Grupo Herdez, S.A.B. de C.V. (GUZOF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Grupo Herdez, S.A.B. de C.V. (GUZOF) trades at $2.94 with AI Score 52/100 (Grade B). Grupo Herdez, S. A. B. Market cap: $945.53M, Sector: Consumer defensive.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for GUZOF: GUZOF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GUZOF against Consumer Defensive peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
GUZOF: 3/6 perspectives are bullish. Dominant signal: Moon AI bullish.
How is this calculated? →Grupo Herdez, S.A.B. de C.V. (GUZOF) Consumer Business Overview
Grupo Herdez, S.A.B. de C.V. is a long-established Mexican food company, founded in 1914, specializing in the manufacture, distribution, and marketing of a broad portfolio of canned and packed food products. Operating across Mexico and internationally, it leverages a diverse brand ecosystem to serve the Consumer Defensive sector, providing essential food items to a wide consumer base.
What Is the Investment Thesis for GUZOF?
Grupo Herdez, S.A.B. de C.V. presents a profile characterized by its established market position in the Consumer Defensive sector, underpinned by a century-long operational history and a highly diversified brand portfolio. The company's robust financial metrics, including a P/E ratio of 0.86 and an exceptional profit margin of 58.3%, suggest strong profitability relative to its market capitalization of $945.53M. A gross margin of 40.0% further indicates efficient cost management in its manufacturing and distribution processes. The significant dividend yield of 30.70% could appeal to income-focused investors, reflecting a potential commitment to shareholder returns. Growth catalysts include continued expansion of its diverse brand ecosystem, leveraging established market presence in Mexico, and potential for further international market penetration for its wide range of packaged foods. The company's low Beta of 0.07 suggests relatively stable performance, potentially offering resilience in volatile markets. However, the company's OTC trading status and unknown disclosure level present specific considerations for investors regarding transparency and liquidity.
Based on FMP financials and quantitative analysis
GUZOF Key Highlights
- Market Capitalization: $1.18 billion, reflecting its valuation in the packaged foods industry.
- P/E Ratio: 0.86, indicating a low price-to-earnings multiple relative to its profitability.
- Profit Margin: 58.3%, demonstrating strong operational efficiency and high earnings retention from sales.
- Gross Margin: 40.0%, showcasing effective cost management in the production and sale of its diverse food products.
- Dividend Yield: 30.70%, highlighting a substantial return to shareholders through dividends.
Who Are GUZOF's Competitors?
GUZOF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FNEVY Fraser and Neave, Limited | $5.20 | +14.79% | $7.57B | 48 |
| GPAGF Gruma, S.A.B. de C.V. | $18.50 | +2.21% | $6.31B | 66 |
| PNGAF Pangea Wellness Inc. | $0.37 | +10.51% | $5.54M | 65 |
| ZHYBF Zhong Yuan Bio-Technology Holdings Limited | $2.02 | +0.00% | $35.75M | 64 |
| BOF BranchOut Food Inc. | $4.58 | -4.18% | $70.15M | 61 |
| MEJHY Meiji Holdings Co., Ltd. | $11.21 | +0.00% | $6.08B | 52 |
| TYCMY Tingyi (Cayman Islands) Holding Corp. | $29.80 | +14.05% | $8.40B | 52 |
| SWSSF Swiss Water Decaffeinated Coffee Inc. | $3.40 | -13.71% | $32.61M | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GUZOF's Key Strengths?
- Extensive and well-recognized brand portfolio with over 30 established names.
- Strong market presence and distribution network in Mexico and internationally.
- High profitability demonstrated by a 58.3% profit margin and 40.0% gross margin.
- Long operational history since 1914, indicating resilience and market expertise.
- Diversified product offerings across multiple food categories, reducing single-product dependency.
What Are GUZOF's Weaknesses?
- Reliance on a single geographic market (Mexico) for a significant portion of its operations.
- Exposure to commodity price fluctuations for raw materials like vegetables, sugar, and oils.
- Potential for brand dilution if new acquisitions are not integrated effectively.
- Unknown disclosure status on the OTC market may deter some institutional investors.
What Could Drive GUZOF Stock Higher?
- Diversification into high-growth food segments. Grupo Herdez's existing portfolio includes organic products (Aires de Campo) and health-conscious options, positioning it to capture increasing consumer demand in these areas. Continued investment and expansion in these categories could drive future revenue growth.
- Strategic brand portfolio management. The company's extensive array of brands, including popular names like Herdez and McCormick, provides a stable foundation. Ongoing efforts to optimize brand positioning, introduce new products under established names, and potentially acquire complementary brands could enhance market share and profitability.
