The Alpha Brands Consumption Leaders ETF (LOGO) is an equity ETF managed by Alpha Brands, seeking long-term capital appreciation with a secondary objective of capital preservation during market downturns. With $0.03 billion in assets under management and an expense ratio of 0.69%, LOGO focuses on companies leading in consumption trends. The fund's strategy involves identifying and investing in businesses poised to benefit from evolving consumer behaviors, differentiating it from broader market ETFs.
The Alpha Brands Consumption Leaders ETF (LOGO) is an equity ETF managed by Alpha Brands, seeking long-term capital appreciation with a secondary objective of capital preservation during market downturns. With $0.03 billion in assets under management and an expense ratio of 0.69%, LOGO focuses on companies leading in consumption trends. The fund's strategy involves identifying and investing in businesses poised to benefit from evolving consumer behaviors, differentiating it from broader market ETFs.
ETF Overview
The Alpha Brands Consumption Leaders ETF (the “Fund”) has a primary investment objective to seek long-term capital appreciation. The Fund’s secondary investment objective is to seek to preserve capital during adverse market conditions.
The Alpha Brands Consumption Leaders ETF (LOGO) aims to capture long-term capital appreciation by investing in companies that are leaders in consumption trends. The fund's strategy involves identifying businesses that are expected to benefit from evolving consumer behaviors and preferences. LOGO's top holdings reflect this approach, including companies like Netflix Inc (5.36%), Spotify Technology SA (4.28%), and Uber Technologies Inc (3.42%), which are prominent players in the entertainment and transportation sectors. The fund also invests in technology companies such as Taiwan Semiconductor Manufacturing Co Ltd ADR (3.71%) and ServiceNow Inc (3.30%), reflecting the increasing role of technology in consumer spending. By focusing on consumption leaders across various sectors, LOGO seeks to provide investors with exposure to companies driving growth in the consumer market. The fund's investment approach is designed to adapt to changing consumer trends, potentially offering diversification and growth opportunities within the equity market.
Risk Metrics
Investing in the Alpha Brands Consumption Leaders ETF (LOGO) involves several risks. The fund's relatively small AUM of $0.03 billion could present liquidity risks. The expense ratio of 0.69% is a factor that can reduce overall returns, especially when compared to lower-cost ETFs. LOGO's concentration in specific holdings, such as Netflix Inc (5.36%) and Spotify Technology SA (4.28%), exposes it to company-specific risks. The fund's sector allocation, focusing on consumer-related companies, makes it susceptible to fluctuations in consumer spending and economic conditions. With a Beta (3Y) of 0.00, the fund has not shown significant volatility relative to the market over the past three years; however, this could change over time. these may be worth researching factors when evaluating LOGO's risk profile.
<a href="/etf/gxg">Global X - MSCI Colombia ETF (GXG)</a> — 0.62% expense ratio
<a href="/etf/omfs">Invesco Russell 2000 Dynamic Multifactor ETF (OMFS)</a> — 0.39% expense ratio
<a href="/etf/xhb">State Street SPDR S&P Homebuilders ETF (XHB)</a> — 0.35% expense ratio
Risk Metrics
Beta: 0.00
Questions & Answers
What is LOGO and what does it track?
The Alpha Brands Consumption Leaders ETF (LOGO) is an exchange-traded fund managed by Alpha Brands. Launched on 2025-05-26, LOGO aims to provide long-term capital appreciation by investing in companies that are leaders in consumption trends. The fund's investment strategy focuses on identifying businesses poised to benefit from evolving consumer behaviors and preferences. LOGO's top holdings include companies like Netflix Inc (5.36%), Spotify Technology SA (4.28%), and Taiwan Semiconductor Manufacturing Co Ltd ADR (3.71%), reflecting its focus on technology and consumer-related sectors. The fund has an AUM of $0.03 billion and a NAV of $21.09.
What is the expense ratio for LOGO?
The Alpha Brands Consumption Leaders ETF (LOGO) has an expense ratio of 0.69%. This means that for every $10,000 invested in the fund, $69 is used to cover the fund's operating expenses. While this provides insight into the cost of investing in LOGO, it's important to compare this figure to similar ETFs in the equity category to determine if it is competitive. The expense ratio impacts the overall return, and this may be worth researching when evaluating LOGO.
What are the top holdings in LOGO?
The Alpha Brands Consumption Leaders ETF (LOGO) has a concentrated portfolio with its top holdings significantly influencing its performance. As of 2026-03-15, the top five holdings include: Netflix Inc (NFLX) at 5.36%, Spotify Technology SA (SPOT) at 4.28%, Taiwan Semiconductor Manufacturing Co Ltd ADR (TSM) at 3.71%, Liberty Media Corp Registered Shs Series -C- Formula One (FWONK) at 3.66%, and Uber Technologies Inc (UBER) at 3.42%. These companies represent a significant portion of the fund's assets and reflect its focus on technology and consumer-related sectors.
Is LOGO a good long-term investment?
Evaluating whether the Alpha Brands Consumption Leaders ETF (LOGO) is a suitable long-term investment requires careful consideration of its investment strategy, risk profile, and market context. The fund's focus on consumption leaders may offer growth potential, but its relatively small AUM of $0.03 billion and expense ratio of 0.69% should be considered. LOGO's performance will depend on the success of its chosen holdings and the overall performance of the consumer and technology sectors. Past performance does not guarantee future results, and investors should conduct thorough research before making any investment decisions.
How does LOGO compare to similar ETFs?
The Alpha Brands Consumption Leaders ETF (LOGO) can be compared to other equity ETFs based on several factors. With an expense ratio of 0.69%, LOGO may be more expensive than some broader market ETFs, but potentially competitive with other actively managed funds. Its AUM of $0.03 billion is relatively small, which could affect liquidity. LOGO's strategy of focusing on consumption leaders differentiates it from broader market ETFs, but it also introduces concentration risk. Investors should compare LOGO's holdings, sector allocation, and performance to similar ETFs to determine if it aligns with their investment goals.
Does LOGO pay dividends?
As of 2026-03-15, the Alpha Brands Consumption Leaders ETF (LOGO) has a dividend yield of 0.00%. This indicates that the fund does not currently distribute dividends to its shareholders. Investors seeking income-generating investments may need to consider other ETFs with a higher dividend yield. The absence of dividends may be due to the fund's focus on growth-oriented companies that reinvest their earnings rather than distributing them as dividends.