FirsTime Design Limited (FTDL) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 0.00 means the share price is 0.00 times one year of earnings per share; the S&P 500 usually sits near 20-25. Beta 0.30: the stock has moved about 70% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerFirsTime Design Limited (FTDL) trades at $0.0003. FirsTime Design Limited designs, imports, and distributes home goods and sleep environment products in the United States. Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for FTDL: FTDL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates FTDL against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
FTDL: the 2 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
FirsTime Design Limited (FTDL) Consumer Business Overview
FirsTime Design Limited operates within the consumer cyclical sector, specializing in the design, import, and distribution of home goods and sleep environment products. The company's diverse product line and multi-channel distribution strategy position it to capture a share of the furnishings, fixtures, and appliances market, competing with both established players and emerging e-commerce brands.
What Is the Investment Thesis for FTDL?
FirsTime Design Limited's investment thesis hinges on its ability to leverage its established distribution network and adapt to evolving consumer preferences in the home goods market. With a gross margin of 29.6% and a profit margin of 1.7%, the company's profitability is sensitive to fluctuations in input costs and consumer spending. Key value drivers include expanding its e-commerce presence, introducing innovative product designs, and optimizing its supply chain. Potential catalysts include increased demand for home furnishings driven by housing market trends and consumer confidence. However, the company faces risks related to competition, changing consumer tastes, and economic downturns. Monitoring the company's ability to maintain its market share and improve its profitability will be crucial for assessing its long-term investment potential.
Based on FMP financials and quantitative analysis
FTDL Key Highlights
FirsTime Design Limited operates with a market capitalization of $0.00B, indicating its small size within the consumer cyclical sector.
- The company's P/E ratio is 0.00, reflecting its current earnings performance and investor expectations.
- A gross margin of 29.6% highlights the company's ability to manage its cost of goods sold, but leaves room for improvement compared to industry leaders.
- The profit margin of 1.7% indicates that the company's overall profitability is relatively low, suggesting potential for operational efficiencies.
- With a beta of 0.30, FirsTime Design Limited exhibits lower volatility compared to the overall market, potentially appealing to risk-averse investors.
Who Are FTDL's Competitors?
FTDL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| CZOO Cazoo Group Ltd | $6.04 | +0.17% | $29.5M | — |
| ATER Aterian, Inc. | $0.86 | +20.70% | $9.30M | — |
| PRPL Purple Innovation, Inc. | $3.28 | -2.38% | $14.3M | — |
| FGI FGI Industries Ltd. | $8.31 | -1.77% | $16.1M | 405-pillar |
| EFOI EFOI | $2.84 | -0.36% | $18.1M | — |
| CRWS Crown Crafts, Inc. | $2.69 | -0.37% | $29.0M | 805-pillar |
| VCCTF Victoria PLC | $0.73 | 0.00% | $84.7M | 439-signal |
| VIOT Viomi Technology Co., Ltd | $1.34 | -1.47% | $91.1M | 515-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are FTDL's Key Strengths?
Established distribution network.
- Diverse product line.
- Experience in design and sourcing.
- Multi-channel sales approach (retail and e-commerce).
What Are FTDL's Weaknesses?
Low profit margin.
- Dependence on consumer spending.
- Limited brand recognition compared to larger competitors.
- Vulnerability to supply chain disruptions.
What Could Drive FTDL Stock Higher?
Potential increase in consumer spending on home goods due to economic recovery.
- Expansion of e-commerce presence to reach a wider customer base.
- Introduction of new and innovative product designs to attract consumers.
What Are the Key Risks for FTDL?
Financial-distress signal — its Altman Z-Score of -0.32 sits in the distress zone (elevated bankruptcy risk).
- Economic downturn leading to decreased consumer spending on discretionary items.
- Intense competition from established players and e-commerce brands.
- Fluctuations in raw material costs impacting profit margins.
- Supply chain disruptions affecting product availability and delivery times.
What Are the Growth Opportunities for FTDL?
- Expand E-commerce Presence: FirsTime Design Limited can capitalize on the growing trend of online shopping by expanding its e-commerce presence. This involves investing in its online platform, improving the user experience, and enhancing its digital marketing efforts. Timeline: Ongoing.
