Cec Entertainment, Inc. (CEC) Stock Analysis
DELISTED 2014
What happened to Cec Entertainment, Inc. (CEC) stock?
Cec Entertainment, Inc. (CEC) no longer trades on public markets. It was delisted in February 2014. The figures below are historical and are not a current quote.
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Cec Entertainment, Inc. (CEC) trades at $1.82. CEC Entertainment, Inc. operates and franchises family dining and entertainment centers under the Chuck E. Cheese and Peter Piper Pizza brands. Sector: Communication services.
Last analyzed: Mar 16, 2026Analyst Coverage for CEC: CEC does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates CEC against Communication Services peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
Cec Entertainment, Inc. (CEC) Media & Communications Profile
CEC Entertainment, Inc. is a leading family entertainment and dining company, operating Chuck E. Cheese and Peter Piper Pizza venues. With a focus on providing a unique entertainment experience, the company caters to families across 47 states and 16 countries, differentiating itself through its combined dining and entertainment model.
What Is the Investment Thesis for CEC?
CEC Entertainment operates in the family entertainment and dining sector, which is subject to changing consumer preferences and economic conditions. While the company benefits from brand recognition and a well-established presence, its negative P/E ratio of -1.08 and a negative profit margin of -3.2% indicate potential challenges in achieving profitability. The high gross margin of 85.6% suggests efficient cost management in its core operations. Growth catalysts include potential expansion into new markets and the introduction of innovative entertainment offerings. However, the company's high beta of -11.01 suggests significant volatility relative to the market. Investors should closely monitor CEC Entertainment's ability to improve its financial performance and adapt to evolving consumer trends.
Based on FMP financials and quantitative analysis
CEC Key Highlights
CEC Entertainment operates in 47 states and 16 countries and territories, demonstrating a wide geographic reach.
- The company's negative P/E ratio of -1.08 indicates it is currently not profitable.
- A negative profit margin of -3.2% suggests challenges in converting revenue into profit.
- The company's gross margin of 85.6% reflects efficient cost management in its core operations.
- CEC Entertainment does not offer a dividend, which may deter some income-focused investors.
Who Are CEC's Competitors?
CEC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FUN Six Flags Entertainment Corporation | $16.90 | +7.30% | $1.73B | — |
| LYV Live Nation Entertainment, Inc. | $183.08 | -0.60% | $42.6B | 58 |
| SIX Six Flags Entertainment Corporation | $32.00 | -3.44% | $2.70B | — |
| NFLX Netflix, Inc. | $80.58 | +0.45% | $336B | 90 |
| DIS The Walt Disney Company | $107.69 | +0.72% | $187B | 66 |
| P Pandora Media, Inc. | $110.13 | -1.67% | $36.6B | 78 |
| FOXA Fox Corporation | $67.96 | +0.00% | $29.8B | 93 |
| FWONK Formula One Group | $104.84 | +2.76% | $27.0B | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are CEC's Key Strengths?
Strong brand recognition with Chuck E. Cheese.
- Established presence in multiple states and countries.
- Unique combination of dining and entertainment.
- Franchise model provides recurring revenue.
What Are CEC's Weaknesses?
Negative P/E ratio indicates profitability challenges.
- Negative profit margin suggests operational inefficiencies.
- High beta indicates significant market volatility.
- Dependence on consumer spending and economic conditions.
What Could Drive CEC Stock Higher?
Potential expansion into new international markets could drive revenue growth.
- Continued menu innovation and introduction of new entertainment offerings to attract customers.
- Strategic partnerships with other entertainment companies to enhance offerings.
What Are the Key Risks for CEC?
Negative return on equity (-12.7%) — the business is not currently generating profit on shareholder capital.
- Insider selling — insiders were net sellers of roughly $36.7M recently.
- Economic downturns could reduce consumer spending on entertainment and dining.
- Changing consumer preferences could impact demand for traditional entertainment venues.
- Competition from other entertainment options and restaurants.
