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Utz Brands, Inc. (UTZ)

$8.19 $-0.08 (-0.97%) |Weak · 27
Bottom line: SELL — our Council read (27/100) and AI Score (27/100) broadly agree.
MCap: $725.12M| P/E Ratio: 839.1| Vol: 690.4K| Target: $13.50 (+64.8%)| 52-wk range: $6.78 – $14.67
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Utz Brands, Inc. (UTZ) trades at $8.19 with AI Score 27/100 (Grade F). Utz Brands, Inc. is a snack food manufacturer offering a variety of salty snacks. Market cap: $725.12M, Sector: Consumer defensive.

Price live · AI analysis from May 9, 2026
Utz Brands, Inc. is a snack food manufacturer offering a variety of salty snacks. The company distributes its products through direct shipments, distributors, and direct store delivery routes to various retailers.

UTZ stock analysis for 2026: Analysts have set a consensus price target of $13.50 for Utz Brands, Inc., suggesting 64.8% upside from the current price of $8.19. The AI MoonshotScore is 27/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
SELL 27/100 · F

UTZ: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Utz Brands, Inc. (UTZ) Consumer Business Overview

CEOHoward A. Friedman
Employees3000
HeadquartersHanover, PA, US
IPO Year2018

Utz Brands, Inc., founded in 1921, manufactures and distributes a diverse portfolio of salty snacks across the United States. With a focus on direct store delivery and strategic partnerships, Utz competes in the mature but resilient packaged foods sector, balancing brand recognition with evolving consumer preferences.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for UTZ?

Utz Brands, Inc. presents a compelling, albeit complex, investment case. The company operates in the stable consumer defensive sector, providing a degree of resilience during economic downturns. With a market capitalization of $725.12M and a dividend yield of 3.31%, Utz offers a potential income stream for investors. However, the company's negative profit margin of -0.6% raises concerns about profitability. Growth catalysts include expansion of its distribution network and potential synergies from recent acquisitions. Key risks include increasing competition in the snack food industry and potential fluctuations in raw material costs. Investors should closely monitor Utz's ability to improve its profit margins and effectively integrate acquired brands to realize long-term value.

Based on FMP financials and quantitative analysis

UTZ Key Highlights

  • Market Cap of $725.12M indicates Utz Brands, Inc. is a mid-sized player in the snack food industry.
  • Gross Margin of 22.3% reflects the company's ability to manage production costs and pricing strategies.
  • Dividend Yield of 3.31% provides an income stream for investors, potentially attracting income-seeking shareholders.
  • Beta of 0.99 suggests that Utz Brands, Inc.'s stock price volatility is similar to the overall market.
  • Approximately 3,000 employees support the company's manufacturing and distribution operations.

Who Are UTZ's Competitors?

UTZ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
PEP PepsiCo, Inc. $143.29 -0.64% $195.87B 67
HSY The Hershey Company $178.60 -1.94% $36.23B 64
KHC The Kraft Heinz Company $24.71 -2.58% $29.31B
GPAGF Gruma, S.A.B. de C.V. $18.50 +2.21% $6.31B 66
PNGAF Pangea Wellness Inc. $0.37 +10.51% $5.54M 65
ZHYBF Zhong Yuan Bio-Technology Holdings Limited $2.02 +0.00% $35.75M 64
BOF BranchOut Food Inc. $4.58 -4.18% $70.15M 61
PTCXF PT Wilmar Cahaya Indonesia Tbk. $0.11 +0.00% $70.48M 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are UTZ's Key Strengths?

  • Established brand presence in key regional markets.
  • Direct Store Delivery (DSD) network for efficient distribution.
  • Diverse product portfolio catering to various consumer preferences.
  • Long-standing relationships with retailers and distributors.

What Are UTZ's Weaknesses?

  • Negative profit margin raises concerns about profitability.
  • Limited international presence compared to larger competitors.
  • Dependence on the salty snack category, which can be subject to changing consumer preferences.
  • Potential vulnerability to fluctuations in raw material costs.

What Could Drive UTZ Stock Higher?

