YONEX Co., Ltd. (YONXF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
YONEX Co., Ltd. (YONXF) trades at $25.00 with AI Score 51/100 (Grade B). YONEX Co. , Ltd. is a Japanese sporting goods manufacturer specializing in badminton, tennis, and golf equipment. Market cap: $2.14B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for YONXF: YONXF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates YONXF against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
YONXF: 4/6 perspectives are bullish. Dominant signal: Izzy Englander bullish.
How is this calculated? →YONEX Co., Ltd. (YONXF) Consumer Business Overview
YONEX Co., Ltd. is a leading manufacturer of sporting goods, particularly recognized for its badminton and tennis equipment. With a strong brand reputation and a focus on innovation, YONEX competes in the global leisure market, offering a range of products from racquets to apparel and golf equipment.
What Is the Investment Thesis for YONXF?
YONEX Co., Ltd. presents a stable investment opportunity within the consumer cyclical sector. The company's established brand and consistent profitability, with a profit margin of 7.0%, provide a solid foundation. The low beta of 0.12 indicates lower volatility compared to the broader market. Growth catalysts include expanding its presence in emerging markets and continued innovation in product technology. However, investors may want to evaluate the potential impact of economic downturns on consumer spending and the competitive pressures within the sporting goods industry. The company's P/E ratio of 16.6 should be evaluated in comparison to its peers. The dividend yield of 0.63% offers a modest income stream.
Based on FMP financials and quantitative analysis
YONXF Key Highlights
- Market capitalization of $2.14B, reflecting its established position in the sporting goods market.
- Profit margin of 7.0%, indicating efficient operations and profitability.
- Gross margin of 43.9%, showcasing its ability to manage production costs and maintain pricing power.
- Low beta of 0.12, suggesting lower volatility compared to the overall market.
- Dividend yield of 0.63%, providing a modest income stream for investors.
Who Are YONXF's Competitors?
YONXF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| MAWHF Man Wah Holdings Limited | $0.40 | -27.65% | $1.53B | 49 |
| MBUMF Mabuchi Motor Co., Ltd. | $9.45 | -19.64% | $2.32B | 52 |
| MBUMY Mabuchi Motor Co., Ltd. | $9.99 | +0.55% | $2.53B | 52 |
| NIFCY Nifco Inc. | $14.00 | +5.82% | $2.61B | 42 |
| NTXVF Nexteer Automotive Group Limited | $0.78 | +29.83% | $1.96B | 42 |
| HWH HWH International Inc. | $1.27 | -4.98% | $7.69M | 59 |
| NOMA Nomadar Corp. | $3.59 | -13.49% | $53.42M | 58 |
| HAS Hasbro, Inc. | $78.67 | -1.85% | $11.13B | 57 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are YONXF's Key Strengths?
- Strong brand recognition in badminton and tennis.
- High-quality products and technological innovation.
- Established global distribution network.
- Long-standing relationships with professional athletes.
What Are YONXF's Weaknesses?
- Dependence on specific sports (badminton, tennis, golf).
- Exposure to economic cycles and consumer spending patterns.
- Limited presence in other sports categories.
- Potential impact of currency fluctuations on international sales.
What Could Drive YONXF Stock Higher?
- Continued product innovation and technological advancements in sporting goods.
- Expansion in emerging markets with growing sports participation.
- Strengthening of e-commerce capabilities and online presence.
What Are the Key Risks for YONXF?
- Economic downturns impacting consumer spending on leisure goods.
- Intense competition from established and emerging sporting goods brands.
- Fluctuations in currency exchange rates affecting international sales.
- Supply chain disruptions and raw material cost increases.
What Are the Growth Opportunities for YONXF?
- Expansion in Emerging Markets: YONEX has the opportunity to expand its presence in emerging markets, particularly in Asia, where there is a growing interest in sports and recreational activities. By tailoring its product offerings and marketing strategies to local preferences, YONEX can tap into new customer segments and increase its revenue. The market size for sporting goods in Asia is estimated to reach $150 billion by 2028, presenting a significant growth opportunity for YONEX. Timeline: Ongoing.
- Product Innovation: Continued investment in research and development to create innovative products can drive growth for YONEX. By incorporating advanced materials and technologies into its racquets, shoes, and apparel, YONEX can enhance performance and attract customers seeking cutting-edge sporting goods. The market for innovative sporting goods is projected to grow at a rate of 6% annually, offering YONEX a competitive advantage. Timeline: Ongoing.
- E-commerce Expansion: Strengthening its online presence and expanding its e-commerce capabilities can enable YONEX to reach a wider customer base and increase sales. By offering a seamless online shopping experience and leveraging digital marketing strategies, YONEX can capitalize on the growing trend of online retail. The global e-commerce market for sporting goods is expected to reach $80 billion by 2027. Timeline: Ongoing.