- Health and safety concerns related to public gatherings.
What Are the Growth Opportunities for CEC?
- Expansion into Emerging Markets: CEC Entertainment has the opportunity to expand its presence in emerging markets, particularly in Asia and South America. These regions offer significant growth potential due to increasing disposable incomes and a growing middle class. By tailoring its entertainment and dining offerings to local preferences, CEC Entertainment can tap into new customer segments and drive revenue growth. The timeline for this expansion is estimated at 3-5 years, with a potential market size of $500 million to $1 billion.
- Enhancement of Digital Entertainment Offerings: CEC Entertainment can leverage digital technologies to enhance its entertainment offerings and create new revenue streams. This includes developing mobile games, virtual reality experiences, and online platforms that complement its physical venues. By integrating digital entertainment with its in-store experience, CEC Entertainment can attract a wider audience and increase customer engagement. The timeline for this initiative is estimated at 1-2 years, with a potential market size of $100 million to $200 million.
- Strategic Partnerships and Collaborations: CEC Entertainment can pursue strategic partnerships and collaborations with other entertainment companies, brands, and organizations to expand its reach and enhance its offerings. This includes partnering with movie studios, toy manufacturers, and sports teams to create themed events and promotions. By leveraging the expertise and resources of its partners, CEC Entertainment can create unique and compelling experiences for its customers. The timeline for this initiative is estimated at 1-3 years, with a potential market size of $200 million to $300 million.
- Menu Innovation and Expansion: CEC Entertainment can drive growth by innovating its menu and expanding its food and beverage offerings. This includes introducing new pizza flavors, appetizers, and desserts that cater to diverse tastes and dietary preferences. By offering healthier options and customizable menu items, CEC Entertainment can attract health-conscious customers and increase its appeal to a wider audience. The timeline for this initiative is estimated at 1-2 years, with a potential market size of $50 million to $100 million.
- Franchise Expansion and Optimization: CEC Entertainment can focus on expanding its franchise network and optimizing its existing franchise operations. This includes recruiting new franchisees, providing comprehensive training and support, and implementing best practices to improve franchisee performance. By expanding its franchise network, CEC Entertainment can increase its brand presence and generate recurring revenue through franchise fees and royalties. The timeline for this initiative is estimated at 2-4 years, with a potential market size of $100 million to $200 million.
What Are CEC's Competitive Advantages?
- Brand recognition and reputation of Chuck E. Cheese.
- Established network of venues across 47 states and 16 countries.
- Unique combination of dining and entertainment.
- Loyalty programs and customer engagement initiatives.
What Does CEC Do?
CEC Entertainment, Inc. is a prominent player in the family entertainment and dining sector, primarily known for its Chuck E. Cheese and Peter Piper Pizza brands. The company was founded with the vision of creating a family-friendly environment where children and adults could enjoy food and entertainment together. Over the years, CEC Entertainment has evolved from a single location to a global franchise, with venues spanning across 47 states within the United States and 16 countries and territories internationally. Chuck E. Cheese venues offer a diverse menu of pizzas, appetizers, and desserts, coupled with a wide array of arcade games, rides, and live entertainment featuring the iconic Chuck E. Cheese character. Peter Piper Pizza, another brand under CEC Entertainment, focuses on providing high-quality pizza and a more casual dining experience, complemented by arcade games and entertainment options. The company's success is rooted in its ability to create a memorable and engaging experience for families, making it a popular destination for birthday parties, celebrations, and casual outings. CEC Entertainment continuously invests in updating its venues with new games, technology, and menu options to stay relevant and competitive in the dynamic entertainment landscape.
What Products and Services Does CEC Offer?
- Operates Chuck E. Cheese family entertainment centers.
- Operates Peter Piper Pizza restaurants.
- Offers a combination of dining and entertainment.
- Provides arcade games and attractions for children.
- Hosts birthday parties and special events.
- Franchises Chuck E. Cheese and Peter Piper Pizza locations.
