GreenTree Hospitality Group Ltd. (GHG)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
GreenTree Hospitality Group Ltd. (GHG) trades at $1.14 with AI Score 46/100 (Grade C). GreenTree Hospitality Group Ltd. operates and franchises hotels under the GreenTree brand in China. Market cap: $114.78M, Sector: Consumer cyclical.
Last analyzed: Mar 15, 2026Analyst Coverage for GHG: GHG does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GHG against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
GHG: the 1 perspectives are evenly split.
GreenTree Hospitality Group Ltd. (GHG) Consumer Business Overview
GreenTree Hospitality Group Ltd. focuses on developing and managing hotels under the GreenTree brand in China, operating both leased-and-operated and franchised-and-managed models. With a significant presence in numerous cities, the company caters to the growing demand for lodging within the Chinese market, balancing company-owned and franchised locations.
What Is the Investment Thesis for GHG?
GreenTree Hospitality Group Ltd. presents an investment case centered on its established presence in the expanding Chinese hospitality market. With a P/E ratio of 4.94 and a dividend yield of 3.86%, the company offers potential value and income. A key driver is the continued growth of domestic tourism in China, fueling demand for GreenTree's franchised and managed hotels. The company's strategy of balancing leased-and-operated and franchised models provides flexibility and scalability. However, investors may want to evaluate risks such as competition, regulatory changes, and fluctuations in travel demand. The company's profit margin of 15.6% and gross margin of 36.4% indicate solid profitability, but sustained performance depends on effective cost management and brand maintenance.
Based on FMP financials and quantitative analysis
GHG Key Highlights
- Operated 66 leased-and-operated hotels with 7,064 rooms as of December 31, 2021.
- Maintained a franchised-and-managed hotels network consisting of 4,593 hotels with 330,089 rooms covering 367 cities in China as of December 31, 2021.
- Had 1,225 hotels with 91,887 rooms contracted for or under development as of December 31, 2021.
- Demonstrated a profit margin of 15.6%.
- Offers a dividend yield of 3.86%.
Who Are GHG's Competitors?
GHG is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| DENN Denny's Corporation | $6.25 | -0.16% | $321.87M | 43 |
| FLXS Flexsteel Industries, Inc. | $63.10 | -0.17% | $337.94M | 50 |
| HBB Hamilton Beach Brands Holding Company | $19.99 | -1.19% | $269.91M | 42 |
| INSE Inspired Entertainment, Inc. | $8.34 | +1.89% | $222.34M | 49 |
| LOVE The Lovesac Company | $16.54 | +1.47% | $244.46M | 48 |
| HKSHY The Hongkong and Shanghai Hotels, Limited | $15.40 | +0.00% | $1.28B | 60 |
| HLT Hilton Worldwide Holdings Inc. | $346.47 | +1.35% | $78.87B | 55 |
| ATAT Atour Lifestyle Holdings Limited | $33.37 | -0.42% | $4.61B | 55 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GHG's Key Strengths?
- Established brand recognition in China
- Extensive network of franchised hotels
- Standardized operating model
- Focus on value-for-money offerings
What Are GHG's Weaknesses?
- Dependence on the Chinese market
- Exposure to economic fluctuations in China
- Competition from other domestic and international hotel chains
- Potential impact of regulatory changes
What Could Drive GHG Stock Higher?
- Continued expansion of franchised hotel network in China.
- Increasing demand for affordable and standardized hotel accommodations.
- Potential strategic partnerships with online travel agencies (OTAs) by Q4 2026.
- Government policies supporting domestic tourism in China.
What Are the Key Risks for GHG?
- Intense competition from other domestic and international hotel chains.
- Economic slowdown in China impacting travel demand.
- Regulatory changes affecting the hospitality industry.
- Fluctuations in currency exchange rates affecting ADR value.
- Health crises or travel restrictions impacting hotel occupancy rates.
What Are the Growth Opportunities for GHG?
- Expansion into Lower-Tier Cities: GreenTree can capitalize on the increasing urbanization and rising disposable incomes in China's lower-tier cities. By expanding its franchised hotel network in these regions, the company can tap into a new customer base and drive revenue growth. The market size for budget hotels in lower-tier cities is estimated to be substantial, with significant growth potential over the next 5-10 years. This strategy allows GreenTree to leverage its brand recognition and standardized operating model to gain a competitive advantage.
- Enhanced Digital Marketing and E-commerce Strategy: Investing in digital marketing and e-commerce platforms can improve GreenTree's brand visibility and attract more online bookings. By leveraging data analytics and personalized marketing campaigns, the company can target specific customer segments and increase customer loyalty. The online travel market in China is rapidly growing, and a strong digital presence is essential for capturing a larger share of this market. This initiative can be implemented within the next 1-2 years.
