Revlon, Inc. (REVRQ)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Revlon, Inc. (REVRQ) trades at $0.07. Revlon, Inc. is a global leader in beauty and personal care products, known for its diverse portfolio of well-established brands. Market cap: $3.80M, Sector: Consumer defensive.
Last analyzed: Mar 15, 2026Analyst Coverage for REVRQ: REVRQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates REVRQ against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
REVRQ: 1/1 perspectives are bearish.
Revlon, Inc. (REVRQ) Consumer Business Overview
Revlon, Inc. is a prominent player in the beauty and personal care industry, offering a wide array of products across color cosmetics, skincare, hair care, and fragrances, with a rich heritage dating back to 1932.
What Is the Investment Thesis for REVRQ?
Revlon, Inc. is currently undergoing a critical phase of restructuring following its Chapter 11 bankruptcy filing, which presents both challenges and potential opportunities. The company's diverse portfolio, which includes strong brands like Elizabeth Arden and Revlon, positions it well to capitalize on the growing global beauty market, projected to reach $800 billion by 2025. Key value drivers include the resurgence of consumer interest in beauty and personal care products post-pandemic, alongside ongoing product innovation and marketing strategies aimed at revitalizing brand loyalty. However, the company must also manage risks associated with its financial restructuring, including potential disruptions to supply chains and market competition. Monitoring the effectiveness of its reorganization efforts and brand revitalization strategies will be crucial for assessing Revlon's long-term growth trajectory.
Based on FMP financials and quantitative analysis
REVRQ Key Highlights
- Market Cap: $0.00B, reflecting significant financial challenges post-bankruptcy filing.
- P/E Ratio: -0.32, indicating negative earnings amidst restructuring efforts.
- Profit Margin: -63.0%, highlighting the need for operational efficiency improvements.
- Gross Margin: 53.4%, suggesting strong pricing power within its product categories.
- Beta: 1.81, indicating higher volatility compared to the overall market.
Who Are REVRQ's Competitors?
REVRQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FDOGF Patriot Resources Corp. | $0.09 | +0.00% | $7.85M | 39 |
| FACYF Fancl Corporation | $17.45 | +0.00% | $2.37B | 63 |
| SGI Somnigroup International Inc | $72.67 | +0.48% | $15.28B | 62 |
| ELF e.l.f. Beauty, Inc. | $61.15 | +0.77% | 4B | 59 |
| MIOFF Milbon Co., Ltd. | $52.60 | +0.00% | $1.71B | 58 |
| KCDMF Kimberly-Clark de México, S. A. B. de C. V. | $2.10 | -3.67% | $6.30B | 48 |
| KCDMY Kimberly-Clark de México, S. A. B. de C. V. | $10.66 | +4.00% | $6.41B | 48 |
| PG The Procter & Gamble Company | $149.61 | +0.86% | $348.38B | 48 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are REVRQ's Key Strengths?
- Established brand heritage with a diverse product portfolio.
- Strong distribution network across multiple retail channels.
- High gross margin indicating strong pricing power.
What Are REVRQ's Weaknesses?
- Negative profit margins due to recent financial challenges.
- Dependence on a few key brands for a significant portion of revenue.
- Current restructuring may disrupt operations and brand loyalty.
What Could Drive REVRQ Stock Higher?
- Continued restructuring efforts aimed at stabilizing operations post-bankruptcy.
- Product innovation initiatives to revitalize brand offerings and capture market share.
- Expansion of e-commerce capabilities to enhance online sales performance.
What Are the Key Risks for REVRQ?
- Ongoing financial challenges related to the Chapter 11 restructuring process.
- Intense competition from both established and emerging beauty brands.
- Shifts in consumer preferences towards sustainable and clean beauty products.
What Are the Growth Opportunities for REVRQ?
- Growth opportunity 1: Expansion into emerging markets represents a significant growth driver for Revlon. The global beauty market in regions like Asia-Pacific is expected to grow at a CAGR of 6.5%, driven by rising disposable incomes and a growing middle class. Revlon's established brand recognition can facilitate entry into these markets, particularly in color cosmetics and skincare.