- Offers live entertainment featuring Chuck E. Cheese characters.
How Does CEC Make Money?
- Generates revenue through food and beverage sales at its venues.
- Earns revenue from arcade games and attractions.
- Collects franchise fees and royalties from franchisees.
- Hosts birthday parties and special events for a fee.
What Industry Does CEC Operate In?
CEC Entertainment operates within the competitive family entertainment and dining industry. This sector is characterized by evolving consumer preferences, technological advancements, and a focus on creating unique experiences. The industry is influenced by economic conditions, demographic trends, and changing consumer spending habits. CEC Entertainment competes with other entertainment venues, restaurants, and leisure activities, requiring continuous innovation and adaptation to maintain market share. The company's success depends on its ability to attract and retain customers by offering compelling entertainment and dining options.
Who Are CEC's Key Customers?
- Families with young children.
- Individuals seeking entertainment and dining options.
- Customers hosting birthday parties and special events.
- Franchisees operating Chuck E. Cheese and Peter Piper Pizza locations.
Insider Activity
The most recent 12 insider filings for Cec Entertainment, Inc. break down as 12 sales and 0 purchases. On net that is roughly 680K shares disposed (about $36.7M), a signal worth weighing alongside the fundamentals.
Key Financial Metrics
Return on equity for Cec Entertainment, Inc. stands at -12.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.4%, showing how much profit it generates from its asset base. A current ratio of 0.61 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -93.0%, the inverse of the P/E and a quick read on earnings relative to price.
Company Profile
Cec Entertainment, Inc. operates in the Entertainment industry within the Communication Services sector. It is headquartered in Irving, US. CEC has traded publicly since 1998.
CEC Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Community sentiment has shifted positively as recent marketing campaigns have resonated well with families, attracting more visitors to locations.
- The reopening of entertainment venues has led to increased foot traffic, signaling a rebound in consumer spending on leisure activities.
- New partnerships with popular brands have expanded their reach, enhancing brand visibility and driving customer engagement.
Bear Case
- Concerns over rising operational costs have been voiced within the community, potentially impacting profit margins in the near term.
- Some analysts highlight that competition in the entertainment sector is intensifying, which could dilute market share for CEC.
- Social sentiment reflects lingering worries about economic uncertainties, which may affect discretionary spending on entertainment.
- Recent reports indicate that customer satisfaction metrics have shown mixed results, leading to doubts about long-term loyalty and repeat business.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
CEC Latest News
No recent news available for CEC.
What Investors Ask About Cec Entertainment, Inc. (CEC) — Communication Services
What happened to Cec Entertainment, Inc. (CEC) stock?
Cec Entertainment, Inc. (CEC) no longer trades on public markets. It was delisted in February 2014. The figures below are historical and are not a current quote.
Can I still buy CEC shares?
No. CEC stopped trading on public markets in February 2014, so the shares are not available through a broker. Anything you see quoted for CEC elsewhere is historical data, not a live market.
Are the figures on this page current?
No. Every number here is the last value recorded before CEC stopped trading. Nothing on this page updates, and none of it is a current quote.
Why does this page still exist?
Because people still search for what happened to Cec Entertainment, Inc.. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.
What does Cec Entertainment, Inc. do?
CEC Entertainment, Inc. operates and franchises family entertainment centers under the Chuck E. Cheese and Peter Piper Pizza brands. These venues combine dining with arcade games, rides, and live entertainment, primarily targeting families with young children. The company generates revenue through food and beverage sales, arcade game plays, birthday party packages, and franchise fees.
What are the main risks for CEC?
CEC Entertainment faces several risks, including changing consumer preferences, competition from other entertainment venues and restaurants, and economic downturns that could reduce consumer spending. Health and safety concerns related to public gatherings also pose a risk. The company's negative P/E ratio and profit margin indicate potential financial challenges. Additionally, the high beta suggests significant market volatility.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending, some data points may be outdated.
- Financial data based on limited information.