- Introduce Innovative Product Designs: FirsTime Design Limited can drive growth by introducing innovative and differentiated product designs that cater to evolving consumer preferences. This requires investing in research and development, monitoring market trends, and collaborating with designers and manufacturers. By offering unique and appealing products, FirsTime Design Limited can attract new customers and increase its brand recognition. Timeline: Ongoing.
- Optimize Supply Chain: FirsTime Design Limited can improve its profitability and efficiency by optimizing its supply chain. This involves streamlining its sourcing processes, negotiating favorable terms with suppliers, and implementing efficient logistics and inventory management systems. A well-managed supply chain can reduce costs, improve delivery times, and enhance customer satisfaction. Timeline: Ongoing.
- Strengthen Retail Partnerships: FirsTime Design Limited can strengthen its retail partnerships by providing value-added services, such as marketing support, product training, and inventory management assistance. By collaborating closely with its retail partners, FirsTime Design Limited can increase its product visibility, improve its sales performance, and expand its distribution network. Timeline: Ongoing.
- Explore New Product Categories: FirsTime Design Limited can diversify its product portfolio by exploring new product categories within the home goods market. This involves conducting market research, identifying unmet consumer needs, and developing new products that complement its existing offerings. By expanding its product range, FirsTime Design Limited can attract a wider customer base and increase its revenue potential. Timeline: Ongoing.
What Are FTDL's Competitive Advantages?
- Established distribution network through retailers.
- Diverse product line catering to different consumer preferences.
- Experience in design and sourcing of home goods.
What Does FTDL Do?
FirsTime Design Limited, originally founded in 1980 as The Middleton Doll Company, has evolved into a designer, importer, and distributor of home goods and sleep environment products. Headquartered in Pewaukee, Wisconsin, the company offers a diverse range of products, including clocks, headboards, tables, lamps, armoires, and folding beds. These products are sold through a network of retailers and e-commerce channels, allowing the company to reach a broad customer base across the United States. FirsTime Design Limited's business model focuses on sourcing and importing products, designing unique items, and distributing them through established retail partnerships and online platforms. The company's ability to adapt to changing consumer preferences and leverage e-commerce trends is crucial for maintaining its competitive edge. With a history spanning over four decades, FirsTime Design Limited has established itself as a player in the home goods market, navigating the cyclical nature of consumer spending and the evolving retail landscape. Their focus on design and distribution allows them to offer a variety of products at different price points, catering to a wide range of consumer needs.
What Products and Services Does FTDL Offer?
- Designs home goods, including clocks, headboards, tables, and lamps.
- Imports home goods from various manufacturers.
- Distributes products through a network of retailers.
- Sells products through e-commerce channels.
- Offers sleep environment products, such as armoires and folding beds.
- Focuses on design and distribution within the home goods market.
How Does FTDL Make Money?
- Designs and sources home goods products.
- Imports products and distributes them through retail and e-commerce channels.
- Generates revenue through sales of its products to retailers and consumers.
What Industry Does FTDL Operate In?
FirsTime Design Limited operates in the Furnishings, Fixtures & Appliances industry, a segment within the broader Consumer Cyclical sector. This industry is characterized by cyclical demand, influenced by factors such as housing market trends, consumer confidence, and disposable income. The competitive landscape includes established players, such as ATCV, AUNM, CZOO, ESWW, and FUVV, as well as emerging e-commerce brands. The industry is also undergoing a shift towards online retail, requiring companies to adapt their distribution strategies and invest in e-commerce capabilities. Market trends include a growing demand for sustainable and eco-friendly products, as well as personalized and customizable home furnishings.
Who Are FTDL's Key Customers?
- Retailers selling home goods and furniture.
- Consumers purchasing home goods for their homes.
- E-commerce shoppers looking for home furnishings.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 42 |
| 2026-08-26 | 42 |
| 2026-08-29 | 42 |
| 2026-09-01 | 42 |
| 2026-09-04 | 42 |
| 2026-09-07 | 42 |
| 2026-09-10 | 42 |
What changed?
