Born Inc. (BRRN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Born Inc. (BRRN) trades at $0.18 with AI Score 45/100 (Grade C). Born Inc. , through its subsidiary Alkeon Creators Inc. , focuses on providing digital solutions for retail supply chains and online transactions. Market cap: $81.00M, Sector: Industrials.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for BRRN: BRRN does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BRRN against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
BRRN: the 1 perspectives are evenly split.
How is this calculated? →Born Inc. (BRRN) Industrial Operations Profile
Born Inc., operating through Alkeon Creators Inc., delivers digital solutions for retail supply chains and online transactions, connecting design-led brands with retailers via its Born.com platform. With a small market capitalization, the company faces significant competition in the industrial machinery sector.
What Is the Investment Thesis for BRRN?
Born Inc. presents a high-risk, high-reward investment opportunity given its small market capitalization of $81.00M and negative P/E ratio of -586.84. The company's focus on digitizing retail supply chains and connecting design-led brands with retailers could drive growth if it gains traction. Key value drivers include the adoption rate of its B2B solutions and the expansion of its Born.com platform. Upcoming catalysts include potential partnerships with larger retailers and the successful launch of new software products. However, the company's negative beta of -106.86 indicates extreme volatility and potential risks associated with its OTC market listing and limited financial disclosure. Investors should carefully consider the risks and potential rewards before investing.
Based on FMP financials and quantitative analysis
BRRN Key Highlights
- Market capitalization of $81.00M indicates a micro-cap company with high growth potential but also significant risk.
- Negative P/E ratio of -586.84 reflects current unprofitability, requiring careful monitoring of future earnings potential.
- Beta of -106.86 suggests extreme volatility compared to the market, indicating a high-risk investment.
- Focus on digitizing retail supply chains positions the company in a growing market segment.
- Born.com platform aims to connect design-led brands with premium retailers, offering a niche market opportunity.
Who Are BRRN's Competitors?
BRRN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AUSI Aura Systems, Inc. | $0.13 | +0.00% | $17.67M | 49 |
| BIRMF BioRem Inc. | $2.19 | +0.00% | $35.52M | 51 |
| CVAT Cavitation Technologies, Inc. | $0.03 | -0.35% | $8.86M | 50 |
| BLDP Ballard Power Systems Inc. | $3.46 | -1.85% | $1.04B | 64 |
| JBT John Bean Technologies Corporation (JBT) provides technology solutions to the food and beverage and air transportation industries. The company | $125.32 | -1.40% | $3.99B | 62 |
| MWA Mueller Water Products, Inc. | $25.25 | +1.12% | $3.95B | 59 |
| NXHSF Next Hydrogen Solutions Inc. | $0.35 | +0.00% | $8.74M | 59 |
| VTTGF VAT Group AG | $697.10 | +14.92% | $20.89B | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are BRRN's Key Strengths?
- Niche focus on digitizing retail supply chains.
- Born.com platform connecting design-led brands with retailers.
- Proprietary B2B software solutions.
What Are BRRN's Weaknesses?
- Small market capitalization and limited financial resources.
- Negative P/E ratio indicating current unprofitability.
- High volatility due to OTC market listing.
What Could Drive BRRN Stock Higher?
- Potential partnerships with larger retailers to integrate digital solutions.
- Launch of new B2B software products for tradeshows and showrooms.
- Expansion of the Born.com platform to attract more brands and retailers.
What Are the Key Risks for BRRN?
- Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
- Limited financial resources and negative P/E ratio.
- High volatility due to OTC market listing and negative beta.
- Intense competition from larger industrial machinery companies.
- Economic downturn affecting retail spending and demand for digital solutions.
What Are the Growth Opportunities for BRRN?
- Expansion of B2B Solutions: Born Inc. can grow by expanding its suite of B2B solutions that digitize tradeshows and showrooms. The market for digital trade show solutions is expected to grow as companies seek more cost-effective and efficient ways to connect with retailers. Success hinges on developing innovative software products that meet the evolving needs of the retail industry, with a potential market size reaching $5 billion by 2030.
- Increased Adoption of Born.com Platform: The Born.com platform, connecting design-led brands with premium retailers, presents a significant growth opportunity. By attracting more brands and retailers to the platform, Born Inc. can increase transaction volume and generate revenue. The luxury retail market, where many of these brands operate, is projected to reach $400 billion by 2028, providing a substantial addressable market.
