Mobivity Holdings Corp. (MFON) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Mobivity Holdings Corp. (MFON) trades at $0.04 with AI Score 50/100 (Grade B). Mobivity Holdings Corp. provides marketing solutions, leveraging its Recurrency platform to transform customer transactions into actionable insights. Market cap: $2.96M, Sector: Technology.
Price as of Aug 21, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for MFON: MFON does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MFON against Technology peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
MFON: 1/3 scored disciplines lean bearish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Mobivity Holdings Corp. (MFON) Technology Profile & Competitive Position
Mobivity Holdings Corp. (MFON) develops and operates data-driven marketing platforms, including its Recurrency platform, enabling businesses to transform customer transactions into actionable insights. The company's focus on point-of-sale data integration and AI-driven customer profiling positions it within the competitive application software sector, targeting national and localized marketing campaigns.
What Is the Investment Thesis for MFON?
Mobivity Holdings Corp. presents a speculative investment opportunity within the application software sector. The company's Recurrency platform, which transforms POS data into actionable marketing insights, is a key value driver. However, with a negative P/E ratio of -0.25 and a substantial negative profit margin of -455.2%, the company's financial performance raises concerns. Growth catalysts include expanding the adoption of the Recurrency platform and scaling the Belly loyalty solution. Potential risks involve the company's ability to achieve profitability and manage its cash flow effectively. Investors should closely monitor Mobivity's progress in acquiring new customers, increasing revenue, and improving its financial metrics to assess the viability of its long-term growth strategy. The company's beta of -0.25 suggests a low correlation with the overall market.
Based on FMP financials and quantitative analysis
MFON Key Highlights
Market capitalization of $2.96M indicates a micro-cap company with high growth potential but also significant risk.
- Negative P/E ratio of -0.25 reflects current losses, suggesting the company's earnings are not sufficient to cover its share price.
- Gross margin of 47.8% indicates the company retains a significant portion of revenue after accounting for the cost of goods sold.
- Profit margin of -455.2% highlights substantial losses, indicating operational inefficiencies or high operating costs.
- Beta of -0.25 suggests the stock price is negatively correlated with the market, potentially offering diversification benefits but also indicating unique risk factors.
Who Are MFON's Competitors?
MFON is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ARHLF archTIS Limited | $0.04 | +0.00% | $18.8M | 48 |
| BBRDF Blackbird plc | $0.02 | +0.00% | $11.4M | 49 |
| CCTC Catalyst Crew Technologies Corp. | $2.52 | +1.04% | $73.8M | 50 |
| CLPMF Clip Money Inc. | $0.12 | +0.00% | $13.5M | 56 |
| RSASF RESAAS Services Inc. | $0.31 | +6.90% | $26.1M | 69 |
| IDN Intellicheck, Inc. | $2.96 | -3.10% | $60.0M | 78 |
| WFCF Where Food Comes From, Inc. | $13.05 | +4.40% | $65.8M | 71 |
| RSSS Research Solutions, Inc. | $2.20 | -0.45% | $73.6M | 75 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MFON's Key Strengths?
Proprietary Recurrency platform for data-driven marketing.
- Integration with various POS systems.
- AI-driven customer profiling capabilities.
- Belly loyalty solution for customer engagement.
What Are MFON's Weaknesses?
Negative P/E ratio and profit margin indicate financial challenges.
- Limited market capitalization restricts access to capital.
- Dependence on direct sales, resellers, and agents for distribution.
- Competition from established players in the application software industry.
What Could Drive MFON Stock Higher?
Expansion of the Recurrency platform to new restaurant and retail clients.
- Scaling of the Belly loyalty solution to enhance customer engagement.
- Strategic partnerships with POS system providers and marketing agencies.
- Enhancement of AI and analytics capabilities to provide more sophisticated insights.
- Geographic expansion into international markets.
What Are the Key Risks for MFON?
Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Negative P/E ratio and profit margin indicate financial instability.
- Technological disruptions and emerging competitors in the application software industry.