The score has stayed at 42.
Over the same 18 days the stock moved +0.0%.
Company Profile
FirsTime Design Limited operates in the Furnishings, Fixtures & Appliances industry within the Consumer Cyclical sector. It is headquartered in Pewaukee, US. The company is led by CEO Christopher D. Bering. FTDL has traded publicly since 1987.
Key Financial Metrics
Return on equity for FirsTime Design Limited stands at 4.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.0%, showing how much profit it generates from its asset base. FTDL trades at a trailing price-to-earnings ratio of 0.00, below the Consumer Cyclical sector average of ~32.70x. A current ratio of 1.49 indicates the company holds enough short-term assets to cover its near-term obligations.
Financial Health
FirsTime Design Limited's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.32 places it in the distress zone, a signal of elevated financial risk.
FTDL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Established distribution network.
- Diverse product line.
- Experience in design and sourcing.
- Multi-channel sales approach (retail and e-commerce).
Bear Case
- Low profit margin.
- Dependence on consumer spending.
- Limited brand recognition compared to larger competitors.
- Vulnerability to supply chain disruptions.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
FTDL Latest News
No recent news available for FTDL.
FTDL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for FTDL.
Price Targets
Wall Street price target analysis for FTDL.
FTDL MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for FTDL; grades run from A+ (80-100) to F (below 30).
Leadership: Christopher D. Bering
CEO
Christopher D. Bering serves as the Chief Executive Officer of FirsTime Design Limited. Therefore, a comprehensive professional biography cannot be constructed at this time.
Track Record: Due to the limited information available, it is not possible to provide a detailed analysis of Christopher D. Bering's track record as CEO of FirsTime Design Limited. Key achievements, strategic decisions, and company milestones under his leadership are currently unknown.
FTDL OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing stocks that may not meet the minimum financial standards or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited or no financial reporting, making it difficult for investors to assess their financial health and operational performance. Investing in OTC Other stocks carries significant risks due to the lack of transparency and regulatory oversight compared to exchanges like the NYSE or NASDAQ.
- OTC Tier: OTC Other
- Limited Financial Disclosure: The lack of comprehensive financial reporting increases the risk of investing in FTDL.
- Low Liquidity: The low trading volume and wide bid-ask spread can make it difficult to buy or sell shares.
- Price Volatility: The stock may be subject to significant price swings due to limited trading activity and information availability.
- Potential for Fraud: The OTC market is more susceptible to fraudulent schemes due to the lower regulatory oversight.
- Verify the company's registration and legal standing.
- Attempt to locate and review any available financial statements.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their experience.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before investing.
- Check for any regulatory actions or legal issues.
- Company has been in business since 1980.
- Operates a functional website.
- Sells products through established retailers and e-commerce channels.
FTDL Consumer Cyclical Stock FAQ
Is FTDL a good stock?
Stock Expert AI does not rate FTDL buy, sell or hold. FirsTime Design Limited has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does FirsTime Design Limited do?
FirsTime Design Limited designs, imports, and distributes a variety of home goods and sleep environment products in the United States. Their product range includes clocks, headboards, tables, lamps, armoires, and folding beds.
What are the key factors to evaluate for FTDL?
Evaluate FTDL on fundamentals, analyst consensus, and risk factors. P/E: 0.00x vs the S&P 500's ~20-25x. The company's P/E ratio is 0.00, reflecting its current earnings performance and investor expectations. Not financial advice.
How frequently does FTDL data refresh on this page?
FTDL's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven FTDL's recent stock price performance?
FirsTime Design Limited (FTDL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established distribution network. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FTDL overvalued or undervalued right now?
FirsTime Design Limited (FTDL) trades at 0.00x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of FTDL?
Yes, most major brokerages offer fractional shares of FirsTime Design Limited (FTDL) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track FTDL's earnings and financial reports?
FirsTime Design Limited (FTDL) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for FTDL earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on FirsTime Design Limited due to its OTC listing and lack of analyst coverage.
- Financial data is based on the provided information and may not be comprehensive.