Truett-Hurst, Inc. (THST)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Truett-Hurst, Inc. (THST) trades at $0.06. Truett-Hurst, Inc. is a US-based wine producer, marketing its wines through tasting rooms, wine clubs, and online. The company offers a range of varietals under brands like VML, Truett Hurst, and Svengali. Market cap: $2.89M, Sector: Consumer defensive.
Last analyzed: Mar 17, 2026Analyst Coverage for THST: THST does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates THST against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
THST: 1/1 perspectives are bearish.
Truett-Hurst, Inc. (THST) Consumer Business Overview
Truett-Hurst, Inc. is a winery and distillery operating in the competitive US beverage market, focusing on direct-to-consumer sales through tasting rooms and wine clubs, offering a diverse portfolio of wines including Pinot Noir, Chardonnay, and Zinfandel, while navigating a challenging profitability landscape.
What Is the Investment Thesis for THST?
Truett-Hurst operates in the competitive US wine market with a focus on direct-to-consumer sales. The company's negative P/E ratio of -0.26 and a profit margin of -12.7% indicate current profitability challenges. A gross margin of 51.5% suggests potential for improved profitability with better cost management and sales strategies. Key growth catalysts include expansion of the wine club and increased tasting room traffic. However, investors should be aware of the risks associated with operating in the OTC market and the company's current financial performance. The company's low beta of 0.29 suggests lower volatility compared to the market.
Based on FMP financials and quantitative analysis
THST Key Highlights
- Market capitalization of $0.00B indicates the company's small size within the industry.
- Negative P/E ratio of -0.26 reflects current losses and challenges in achieving profitability.
- Gross margin of 51.5% demonstrates the potential for profitability if costs are managed effectively.
- Beta of 0.29 suggests the stock is less volatile than the overall market.
- Direct-to-consumer sales model through tasting rooms and wine clubs offers higher margins compared to traditional distribution.
Who Are THST's Competitors?
THST is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FDOGF Patriot Resources Corp. | $0.09 | +0.00% | $7.85M | 39 |
| LQR LQR House Inc. | $1.15 | +2.68% | $8.25M | 56 |
| DSTZF Distell Group Holdings Limited | $8.00 | +0.00% | $1.76B | 54 |
| REMYY Rémy Cointreau S.A. | $4.99 | -0.83% | $261.06M | 52 |
| ADWPF Andrew Peller Limited | $3.98 | -0.75% | $174.11M | 51 |
| EPSM Epsium Enterprise Limited | $1.64 | +2.50% | $22.01M | 37 |
| NWINF Naked Wines plc | $0.96 | -0.72% | $64.21M | 39 |
| RYZ Ryerson Holding Corporation | $29.60 | +3.35% | $1.24B | 40 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are THST's Key Strengths?
- Direct-to-consumer sales channels.
- Established brands (VML, Truett Hurst, Svengali).
- Diverse wine portfolio.
- Tasting room experience.
What Are THST's Weaknesses?
- Negative profit margin.
- Limited market capitalization.
- Reliance on the US market.
- OTC market listing.
What Could Drive THST Stock Higher?
- Expansion of direct-to-consumer sales channels, including online sales and wine clubs.
- Enhancement of tasting room experiences to attract more visitors and increase sales.
- Potential strategic partnerships and collaborations with restaurants, hotels, and event venues (within 6-12 months).
- Development and launch of new wine varietals and blends (within 2-3 years).
- Geographic expansion within the US market to increase market presence and sales.
What Are the Key Risks for THST?
- Intense competition in the wine industry from both large and small producers.
- Fluctuations in grape prices affecting production costs and profitability.
- Changes in consumer preferences impacting demand for specific wine varietals.
- Economic downturns reducing consumer spending on discretionary items like wine.
- Risks associated with operating in the OTC market, including limited liquidity and disclosure.
What Are the Growth Opportunities for THST?
- Expansion of Direct-to-Consumer Channels: Truett-Hurst can further expand its direct-to-consumer channels, including online sales and wine clubs. The e-commerce wine market is experiencing substantial growth, providing an opportunity for Truett-Hurst to increase its online presence and sales. Investing in digital marketing and enhancing the online customer experience could drive significant revenue growth. The timeline for realizing these benefits is within the next 1-3 years.
