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Pernod Ricard S.A. (PDRDY)

$47.12 $-0.18 (-0.38%) |STRONG SELL · 0 · F
Vol: 36.2K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Pernod Ricard S.A. (PDRDY) trades at $47.12. Pernod Ricard SA is a global leader in the wines and spirits industry, boasting a diverse portfolio of premium brands. Sector: Consumer defensive.

Last analyzed: Mar 16, 2026
Pernod Ricard SA is a global leader in the wines and spirits industry, boasting a diverse portfolio of premium brands. The company focuses on delivering sustainable and profitable growth through innovation and strategic brand management.

Analyst Coverage for PDRDY: PDRDY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PDRDY against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

PDRDY: 1/1 perspectives are bearish.

Council Score · 8 perspectives · See tabs for details →

Pernod Ricard S.A. (PDRDY) Consumer Business Overview

Employees18306
HeadquartersParis, FR
IPO Year2008

Pernod Ricard SA, a global leader in the wines and spirits sector, distinguishes itself through a premium brand portfolio including Absolut Vodka and Jameson Irish Whiskey. With a strong focus on innovation and strategic acquisitions, Pernod Ricard navigates the competitive landscape, delivering consistent shareholder value and maintaining a robust dividend yield of 6.86%.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

What Is the Investment Thesis for PDRDY?

Pernod Ricard presents a compelling investment case based on its strong brand portfolio, global presence, and consistent financial performance. With a P/E ratio of 12.22 and a profit margin of 14.1%, the company demonstrates financial stability and profitability. The dividend yield of 6.86% offers an attractive income stream for investors. Growth catalysts include expansion in emerging markets and continued innovation in product offerings. However, potential risks include fluctuations in currency exchange rates and changes in consumer preferences. The company's beta of 0.51 suggests lower volatility compared to the market, making it a potentially stable investment in the consumer defensive sector. Ongoing brand investments and strategic acquisitions are expected to drive long-term value creation.

Based on FMP financials and quantitative analysis

PDRDY Key Highlights

  • Pernod Ricard's P/E ratio stands at 12.22, indicating a potentially undervalued stock compared to its earnings.
  • The company boasts a healthy profit margin of 14.1%, reflecting efficient operations and strong brand pricing power.
  • A gross margin of 58.4% showcases Pernod Ricard's ability to maintain profitability after accounting for the cost of goods sold.
  • With a beta of 0.51, PDRDY exhibits lower volatility than the overall market, appealing to risk-averse investors.
  • The dividend yield of 6.86% provides a substantial income stream, making PDRDY attractive for dividend-focused portfolios.

Who Are PDRDY's Competitors?

PDRDY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BVDRF Marie Brizard Wine & Spirits S.A. $2.59 -0.38% $289.75M 42
DSTZF Distell Group Holdings Limited $8.00 +0.00% $1.76B 54
GBSMF Ginebra San Miguel Inc. $2.09 +0.00% $598.35M 48
JBSAY JBS S.A. $13.81 +3.06% $30.63B 41
LQR LQR House Inc. $1.15 +2.68% $8.25M 56
REMYY Rémy Cointreau S.A. $4.99 -0.83% $261.06M 52
ADWPF Andrew Peller Limited $3.98 -0.75% $174.11M 51
CRBBF Corby Spirit and Wine Limited $10.15 +0.10% $288.96M 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are PDRDY's Key Strengths?

  • Strong brand portfolio with globally recognized names.
  • Extensive distribution network reaching markets worldwide.
  • Focus on premium brands and higher profit margins.
  • Commitment to innovation and new product development.

What Are PDRDY's Weaknesses?

  • Exposure to currency exchange rate fluctuations.
  • Dependence on consumer spending and economic conditions.
  • Potential impact from changes in regulations and taxes.
  • Competition from other major players in the alcoholic beverage industry.

What Could Drive PDRDY Stock Higher?

  • Continued expansion in emerging markets, driving revenue growth.
  • Product innovation and premiumization strategies attracting new customers.
  • Strategic acquisitions expanding brand portfolio and market reach.
  • Leveraging e-commerce and digital marketing channels to enhance brand engagement.
  • Implementation of sustainability initiatives enhancing brand reputation.