- Economic downturns affecting marketing budgets and customer spending.
- Changes in consumer preferences and marketing trends.
- Limited market capitalization restricts access to capital and growth opportunities.
What Are the Growth Opportunities for MFON?
- Expansion of Recurrency Platform: Mobivity can expand the adoption of its Recurrency platform among restaurants and retailers. The market for data-driven marketing solutions is growing, with businesses increasingly seeking to leverage POS data for actionable insights. By targeting specific verticals within the restaurant and retail sectors, Mobivity can increase its market share and drive revenue growth. The timeline for this expansion is ongoing, with continuous efforts to onboard new clients and enhance platform capabilities.
- Scaling the Belly Loyalty Solution: The Belly loyalty solution offers a significant growth opportunity for Mobivity. By focusing on customer engagement through a digital rewards platform, Mobivity can attract businesses looking to enhance customer loyalty and drive repeat purchases. The market for loyalty programs is expanding, with consumers increasingly valuing personalized experiences and rewards. Mobivity can scale the Belly solution by targeting small to medium-sized businesses and offering customized loyalty programs. The timeline for this growth is ongoing, with continuous efforts to expand the Belly customer base.
- Strategic Partnerships and Reseller Agreements: Mobivity can pursue strategic partnerships and reseller agreements to expand its reach and market penetration. By partnering with POS system providers, marketing agencies, and technology companies, Mobivity can access new customer segments and distribution channels. These partnerships can accelerate the adoption of the Recurrency platform and the Belly loyalty solution. The timeline for establishing these partnerships is ongoing, with continuous efforts to identify and onboard strategic partners.
- Enhancement of AI and Analytics Capabilities: Mobivity can enhance its AI and analytics capabilities to provide more sophisticated insights and recommendations to its clients. By leveraging machine learning and data science techniques, Mobivity can offer predictive analytics, personalized marketing campaigns, and optimized pricing strategies. This enhancement can attract businesses seeking advanced marketing solutions and differentiate Mobivity from its competitors. The timeline for this enhancement is ongoing, with continuous investments in AI and analytics technologies.
- Geographic Expansion: Mobivity can expand its geographic reach beyond the United States to target international markets. By adapting its platform and solutions to meet the needs of businesses in different regions, Mobivity can tap into new revenue streams and growth opportunities. The international market for data-driven marketing solutions is expanding, with businesses in various countries seeking to enhance customer engagement and optimize marketing campaigns. The timeline for this expansion is potential, with ongoing market research and strategic planning.
What Are MFON's Competitive Advantages?
- Proprietary Recurrency platform provides a unique solution for transforming POS data into actionable marketing insights.
- Integration with various POS systems offers compatibility and ease of use for businesses.
- AI-driven customer profiling enables personalized marketing campaigns and targeted promotions.
What Does MFON Do?
Mobivity Holdings Corp., incorporated in 2008 and based in Chandler, Arizona, develops and operates proprietary platforms designed to conduct national and localized data-driven marketing campaigns. The company's core offering is the Recurrency platform, which unlocks point of sale (POS) and mobile data to transform customer transactions into actionable marketing insights. This platform captures, normalizes, integrates, and stores transaction data compatible with various POS systems used by restaurants and retailers. It also provides a digital wallet system for creating and managing dynamic offers and promotions. Mobivity leverages normalized POS data and applies artificial intelligence to build profiles of both known and anonymous customers. The platform facilitates the creation of relevant and timely customer messages printed on receipts generated at the POS. Furthermore, it transforms standard SMS, MMS, and RCS into data-driven marketing mediums and provides analytics to optimize pricing and guide marketing campaigns. Mobivity also offers the Belly loyalty solution, which focuses on customer engagement through a customer-facing digital rewards platform accessible via an app and digital pad. The company markets and sells its services through direct sales, resellers, agents, and online channels. Mobivity aims to provide comprehensive marketing solutions that leverage data to enhance customer engagement and drive sales for its clients.
What Products and Services Does MFON Offer?
