Traeger, Inc. (COOK) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
Traeger, Inc. · COOK · NYSE · Consumer Cyclical · Furnishings, Fixtures & Appliances
Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbeque grills, catering to retailers, distributors, and direct consumers in the United States. Their grills are IoT devices, controllable via the Traeger app, and supported by a library of digital content.
Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. · Price as of Sep 11, 2026
MoonshotScore v2 · Traeger (COOK)
WeakWhy this rating? Method, drivers & history
Cheap, but weak quality, a fragile balance sheet and weak growth.
Bands for the MoonshotScore: Exceptional 80-100 · Strong 65-79 · Fair 45-64 · Weak below 45.
- Business Quality — Is this a genuinely good business?
- Financial Safety — Could this blow up on me?
- Valuation — Am I paying a fair price?
- Growth Durability — Is the growth real and likely to last?
- Momentum — Is the market already moving on this?
Cheap, but weak quality, a fragile balance sheet and weak growth.
- $120M revenue
- beat 5 of 8
- Altman Z -1.03 · Piotroski F 5
Holding back: weak fundamentals, balance-sheet strain, soft growth
Helping: an attractive price
What has the MoonshotScore done over time?
| Recorded | Score | Band |
|---|---|---|
| 19 | Weak | |
| 20 | Weak | |
| 20 | Weak | |
| 20 | Weak | |
| 20 | Weak | |
| 24 | Weak |
The score moved from 18 to 24 (+6); the largest pillar moves were Valuation +17 and Financial Safety -14.
Computed · Educational signal · not a buy or sell recommendation · How the MoonshotScore is computed →
Price & valuation
| Measure | Value |
|---|---|
| Last close | $49.23 |
| Change on the day | +1.14% |
| 52-week range | $20.91 – $86.59 |
| Market capitalisation | $137M |
| Shares traded on the day | 3.9K |
Price & events
Council Score · weighted blend of 3 available disciplines
Split View
38/100 · DSome lenses disagree with the MoonshotScore. Compare their readings below; each uses a different method.
9-Factor Breakdown
Growth Potential
Legends Council
5 available lenses
AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Munger's Mindset
Balance Sheet & Valuation
Read on: Sep 9, 2026
How to read these bars and different assessments
Council is a separate blend of available disciplines; MoonshotScore above remains the five-pillar research rating.
Bars show each model's ordered assessment on its own scale, not a probability or a comparable investment return. The adjacent words give the assessment; more filled segments indicate a stronger model reading.
Three of these lenses read this company more favourably than the MoonshotScore does: Dalio-style lens, Griffin-style lens and Klarman-style lens. Each lens is a separate scoring function over its own inputs, so a disagreement is a difference of method rather than a correction — the page's answer stays the MoonshotScore above.
The Munger lens reads the current price as fairly valued against its own estimate of value.
Cache read when this page was built: Sep 11, 2026.
Watch the COOK film — every key number, told as a short cinematic story
~2 min · open the film
What is Traeger (COOK), and what does it report?
Short answer · as of
Traeger, Inc. (COOK) is listed on NYSE and classified as Consumer Cyclical / Furnishings, Fixtures & Appliances. It is based in Salt Lake City, US, employs 433 people and is led by Jeremy Andrus. In Q2 FY2026 it reported revenue of $120M and net income of -$9M. The market values it at $137M.
What do the latest results show for Traeger (COOK)?
Short answer · as of
The most recent reported quarter, Q2 FY2026, carried revenue of $120M. Against analyst estimates the company has beat 5 of 8 reports.
Quarterly income statement — 4 quarters
| Period | Revenue | Net income | EPS |
|---|---|---|---|
| Q2 FY2026 | $120M | -$9M | -$3.12 |
| Q1 FY2026 | $94M | $3M | $1.08 |
| Q4 FY2025 | $145M | -$17M | -$6.36 |
| Q3 FY2025 | $125M | -$90M | -$33.46 |
What are the financial strengths and risks for Traeger (COOK)?
Short answer · as of
On the numbers, what is working is an attractive price. What is holding it back is weak fundamentals, balance-sheet strain, soft growth. The distress and quality screens read Altman Z -1.03 · Piotroski F 5. Trailing ratios: ROE -55.3% · ROA -16.8% · current ratio 3.40 · earnings yield -52.1% · free-cash-flow yield 23.1%.
Data-derived red flags
- Financial-distress signal — its Altman Z-Score of -1.03 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-55.3%) — the business is not currently generating profit on shareholder capital.
What should you watch next at Traeger (COOK)?