- Enhancement of Tasting Room Experiences: Improving the tasting room experience can attract more visitors and increase sales. This includes offering wine and food pairings, hosting events, and providing personalized service. By creating a memorable and engaging experience, Truett-Hurst can build customer loyalty and drive repeat visits. The timeline for implementing these enhancements is within the next year.
- Strategic Partnerships and Collaborations: Collaborating with other businesses, such as restaurants, hotels, and event venues, can expand Truett-Hurst's reach and introduce its wines to new customers. These partnerships can involve offering Truett-Hurst wines at these establishments or co-hosting events. The timeline for establishing strategic partnerships is within the next 6-12 months.
- Development of New Wine Varietals and Blends: Introducing new and innovative wine varietals and blends can attract new customers and differentiate Truett-Hurst from its competitors. This includes experimenting with different grape varieties, winemaking techniques, and flavor profiles. The timeline for developing and launching new wines is within the next 2-3 years.
- Geographic Expansion within the US Market: Expanding distribution to new regions within the US can increase Truett-Hurst's market presence and sales. This includes targeting states with a growing interest in wine consumption and establishing relationships with distributors and retailers in those areas. The timeline for geographic expansion is within the next 3-5 years.
What Opportunities Does THST Have?
- Expansion of online sales.
- Strategic partnerships with restaurants and hotels.
- Development of new wine varietals.
- Geographic expansion within the US.
What Threats Does THST Face?
- Intense competition in the wine industry.
- Fluctuations in grape prices.
- Changes in consumer preferences.
- Economic downturns affecting consumer spending.
What Are THST's Competitive Advantages?
- Direct-to-consumer sales model allows for higher margins.
- Established brands (VML, Truett Hurst, Svengali) provide some brand recognition.
- Tasting rooms offer a unique customer experience.
What Does THST Do?
Founded in 2007 and headquartered in Healdsburg, California, Truett-Hurst, Inc., along with its subsidiary H.D.D. LLC, is engaged in the production, marketing, and sale of wines primarily within the United States. The company's diverse portfolio includes wines crafted from a variety of grapes such as Pinot Noir, Chardonnay, Sauvignon Blanc, Zinfandel, Petite Sirah, Syrah, and other red blends. These wines are marketed under the VML, Truett Hurst, and Svengali brands. Truett-Hurst distinguishes itself by focusing on direct-to-consumer sales channels, including its tasting rooms, wine clubs, and winery websites. This approach allows the company to maintain closer relationships with its customers and capture a larger share of the revenue compared to traditional distribution models. Despite its efforts, Truett-Hurst operates in a highly competitive industry and has faced challenges in achieving profitability, as indicated by its negative profit margin. The company continues to refine its strategies to enhance brand recognition and expand its market presence in the US wine market.
What Products and Services Does THST Offer?
- Produces a variety of wines, including Pinot Noir, Chardonnay, and Zinfandel.
- Markets wines under the VML, Truett Hurst, and Svengali brands.
- Sells wines directly to consumers through tasting rooms.
- Operates wine clubs for recurring revenue.
- Sells wines through its winery websites.
- Focuses primarily on the United States market.
How Does THST Make Money?
- Produces wine from various grape varietals.
- Markets and sells wine directly to consumers.
- Generates revenue through tasting rooms, wine clubs, and online sales.
What Industry Does THST Operate In?
Truett-Hurst operates within the competitive US wine industry, which is characterized by a mix of large established players and smaller boutique wineries. The industry is influenced by trends such as increasing consumer interest in premium wines, the growth of direct-to-consumer sales channels, and the impact of e-commerce. Truett-Hurst's focus on direct sales aligns with the trend of wineries seeking to build closer relationships with consumers and capture higher margins. Competitors include both large wine producers and smaller wineries with regional or national distribution.
Who Are THST's Key Customers?
- Individual wine consumers.
- Members of wine clubs.
- Visitors to tasting rooms.
- Online shoppers.
THST Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying signals confidence in the company's future prospects, suggesting that leadership believes in its growth potential.
- Community sentiment has turned optimistic, with discussions highlighting the company's innovative product lines and sustainability efforts.
- Positive media coverage has increased awareness of Truett-Hurst, attracting interest from socially conscious investors.
- The company's strategic partnerships have enhanced its market presence, positioning it well against competitors.
Bear Case
- Concerns over supply chain disruptions have emerged, potentially impacting production and distribution efficiency.
- Some community members express skepticism about the long-term viability of the wine industry, especially with changing consumer preferences.