- Potential for increased international market penetration. While already operating internationally, focused efforts to expand distribution channels or introduce specific brands into new foreign markets could unlock new revenue streams and reduce reliance on the domestic market.
- Strong dividend payout. The company's reported dividend yield of 30.70% suggests a commitment to shareholder returns, which could attract income-focused investors and provide a floor for the stock price.
What Are the Key Risks for GUZOF?
- Commodity price volatility. As a food company, Grupo Herdez is exposed to fluctuations in the prices of agricultural commodities, packaging materials, and energy, which can impact its cost of goods sold and profit margins.
- Intense competition in the packaged foods industry. The market is highly competitive with numerous local and international players, which could lead to pricing pressures and challenges in maintaining market share.
- Regulatory and food safety compliance. Operating in the food industry requires adherence to strict food safety, labeling, and environmental regulations in multiple jurisdictions, with non-compliance potentially leading to fines, recalls, and reputational damage.
- Changes in consumer preferences and dietary trends. Shifts in consumer tastes towards specific diets or away from certain product categories could impact demand for some of Grupo Herdez's traditional offerings.
- OTC market trading risks. The "OTC Other" tier and unknown disclosure status present risks related to lower liquidity, potential price volatility, and limited access to comprehensive financial information, which can deter institutional investors.
What Are the Growth Opportunities for GUZOF?
- **Expansion of Organic and Health-Conscious Product Lines**: The global market for organic food and beverages is projected to continue its robust growth, driven by increasing consumer awareness of health and wellness. Grupo Herdez, with its Aires de Campo brand and existing organic product offerings, is well-positioned to capitalize on this trend. By expanding its range of natural, organic, and health-focused products, the company can attract a broader segment of consumers willing to pay a premium for such items. This strategy could involve introducing new organic versions of existing popular products or acquiring smaller organic brands, potentially increasing market share in a high-growth niche over the next 3-5 years.
- **Deepening International Market Penetration**: While Grupo Herdez operates internationally, there remains significant potential to deepen its penetration in existing foreign markets and explore new ones, particularly within the Americas. Leveraging its strong Mexican heritage and popular brands like La Victoria and Wholly Guacamole, the company can target diaspora communities and broader consumer bases seeking authentic Mexican flavors. Strategic partnerships with international distributors or localized marketing campaigns could facilitate this expansion, aiming for measurable growth in international revenue streams over the medium term (3-7 years). The global market for ethnic foods continues to expand, offering a clear pathway for growth.
- **Leveraging E-commerce and Direct-to-Consumer Channels**: The shift towards online grocery shopping and direct-to-consumer (DTC) models presents a substantial growth opportunity. By investing in robust e-commerce platforms and optimizing its supply chain for direct delivery, Grupo Herdez can reach consumers more efficiently and capture higher margins. This approach also allows for direct consumer feedback and personalized marketing. Developing a strong online presence for its diverse brands, including Cielito Querido Café and Nutrisa, could significantly expand its customer reach and sales volumes within the next 2-4 years, tapping into the rapidly expanding global e-commerce food market.
- **Innovation in Convenience and Ready-to-Eat Meals**: Modern lifestyles increasingly demand convenience, driving growth in the ready-to-eat and easy-to-prepare food segments. Grupo Herdez, with its extensive range of sauces, canned vegetables, and pasta products, has a strong foundation to innovate in this area. Developing new product formats such as meal kits, microwaveable entrees, or single-serving portions under its established brands could cater to busy consumers. This focus on convenience-driven innovation could unlock new revenue streams and strengthen market relevance over the next 2-5 years, tapping into a market segment that prioritizes speed and ease.
- **Strategic Acquisitions in Complementary Categories**: Given its established infrastructure and market expertise, Grupo Herdez could pursue strategic acquisitions of smaller, innovative food companies or brands in complementary categories. This could include emerging plant-based protein companies, specialty snack brands, or regional players with strong local market shares. Such acquisitions would allow the company to quickly diversify its portfolio, gain access to new technologies or distribution channels, and consolidate its position in the broader packaged foods market. This inorganic growth strategy could yield significant market share and revenue increases within a 5-year horizon, enhancing its competitive advantage.
What Opportunities Does GUZOF Have?
- Expansion into new international markets, particularly in Latin America and the US.
- Growth in the organic, natural, and health-conscious food segments.
- Leveraging e-commerce and direct-to-consumer channels for broader reach.
- Innovation in convenience foods and ready-to-eat meal solutions.
- Strategic acquisitions to expand product categories or market share.
What Threats Does GUZOF Face?