Short answer · as of
Published price targets run $38.00–$77.00 · consensus $53.83 against a quoted price of $49.23 (as of Sep 11, 2026).
What the records here don't tell us
- No forward revenue or earnings estimate is on file.
- The next earnings date is not yet scheduled in the calendar we read.
Checked against the records this page reads, on the dates shown above.
How does Traeger compare with its peers?
Short answer · as of
Traeger's comparison group includes 14 peers with published MoonshotScores. The table ranks the 12 highest-scoring peers; these are company scores, not expected investment returns.
| Company | Price | Market value | Score |
|---|---|---|---|
| Hamilton Beach Brands Holding Company (HBB) | $30.08 | $406M | 93 |
| Flexsteel Industries, Inc. (FLXS) | $82.74 | $443M | 92 |
| Crown Crafts, Inc. (CRWS) | $2.69 | $29.0M | 80 |
| Lifetime Brands, Inc. (LCUT) | $8.40 | $192M | 77 |
| Bassett Furniture Industries, Incorporated (BSET) | $18.10 | $157M | 70 |
| The Lovesac Company (LOVE) | $13.72 | $201M | 70 |
| Ethan Allen Interiors Inc. (ETD) | $22.07 | $561M | 70 |
| Kewaunee Scientific Corporation (KEQU) | $34.53 | $99.1M | 56 |
| Viomi Technology Co., Ltd (VIOT) | $1.34 | $91.1M | 51 |
| Hooker Furnishings Corporation (HOFT) | $12.56 | $135M | 50 |
| Victoria PLC (VCCTF) | $0.73 | $84.7M | 43 |
| MasterBrand, Inc. (MBC) | $7.43 | $951M | 42 |
| Traeger (COOK) ranks here | |||
The records behind this page
Analyst targets & estimates
What analysts have on file
- Price target, low to high
- $38.00 – $77.00
- Consensus target
- $53.83
- Median target
- $51.50
Measured against a quoted price of $49.23 (as of Sep 11, 2026).
Insider activity
SEC Form 4 · Last 180 days
- Transactions
- 15
- Insiders
- 6
- Purchases
- 8
- Sales
- 7
What has been published about Traeger (COOK)?
- Traeger (COOK) Stock Fair Value Rises After Q2 Margin Strength Lifts Analyst Targets
- Traeger (COOK) Stock Fair Value Rises After Split Analyst Views On Earnings And Sales
- RBC Capital Maintains Sector Perform on Traeger, Raises Price Target to $43
- B. Riley Adjusts Price Target on Traeger to $60 From $40, Maintains Neutral Rating
Common Questions About COOK (Consumer Cyclical)
These answers are editorial: 1 of these 9 answers is drawn from the COOK research dossier (written May 10, 2026 by gemini-2.0-flash); the other 8 are question templates that restate figures shown above. Figures in this section are not part of the source register.
What does the MoonshotScore mean for COOK?
COOK carries the MoonshotScore stated above — the Weak band. This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.
Is COOK a good stock?
Stock Expert AI does not rate COOK buy, sell or hold. Traeger, Inc. carries a MoonshotScore on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does Traeger, Inc. do?
Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbeque grills, primarily in the United States. Their grills are equipped with IoT technology, allowing users to control and monitor their cooking remotely via the Traeger app.
What are the key factors to evaluate for COOK?
Traeger, Inc. (COOK) holds a MoonshotScore in the low range. Analysts target $53.83 (+9%). Traeger's wood pellet grills are IoT devices, allowing users to control their grill through the Traeger app. Not financial advice.
How frequently does COOK data refresh on this page?
COOK's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven COOK's recent stock price performance?
Traeger, Inc. (COOK) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand reputation and customer loyalty. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider COOK overvalued or undervalued right now?
Traeger, Inc. (COOK) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Analysts target $53.83 (+9%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of COOK?
Yes, most major brokerages offer fractional shares of Traeger, Inc. (COOK) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track COOK's earnings and financial reports?
Traeger, Inc. (COOK) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for COOK earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Sources — where every figure on this page comes from (23 dated figures)
The 23 rows below are exactly the facts the dated sections of this page printed — the 10-second verdict, the MoonshotScore, price and market value, the five questions with their receipts, and the records behind this page. Every figure in those sections is stored with the date it is true for and the source it came from, and derived figures restate their arithmetic. The quarterly income statement is reprinted as filed under one row, and scale definitions — a 0-100 rating, the band ladder, the Piotroski 1-9 range — are fixed rather than measured. No number in those sections was generated by a model. The register does not cover quoted third-party headlines, the dated council readings, or the Frequently Asked Questions; each of those says where it came from where it stands.