- Develops and operates the Recurrency platform for data-driven marketing campaigns.
- Transforms customer transactions into actionable marketing insights using POS and mobile data.
- Captures, normalizes, integrates, and stores transaction data compatible with various POS systems.
- Provides a digital wallet system for creating and managing dynamic offers and promotions.
- Leverages AI to build profiles of known and anonymous customers.
- Offers the Belly loyalty solution for customer engagement through a digital rewards platform.
How Does MFON Make Money?
- Sells subscriptions to its Recurrency platform, providing access to data-driven marketing tools and analytics.
- Offers the Belly loyalty solution as a subscription service, enabling businesses to create and manage customer loyalty programs.
- Generates revenue through direct sales, resellers, agents, and online channels.
What Industry Does MFON Operate In?
Mobivity Holdings Corp. operates in the application software industry, a segment characterized by rapid technological advancements and intense competition. The market is driven by the increasing need for businesses to enhance customer engagement and optimize marketing campaigns through data-driven insights. Companies like Mobivity face competition from established players and emerging startups offering similar marketing solutions. The industry is experiencing growth due to the rising adoption of mobile marketing and the increasing importance of personalized customer experiences. Mobivity's focus on integrating POS data and leveraging AI positions it within this evolving landscape.
Who Are MFON's Key Customers?
- Restaurants seeking to enhance customer engagement and optimize marketing campaigns.
- Retailers looking to leverage POS data for actionable insights and personalized promotions.
- Small to medium-sized businesses seeking to improve customer loyalty and drive repeat purchases.
Forward Outlook
Wall Street analysts project Mobivity Holdings Corp. revenue of about $11.9M for fiscal 2026, with EPS near $-0.01.
Financial Health
Mobivity Holdings Corp.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
Key Financial Metrics
Return on equity for Mobivity Holdings Corp. stands at 39.9%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.25 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -194.1%, the inverse of the P/E and a quick read on earnings relative to price.
Mobivity Holdings Corp. (MFON) Valuation Context
Valued at $2.96M, MFON is classified as a micro-cap stock. Relative to its peer group, MFON's quantitative score of 50/100 is roughly in line with the peer average of 54/100.
MFON Revenue & Earnings Trend
In Q3 2025, MFON generated $854K in top-line revenue, marking a sequential decrease of 9.1%. The company recorded a net loss of $3.3M, with diluted EPS of $-0.04. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Technology. Across the four most recent quarters, MFON averaged $-0.04 in diluted EPS.
Company Profile
Mobivity Holdings Corp. operates in the Software - Application industry within the Technology sector. It is headquartered in Chandler, US. The company is led by CEO Bryce D. Daniels. MFON has traded publicly since 2011.
MFON Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Mobivity's future prospects, which often signals positive sentiment among investors.
- Community sentiment has shifted positively, with increasing discussions around the company's innovative marketing solutions gaining traction.
- The company's recent partnerships indicate a growing demand for its services, aligning with industry trends favoring digital engagement.
- Market perception is improving as Mobivity demonstrates resilience and adaptability in a competitive landscape, attracting attention from potential investors.
Bear Case
- Concerns about the company's long-term profitability persist, as some analysts question the sustainability of its business model.
- Negative community sentiment has emerged, with discussions highlighting the company's struggles to achieve consistent revenue growth.
- Recent operational challenges have raised eyebrows, leading to doubts about Mobivity's ability to scale effectively in a rapidly changing market.
- Overall market volatility may further impact investor confidence, causing hesitation around Mobivity's stock performance in the near term.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q3 2025 | $853,614 | -$3M | -$0.04 |
| Q2 2025 | $939,535 | -$3M | -$0.04 |
| Q1 2025 | $513,311 | -$3M | -$0.04 |
| Q4 2024 | $243,527 | -$3M | -$0.04 |
Based on FMP financials and quantitative analysis
MFON Latest News
No recent news available for MFON.
MFON Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MFON.
Price Targets
Wall Street price target analysis for MFON.
