Evoke plc (EIHDF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Evoke plc (EIHDF) trades at $0.63 with AI Score 51/100 (Grade B). Evoke plc, formerly 888 Holdings, provides online betting and gaming products across the UK, Europe, and internationally. Market cap: $283.92M, Sector: Consumer cyclical.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for EIHDF: EIHDF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates EIHDF against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
EIHDF: 6/7 perspectives are bullish. Dominant signal: Ken Griffin bullish.
How is this calculated? →Evoke plc (EIHDF) Consumer Business Overview
Evoke plc, a global online betting and gaming company, offers a diverse portfolio of brands and products, including sports betting, casino games, and poker, primarily in the UK, Ireland, Spain, and Italy, navigating a competitive and regulated market landscape.
What Is the Investment Thesis for EIHDF?
Evoke plc presents a mixed investment case. The company's diverse brand portfolio and international presence offer growth opportunities in the expanding online gaming market. However, a negative profit margin of -6.4% and a negative P/E ratio of -1.09 raise concerns about profitability. The company's beta of 1.28 indicates higher volatility compared to the market. Key catalysts include expansion into new markets and the integration of recent acquisitions. Investors should closely monitor the company's ability to improve profitability and navigate regulatory challenges in the gambling industry. The absence of a dividend yield may deter some investors seeking income.
Based on FMP financials and quantitative analysis
EIHDF Key Highlights
- Market capitalization of $283.92M reflects its current valuation in the competitive online gaming market.
- Gross margin of 54.0% indicates a strong ability to control the cost of revenue, but this is offset by a negative profit margin.
- The company operates through Retail, UK Online, and International segments, providing diversification across different revenue streams.
- Beta of 1.28 suggests the stock is more volatile than the overall market, potentially offering higher returns but also greater risk.
- The company's portfolio includes well-known brands such as William Hill and 888casino, providing a competitive advantage in customer acquisition and retention.
Who Are EIHDF's Competitors?
EIHDF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AGTEF AGTech Holdings Limited | $0.10 | +0.00% | $1.19B | 54 |
| AINSF Ainsworth Game Technology Limited | $0.85 | +0.00% | $286.27M | 52 |
| BHOOY Boohoo Group Plc | $4.74 | -20.47% | $312.22M | 46 |
| BLBRF Bloomberry Resorts Corporation | $0.02 | +0.00% | $242.00M | 47 |
| EHGRF The Star Entertainment Group Limited | $0.11 | +0.73% | $354.16M | 42 |
| PDSSF Paradise Entertainment Limited | $0.09 | +0.00% | $96.39M | 63 |
| RSI Rush Street Interactive (RSI) | $32.30 | +1.96% | $7.68B | 62 |
| CDRO Codere Online Luxembourg, S.A. | $9.52 | -0.47% | $432.65M | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are EIHDF's Key Strengths?
- Strong brand portfolio including William Hill and 888.
- Diversified product offerings across multiple gaming verticals.
- Established presence in key European markets.
- Proprietary technology platform.
What Are EIHDF's Weaknesses?
- Negative profit margin indicates profitability challenges.
- High debt levels may limit financial flexibility.
- Exposure to regulatory risks in various jurisdictions.
- Intense competition in the online gambling market.
What Could Drive EIHDF Stock Higher?
- Integration of recent acquisitions, such as William Hill, to realize synergies and expand market share.
- Expansion into new geographic markets, particularly in emerging economies.
- Launch of new and innovative gaming products and betting options.
- Leveraging data analytics to personalize customer experiences and improve customer retention.
- Continued growth in the online gambling market driven by increasing internet penetration.
What Are the Key Risks for EIHDF?
- Financial-distress signal — its Altman Z-Score of 1.19 sits in the distress zone (elevated bankruptcy risk).
- Increasing regulatory scrutiny and compliance costs in various jurisdictions.
- Technological disruptions from new entrants and innovative gaming platforms.
- Economic downturns impacting consumer spending on discretionary activities such as gambling.
- Cybersecurity threats and data breaches compromising customer information.
- Intense competition in the online gambling market, leading to price wars and reduced profitability.
What Are the Growth Opportunities for EIHDF?
- Expansion into New Markets: Evoke plc has the opportunity to expand its operations into new geographic markets, particularly in emerging economies where online gambling is becoming increasingly regulated. This could involve obtaining licenses in new jurisdictions and tailoring its product offerings to local preferences. The global online gambling market is projected to reach $127.3 billion by 2027, presenting a significant growth opportunity for Evoke plc.
- Enhanced Product Offerings: Evoke plc can enhance its product offerings by introducing new and innovative games and betting options. This could involve developing proprietary games, partnering with third-party game developers, and incorporating new technologies such as virtual reality and augmented reality. The company can also expand its live betting options and offer more personalized betting experiences to attract and retain customers. Timeline: Ongoing.