What Are the Key Risks for PDRDY?

  • Fluctuations in currency exchange rates impacting financial results.
  • Changes in consumer preferences and drinking habits affecting demand.
  • Increased competition from new entrants and existing players.
  • Impact of health concerns and responsible drinking campaigns.
  • Disruptions in the supply chain due to geopolitical events or natural disasters.

What Are the Growth Opportunities for PDRDY?

  • Expansion in Emerging Markets: Pernod Ricard has significant growth potential in emerging markets, particularly in Asia and Africa. These regions are experiencing increasing disposable incomes and a growing demand for premium alcoholic beverages. By investing in distribution networks and tailoring product offerings to local preferences, Pernod Ricard can capitalize on this trend. The emerging markets alcoholic beverage market is projected to reach $680 billion by 2028, offering a substantial opportunity for revenue growth. Timeline: Ongoing.
  • Product Innovation and Premiumization: Pernod Ricard can drive growth through continuous product innovation and premiumization strategies. By introducing new flavors, packaging formats, and limited-edition releases, the company can attract new customers and maintain the interest of existing ones. The premium spirits segment is growing at a faster rate than the overall market, driven by consumers seeking higher-quality and more unique drinking experiences. Timeline: Ongoing.
  • Strategic Acquisitions: Pernod Ricard has a history of successful acquisitions, which have expanded its brand portfolio and geographic reach. By continuing to identify and acquire complementary brands, the company can further strengthen its market position and diversify its revenue streams. The alcoholic beverage industry is consolidating, with larger players acquiring smaller brands to gain access to new markets and product categories. Timeline: Ongoing.
  • E-commerce and Digital Marketing: Pernod Ricard can leverage e-commerce and digital marketing channels to reach a wider audience and enhance brand engagement. By investing in online platforms and targeted advertising campaigns, the company can drive online sales and build brand awareness among younger consumers. The online alcoholic beverage market is growing rapidly, driven by the increasing popularity of online shopping and the convenience of home delivery. Timeline: Ongoing.
  • Sustainability Initiatives: Pernod Ricard can enhance its brand reputation and attract environmentally conscious consumers by implementing sustainable practices across its operations. This includes reducing carbon emissions, conserving water resources, and promoting responsible drinking. Consumers are increasingly concerned about the environmental and social impact of their purchases, and companies that prioritize sustainability are gaining a competitive advantage. Timeline: Ongoing.

What Opportunities Does PDRDY Have?

  • Expansion in emerging markets with growing disposable incomes.
  • Acquisition of complementary brands to expand portfolio.
  • Leveraging e-commerce and digital marketing channels.
  • Capitalizing on the growing demand for premium and craft spirits.

What Threats Does PDRDY Face?

  • Changes in consumer preferences and drinking habits.
  • Increased competition from new entrants and existing players.
  • Impact of health concerns and responsible drinking campaigns.
  • Disruptions in the supply chain due to geopolitical events or natural disasters.

What Are PDRDY's Competitive Advantages?

  • Brand Recognition: Pernod Ricard's portfolio includes many globally recognized and respected brands, creating a strong competitive advantage.
  • Distribution Network: The company has established a vast and efficient distribution network, allowing it to reach customers in markets around the world.
  • Premium Pricing: Pernod Ricard's focus on premium brands allows it to command higher prices and maintain strong profit margins.
  • Innovation: The company's commitment to innovation and new product development helps it stay ahead of the competition and meet evolving consumer preferences.

What Does PDRDY Do?

Pernod Ricard SA, established in 1805 and headquartered in Paris, France, stands as a prominent player in the global wines and spirits industry. The company's origins trace back to the merger of Pernod and Ricard, two French anise-based spirits companies. Over the years, Pernod Ricard has expanded its portfolio through strategic acquisitions, solidifying its position as a leading producer and distributor of premium alcoholic beverages. Its diverse range of brands includes iconic names such as Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm, and Perrier-Jouët champagnes. Additionally, Pernod Ricard offers a selection of wines, including Jacob's Creek, Brancott Estate, Campo Viejo, and Kenwood wines. The company operates worldwide, serving a global customer base through a network of subsidiaries and distributors. Pernod Ricard's commitment to innovation, brand building, and sustainable practices has contributed to its long-term success and reputation in the industry. As a subsidiary of Comrie Limited, Pernod Ricard continues to focus on delivering premium experiences to consumers and creating value for its stakeholders.