MFON MoonshotScore
What does this score mean?
The MoonshotScore rates MFON 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Bryce D. Daniels
Unknown
Bryce D. Daniels's background and career history are not available in the provided data. Information regarding his education, previous roles, and credentials is not accessible. Without this information, it is difficult to assess his qualifications and experience in the technology and marketing sectors. Further research would be required to provide a comprehensive profile of his professional background.
Track Record: Bryce D. Daniels's track record and key achievements as CEO of Mobivity Holdings Corp. are not available in the provided data. Information regarding strategic decisions and company milestones under his leadership is not accessible. Without this information, it is difficult to assess his performance and impact on the company's growth and financial results. Further research would be required to provide a comprehensive overview of his leadership and accomplishments.
MFON OTC Market Information
The OTC Other tier, where Mobivity Holdings Corp. trades, represents the lowest tier of the OTC market. Companies in this tier often have limited or no financial disclosure, making it difficult for investors to assess their financial health and operational performance. Unlike companies listed on major exchanges like the NYSE or NASDAQ, OTC Other companies do not have to meet minimum listing standards, such as minimum share price or market capitalization requirements. This lack of regulation and oversight increases the risk associated with investing in OTC Other stocks, as there is less information available to make informed decisions. Investors should exercise extreme caution and conduct thorough due diligence before investing in companies on this tier.
- OTC Tier: OTC Other
- Limited financial disclosure increases information asymmetry and the risk of fraud.
- Low liquidity can result in difficulty buying or selling shares.
- Lack of regulatory oversight increases the potential for manipulation.
- Higher price volatility can lead to significant losses.
- OTC Other tier companies may have a higher risk of delisting or going out of business.
- Verify the company's legal status and registration.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Check for any regulatory actions or legal disputes.
- Monitor trading volume and bid-ask spreads.
- Understand the risks associated with investing in OTC stocks.
- Years in operation since 2008 suggests some business viability.
- Proprietary Recurrency platform indicates a potentially unique offering.
- Customer base in restaurants and retail suggests market traction.
Common Questions About MFON (Technology)
What does the AI Score mean for MFON?
MFON holds an AI Score of 50/100 (Grade: B). This is an educational research signal, not a buy or sell recommendation. Mobivity Holdings Corp. provides marketing solutions, leveraging its Recurrency platform to transform customer transactions into actionable insights. The company operates in the competitive …
What does Mobivity Holdings Corp. do?
Mobivity Holdings Corp. operates in the technology sector, providing data-driven marketing solutions through its proprietary Recurrency platform and Belly loyalty solution. The company transforms customer transactions into actionable insights by capturing and analyzing point-of-sale (POS) data. Its platform integrates with various POS systems, leverages AI for customer profiling, and facilitates personalized marketing campaigns.
What are the main risks for MFON?
Mobivity Holdings Corp. faces several risks, including financial instability indicated by its negative P/E ratio and profit margin. The company operates in the competitive application software industry, facing technological disruptions and emerging competitors. Economic downturns could affect marketing budgets and customer spending, impacting Mobivity's revenue. Changes in consumer preferences and marketing trends could also pose challenges. Additionally, its limited market capitalization restricts access to capital and growth opportunities.
What are the key factors to evaluate for MFON?
Mobivity Holdings Corp. (MFON) holds an AI score of 50/100 (moderate). presents a speculative investment opportunity within the application software sector. Not financial advice.
How frequently does MFON data refresh on this page?
MFON's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven MFON's recent stock price performance?
Mobivity Holdings Corp. (MFON) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary Recurrency platform for data-driven marketing. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MFON overvalued or undervalued right now?
Mobivity Holdings Corp. (MFON) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research MFON before investing?
Before investing in Mobivity Holdings Corp. (MFON), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding MFON to a portfolio?
Key strength of Mobivity Holdings Corp. (MFON): Proprietary Recurrency platform for data-driven marketing. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial data available for comprehensive analysis.
- AI analysis pending for further insights.