- Development of New Hotel Brands and Concepts: Introducing new hotel brands and concepts that cater to different customer segments can broaden GreenTree's market reach and enhance its brand portfolio. This could include developing boutique hotels, extended-stay hotels, or themed hotels that appeal to specific traveler preferences. Market research and customer feedback can inform the development of these new brands and concepts, ensuring they meet the evolving needs of the Chinese travel market. This diversification strategy can be rolled out over the next 3-5 years.
- Strategic Partnerships with Online Travel Agencies (OTAs): Collaborating with leading OTAs such as Ctrip and Qunar can increase GreenTree's distribution channels and drive more bookings. By offering exclusive deals and promotions through these platforms, the company can attract a wider audience and boost occupancy rates. The OTA market in China is highly concentrated, and strategic partnerships with key players are crucial for maximizing reach and visibility. These partnerships can be strengthened and expanded within the next year.
- Loyalty Program Enhancement: Revamping and expanding the loyalty program can improve customer retention and drive repeat business. By offering exclusive benefits, personalized rewards, and seamless booking experiences, GreenTree can encourage customers to choose its hotels over competitors. A well-designed loyalty program can also generate valuable customer data that can be used to improve service quality and tailor marketing campaigns. This enhancement can be implemented and refined continuously over the next few years.
What Opportunities Does GHG Have?
- Expansion into lower-tier cities
- Enhanced digital marketing and e-commerce strategy
- Development of new hotel brands and concepts
- Strategic partnerships with online travel agencies (OTAs)
What Threats Does GHG Face?
- Increased competition from online travel platforms
- Fluctuations in travel demand due to economic or health crises
- Rising operating costs, including labor and rent
- Changes in government regulations affecting the hospitality industry
What Are GHG's Competitive Advantages?
- Established brand recognition in the Chinese hotel market.
- Extensive network of franchised hotels across numerous cities.
- Standardized operating model that ensures consistent quality.
- Focus on value-for-money offerings that appeal to budget-conscious travelers.
What Does GHG Do?
Founded in 2004 and headquartered in Shanghai, GreenTree Hospitality Group Ltd. has grown to become a notable player in the Chinese hospitality sector. The company operates primarily under the GreenTree brand, focusing on both leased-and-operated and franchised-and-managed hotel models. As of December 31, 2021, GreenTree operated 66 leased-and-operated hotels with 7,064 rooms. Its franchised-and-managed hotels network comprised 4,593 hotels with 330,089 rooms across 367 cities in China. Additionally, the company had 1,225 hotels with 91,887 rooms contracted for or under development, signaling continued expansion. GreenTree aims to cater to a broad range of travelers by offering standardized and affordable lodging options. The company leverages its established brand recognition and operational expertise to maintain a competitive edge in the fragmented Chinese hotel market. GreenTree Hospitality Group Ltd. is a subsidiary of GreenTree Inns Hotel Management Group, Inc.
What Products and Services Does GHG Offer?
- Develops leased-and-operated hotels under the GreenTree brand.
- Franchises and manages hotels under the GreenTree brand.
- Operates a network of hotels across numerous cities in China.
- Provides standardized and affordable lodging options.
- Expands its hotel network through franchising and direct operation.
- Caters to both business and leisure travelers.
How Does GHG Make Money?
- Generates revenue from leased-and-operated hotels.
- Earns franchise fees and management fees from franchised hotels.
- Focuses on expanding its network through franchising.
- Maintains brand standards and operational efficiency across its hotels.
What Industry Does GHG Operate In?
GreenTree Hospitality Group Ltd. operates within the competitive Chinese travel lodging industry. The market is characterized by rapid growth in domestic tourism and increasing demand for affordable and standardized hotel accommodations. Key trends include the rise of online travel agencies, the growing importance of mobile booking platforms, and the increasing preference for branded hotels among Chinese travelers. GreenTree competes with other domestic hotel chains and international brands, differentiating itself through its established brand recognition, extensive network of franchised hotels, and focus on value-for-money offerings. The company's ability to adapt to changing consumer preferences and leverage digital technologies will be crucial for maintaining its market position.
Who Are GHG's Key Customers?
- Business travelers seeking affordable and convenient accommodations.
- Leisure travelers exploring various cities in China.
- Franchisees who operate hotels under the GreenTree brand.
- Online travel agencies (OTAs) that partner with GreenTree.
GHG Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests those in the know see value, a potential confidence booster for the stock.
- GreenTree's focus on the mid-range hotel market positions them well to capture the growing demand from budget-conscious travelers.
- Positive social media buzz indicates a growing brand affinity, possibly translating into increased bookings and loyalty.
- Expansion into new geographic regions could unlock new revenue streams and diversify their market presence.
Bear Case
- Negative community sentiment regarding customer service could lead to a decline in repeat business and damage the brand's reputation.
- Increased competition in the budget hotel sector may squeeze margins and limit GreenTree's growth potential.
- Recent market volatility and economic uncertainty could dampen travel demand, impacting occupancy rates and overall revenue.