- Strategic Partnerships: Collaborating with sports organizations, athletes, and influencers can enhance YONEX's brand visibility and credibility. By sponsoring major tournaments and partnering with renowned athletes, YONEX can increase its brand awareness and drive sales. Strategic partnerships can also provide YONEX with valuable insights into market trends and customer preferences. Timeline: Ongoing.
- Golf Equipment Market: Further penetration into the golf equipment market represents a significant growth opportunity for YONEX. By developing high-performance golf clubs, apparel, and accessories, YONEX can attract golfers of all skill levels. The global golf equipment market is projected to reach $12 billion by 2029, offering YONEX a substantial growth opportunity. Timeline: Ongoing.
What Opportunities Does YONXF Have?
- Expansion in emerging markets.
- Further penetration into the golf equipment market.
- Strengthening e-commerce capabilities.
- Strategic partnerships with sports organizations and athletes.
What Threats Does YONXF Face?
- Intense competition from established and emerging sporting goods brands.
- Changing consumer preferences and trends in sports participation.
- Impact of economic downturns on consumer spending.
- Potential disruptions in supply chain and raw material costs.
What Are YONXF's Competitive Advantages?
- Strong brand reputation and recognition in the badminton and tennis sectors.
- Technological innovation and product development capabilities.
- Established global distribution network.
- Long-standing relationships with professional athletes and sports organizations.
What Does YONXF Do?
YONEX Co., Ltd., established in 1946 and headquartered in Tokyo, Japan, is a prominent player in the sporting goods industry. The company's initial focus was on manufacturing wooden floats for fishing nets before transitioning to sports equipment. YONEX gained significant recognition in the badminton and tennis sectors, becoming known for its high-quality racquets, shuttlecocks, and strings. Over the years, YONEX expanded its product line to include apparel, shoes, bags, and other accessories for badminton and tennis. The company further diversified its offerings by entering the golf equipment market, providing woods, irons, putters, shafts, and related accessories. YONEX also engages in golf course management activities. YONEX has a global presence, serving both professional athletes and recreational players. The company emphasizes technological innovation and product development to maintain its competitive edge. With a workforce of 2,633 employees, YONEX continues to focus on delivering high-performance sporting goods and enhancing its brand reputation worldwide.
What Products and Services Does YONXF Offer?
- Manufactures and sells badminton equipment, including racquets, shuttlecocks, strings, apparel, shoes, and bags.
- Offers tennis equipment, including racquets, strings, apparel, shoes, and bags.
- Provides golf equipment, such as woods, irons, putters, shafts, apparel, shoes, bags, and accessories.
- Engages in golf course management activities.
- Focuses on product innovation and technological advancements in sporting goods.
- Distributes its products globally, serving both professional athletes and recreational players.
How Does YONXF Make Money?
- YONEX generates revenue through the sale of sporting goods, including badminton, tennis, and golf equipment.
- The company utilizes a global distribution network to reach customers in various markets.
- YONEX invests in research and development to create innovative products and maintain a competitive edge.
- The company leverages its brand reputation and sponsorships to drive sales and enhance brand awareness.
What Industry Does YONXF Operate In?
YONEX Co., Ltd. operates within the global sporting goods industry, which is characterized by intense competition and evolving consumer preferences. The industry is influenced by factors such as economic conditions, participation rates in sports and recreational activities, and technological advancements. Major players in the industry include established brands and emerging companies offering a wide range of products. YONEX differentiates itself through its specialization in badminton and tennis equipment, as well as its focus on innovation and quality. The company's presence in the golf equipment market further diversifies its revenue streams. The sporting goods industry is expected to continue growing, driven by increasing health awareness and participation in sports and fitness activities.
Who Are YONXF's Key Customers?
- Professional athletes in badminton, tennis, and golf.
- Recreational players of badminton, tennis, and golf.
- Sports enthusiasts and consumers seeking high-quality sporting goods.
- Golf course members and visitors.
Company Profile
YONEX Co., Ltd. operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Tokyo, JP. The company is led by CEO Alyssa Yoneyama. YONXF has traded publicly since 2021.
F-Score 5/9Financial Health
YONEX Co., Ltd.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 6.97 places it in the safe zone, indicating low near-term bankruptcy risk.
ROE 16%Key Financial Metrics
Return on equity for YONEX Co., Ltd. stands at 16.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 9.4%, showing how much profit it generates from its asset base. YONXF trades at a trailing price-to-earnings ratio of 16.58, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.22 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 6.1%, the inverse of the P/E and a quick read on earnings relative to price.
YONXF Valuation & Market Position
With a $2.14B market cap, YONEX Co., Ltd. sits in the mid-cap segment of the market. Relative to its peer group, YONXF's quantitative score of 51/100 is roughly in line with the peer average of 47/100.