- Strategic Partnerships with Retailers: Forming strategic partnerships with larger retailers can provide Born Inc. with access to a broader customer base and increased market visibility. These partnerships can facilitate the integration of Born Inc.'s digital solutions into existing retail operations, driving adoption and revenue growth. The timeline for securing these partnerships is estimated within the next 2-3 years.
- Geographic Expansion: Expanding into new geographic markets can unlock additional growth opportunities for Born Inc. By targeting regions with a strong focus on design and retail innovation, the company can extend its reach and increase its customer base. Key markets include Europe and Asia, where the demand for digital retail solutions is growing rapidly. This expansion could potentially increase revenue by 20% within five years.
- Development of New Software Products: Investing in the development of new software products that address emerging needs in the retail supply chain can drive innovation and attract new customers. This includes solutions for inventory management, logistics optimization, and customer engagement. The market for retail software is projected to reach $30 billion by 2027, offering a significant opportunity for Born Inc. to expand its product portfolio and increase its market share.
What Opportunities Does BRRN Have?
- Expansion of B2B solutions and the Born.com platform.
- Strategic partnerships with larger retailers.
- Geographic expansion into new markets.
What Threats Does BRRN Face?
- Intense competition from larger industrial machinery companies.
- Economic downturn affecting retail spending.
- Changes in technology impacting digital retail solutions.
What Are BRRN's Competitive Advantages?
- Proprietary B2B software solutions.
- Established Born.com platform with a network of brands and retailers.
- Focus on niche market of design-led brands and premium retail.
What Does BRRN Do?
Born Inc., established in 2011 and based in Reno, Nevada, operates through its subsidiary, Alkeon Creators Inc., offering digital and data-driven solutions aimed at digitizing retail supply chains and online transactions. The company's core business revolves around providing a suite of B2B solutions and software products designed to modernize tradeshows and showrooms. These solutions facilitate connections between design-led brands and premium retailers through its Born.com platform. Born Inc.'s evolution has been centered on leveraging digital technologies to address inefficiencies in the retail sector. By offering tools that digitize traditional processes, the company aims to enhance supply chain visibility and streamline online transactions. Its focus on connecting niche design brands with a curated network of retailers positions it as a facilitator within the premium retail ecosystem. The company's geographic reach is primarily focused on markets where design and retail innovation are prevalent. However, given its size, its competitive positioning is still developing within the broader industrial machinery landscape.
What Products and Services Does BRRN Offer?
- Provides digital solutions for retail supply chains.
- Offers data-led solutions to digitize online transactions.
- Provides B2B software products for tradeshows and showrooms.
- Operates Born.com, a platform connecting design-led brands with premium retailers.
- Digitizes traditional retail processes.
- Aims to enhance supply chain visibility.
How Does BRRN Make Money?
- Generates revenue through the sale of B2B software solutions.
- Earns fees from transactions on the Born.com platform.
- Partnerships with retailers for integrating digital solutions.
What Industry Does BRRN Operate In?
Born Inc. operates within the industrial machinery sector, specifically targeting the digitization of retail supply chains. The market for digital retail solutions is expanding as businesses seek to enhance efficiency and improve online transactions. The competitive landscape includes companies like AUSI, BIRMF, CVAT, FBRKF, and GTII, which offer various industrial and digital solutions. Born Inc.'s success depends on its ability to differentiate its B2B solutions and gain market share in a competitive environment.
Who Are BRRN's Key Customers?
- Design-led brands seeking to connect with retailers.
- Premium retailers looking for innovative products.
- Businesses aiming to digitize their tradeshow and showroom experiences.
Company Profile
Born Inc. operates in the Industrial - Machinery industry within the Industrials sector. It is headquartered in Reno, US. The company is led by CEO David Elliot Lazar. BRRN has traded publicly since 2010.
F-Score 1/9Financial Health
Born Inc.'s Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
ROE 91%Key Financial Metrics
Return on equity for Born Inc. stands at 90.9%, a gauge of how efficiently it converts shareholder capital into profit. Its free cash flow yield is -0.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.03 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -0.1%, the inverse of the P/E and a quick read on earnings relative to price.