  • Integration of acquired brands to realize synergies and cost savings.
  • Potential expansion into new geographic markets through strategic partnerships.
  • Continued investment in product innovation and development of healthier snack options.

What Are the Key Risks for UTZ?

  • Financial-distress signal — its Altman Z-Score of 0.71 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-1.2%) — the business is not currently generating profit on shareholder capital.
  • Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
  • Intense competition from larger snack food companies with greater resources.
  • Fluctuations in raw material costs, such as potatoes, corn, and vegetable oils.
  • Changing consumer preferences towards healthier snacks and reduced sodium content.
  • Economic downturns that could reduce consumer spending on discretionary items like snack foods.

What Are the Growth Opportunities for UTZ?

  • Expansion of Distribution Network: Utz can expand its market reach by extending its direct store delivery (DSD) network to new geographic regions and retail channels. This would allow the company to increase its shelf presence and better serve local market demands. The market for salty snacks is expected to grow, and a wider distribution network would position Utz to capture a larger share of this expanding market. This strategy could be implemented over the next 3-5 years.
  • Product Innovation and Portfolio Expansion: Utz can invest in research and development to create new and innovative snack products that cater to evolving consumer preferences, such as healthier options or unique flavor profiles. Expanding the product portfolio can attract new customers and increase sales among existing customers. The timeline for this strategy would involve ongoing investment in R&D and continuous monitoring of market trends.
  • Strategic Acquisitions: Utz can pursue strategic acquisitions of smaller snack food companies to expand its brand portfolio and geographic footprint. This can provide access to new markets and distribution channels, as well as potential synergies in production and marketing. The timeline for this strategy depends on the availability of suitable acquisition targets and the company's financial capacity.
  • E-commerce and Digital Marketing: Utz can strengthen its online presence and expand its e-commerce capabilities to reach a wider customer base. This includes investing in digital marketing campaigns, optimizing its website for online sales, and partnering with e-commerce platforms. The shift towards online shopping presents a significant growth opportunity for Utz. This is an ongoing opportunity.
  • Brand Building and Marketing: Utz can invest in brand building and marketing initiatives to increase brand awareness and loyalty. This includes advertising campaigns, social media engagement, and partnerships with retailers. A strong brand can differentiate Utz from its competitors and command premium pricing. This strategy can be implemented over the long term through consistent marketing efforts.

What Opportunities Does UTZ Have?

  • Expansion into new geographic markets.
  • Product innovation and development of healthier snack options.
  • Strategic acquisitions to broaden brand portfolio and market reach.
  • Growth in e-commerce and digital marketing channels.

What Threats Does UTZ Face?

  • Intense competition from larger snack food companies.
  • Changing consumer preferences towards healthier snacks.
  • Potential for increased regulation of the snack food industry.
  • Economic downturns that could reduce consumer spending on discretionary items.

What Are UTZ's Competitive Advantages?

  • Established Brand Recognition: Utz has a long history and strong brand recognition in certain regional markets.
  • Direct Store Delivery (DSD) Network: The DSD network provides a competitive advantage in shelf management and product placement.
  • Diverse Product Portfolio: Utz offers a wide variety of salty snacks, catering to different consumer preferences.
  • Strategic Partnerships: Relationships with key retailers and distributors provide access to established distribution channels.

What Does UTZ Do?

Founded in 1921 in Hanover, Pennsylvania, by Bill and Salie Utz, Utz Brands, Inc. began as a small-scale potato chip manufacturer. Over the decades, the company expanded its product line to include a wide array of salty snacks, such as potato chips, kettle chips, tortilla chips, pretzels, cheese snacks, veggie snacks, pork skins, pub/party mixes, salsa and queso, and ready-to-eat popcorn. These products are marketed under various brand names, including Utz, Zapp's, ON THE BORDER, Golden Flake, Good Health, Boulder Canyon, Hawaiian, TGIF, and TORTIYAHS!. Utz distributes its products through multiple channels, including direct shipments to large retailers, distributor partnerships, and a direct store delivery (DSD) network that allows for efficient shelf management and product placement in grocery, mass, club, convenience, and drug stores. The company's geographic focus is primarily within the United States, where it aims to maintain and grow its market share through product innovation, brand building, and strategic acquisitions. Utz has grown both organically and through acquisitions of regional snack brands, broadening its portfolio and geographic reach. Today, Utz Brands, Inc. continues to operate from its headquarters in Hanover, Pennsylvania, employing approximately 3,000 people.