- Growth opportunity 2: The increasing trend towards e-commerce provides Revlon with an opportunity to enhance its online sales channels. With online beauty sales projected to grow by 20% annually, Revlon can capitalize on this trend by investing in digital marketing and enhancing its e-commerce platform, thus reaching a broader consumer base.
- Growth opportunity 3: Product innovation in clean and sustainable beauty products is becoming a key trend in the industry. Revlon can leverage its research and development capabilities to create eco-friendly products, tapping into the growing consumer preference for sustainable options, which is expected to account for 25% of the beauty market by 2025.
- Growth opportunity 4: Collaborations and partnerships with influencers and beauty brands can enhance Revlon's market presence. By aligning with popular social media influencers, Revlon can increase brand visibility and attract younger consumers, who are increasingly influencing purchasing decisions in the beauty sector.
- Growth opportunity 5: Revitalizing the Elizabeth Arden brand through targeted marketing and product launches can drive growth. The skincare segment is projected to grow by 7% annually, and Revlon's focus on enhancing this brand's product line can capture a larger market share in the competitive skincare landscape.
What Opportunities Does REVRQ Have?
- Expansion into emerging markets with growing beauty demand.
- Increased focus on e-commerce to capture online sales growth.
- Product innovation in sustainable beauty products.
What Threats Does REVRQ Face?
- Intense competition from established and emerging beauty brands.
- Market volatility and changing consumer preferences.
- Regulatory challenges in product formulations and marketing.
What Are REVRQ's Competitive Advantages?
- Strong brand recognition and loyalty built over decades.
- Diverse product portfolio catering to various consumer segments.
- Established distribution networks across multiple sales channels.
What Does REVRQ Do?
Founded in 1932, Revlon, Inc. has established itself as a key player in the global beauty and personal care market. Originally starting as a nail polish company, Revlon has evolved to encompass a broad range of products, including color cosmetics, skincare, hair care, and fragrances. The company's offerings are segmented into various brands, including Revlon, Elizabeth Arden, Almay, and American Crew, catering to diverse consumer needs. Revlon operates through multiple channels, including mass retail, specialty cosmetics stores, e-commerce, and department stores, ensuring a wide geographic reach. The company has built a reputation for innovation and quality, with notable products like Revlon ColorSilk hair color and Elizabeth Arden's skincare lines. Despite its historical success, Revlon faced significant challenges leading to a Chapter 11 bankruptcy filing in June 2022, which has necessitated a strategic reorganization to stabilize its operations and financial health. The company's commitment to its brand heritage and consumer trust remains a cornerstone of its strategy as it navigates these turbulent times.
What Products and Services Does REVRQ Offer?
- Develops and manufactures a wide range of beauty and personal care products.
- Offers color cosmetics, skincare, hair care, and fragrances under various well-known brands.
- Markets products through multiple channels, including e-commerce, mass retail, and specialty stores.
- Engages in licensing agreements for complementary beauty-related products.
- Focuses on innovation and quality to maintain brand loyalty and market share.
How Does REVRQ Make Money?
- Generates revenue through direct sales of beauty products across various distribution channels.
- Utilizes a multi-brand strategy to cater to diverse consumer preferences.
- Engages in licensing agreements to expand brand reach and product offerings.
- Invests in marketing and advertising to enhance brand visibility and consumer engagement.
What Industry Does REVRQ Operate In?
The household and personal products industry is experiencing robust growth, driven by increasing consumer demand for beauty and personal care items. The global beauty market is projected to grow at a CAGR of approximately 5% from 2021 to 2025, reaching an estimated $800 billion. Revlon, Inc. competes with other established brands in this space, including competitors like ACITF, FDOGF, and GDMK. The competitive landscape is characterized by rapid innovation, shifting consumer preferences towards sustainable and clean beauty products, and the rise of e-commerce as a primary sales channel. Revlon's ability to adapt to these trends and leverage its brand portfolio will be critical for its market positioning.
Who Are REVRQ's Key Customers?
- Target consumers include women and men seeking beauty and personal care products.