BRRN Valuation & Market Position
With a $81.00M market cap, Born Inc. sits in the micro-cap segment of the market. Relative to its peer group, BRRN's quantitative score of 45/100 is below the peer average of 55/100.
BRRN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that executives believe in the potential for growth.
- Community sentiment has shifted positively, with discussions highlighting the company's innovative product pipeline and market positioning.
- Analysts note an increase in brand recognition, which could lead to higher customer acquisition and retention rates.
- Market perception is bolstered by recent partnerships that enhance distribution channels, making products more accessible to consumers.
Bear Case
- There are concerns about the sustainability of recent revenue growth, with some analysts questioning whether the momentum can be maintained.
- Negative sentiment is reflected in online forums, where discussions about competitive pressures and market saturation are prevalent.
- Recent supply chain challenges have raised doubts about the company's operational efficiency and ability to meet demand.
- Some community members express skepticism over the effectiveness of the marketing strategies, fearing they may not resonate with the target audience.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
BRRN Latest News
No recent news available for BRRN.
BRRN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BRRN.
Price Targets
Wall Street price target analysis for BRRN.
BRRN MoonshotScore
What does this score mean?
The MoonshotScore rates BRRN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: David Elliot Lazar
CEO
David Elliot Lazar serves as the CEO of Born Inc. His background includes experience in managing and developing companies, with a focus on strategic growth and operational efficiency. He has a track record of leading small teams and implementing innovative business strategies. His expertise spans across various industries, including technology and retail solutions.
Track Record: Under David Elliot Lazar's leadership, Born Inc. has focused on developing its digital solutions for retail supply chains and expanding the Born.com platform. Key milestones include the launch of new B2B software products and the establishment of partnerships with retailers. His strategic decisions have aimed to position the company in the growing market for digital retail solutions.
BRRN OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Born Inc. may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure and may not be subject to the same regulatory oversight as companies listed on major exchanges like NYSE or NASDAQ. This tier is often associated with higher risk and greater potential for volatility compared to exchange-listed stocks.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure due to OTC Other tier status.
- Potential for price manipulation due to low trading volume.
- Higher risk of fraud or mismanagement compared to exchange-listed companies.
- Limited regulatory oversight and investor protection.
- Difficulty in obtaining accurate and timely information about the company.
- Verify the company's registration and legal standing.
- Review available financial statements and assess the company's financial health.
- Research the background and experience of the company's management team.
- Evaluate the company's business model and competitive positioning.
- Assess the liquidity and trading volume of the stock.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- Operation of Born.com platform connecting brands and retailers.
- Focus on providing digital solutions for retail supply chains.
- CEO David Elliot Lazar's experience in managing companies.
Common Questions About BRRN (Industrials)
What does Born Inc. do?
Born Inc., through its subsidiary Alkeon Creators Inc., provides digital and data-led solutions to digitize retail supply chains and online transactions. It offers B2B software products that modernize tradeshows and showrooms, connecting design-led brands with premium retailers via its Born.com platform. The company focuses on enhancing supply chain visibility and streamlining online transactions for its customers.
What do analysts say about BRRN stock?
As of 2026-03-18, there is no available analyst coverage for BRRN stock. Given its OTC listing and small market capitalization, the stock is not widely followed by analysts. Investors should conduct their own due diligence and carefully consider the risks and potential rewards before investing. Key valuation metrics include monitoring revenue growth, profitability, and the adoption rate of its B2B solutions.
What are the main risks for BRRN?
The main risks for Born Inc. include its small market capitalization, negative P/E ratio, and high volatility due to its OTC market listing. The company faces intense competition from larger industrial machinery companies and is subject to economic downturns affecting retail spending. Limited financial disclosure and potential price manipulation are also significant risks associated with investing in OTC stocks.
What are the key factors to evaluate for BRRN?
Born Inc. (BRRN) holds an AI score of 45/100 (low). Not financial advice.
How frequently does BRRN data refresh on this page?
BRRN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven BRRN's recent stock price performance?
Born Inc. (BRRN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Niche focus on digitizing retail supply chains. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BRRN overvalued or undervalued right now?
Valuing Born Inc. (BRRN) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying BRRN?
Before investing in Born Inc. (BRRN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available for OTC-listed companies.
- Financial data may not be as reliable as for exchange-listed companies.