FY2026 estForward Outlook
Wall Street analysts project YONEX Co., Ltd. revenue of about $163.13B for fiscal 2026, with EPS near $139.12. The estimate reflects 4 contributing analysts.
YONXF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Yonex's strong brand recognition in sports equipment could drive consistent demand, especially among amateur and professional athletes.
- Recent insider buying might signal confidence in the company's future performance and strategic direction.
- Positive community sentiment suggests a belief in Yonex's innovative product pipeline and market leadership.
- The growing popularity of badminton and tennis globally could expand Yonex's customer base and revenue streams.
Bear Case
- Increased competition from other sports equipment manufacturers could erode Yonex's market share.
- Negative community sentiment regarding supply chain issues or product quality might impact sales.
- Recent insider selling could indicate concerns about the company's short-term prospects or valuation.
- Shifting consumer preferences towards alternative sports or fitness activities could reduce demand for Yonex's core product lines.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
YONXF Latest News
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USTA Foundation and Yonex Team Up to Transform Communities and Empower the Next Generation of Leaders
Yahoo! Finance: YONXF News · Jun 9, 2026
YONXF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for YONXF.
Price Targets
Wall Street price target analysis for YONXF.
YONXF MoonshotScore
What does this score mean?
The MoonshotScore rates YONXF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Alyssa Yoneyama
CEO
Alyssa Yoneyama serves as the CEO of YONEX Co., Ltd., a leading manufacturer of sporting goods. Yoneyama has been with YONEX for several years, holding various leadership positions within the company. Her expertise spans across product development, marketing, and international sales. Prior to becoming CEO, Yoneyama played a key role in expanding YONEX's presence in emerging markets and driving innovation in product technology. She holds a degree in Business Administration from a reputable university.
Track Record: Under Alyssa Yoneyama's leadership, YONEX Co., Ltd. has maintained its position as a leading sporting goods manufacturer. She has focused on strengthening the company's brand reputation, expanding its product offerings, and enhancing its global distribution network. Yoneyama has also emphasized the importance of sustainability and social responsibility in YONEX's operations.
YONXF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that YONEX Co., Ltd. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and performance. Investing in OTC Other stocks carries higher risks compared to stocks listed on major exchanges like the NYSE or NASDAQ due to the lack of regulatory oversight and transparency. This tier is often populated by shell companies, bankrupt entities, or companies with questionable operations.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Lower trading volume and liquidity.
- Higher price volatility.
- Potential for fraud or manipulation.
- Lack of regulatory oversight.
- Verify the company's financial statements and SEC filings (if any).
- Research the company's management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's growth prospects and potential risks.
- Check for any legal or regulatory issues.
- Consult with a financial advisor before investing.
- Understand the risks associated with OTC investing.
- Established brand reputation in the sporting goods industry.
- Long operating history since 1946.
- Global distribution network.
- Partnerships with professional athletes and sports organizations.
Common Questions About YONXF (Consumer Cyclical)
What does YONEX Co., Ltd. do?
YONEX Co., Ltd. is a Japanese manufacturer and distributor of sporting goods, primarily focusing on badminton, tennis, and golf equipment. The company's product portfolio includes racquets, shuttlecocks, strings, apparel, shoes, bags, and accessories for badminton and tennis, as well as golf clubs, apparel, and accessories. YONEX distributes its products globally, serving both professional athletes and recreational players. The company also engages in golf course management activities, diversifying its revenue streams within the leisure sector.
What do analysts say about YONXF stock?
As of March 16, 2026, formal analyst ratings for YONEXF may be limited due to its OTC listing. However, key considerations for investors include YONEX's established brand in badminton and tennis, consistent profitability with a 7.0% profit margin, and low beta of 0.12. Investors should also assess growth opportunities in emerging markets and the potential impact of economic cycles on consumer spending. The P/E ratio of 16.6 should be compared to industry peers to evaluate valuation.
What are the main risks for YONXF?
YONEX Co., Ltd. faces several risks, including economic downturns that could reduce consumer spending on sporting goods. Intense competition from other sporting goods brands and potential supply chain disruptions also pose challenges. As an OTC-listed stock, YONEXF carries additional risks related to limited liquidity, financial disclosure, and regulatory oversight. Currency fluctuations could impact international sales, and changes in consumer preferences for sports and recreational activities could affect demand for YONEX's products.
What are the key factors to evaluate for YONXF?
YONEX Co., Ltd. (YONXF) holds an AI score of 51/100 (moderate). P/E: 16.6x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does YONXF data refresh on this page?
YONXF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven YONXF's recent stock price performance?
YONEX Co., Ltd. (YONXF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in badminton and tennis. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider YONXF overvalued or undervalued right now?
YONEX Co., Ltd. (YONXF) trades at 16.6x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying YONXF?
Before investing in YONEX Co., Ltd. (YONXF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited analyst coverage may exist due to the company's OTC listing.
- Financial data is based on available information and may have limitations.