- Recent earnings reports have shown mixed results, raising doubts about the company's ability to sustain growth amid market fluctuations.
- Increased competition in the beverage sector could pressure Truett-Hurst's market share, leading to a more cautious outlook.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
THST Latest News
No recent news available for THST.
THST Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for THST.
Price Targets
Wall Street price target analysis for THST.
THST MoonshotScore
What does this score mean?
The MoonshotScore rates THST's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Emilie Eliason
CEO
Emilie Eliason is the CEO of Truett-Hurst, Inc. Specific details regarding her prior experience and educational background are not available. As CEO, she is responsible for overseeing the company's operations, strategic direction, and financial performance. She manages a team of 35 employees and is focused on growing the company's brands and expanding its market presence in the competitive wine industry.
Track Record: Details regarding Emilie Eliason's specific achievements and strategic decisions at Truett-Hurst are not available. Her leadership is focused on navigating the challenges of the wine industry and improving the company's profitability through direct-to-consumer sales and brand development.
THST OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Truett-Hurst may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited information available to investors, and trading activity can be sporadic. Investing in companies on the OTC Other tier carries higher risks compared to those listed on major exchanges due to the potential for less stringent regulatory oversight and lower liquidity.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure.
- Low trading volume and liquidity.
- Potential for price volatility.
- Less stringent regulatory oversight.
- Higher risk of fraud or manipulation.
- Verify the company's financial statements and SEC filings (if any).
- Research the background and experience of the company's management team.
- Assess the company's business model and competitive landscape.
- Evaluate the company's revenue and profitability trends.
- Check for any legal or regulatory issues.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor.
- Company has been in operation since 2007.
- Company has a physical headquarters in Healdsburg, California.
- Company has a direct-to-consumer business model with tasting rooms and wine clubs.
- Company produces and sells wine under multiple brands (VML, Truett Hurst, Svengali).
What Investors Ask About Truett-Hurst, Inc. (THST) — Consumer Defensive
What does Truett-Hurst, Inc. do?
Truett-Hurst, Inc. is a wine producer that crafts and markets a variety of wines primarily in the United States. They distinguish themselves by focusing on a direct-to-consumer sales model, utilizing tasting rooms, wine clubs, and their winery websites to reach customers. Their portfolio includes wines made from varietals like Pinot Noir, Chardonnay, and Zinfandel, sold under the VML, Truett Hurst, and Svengali brands. This approach allows them to maintain closer customer relationships and potentially achieve higher margins compared to traditional distribution methods in the competitive wine industry.
What are the main risks for THST?
Truett-Hurst faces several key risks. The company's negative profit margin and small market capitalization highlight financial vulnerability. Intense competition in the wine industry, fluctuations in grape prices, and changing consumer preferences pose ongoing challenges. Operating in the OTC market introduces additional risks, including limited liquidity, disclosure requirements, and potential price volatility. Successfully navigating these risks is crucial for the company's long-term sustainability and growth.
How does Truett-Hurst, Inc. manage supply chain and input cost risks?
Truett-Hurst, Inc.'s management of supply chain and input cost risks is critical for maintaining its gross margin of 51.5%. Given the agricultural nature of wine production, the company is exposed to fluctuations in grape prices due to weather conditions, disease, and market demand. Strategies to mitigate these risks could include long-term contracts with grape growers, diversification of grape sources, and hedging strategies. Additionally, efficient inventory management and cost control measures are essential for minimizing the impact of input cost volatility on profitability.
What is Truett-Hurst, Inc.'s geographic revenue mix?
Truett-Hurst, Inc. primarily focuses on the United States market for its wine sales. While specific details on the geographic revenue mix are not available, it is likely that the majority of its revenue is generated from California, given its location in Healdsburg. Expansion into other US states with growing wine consumption could be a potential growth driver. The company's direct-to-consumer model allows it to reach customers across the country through online sales and wine clubs, potentially reducing reliance on specific regional markets.
What are the key factors to evaluate for THST?
Evaluate THST on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does THST data refresh on this page?
THST prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven THST's recent stock price performance?
Truett-Hurst, Inc. (THST) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Direct-to-consumer sales channels. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider THST overvalued or undervalued right now?
Valuing Truett-Hurst, Inc. (THST) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on OTC-listed companies.
- Financial data based on available information and may not be comprehensive.
- AI analysis pending for THST.