Paramount Global (VIACA) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Paramount Global (VIACA) trades at $32.83. Paramount Global operates as a media and entertainment company, delivering content through TV, cable networks, and filmed entertainment. Sector: Communication services.
Price as of Aug 21, 2026 · Last analyzed: Mar 17, 2026Analyst Coverage for VIACA: VIACA does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates VIACA against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
VIACA: 2/3 scored disciplines lean bearish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Paramount Global (VIACA) Media & Communications Profile
Paramount Global, a media and entertainment giant, delivers content across TV, cable, and film. With a focus on diverse programming and distribution platforms, the company competes in a dynamic landscape against both traditional media players and emerging streaming services, navigating evolving consumer preferences and technological advancements.
What Is the Investment Thesis for VIACA?
Paramount Global presents a complex investment case. The company's diverse content library and established distribution channels provide a solid foundation, evidenced by its dividend yield of 2.11%. However, a negative profit margin of -2.1% raises concerns about profitability. Growth catalysts include the expansion of streaming services and strategic content partnerships. Potential risks include increased competition in the streaming market and the need to adapt to evolving consumer preferences. Investors should closely monitor the company's ability to improve profitability and navigate the changing media landscape. The company's high Beta of 1.48 suggests a volatile stock price.
Based on FMP financials and quantitative analysis
VIACA Key Highlights
Operates through three segments: TV Entertainment, Cable Networks, and Filmed Entertainment.
- Distributes content through broadcast television, cable networks, and streaming services.
- Owns and operates 29 broadcast television stations.
- Gross Margin of 33.5% indicates a moderate ability to generate profit from revenue.
- Dividend Yield of 2.11% provides income for investors.
Who Are VIACA's Competitors?
VIACA is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AMC AMC Entertainment Holdings, Inc. | $2.47 | -1.79% | $2.20B | — |
| EDR Endeavor Group Holdings, Inc. | $29.25 | +1.46% | $9.52B | 52 |
| LBDAV Liberty Broadband Corporation Class A Common Stock Ex-distribution When-Issued | $91.86 | +0.00% | $13.2B | 51 |
| LGF-B Lions Gate Entertainment Corp. | $7.69 | +2.53% | $1.93B | 45 |
| NFLX Netflix, Inc. | $80.58 | +0.45% | $336B | 90 |
| DIS The Walt Disney Company | $107.69 | +0.72% | $187B | 66 |
| LYV Live Nation Entertainment, Inc. | $183.08 | -0.60% | $42.6B | 58 |
| P Pandora Media, Inc. | $110.13 | -1.67% | $36.6B | 78 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are VIACA's Key Strengths?
Diverse content portfolio.
- Established distribution network.
- Strong brand recognition.
- Experienced management team.
What Are VIACA's Weaknesses?
Negative profit margin.
- High debt levels.
- Dependence on traditional media formats.
- Intense competition in the streaming market.
What Could Drive VIACA Stock Higher?
Expansion of Paramount+ into new international markets, increasing subscriber base and revenue.
- Strategic partnerships to enhance content distribution and reach new audiences.
- Development and release of new film and television franchises, driving box office sales and licensing revenue.
- Cost-cutting initiatives to improve profitability and efficiency.
What Are the Key Risks for VIACA?
Negative return on equity (-5.3%) — the business is not currently generating profit on shareholder capital.
- Increased competition in the streaming market, leading to subscriber churn and pricing pressure.
- Cord-cutting trends, reducing revenue from traditional cable networks.
- Economic downturn, impacting advertising revenue and consumer spending.
- Dependence on content creation and distribution, requiring significant investment and creative talent.
What Are the Growth Opportunities for VIACA?
- Expansion of Streaming Services: Paramount+'s growth represents a significant opportunity. By investing in original content and expanding its subscriber base, Paramount Global can tap into the growing demand for streaming entertainment. Success hinges on attracting and retaining subscribers in a competitive market.
- Strategic Content Partnerships: Collaborating with other media companies and platforms can expand Paramount Global's reach and distribution capabilities. Partnerships can provide access to new audiences and revenue streams, particularly in international markets. These alliances can also help the company leverage its content library and create new programming opportunities. The timeline for realizing these benefits depends on the specific partnerships and their implementation.
- International Market Expansion: Expanding its presence in international markets offers significant growth potential for Paramount Global. By tailoring content to local audiences and establishing distribution partnerships, the company can tap into new revenue streams and increase its global reach. Emerging markets, in particular, offer attractive growth opportunities. Success depends on understanding local market dynamics and adapting to cultural preferences.
- Leveraging Content Library: Paramount Global's extensive library of films and television shows represents a valuable asset. By licensing content to streaming services and other platforms, the company can generate additional revenue and extend the life of its intellectual property. The library can also be used to create new programming and franchises. This strategy offers a relatively low-risk way to generate revenue and enhance brand recognition.
- Development of New Franchises: Investing in the development of new film and television franchises can create long-term value for Paramount Global. Successful franchises can generate significant revenue through box office sales, merchandise, and licensing agreements. The company's track record in creating successful franchises provides a competitive advantage. However, the development of new franchises requires significant investment and carries inherent risks.
What Are VIACA's Competitive Advantages?
- Extensive content library provides a competitive advantage.
- Established distribution channels ensure wide reach.
- Strong brand recognition attracts viewers and subscribers.
- Creative talent and production capabilities drive content creation.
What Does VIACA Do?
