas and international markets. Hertz caters to both leisure and business travelers, offering a wide range of vehicles for rent, from economy cars to luxury vehicles and trucks. The company's extensive network of rental locations and established brand recognition contribute to its competitive position in the industry.
What do analysts say about HTZWW stock?
Analyst coverage of HTZWW stock is limited, reflecting the company's current financial challenges and market position. Key valuation metrics, such as the negative P/E ratio, indicate that the company is currently unprofitable. Growth considerations include the potential for expansion in emerging markets and the implementation of cost-cutting measures. Investors should closely monitor the company's financial performance and strategic initiatives to assess its long-term viability. Analyst consensus is mixed, with some expressing concerns about the company's debt levels and competitive pressures.
What are the main risks for HTZWW?
Hertz Global Holdings, Inc. faces several key risks, including economic downturns that could reduce travel demand and impact rental revenue. Intense competition from other rental car companies and ride-sharing services also poses a significant threat. Fluctuations in fuel prices can affect operational costs, while high debt levels create financial strain. Changes in government regulations impacting the rental car industry could also adversely affect the company's performance. These risks highlight the challenges Hertz faces in maintaining its competitive position and achieving sustainable profitability.
What are the key factors to evaluate for HTZWW?
Hertz Global Holdings, Inc. (HTZWW) holds an AI score of 39/100 (low). Not financial advice.
How frequently does HTZWW data refresh on this page?
HTZWW prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven HTZWW's recent stock price performance?
Hertz Global Holdings, Inc. (HTZWW) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand recognition. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HTZWW overvalued or undervalued right now?
Valuing Hertz Global Holdings, Inc. (HTZWW) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying HTZWW?
Before investing in Hertz Global Holdings, Inc. (HTZWW), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- AI analysis is pending and may provide further insights.