- Concerns about the company's debt levels might make investors wary, especially if interest rates continue to rise.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
GHG Latest News
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12 Consumer Discretionary Stocks Moving In Friday's Pre-Market Session
benzinga · Jun 5, 2026
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PSEG Named to Dow Jones Best in Class North America Index for the 18th Year, Reflecting Our Care for the Communities We Serve
gurufocus.com · May 12, 2026
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We Think That There Are Some Issues For GreenTree Hospitality Group (NYSE:GHG) Beyond Its Promising Earnings
Yahoo! Finance: GHG News · May 6, 2026
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GreenTree Filed Annual Report on Form 20-F for Fiscal Year 2025
prnewswire.com · Apr 30, 2026
GHG Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GHG.
Price Targets
Wall Street price target analysis for GHG.
GHG MoonshotScore
What does this score mean?
The MoonshotScore rates GHG's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
12 Consumer Discretionary Stocks Moving In Friday's Pre-Market Session
PSEG Named to Dow Jones Best in Class North America Index for the 18th Year, Reflecting Our Care for the Communities We Serve
We Think That There Are Some Issues For GreenTree Hospitality Group (NYSE:GHG) Beyond Its Promising Earnings
GreenTree Filed Annual Report on Form 20-F for Fiscal Year 2025
Leadership: Alex S. Xu
CEO
Alex S. Xu serves as the CEO of GreenTree Hospitality Group Ltd., overseeing the strategic direction and operational management of the company. His background includes extensive experience in the hospitality industry, with a focus on hotel management, franchising, and business development. He has been instrumental in driving GreenTree's expansion and strengthening its market position in China. His leadership is focused on leveraging the company's brand recognition and operational expertise to deliver sustainable growth and shareholder value.
Track Record: Under Alex S. Xu's leadership, GreenTree Hospitality Group Ltd. has expanded its franchised hotel network and improved its brand recognition in China. Key achievements include the successful integration of new technologies to enhance the customer experience and the implementation of cost-effective operating strategies. He has also focused on strengthening relationships with franchisees and online travel agencies to drive revenue growth and occupancy rates.
GreenTree Hospitality Group Ltd. ADR Information
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company that trades on U.S. stock exchanges. For GreenTree Hospitality Group Ltd. (GHG), each ADR represents a specific number of ordinary shares of the company traded on its home market. This allows U.S. investors to easily invest in GHG without dealing with foreign exchanges.
- Home Market Ticker: Hong Kong Stock Exchange, China
GHG Consumer Cyclical Stock FAQ
What does GreenTree Hospitality Group Ltd. do?
GreenTree Hospitality Group Ltd. operates and franchises hotels under the GreenTree brand in the People's Republic of China. The company develops both leased-and-operated hotels and franchised-and-managed hotels. As of December 31, 2021, GreenTree operated 66 leased-and-operated hotels with 7,064 rooms and had a franchised network of 4,593 hotels with 330,089 rooms across 367 cities in China. An additional 1,225 hotels with 91,887 rooms were contracted for or under development, indicating ongoing expansion. The company focuses on providing standardized and affordable lodging options to cater to a broad range of travelers.
What do analysts say about GHG stock?
Analyst consensus on GreenTree Hospitality Group Ltd. (GHG) is not available in the provided data. However, key valuation metrics include a P/E ratio of 4.94 and a dividend yield of 3.86%. Growth considerations revolve around the company's ability to expand its franchised hotel network, leverage digital marketing strategies, and adapt to changing consumer preferences. Investors should conduct their own research and consider various factors, including market conditions and company-specific developments, before making any investment decisions. The company's profit margin of 15.6% and gross margin of 36.4% should also be considered.
What are the main risks for GHG?
The main risks for GreenTree Hospitality Group Ltd. include intense competition from other domestic and international hotel chains, potential economic slowdown in China impacting travel demand, and regulatory changes affecting the hospitality industry. Fluctuations in currency exchange rates can also affect the value of its ADR. Additionally, health crises or travel restrictions could significantly impact hotel occupancy rates and revenue. The company's dependence on the Chinese market makes it vulnerable to economic and political developments in the region. Effective risk management and diversification strategies are crucial for mitigating these potential challenges.
What are the key factors to evaluate for GHG?
GreenTree Hospitality Group Ltd. (GHG) holds an AI score of 46/100 (low). P/E: 5.1x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does GHG data refresh on this page?
GHG prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GHG's recent stock price performance?
GreenTree Hospitality Group Ltd. (GHG) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand recognition in China. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GHG overvalued or undervalued right now?
GreenTree Hospitality Group Ltd. (GHG) trades at 5.1x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GHG?
Before investing in GreenTree Hospitality Group Ltd. (GHG), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on information available as of 2021.
- Analyst consensus is not available in the provided data.
- Future performance is subject to market conditions and company-specific developments.