Paramount Global, formerly known as ViacomCBS, traces its roots back to CBS Corporation, founded in 1986. The company's evolution reflects the changing media landscape, marked by strategic acquisitions and a focus on content creation and distribution across multiple platforms. Paramount Global operates through three primary segments: TV Entertainment, Cable Networks, and Filmed Entertainment. The TV Entertainment segment encompasses the CBS Television Network, broadcast television stations, and related streaming services, offering a wide range of programming, including news, sports, entertainment, and syndicated content. The Cable Networks segment creates and acquires programming for distribution on subscription cable networks, subscription streaming services, and basic cable networks. The Filmed Entertainment segment develops, produces, finances, acquires, and distributes films under the Paramount Pictures banner. Paramount Global's extensive portfolio of brands and content positions it as a major player in the global media and entertainment industry, reaching audiences through traditional and digital channels.
What Products and Services Does VIACA Offer?
- Produces and distributes television shows and films.
- Operates broadcast television stations.
- Manages cable networks.
- Offers streaming services.
- Creates and acquires programming for various media platforms.
- Finances film production and distribution.
- Distributes news and sports programming.
How Does VIACA Make Money?
- Generates revenue through advertising sales on television and digital platforms.
- Earns subscription fees from cable networks and streaming services.
- Derives income from film distribution and licensing.
- Monetizes content through various platforms and partnerships.
What Industry Does VIACA Operate In?
Paramount Global operates in the dynamic and competitive entertainment industry. The industry is characterized by rapid technological advancements, shifting consumer preferences, and the rise of streaming services. Paramount Global competes with established media conglomerates and emerging digital platforms for audience share and advertising revenue. The company's success depends on its ability to create compelling content, adapt to changing distribution models, and maintain a competitive position in the evolving media landscape. The industry is experiencing growth in streaming revenue, but also faces challenges related to cord-cutting and increased content costs.
Who Are VIACA's Key Customers?
- Viewers of television programs and films.
- Subscribers to cable networks and streaming services.
- Advertisers seeking to reach target audiences.
- Distributors and licensees of content.
Company Profile
Paramount Global operates in the Entertainment industry within the Communication Services sector. It is headquartered in New York City, US. The company is led by CEO Robert Marc Bakish. VIACA has traded publicly since 2019.
Key Financial Metrics
Return on equity for Paramount Global stands at -5.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 4.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.04 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -5.4%, the inverse of the P/E and a quick read on earnings relative to price.
VIACA Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Diverse content portfolio.
- Established distribution network.
- Strong brand recognition.
- Experienced management team.
Bear Case
- Negative profit margin.
- High debt levels.
- Dependence on traditional media formats.
- Intense competition in the streaming market.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026
VIACA Latest News
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Stocks That Hit 52-Week Lows On Wednesday
benzinga · Feb 16, 2022
VIACA Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for VIACA.
Price Targets
Wall Street price target analysis for VIACA.
VIACA MoonshotScore
What does this score mean?
The MoonshotScore rates VIACA 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Robert Marc Bakish
President and Chief Executive Officer
Robert Bakish has served as the President and Chief Executive Officer of Paramount Global since December 2019. Prior to the merger of CBS and Viacom, he was the President and CEO of Viacom since 2016. He joined Viacom in 1997 and held various leadership positions, including President and CEO of Viacom International Media Networks. Bakish holds an MBA from Columbia Business School and a BS in Engineering from Columbia University.
Track Record: Under Bakish's leadership, Paramount Global has focused on expanding its streaming services and leveraging its content library. He oversaw the merger of CBS and Viacom, creating a diversified media and entertainment company. Key milestones include the launch of Paramount+ and strategic partnerships to enhance content distribution. However, the company still faces challenges related to profitability and competition in the streaming market.
Common Questions About VIACA (Communication Services)
What does Paramount Global do?
Paramount Global operates as a global media and entertainment company, creating and distributing content across various platforms. Its business model encompasses three main segments: TV Entertainment, which includes the CBS Television Network and broadcast stations; Cable Networks, featuring channels like MTV, Nickelodeon, and Comedy Central; and Filmed Entertainment, producing and distributing movies under the Paramount Pictures banner.
What do analysts say about VIACA stock?
Analyst consensus on Paramount Global (VIACA) is mixed, reflecting the challenges and opportunities facing the company. Key valuation metrics, such as the P/E ratio of -16.87, indicate potential concerns about profitability. Growth considerations include the expansion of streaming services and strategic content partnerships. However, increased competition and cord-cutting trends pose risks.
What are the main risks for VIACA?
Paramount Global faces several key risks. The increasing competition in the streaming market could lead to subscriber churn and pricing pressure, impacting revenue growth. Cord-cutting trends pose a threat to traditional cable network revenue. An economic downturn could reduce advertising revenue and consumer spending on entertainment. The company's dependence on content creation and distribution requires significant investment and creative talent.
What are the key factors to evaluate for VIACA?
Evaluate VIACA on fundamentals, analyst consensus, and risk factors. Paramount Global presents a complex investment case. The company's diverse content library and established distribution channels provide a solid foundation, evidenced by its dividend yield of 2.11%. Not financial advice.
How frequently does VIACA data refresh on this page?
VIACA's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven VIACA's recent stock price performance?
Paramount Global (VIACA) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse content portfolio. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider VIACA overvalued or undervalued right now?
Paramount Global (VIACA) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research VIACA before investing?
Before investing in Paramount Global (VIACA), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data may be subject to change.
- AI analysis is pending and may provide further insights.