- Intense competition from both multinational corporations and local food producers.
- Changes in consumer preferences and dietary trends that could impact demand for traditional products.
- Regulatory changes related to food safety, labeling, or environmental standards.
- Economic downturns impacting consumer spending on discretionary food items.
- Supply chain disruptions or increases in input costs (e.g., fuel, packaging).
What Are GUZOF's Competitive Advantages?
- **Strong Brand Portfolio and Recognition**: Ownership of over 30 established brands like Herdez, McCormick, and Del Fuerte creates significant consumer loyalty and market presence, making it difficult for new entrants to compete.
- **Extensive Distribution Network**: A century of operation has allowed Grupo Herdez to build a robust and far-reaching distribution system across Mexico and internationally, ensuring broad product availability.
- **Economies of Scale**: As a large-scale manufacturer and distributor, the company benefits from cost efficiencies in production, procurement, and logistics, enabling competitive pricing and higher margins.
- **Diversified Product Offerings**: A broad range of products across multiple categories (canned goods, sauces, dairy, organic) reduces reliance on any single product line and caters to diverse consumer preferences, stabilizing revenue streams.
- **Established Supplier Relationships**: Long-standing relationships with suppliers likely provide favorable terms, consistent raw material quality, and supply chain resilience, which are critical in the food industry.
What Does GUZOF Do?
Grupo Herdez, S.A.B. de C.V. is a venerable food company with a history spanning over a century, having been founded in 1914. Headquartered in Mexico City, Mexico, the company has evolved into a prominent player in the packaged foods industry, engaging in the comprehensive process of manufacturing, purchasing, distributing, and marketing a vast array of food products. Its operations extend beyond Mexico, reaching international markets. The company's extensive product portfolio is a testament to its diversified strategy, encompassing categories such as mushrooms, vegetable juices, mayonnaise, honey, mustard, moles, tomato puree, jams, pastas, homemade sauces, ice creams, tea, soy sauce, tuna, coffee, spices, pasta sauces, hot sauces, ketchup, canned chilies, vegetables, olives, nopalitos, guacamole, sauces, enchilada sauces, taco sauce, chiles, tortillas, and marmalades. Furthermore, Grupo Herdez has embraced the growing demand for organic products. This wide range of offerings is marketed under a powerful collection of well-recognized brands, including Aires de Campo, Barilla, Blasón, Búfalo, Cielito Querido Café, Del Fuerte, Doña María, Embasa, Helados Nestlé, Herdez, McCormick, Moyo, Nutrisa, La Victoria, Wholly Guacamole, Yemina, Carlota, ChiChi's, Don Miguel, Nutrisa, Nestlé Ice Cream, Cielito Dear Coffee, and Moyo. As a subsidiary of Hechos Con Amor S.A. de C.V., Grupo Herdez maintains a significant presence in the Consumer Defensive sector, providing staple food items that cater to daily consumer needs and preferences across various demographics. The company's long-standing operational history and extensive brand presence underscore its deep roots and strategic market penetration within the food industry.
What Products and Services Does GUZOF Offer?
- Manufacture a wide range of canned and packed food products.
- Purchase raw materials and finished goods for distribution.
- Distribute food products across Mexico and internationally.
- Market a diverse portfolio of over 30 well-known food brands.
- Produce staple items such as vegetable juices, mayonnaise, and tomato puree.
- Offer specialty products including moles, guacamole, and organic foods.
- Manage a portfolio that includes ice creams, coffee, and tea brands.
- Operate in the Consumer Defensive sector, providing essential food items.
How Does GUZOF Make Money?
- **Manufacturing and Distribution**: Produces and distributes its own branded food products through a vast network.
- **Brand Portfolio Management**: Generates revenue from sales across a diverse range of established and acquired food brands.
- **International Sales**: Expands market reach and revenue through sales in international markets beyond Mexico.
- **Strategic Partnerships**: Leverages brands like Barilla and McCormick through licensing or distribution agreements to broaden product offerings.
- **Retail and Food Service Channels**: Sells products through various channels, including supermarkets, convenience stores, and potentially food service providers.
What Industry Does GUZOF Operate In?
Grupo Herdez, S.A.B. de C.V. operates within the Consumer Defensive sector, specifically the Packaged Foods industry, which is characterized by stable demand for essential goods regardless of economic cycles. The company's extensive portfolio of canned and packed food products positions it as a key provider of staple items in Mexico and internationally. The industry is influenced by trends such as increasing consumer demand for convenience, health-conscious options, and organic products, all of which Grupo Herdez addresses through brands like Aires de Campo and its diverse offerings. The competitive landscape includes both large multinational food corporations and regional players. Grupo Herdez leverages its century-long history, strong brand recognition, and broad distribution network to maintain its market share against competitors like Fraser and Neave, Limited (FNEVY), differentiating itself through its deep cultural roots and extensive product variety tailored to local tastes.