- Strategic Acquisitions: Evoke plc can pursue strategic acquisitions to expand its market share, acquire new technologies, and enter new markets. This could involve acquiring smaller online gaming companies or partnering with established players in specific regions. Strategic acquisitions can provide Evoke plc with access to new customer bases and distribution channels. Timeline: Ongoing.
- Leveraging Brand Portfolio: Evoke plc can leverage its diverse brand portfolio to target different customer segments and expand its market reach. This could involve cross-promoting its brands, offering bundled services, and creating loyalty programs that reward customers for using multiple brands. The company can also invest in marketing and advertising to increase brand awareness and attract new customers. Timeline: Ongoing.
- Technological Innovation: Evoke plc can invest in technological innovation to improve its platform, enhance its security, and offer a better user experience. This could involve developing new mobile apps, implementing advanced fraud detection systems, and using artificial intelligence to personalize its product offerings. Technological innovation can help Evoke plc differentiate itself from its competitors and attract tech-savvy customers. Timeline: Ongoing.
What Opportunities Does EIHDF Have?
- Expansion into new geographic markets.
- Development of new and innovative gaming products.
- Strategic acquisitions to expand market share.
- Leveraging data analytics to personalize customer experiences.
What Threats Does EIHDF Face?
- Increasing regulatory scrutiny and compliance costs.
- Technological disruptions from new entrants.
- Economic downturns impacting consumer spending.
- Cybersecurity threats and data breaches.
What Are EIHDF's Competitive Advantages?
- Established brand recognition with brands like William Hill and 888.
- Diverse product offerings across sports betting, casino games, and poker.
- International presence in key markets such as the UK, Ireland, Italy, and Spain.
- Proprietary technology platform for online gaming.
What Does EIHDF Do?
Evoke plc, originally founded in 1997 and formerly known as 888 Holdings, is a global online betting and gaming company headquartered in Gibraltar. The company provides a wide array of online betting and gaming products and solutions across the United Kingdom, Ireland, Italy, Spain, and other international markets. Evoke plc operates through three primary segments: Retail, UK Online, and International. The Retail segment focuses on the operation of gaming machines, while the UK Online and International segments offer sports betting, casino games, poker, and other gaming products. Evoke plc owns and operates its business through a portfolio of well-known brands, including William Hill, 888casino, 888poker, 888sport, Mr Green, William Hill Vegas, SI Casino, and SI Sportsbook. These brands cater to different segments of the online betting and gaming market, allowing Evoke plc to reach a broad customer base. The company's recent name change to Evoke plc in May 2024 signifies a new chapter in its corporate evolution, reflecting its commitment to innovation and growth in the dynamic online gaming industry. Evoke plc's strategy involves expanding its geographic reach, enhancing its product offerings, and leveraging its established brands to maintain a competitive edge in the global online betting and gaming market. The company also offers telephone betting services, catering to customers who prefer a more traditional betting experience.
What Products and Services Does EIHDF Offer?
- Provides online sports betting services through brands like William Hill and 888sport.
- Offers online casino games, including slots, table games, and live dealer games, through brands like 888casino and Mr Green.
- Operates online poker platforms through 888poker.
- Provides gaming machines through its Retail segment.
- Offers telephone betting services.
- Operates in the United Kingdom, Ireland, Italy, Spain, and internationally.
How Does EIHDF Make Money?
- Generates revenue through commissions and fees on sports betting activities.
- Earns revenue from casino games based on the house edge.
- Collects rake from online poker games.
- Derives revenue from gaming machines in retail locations.
What Industry Does EIHDF Operate In?
Evoke plc operates in the global online gambling market, which is experiencing significant growth driven by increasing internet penetration and the legalization of online betting in various jurisdictions. The industry is highly competitive, with major players like Flutter Entertainment (BLBRF), Entain (EHGRF), and Kindred Group (AGTEF) vying for market share. Regulatory scrutiny is a key factor, as companies must navigate complex and evolving licensing requirements in different countries. The market is also characterized by technological advancements, with mobile gaming and live betting becoming increasingly popular.
Who Are EIHDF's Key Customers?
- Individuals interested in sports betting.
- Individuals who enjoy playing online casino games.
- Poker enthusiasts.
- Customers who prefer traditional telephone betting services.
FY2026 estForward Outlook
Wall Street analysts project Evoke plc revenue of about $1.83B for fiscal 2026, with EPS near $0.06. The estimate reflects 3 contributing analysts.
F-Score 4/9Financial Health
Evoke plc's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.19 places it in the distress zone, a signal of elevated financial risk.
ROE 126%Key Financial Metrics
Return on equity for Evoke plc stands at 125.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -26.1%, showing how much profit it generates from its asset base. Its free cash flow yield is 40.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.56 means current liabilities exceed short-term assets, a liquidity point worth watching.