"As of" is the date the value is true for where the source carries one — a quarter end, a filing date, a price close, the day the score was computed. Where a cached provider read carries no stamp of its own, the as-of is this page's own content date and the source column says so.
OFFICIAL — 1 fact from SEC filings and earnings calls
| Fact ID | Fact | Value as shown | As of | Tier | Source |
|---|---|---|---|---|---|
own.insiders | Insider transactions (SEC Form 4) | 15 transactions · 8 buys, 7 sells · 6 insiders · last 180 days | OFFICIAL | SEC Form 4 filings, carried by FMP |
FMP — 20 facts from Financial Modeling Prep endpoint families
| Fact ID | Fact | Value as shown | As of | Tier | Source |
|---|---|---|---|---|---|
px.last | Last close | $49.23 | FMP | Financial Modeling Prep (FMP) · quote | |
px.change_abs | Change on the day, in dollars | +$0.555 | FMP | Financial Modeling Prep (FMP) · quote | |
px.change | Change on the day | +1.14% | FMP | Financial Modeling Prep (FMP) · quote | |
px.mcap | Market capitalisation | $137M | FMP | Financial Modeling Prep (FMP) · profile | |
fin.q_revenue | Revenue, Q2 FY2026 | $120M | FMP | Financial Modeling Prep (FMP) · income statement (quarterly) | |
earn.history | Reported versus estimated, recent quarters | beat 5 of 8 | FMP | Financial Modeling Prep (FMP) · earnings history | |
fin.scores | Distress and quality screens | Altman Z -1.03 · Piotroski F 5 | FMP | Financial Modeling Prep (FMP) · financial scores — cached provider read, as carried by this page | |
px.range52 | 52-week range | $20.91 – $86.59 | FMP | Financial Modeling Prep (FMP) · profile — cached provider read, as carried by this page | |
px.volume | Shares traded on the day | 3.9K | FMP | Financial Modeling Prep (FMP) · quote | |
id.sector | Sector / industry (FMP taxonomy) | Consumer Cyclical / Furnishings, Fixtures & Appliances | FMP | Financial Modeling Prep (FMP) · profile taxonomy | |
id.hq | Headquarters | Salt Lake City, US | FMP | Financial Modeling Prep (FMP) · company profile — cached provider read, as carried by this page | |
id.employees | Employees | 433 | FMP | Financial Modeling Prep (FMP) · company profile | |
id.ceo | Chief executive | Jeremy Andrus | FMP | Financial Modeling Prep (FMP) · key executives | |
fin.q_income | Net income, Q2 FY2026 | -$9M | FMP | Financial Modeling Prep (FMP) · income statement (quarterly) | |
fin.q_table | Quarterly income statement | 4 quarters through Q2 FY2026 | FMP | Financial Modeling Prep (FMP) · income statement (quarterly), as filed | |
fin.ratios | Return and yield ratios (trailing twelve months) | ROE -55.3% · ROA -16.8% · current ratio 3.40 · earnings yield -52.1% · free-cash-flow yield 23.1% | FMP | Financial Modeling Prep (FMP) · key metrics TTM — cached provider read, as carried by this page | |
earn.pt | Analyst price targets in force | $38.00–$77.00 · consensus $53.83 | FMP | Financial Modeling Prep (FMP) · price-target consensus | |
earn.pt_range | Analyst price target, low to high | $38.00 – $77.00 | FMP | Financial Modeling Prep (FMP) · price-target consensus | |
earn.pt_consensus | Consensus analyst price target | $53.83 | FMP | Financial Modeling Prep (FMP) · price-target consensus | |
earn.pt_median | Median analyst price target | $51.50 | FMP | Financial Modeling Prep (FMP) · price-target consensus |
OURS — 2 facts from Stock Expert AI's own score and rank
| Fact ID | Fact | Value as shown | As of | Tier | Source |
|---|---|---|---|---|---|
ours.moonshot | MoonshotScore v2 | 20 of 100 · Weak · pillars 27 / 24 / 69 / 31 / 57 | OURS | Stock Expert AI MoonshotScore v2 engine | |
ours.moonshot_change | MoonshotScore movement | 18 → 24 (+6) | OURS | Stock Expert AI score snapshots |
- Published
- Methodology
- How the MoonshotScore is computed
- Report a number
- sedat@stockexpertai.com
Data provided for informational purposes only.