Who Are GUZOF's Key Customers?
- **General Consumers**: Households and individuals seeking everyday food staples and specialty items.
- **Retailers**: Supermarkets, grocery stores, and convenience stores that stock Grupo Herdez's wide array of products.
- **International Distributors**: Partners that facilitate the sale and distribution of products in foreign markets.
- **Health-Conscious Consumers**: Individuals specifically seeking organic and natural food options under brands like Aires de Campo.
- **Food Service Industry**: Potentially supplies ingredients or finished products to restaurants and catering services.
FY2026 estForward Outlook
Wall Street analysts project Grupo Herdez, S.A.B. de C.V. revenue of about $35.03B for fiscal 2026, with EPS near $6.32.
GUZOF Valuation & Market Position
With a $945.53M market cap, Grupo Herdez, S.A.B. de C.V. sits in the small-cap segment of the market. Relative to its peer group, GUZOF's quantitative score of 52/100 is roughly in line with the peer average of 61/100.
ROE 239%Key Financial Metrics
Return on equity for Grupo Herdez, S.A.B. de C.V. stands at 238.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 36.4%, showing how much profit it generates from its asset base. GUZOF trades at a trailing price-to-earnings ratio of 0.87, below the Consumer Defensive sector average of ~29x. Its free cash flow yield is -1.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.45 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 115.5%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
Grupo Herdez, S.A.B. de C.V.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.88 places it in the grey zone, a middle ground that warrants monitoring.
Company Profile
Grupo Herdez, S.A.B. de C.V. operates in the Packaged Foods industry within the Consumer Defensive sector. It is headquartered in Mexico City, MX. The company is led by CEO Héctor Ignacio Hernández-Pons Torres. GUZOF has traded publicly since 2002.
GUZOF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Extensive and well-recognized brand portfolio with over 30 established names.
- Strong market presence and distribution network in Mexico and internationally.
- High profitability demonstrated by a 58.3% profit margin and 40.0% gross margin.
- Long operational history since 1914, indicating resilience and market expertise.
Bear Case
- Reliance on a single geographic market (Mexico) for a significant portion of its operations.
- Exposure to commodity price fluctuations for raw materials like vegetables, sugar, and oils.
- Potential for brand dilution if new acquisitions are not integrated effectively.
- Unknown disclosure status on the OTC market may deter some institutional investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
GUZOF Latest News
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Stocks That Hit 52-Week Lows On Tuesday
· Mar 24, 2020
GUZOF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GUZOF.
Price Targets
Wall Street price target analysis for GUZOF.
GUZOF MoonshotScore
What does this score mean?
The MoonshotScore rates GUZOF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Héctor Ignacio Hernández-Pons Torres
Chief Executive Officer
Héctor Ignacio Hernández-Pons Torres serves as the Chief Executive Officer of Grupo Herdez, S.A.B. de C.V., overseeing a workforce of 12,893 employees. His leadership is central to the strategic direction and operational execution of the company, a major player in the packaged foods industry in Mexico and internationally. While specific details on his educational background and prior roles before assuming the CEO position at Grupo Herdez are not provided, his tenure indicates a significant level of experience within the consumer goods or related sectors, essential for navigating the complexities of a large-scale food manufacturing and distribution enterprise.
Track Record: Under Héctor Ignacio Hernández-Pons Torres's leadership, Grupo Herdez has maintained its strong market position and diversified brand portfolio. His management has contributed to the company's robust financial performance, evidenced by a high profit margin of 58.3% and a gross margin of 40.0%. His strategic oversight is instrumental in managing the company's extensive operations and brand ecosystem, ensuring continued relevance in the competitive packaged foods market.
GUZOF OTC Market Information
Grupo Herdez, S.A.B. de C.V. trades on the OTC market under the "OTC Other" tier. This designation is for companies that do not qualify for OTCQX or OTCQB, often due to not meeting minimum financial standards, not providing current information to OTC Markets Group, or being foreign ordinary shares that are not sponsored as ADRs. Unlike major exchanges like NYSE or NASDAQ, which have stringent listing requirements for financial reporting, corporate governance, and minimum share prices, the "OTC Other" tier has significantly fewer requirements. This typically means less transparency and potentially higher risk for investors compared to exchange-listed securities.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Transparency: Unknown disclosure status means less access to timely financial and operational information.