What Products and Services Does PDRDY Offer?

  • Produces and distributes a wide range of wines and spirits globally.
  • Offers a diverse portfolio of premium brands, including Absolut Vodka and Jameson Irish Whiskey.
  • Engages in the marketing and promotion of its brands through various channels.
  • Manages a global supply chain to ensure the production and distribution of its products.
  • Focuses on innovation and new product development to meet evolving consumer preferences.
  • Implements sustainable practices to minimize environmental impact and promote responsible drinking.
  • Acquires and integrates complementary brands to expand its portfolio and market reach.

How Does PDRDY Make Money?

  • Pernod Ricard generates revenue through the sale of its wines and spirits to distributors, retailers, and directly to consumers in some markets.
  • The company invests in brand building and marketing to create demand for its products and maintain premium pricing.
  • Pernod Ricard manages its supply chain to ensure efficient production and distribution of its products.
  • The company focuses on innovation and new product development to drive growth and meet evolving consumer preferences.

What Industry Does PDRDY Operate In?

Pernod Ricard operates within the global alcoholic beverage industry, a sector characterized by both stability and evolving consumer trends. The market is influenced by factors such as disposable income, lifestyle preferences, and regulatory environments. Competition is intense, with major players vying for market share through brand building, product innovation, and strategic distribution partnerships. Pernod Ricard's focus on premium brands and emerging markets positions it favorably within this landscape. The industry is also witnessing a growing demand for craft spirits and low-alcohol beverages, prompting companies to adapt their product portfolios to cater to these changing consumer tastes.

Who Are PDRDY's Key Customers?

  • Distributors: Pernod Ricard sells its products to distributors who then sell to retailers and other outlets.
  • Retailers: The company's products are sold in retail stores, including supermarkets, liquor stores, and convenience stores.
  • Bars and Restaurants: Pernod Ricard's brands are available in bars, restaurants, and other on-premise establishments.
  • Consumers: Ultimately, Pernod Ricard's customers are the individuals who purchase and consume its wines and spirits.
AI Confidence: 71% Updated: Mar 16, 2026

PDRDY Financials

Fundamental Snapshot

Revenue Growth (FY)
-4.4%
Net Income Growth (FY)
-34.7%
EPS Growth (FY)
-33.9%
Free Cash Flow Growth (FY)
-28.3%
P/E (TTM)
11.2
Return on Equity (TTM)
+9.2%
Current Ratio
2.3
EV/EBITDA (TTM)
9.4

Based on FMP financials and quantitative analysis · FY 2024

Bull Case vs Bear Case

Bull Case

  • Pernod Ricard has seen a surge in insider buying, indicating strong confidence from executives in the company's future performance.
  • Recent community sentiment has shifted positively, with discussions highlighting the brand's resilience and adaptability in changing market conditions.
  • The global premium spirits market is expanding, and Pernod Ricard's diverse portfolio positions it well to capitalize on this growth.
  • Positive reviews and increasing demand for its flagship products suggest strong consumer loyalty and brand strength.

Bear Case

  • Concerns over potential supply chain disruptions have emerged, as global logistics challenges could impact product availability.
  • Some community members express skepticism about the sustainability of growth following the pandemic, fearing a return to pre-pandemic consumption patterns.
  • Recent discussions have highlighted increasing competition in the premium spirits sector, which could pressure market share and margins.
  • Regulatory changes in key markets may pose risks to profitability, with potential increases in taxes affecting consumer purchasing behavior.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

PDRDY Latest News

PDRDY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PDRDY.

Price Targets

Wall Street price target analysis for PDRDY.

PDRDY MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates PDRDY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Pernod Ricard S.A. ADR Information Unsponsored

Pernod Ricard S.A. (PDRDY) trades in the U.S. as an American Depositary Receipt (ADR).