What Products and Services Does UTZ Offer?

  • Manufactures potato chips in various flavors and styles.
  • Produces kettle-cooked chips with unique textures and seasonings.
  • Offers a range of tortilla chips, including flavored and organic options.
  • Makes pretzels in different shapes and sizes, both traditional and flavored.
  • Creates cheese-flavored snacks, such as cheese curls and puffs.
  • Provides veggie-based snacks, including straws and chips.
  • Produces pork skins and other savory snacks.
  • Offers pub/party mixes with a variety of snack components.

How Does UTZ Make Money?

  • Manufactures a wide variety of salty snacks.
  • Distributes products through direct shipments to large retailers.
  • Utilizes distributor partnerships to reach smaller retailers.
  • Operates a direct store delivery (DSD) network for efficient shelf management.

What Industry Does UTZ Operate In?

Utz Brands, Inc. operates within the competitive packaged foods industry, characterized by established players and evolving consumer preferences. The salty snack segment, in particular, sees continuous product innovation and marketing efforts to capture market share. Companies compete on factors such as brand recognition, product variety, distribution network, and pricing. The industry is influenced by trends towards healthier snacks, convenience packaging, and e-commerce channels. Utz's direct store delivery (DSD) network provides a competitive advantage in maintaining shelf presence and responding to local market demands. The global snack food market is expected to continue growing, driven by urbanization and changing lifestyles.

Who Are UTZ's Key Customers?

  • Grocery stores and supermarkets.
  • Mass merchandisers and club stores.
  • Convenience stores and gas stations.
  • Drug stores and pharmacies.
  • Other retailers, including foodservice and institutional channels.
AI Confidence: 73% Updated: May 9, 2026

ROE -1%Key Financial Metrics

Return on equity for Utz Brands, Inc. stands at -1.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.3%, showing how much profit it generates from its asset base. Its free cash flow yield is 5.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.14 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -1.2%, the inverse of the P/E and a quick read on earnings relative to price.

Utz Brands, Inc. (UTZ) Valuation Context

Valued at $725.12M, UTZ is classified as a small-cap stock. Relative to its peer group, UTZ's quantitative score of 27/100 is below the peer average of 66/100.

Company Profile

Utz Brands, Inc. operates in the Packaged Foods industry within the Consumer Defensive sector. It is headquartered in Hanover, US. The company is led by CEO Howard A. Friedman. UTZ has traded publicly since 2018.

F-Score 3/9Financial Health

Utz Brands, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 0.71 places it in the distress zone, a signal of elevated financial risk.

FY2026 estForward Outlook

Wall Street analysts project Utz Brands, Inc. revenue of about $1.50B for fiscal 2026, with EPS near $0.78. The estimate reflects 6 contributing analysts.

Net buyingInsider Activity

Over the past six months, Utz Brands, Inc. insiders filed 21 SEC Form 4 transactions — 1 sales and 20 purchases. On net that is roughly 472K shares acquired (about $175K) — insiders putting money in tends to read as conviction.

UTZ Financials

Fundamental Snapshot

Revenue Growth (FY)
+2.1%
Net Income Growth (FY)
-95.0%
EPS Growth (FY)
-95.2%
Free Cash Flow Growth (FY)
+24.9%
Return on Equity (TTM)
-1.2%
Current Ratio
1.1
EV/EBITDA (TTM)
5.8

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's growth trajectory, indicating that management believes in the long-term value of Utz Brands.
  • Community sentiment has turned positive, with many discussions highlighting the brand's strong market presence and innovative product launches.
  • The snack food industry has shown resilience, and Utz's expansion into new markets has been well-received by consumers and investors alike.
  • Recent collaborations and partnerships have elevated brand visibility, enhancing social media engagement and driving community interest.