- Lower Liquidity: Potentially thin trading volumes and wider bid-ask spreads, making it harder to trade efficiently.
- Price Volatility: Less regulatory oversight and lower liquidity can lead to greater price swings.
- Limited Analyst Coverage: OTC stocks, especially in lower tiers, often receive minimal or no coverage from institutional analysts.
- Difficulty in Valuation: Lack of consistent data and analyst coverage can make accurate valuation challenging.
- Verify the company's official website for any direct financial disclosures or investor relations sections.
- Search for news releases or regulatory filings from the company's home country (Mexico).
- Assess the company's business fundamentals, brand strength, and market position independently.
- Examine historical trading volumes and bid-ask spreads to gauge liquidity.
- Understand the risks associated with foreign ordinary shares and currency fluctuations.
- Consult with a financial advisor experienced in OTC markets.
- Evaluate the parent company, Hechos Con Amor S.A. de C.V., for additional context.
- Long operational history since 1914, indicating a well-established business.
- Significant market capitalization of $945.53M, suggesting a substantial enterprise.
- Extensive portfolio of well-known brands like Herdez, McCormick, and Del Fuerte.
- Presence of a named CEO, Héctor Ignacio Hernández-Pons Torres, overseeing 12,893 employees.
- Operations in both Mexico and international markets, demonstrating broader reach.
What Investors Ask About Grupo Herdez, S.A.B. de C.V. (GUZOF) — Consumer Defensive
What does Grupo Herdez, S.A.B. de C.V. do?
Grupo Herdez, S.A.B. de C.V. is a prominent Mexican food company with a history dating back to 1914. It specializes in the entire value chain of canned and packed food products, from manufacturing and purchasing to distribution and marketing. The company boasts an extensive product portfolio that includes a wide variety of items such as mushrooms, vegetable juices, mayonnaise, moles, tomato puree, jams, pastas, ice creams, tuna, coffee, and organic products. These offerings are sold under numerous well-known brands like Herdez, McCormick, Del Fuerte, and Wholly Guacamole, catering to diverse consumer tastes and preferences across Mexico and in international markets.
How does Grupo Herdez, S.A.B. de C.V. manage supply chain and input cost risks?
While specific details on Grupo Herdez's risk mitigation strategies are not fully provided, as a large-scale packaged food company, it likely employs several strategies to manage supply chain and input cost risks. These typically include long-term contracts with suppliers to stabilize raw material costs, diversification of sourcing to reduce reliance on single suppliers or regions, and hedging strategies for key commodities like agricultural products, energy, and packaging materials. Its significant operational scale and established relationships, built over a century, likely provide some leverage in negotiations and supply chain resilience. Additionally, its diversified product portfolio may allow for some flexibility in pricing or product mix adjustments to offset rising input costs, although this is not explicitly stated.
What are Grupo Herdez, S.A.B. de C.V.'s strongest brands and market positions?
Grupo Herdez, S.A.B. de C.V. commands a strong market position through its extensive portfolio of over 30 recognized brands. Key brands include Herdez, which is often synonymous with traditional Mexican food products, and McCormick, under which it likely distributes spices and condiments. Del Fuerte is prominent in tomato products, while Wholly Guacamole addresses the growing demand for convenience and fresh-tasting dips. Brands like Nutrisa and Cielito Querido Café cater to specific segments such as health-conscious consumers and coffee shop patrons, respectively. While specific market share data for each brand is not provided, the sheer number and household recognition of its brands across various food categories indicate a significant and diversified presence in the Mexican and international packaged foods markets.
What are the main risks for GUZOF?
Investing in GUZOF involves several key risks. A primary concern is its exposure to commodity price volatility, as fluctuations in the cost of raw materials like vegetables, grains, and packaging can directly impact its profit margins. The packaged foods industry is also intensely competitive, with numerous domestic and international players, which could lead to pricing pressures and challenges in maintaining market share. Furthermore, operating on the "OTC Other" market tier and having an "Unknown" disclosure status presents significant risks related to lower liquidity, potential price volatility, and limited access to comprehensive, timely financial information, making due diligence more challenging for investors.
What are the key factors to evaluate for GUZOF?
Grupo Herdez, S.A.B. de C.V. (GUZOF) holds an AI score of 52/100 (moderate). Not financial advice.
How frequently does GUZOF data refresh on this page?
GUZOF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GUZOF's recent stock price performance?
Grupo Herdez, S.A.B. de C.V. (GUZOF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive and well-recognized brand portfolio with over 30 established names. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GUZOF overvalued or undervalued right now?
Valuing Grupo Herdez, S.A.B. de C.V. (GUZOF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
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