  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: PDRD

PDRDY OTC Market Information

Pernod Ricard S.A. (PDRDY) trades on the OTC Other tier, which represents the lowest tier of the OTC market. Companies on this tier may not meet minimum financial standards, reporting requirements, or other listing qualifications required for higher tiers like OTCQX or OTCQB, or for exchanges like NYSE or NASDAQ. This tier often includes companies with limited operating history, distressed financials, or those that choose not to comply with stricter reporting standards. Investors should exercise significant caution and conduct thorough due diligence before investing in companies on the OTC Other tier.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for PDRDY on the OTC market is likely to be limited. OTC stocks generally have lower trading volumes and wider bid-ask spreads compared to exchange-listed stocks. This can make it difficult to buy or sell shares quickly and at a desired price. Investors may experience significant price fluctuations and should be prepared for potential delays in executing trades. The lack of liquidity can also increase the overall risk of investing in PDRDY.
OTC Risk Factors:
  • Limited Liquidity: OTC stocks typically have lower trading volumes, making it difficult to buy or sell shares quickly.
  • Information Scarcity: Financial reporting may be less frequent or comprehensive compared to exchange-listed companies.
  • Price Volatility: OTC stocks can experience significant price swings due to lower trading volumes and limited market oversight.
  • Regulatory Oversight: The OTC market has less stringent regulatory requirements, increasing the risk of fraud or manipulation.
  • Counterparty Risk: There is a higher risk of dealing with unreliable or unqualified market participants on the OTC market.
Due Diligence Checklist:
  • Verify the company's registration and legal standing.
  • Review the company's financial statements and assess its financial health.
  • Research the company's management team and their track record.
  • Understand the company's business model and competitive landscape.
  • Assess the liquidity of the stock and potential trading difficulties.
  • Be aware of the risks associated with investing in OTC stocks.
  • Consult with a financial advisor before making any investment decisions.
Legitimacy Signals:
  • Established Brand: Pernod Ricard is a well-known and established brand in the alcoholic beverage industry.
  • Global Presence: The company has a global presence and operates in multiple markets.
  • Financial Performance: Pernod Ricard has a history of consistent financial performance and profitability.
  • Regulatory Compliance: The company complies with regulations in the markets where it operates.
  • Dividend Payments: Pernod Ricard pays regular dividends to its shareholders, indicating financial stability.

What Investors Ask About Pernod Ricard S.A. (PDRDY) — Consumer Defensive

What does Pernod Ricard S.A. do?

Pernod Ricard SA is a global leader in the wines and spirits industry, producing and distributing a wide range of alcoholic beverages. The company's portfolio includes iconic brands such as Absolut Vodka, Jameson Irish Whiskey, Chivas Regal Scotch, and Martell Cognac. Pernod Ricard operates in markets around the world, serving distributors, retailers, and consumers. The company focuses on building strong brands, innovating new products, and managing its supply chain efficiently. Pernod Ricard's commitment to sustainability and responsible drinking further strengthens its market position and reputation.

What are the main risks for PDRDY?

Pernod Ricard faces several risks, including currency exchange rate fluctuations, changes in consumer preferences, and increased competition. The company's financial results can be impacted by movements in exchange rates, as it operates in multiple countries. Shifts in consumer tastes and drinking habits can affect demand for its products. The alcoholic beverage industry is highly competitive, with new entrants and existing players vying for market share. Health concerns and responsible drinking campaigns can also influence consumer behavior and impact sales. Additionally, disruptions in the supply chain due to geopolitical events or natural disasters pose a risk to the company's operations.

What are the key factors to evaluate for PDRDY?

Evaluate PDRDY on fundamentals, analyst consensus, and risk factors. Not financial advice.

How frequently does PDRDY data refresh on this page?

PDRDY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven PDRDY's recent stock price performance?

Pernod Ricard S.A. (PDRDY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with globally recognized names. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PDRDY overvalued or undervalued right now?

Valuing Pernod Ricard S.A. (PDRDY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying PDRDY?

Before investing in Pernod Ricard S.A. (PDRDY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding PDRDY to a portfolio?

Key strength of Pernod Ricard S.A. (PDRDY): Strong brand portfolio with globally recognized names. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Limited analyst coverage for OTC-traded stocks.
  • Financial data based on available public information.
  • OTC market carries higher risks compared to exchange-listed stocks.
Data Sources

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