Evoke plc (EIHDF) Valuation Context
Valued at $283.92M, EIHDF is classified as a micro-cap stock. Relative to its peer group, EIHDF's quantitative score of 51/100 is roughly in line with the peer average of 48/100.
Company Profile
Evoke plc operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Gibraltar, GI. The company is led by CEO Per Widerstrom. EIHDF has traded publicly since 2012.
EIHDF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Strong brand portfolio including William Hill and 888.
- Diversified product offerings across multiple gaming verticals.
- Established presence in key European markets.
- Proprietary technology platform.
Bear Case
- Negative profit margin indicates profitability challenges.
- High debt levels may limit financial flexibility.
- Exposure to regulatory risks in various jurisdictions.
- Intense competition in the online gambling market.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
EIHDF Latest News
No recent news available for EIHDF.
EIHDF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for EIHDF.
Price Targets
Wall Street price target analysis for EIHDF.
EIHDF MoonshotScore
What does this score mean?
The MoonshotScore rates EIHDF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Per Widerstrom
CEO
Per Widerstrom brings extensive experience in the online gaming and digital entertainment industries. Prior to joining Evoke plc, he held various leadership positions at prominent companies, including serving as CEO of Catena Media. His background includes a strong focus on strategic growth, operational efficiency, and technological innovation. He has a proven track record of driving revenue growth and improving profitability in competitive markets.
Track Record: Since assuming the role of CEO, Per Widerstrom has focused on streamlining operations, integrating recent acquisitions, and enhancing the company's technology platform. Key initiatives include expanding into new markets and improving the customer experience. His leadership is aimed at positioning Evoke plc for long-term sustainable growth and profitability.
EIHDF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Evoke plc (EIHDF) may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often have limited operating history, may be thinly traded, and are subject to less stringent regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ. This tier signifies a higher level of risk for investors due to the potential for information scarcity and volatility.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Financial Disclosure: The lack of publicly available financial information increases the risk of investing in EIHDF.
- Low Liquidity: The low trading volume and wide bid-ask spreads can make it difficult to buy or sell shares.
- Regulatory Uncertainty: OTC stocks are subject to less regulatory oversight, increasing the risk of fraud and manipulation.
- Price Volatility: The limited liquidity and lack of information can lead to significant price swings.
- Going Concern Risk: Companies in the OTC Other tier may have a higher risk of financial distress or bankruptcy.
- Verify the company's registration and legal status.
- Review any available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with the OTC market and the specific company.
- Consult with a financial advisor before investing.
- Monitor the company's news and announcements for any updates.
- Established Business Operations: Evoke plc has been in operation since 1997, indicating a long-standing presence in the online gaming market.
- Recognizable Brand Portfolio: The company owns well-known brands such as William Hill and 888casino.
- International Presence: Evoke plc operates in multiple countries, suggesting a broader market reach.
- Publicly Traded Status: While traded on the OTC market, the company is still subject to some level of public scrutiny.
- Industry Participation: Evoke plc is involved in the online gaming industry, which is a legitimate and regulated sector.
Common Questions About EIHDF (Consumer Cyclical)
What does Evoke plc do?
Evoke plc is a global online betting and gaming company that provides a wide range of products and solutions to customers in the United Kingdom, Ireland, Italy, Spain, and other international markets. The company operates through its Retail, UK Online, and International segments, offering sports betting, casino games, poker, and other gaming products. Evoke plc owns and operates its business through a portfolio of well-known brands, including William Hill, 888casino, and 888poker. The company generates revenue through commissions, fees, and the house edge on its various gaming offerings.
What are the main risks for EIHDF?
Evoke plc faces several key risks, including increasing regulatory scrutiny and compliance costs in various jurisdictions, technological disruptions from new entrants, economic downturns impacting consumer spending, cybersecurity threats and data breaches, and intense competition in the online gambling market. The company's negative profit margin also poses a significant risk, as it indicates potential challenges in achieving sustainable profitability. Investors should carefully consider these risks before investing in EIHDF.
What are the key factors to evaluate for EIHDF?
Evoke plc (EIHDF) holds an AI score of 51/100 (moderate). Not financial advice.
How frequently does EIHDF data refresh on this page?
EIHDF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven EIHDF's recent stock price performance?
Evoke plc (EIHDF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio including William Hill and 888. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider EIHDF overvalued or undervalued right now?
Valuing Evoke plc (EIHDF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying EIHDF?
Before investing in Evoke plc (EIHDF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding EIHDF to a portfolio?
Key strength of Evoke plc (EIHDF): Strong brand portfolio including William Hill and 888. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- AI analysis is pending and may provide further insights.
- OTC market investments carry additional risks.