Bear Case

  • Concerns about rising commodity prices could pressure margins, causing some investors to rethink their positions on Utz.
  • Despite positive sentiment, some community members express skepticism about the sustainability of recent growth trends amid increasing competition.
  • Recent earnings reports have raised questions about operational efficiency, leading to mixed views among analysts and investors.
  • Market volatility and economic uncertainties may dampen consumer spending on non-essential goods, impacting Utz's sales in the near term.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026

UTZ Latest News

UTZ Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UTZ.

Price Targets

Consensus target: $13.50

UTZ MoonshotScore

27/100

What does this score mean?

The MoonshotScore rates UTZ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Utz Brands, Inc. Analysis

Leadership: Howard A. Friedman

Chief Executive Officer

Howard A. Friedman serves as the Chief Executive Officer of Utz Brands, Inc. His career spans several leadership roles within the food and beverage industry. Prior to joining Utz, Friedman held executive positions at prominent companies, demonstrating expertise in operations, supply chain management, and strategic planning. His experience includes driving growth initiatives, improving operational efficiency, and managing large teams. Friedman's background equips him with a comprehensive understanding of the challenges and opportunities facing Utz Brands, Inc.

Track Record: Since assuming the role of CEO, Howard A. Friedman has focused on driving operational improvements and expanding Utz's market presence. Key initiatives include optimizing the supply chain, streamlining production processes, and investing in marketing and brand building. Under his leadership, Utz has continued to expand its product portfolio and strengthen its relationships with key retailers. Friedman's strategic decisions aim to improve profitability and drive long-term value creation for shareholders.

What Investors Ask About Utz Brands, Inc. (UTZ) — Consumer Defensive

What does Utz Brands, Inc. do?

Utz Brands, Inc. is a snack food manufacturer that produces and distributes a variety of salty snacks, including potato chips, pretzels, tortilla chips, and other snack items. The company operates through a direct store delivery (DSD) network and also utilizes distributor partnerships to reach grocery stores, mass merchandisers, convenience stores, and other retailers. Utz aims to provide consumers with a wide range of high-quality snack options under various brand names, focusing on both established regional brands and innovative new products. The company's business model emphasizes efficient distribution and strong relationships with retailers to maintain shelf presence and meet consumer demand.

What do analysts say about UTZ stock?

Analyst coverage of Utz Brands, Inc. (UTZ) typically focuses on the company's growth prospects, profitability, and competitive positioning within the snack food industry. Key valuation metrics such as price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and enterprise value-to-EBITDA (EV/EBITDA) are often used to assess the stock's relative value. Growth considerations include the company's ability to expand its market share, integrate acquired brands, and innovate new products. Investors should review analyst reports and conduct their own due diligence to form an informed opinion on UTZ stock.

What are the main risks for UTZ?

Utz Brands, Inc. faces several risks inherent to the consumer defensive sector and its specific business model. Intense competition from larger snack food companies, such as PepsiCo (PEP), poses a significant challenge to market share and pricing power. Fluctuations in raw material costs, particularly for potatoes, corn, and vegetable oils, can impact profitability. Changing consumer preferences towards healthier snacks and reduced sodium content require continuous product innovation and adaptation. Economic downturns could reduce consumer spending on discretionary items like snack foods, affecting sales volume. Effective risk management and mitigation strategies are crucial for Utz to navigate these challenges.

What are the key factors to evaluate for UTZ?

Utz Brands, Inc. (UTZ) holds an AI score of 27/100 (low). P/E: 839.1x vs the S&P 500's ~20-25x. Analysts target $13.50 (+65%). Not financial advice.

How frequently does UTZ data refresh on this page?

UTZ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven UTZ's recent stock price performance?

Utz Brands, Inc. (UTZ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand presence in key regional markets. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider UTZ overvalued or undervalued right now?

Utz Brands, Inc. (UTZ) trades at 839.1x earnings. Analysts target $13.50 (+65%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying UTZ?

Before investing in Utz Brands, Inc. (UTZ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Data is based on publicly available information and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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