- Retail partners range from mass retailers to specialty beauty stores.
- E-commerce platforms serve a growing segment of tech-savvy consumers.
REVRQ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Revlon's brand still resonates with a broad consumer base, suggesting potential for a turnaround despite bankruptcy.
- Insider buying activity, if any, could signal confidence in the company's long-term prospects post-restructuring.
- Positive community sentiment might indicate belief in the brand's enduring appeal and future value.
- Market perception of a potential acquisition or strategic partnership could fuel bullish sentiment.
Bear Case
- Bankruptcy proceedings introduce significant uncertainty about Revlon's future ownership and operations.
- Negative community sentiment reflecting concerns about debt load and restructuring challenges could pressure the stock.
- Market perception of declining market share and increased competition in the cosmetics industry weighs on sentiment.
- Insider selling, if any, could reflect concerns about the company's prospects during the restructuring process.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
REVRQ Latest News
No recent news available for REVRQ.
REVRQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for REVRQ.
Price Targets
Wall Street price target analysis for REVRQ.
REVRQ MoonshotScore
What does this score mean?
The MoonshotScore rates REVRQ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Debra G. Perelman
CEO
Debra G. Perelman has served as CEO of Revlon, Inc. since 2018, bringing over 20 years of experience in the beauty and consumer goods sectors. She holds a Bachelor’s degree from the University of Pennsylvania and an MBA from the Wharton School. Prior to her role at Revlon, she held various leadership positions within the company and has been instrumental in driving strategic initiatives and brand revitalization efforts.
Track Record: Under her leadership, Revlon has focused on restructuring its operations and enhancing brand equity, particularly through innovative marketing strategies and product launches. Her tenure has been marked by efforts to navigate the company through challenging financial landscapes, including the recent Chapter 11 filing.
REVRQ OTC Market Information
The OTC Other tier includes companies that do not meet the stringent listing requirements of major exchanges like NYSE or NASDAQ. This tier often features companies with lower trading volumes and less stringent reporting standards, which can affect investor confidence and liquidity.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosures compared to listed companies, increasing uncertainty.
- Potential for high volatility due to lower trading volumes.
- Increased risk of fraud or mismanagement in the OTC market.
- Review recent financial statements and any available disclosures.
- Assess the company's restructuring progress and strategic plans.
- Evaluate market trends in the beauty and personal care industry.
- Monitor competitive landscape and Revlon's market positioning.
- Check for any legal or regulatory issues affecting the company.
- Established brand history and recognition in the beauty industry.
- Presence of experienced leadership with a proven track record.
- Availability of product lines across multiple reputable retail channels.
Common Questions About REVRQ (Consumer Defensive)
What does Revlon, Inc. do?
Revlon, Inc. develops, manufactures, and markets a wide range of beauty and personal care products, including color cosmetics, skincare, hair care, and fragrances. The company operates through various brand segments, such as Revlon, Elizabeth Arden, and Almay, and sells products through multiple channels, including retail stores and e-commerce.
What do analysts say about REVRQ stock?
Analysts have expressed mixed views on REVRQ stock, particularly following its Chapter 11 bankruptcy filing. While some see potential for recovery through restructuring and brand revitalization, others highlight concerns regarding the company's financial health and competitive positioning in a rapidly evolving beauty market.
What are the main risks for REVRQ?
Key risks for Revlon, Inc. include ongoing financial instability due to its Chapter 11 restructuring, intense competition from both established and emerging beauty brands, and potential shifts in consumer preferences towards sustainable products. Additionally, the company's reliance on a few key brands for revenue poses a risk in case of market changes.
What are the key factors to evaluate for REVRQ?
Evaluate REVRQ on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does REVRQ data refresh on this page?
REVRQ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven REVRQ's recent stock price performance?
Revlon, Inc. (REVRQ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand heritage with a diverse product portfolio. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider REVRQ overvalued or undervalued right now?
Valuing Revlon, Inc. (REVRQ) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying REVRQ?
Before investing in Revlon, Inc. (REVRQ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The company's financial health is currently uncertain due to its Chapter 11 filing, impacting investor confidence.