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Vista Outdoor Inc. (VSTO) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

DELISTED 2024

What happened to Vista Outdoor Inc. (VSTO) stock?

Vista Outdoor Inc. (VSTO) no longer trades on public markets. It was delisted in November 2024. The figures below are historical and are not a current quote.

MCap: $2.61B|

Market cap $2.61B is the value of all shares combined. Beta 0.79: the stock has moved about 21% less than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Vista Outdoor Inc. (VSTO). Vista Outdoor Inc. designs, manufactures, and markets outdoor sports and recreation products. The company operates through Sporting Products and Outdoor Products segments, serving outdoor enthusiasts, law enforcement, and military professionals. Market cap: $2.61B, Sector: Consumer cyclical.

Last analyzed: May 10, 2026
Vista Outdoor Inc. designs, manufactures, and markets outdoor sports and recreation products. The company operates through Sporting Products and Outdoor Products segments, serving outdoor enthusiasts, law enforcement, and military professionals.

Analyst Coverage for VSTO: VSTO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates VSTO against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the VSTO film Every key number, told as a short cinematic story — just press play. ~2 min

Vista Outdoor Inc. (VSTO) Consumer Business Overview

CEOJason R. Vanderbrink
Employees6,400
HeadquartersAnoka, MN, US
IPO Year2015
IndustryLeisure

Vista Outdoor Inc. caters to outdoor enthusiasts and professionals through its Sporting Products and Outdoor Products segments. With a diverse portfolio ranging from ammunition to outdoor gear, the company addresses a wide array of recreational and tactical needs in the consumer cyclical sector, facing competition from Pactiv Evergreen Inc. and others.

Data Provenance | Financial Data Quantitative Analysis Analysis: May 10, 2026

What Is the Investment Thesis for VSTO?

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

Vista Outdoor Inc. presents a mixed investment thesis. With a market capitalization of $2.61B, the company operates in the growing outdoor recreation market. The Sporting Products segment benefits from consistent demand for ammunition, while the Outdoor Products segment capitalizes on the increasing popularity of outdoor activities. However, the company's negative profit margin of -0.2% raises concerns about profitability. A beta of 0.79 suggests lower volatility compared to the market. Growth catalysts include expanding product lines and increasing online sales. Potential risks include fluctuating raw material costs and intense competition. The absence of a dividend may deter some investors.

Based on FMP financials and quantitative analysis

VSTO Key Highlights

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

Market capitalization of $2.61B, reflecting its significant presence in the outdoor sports and recreation market.

  • Gross margin of 31.3%, indicating the profitability of its products before operating expenses.
  • Beta of 0.79, suggesting lower volatility compared to the broader market.
  • Operates through two segments: Sporting Products and Outdoor Products, diversifying its revenue streams.
  • Serves a wide range of customers, including outdoor enthusiasts, law enforcement, and military professionals.

Who Are VSTO's Competitors?

VSTO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
PTVE Pactiv Evergreen Inc. $18.01 0.00% $3.27B
BSFFF Basic-Fit N.V. $41.07 0.00% $2.66B 519-signal
CALY Callaway Golf Company $15.29 -0.65% $2.75B 835-pillar
YETI YETI Holdings, Inc. $39.47 -2.57% $2.99B 855-pillar
OSW OneSpaWorld Holdings Limited $21.92 -2.10% $2.22B 775-pillar
PTON Peloton Interactive, Inc. $4.92 -2.77% $2.05B
PRKS United Parks & Resorts Inc. $38.17 +0.70% $1.80B 655-pillar
PLNT Planet Fitness, Inc. $49.98 +0.20% $3.97B 585-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are VSTO's Key Strengths?

Diverse product portfolio across sporting and outdoor goods.

  • Established distribution network and brand recognition.
  • Strong relationships with law enforcement and military.
  • Growing direct-to-consumer sales channel.

What Are VSTO's Weaknesses?

Negative profit margin.

  • Dependence on consumer spending and economic cycles.
  • Exposure to fluctuating raw material costs.
  • Intense competition in the outdoor recreation market.

What Could Drive VSTO Stock Higher?

Expansion of the Outdoor Products segment through new product launches and acquisitions.

  • Growth in direct-to-consumer sales through enhanced e-commerce capabilities.
  • Increasing demand for ammunition from recreational shooters and law enforcement agencies.
  • Potential changes in government regulations regarding ammunition sales, which could impact revenue.

What Are the Key Risks for VSTO?

Negative return on equity (-0.5%) — the business is not currently generating profit on shareholder capital.

  • Fluctuations in raw material costs, such as steel and brass, impacting profitability.
  • Economic downturns affecting consumer spending on outdoor recreation products.
  • Intense competition from other manufacturers of sporting goods and outdoor gear.
  • Changes in government regulations regarding ammunition sales and ownership.

What Are the Growth Opportunities for VSTO?

  • Expansion of E-bike offerings: The market for electric bicycles is rapidly growing, driven by increasing environmental awareness and demand for alternative transportation. Vista Outdoor can capitalize on this trend by expanding its range of E-bikes and accessories. The global e-bike market is projected to reach $49.7 billion by 2029, offering significant growth potential. Timeline: Ongoing.
  • Increased focus on direct-to-consumer (DTC) sales: By enhancing its online presence and investing in e-commerce capabilities, Vista Outdoor can increase its DTC sales. This approach allows for higher margins and direct engagement with customers. The global e-commerce market is expected to reach $7.4 trillion in 2025, providing a substantial opportunity. Timeline: Ongoing.
  • Development of innovative ammunition products: The Sporting Products segment can drive growth by developing and launching innovative ammunition products that meet the evolving needs of hunters, recreational shooters, and law enforcement agencies. This includes lead-free ammunition and specialized rounds. The ammunition market is expected to grow, driven by increasing demand for self-defense and recreational shooting. Timeline: Ongoing.
  • Strategic acquisitions of complementary brands: Vista Outdoor can pursue strategic acquisitions of complementary brands in the outdoor sports and recreation market to expand its product portfolio and market reach. This can include companies specializing in camping gear, hunting accessories, or outdoor apparel. The mergers and acquisitions market in the consumer discretionary sector remains active, offering opportunities for growth. Timeline: Ongoing.
  • Penetration of international markets: Vista Outdoor can expand its presence in international markets by establishing distribution partnerships and launching localized marketing campaigns. This includes targeting emerging markets with growing outdoor recreation industries. The global outdoor recreation market is expected to grow, driven by increasing disposable incomes and tourism. Timeline: Ongoing.

What Are VSTO's Competitive Advantages?

  • Established brand reputation in the sporting products and outdoor gear markets.
  • Diverse product portfolio catering to a wide range of outdoor activities.
  • Extensive distribution network through mass, specialty, and independent retailers.
  • Strong relationships with law enforcement and military agencies for ammunition sales.

What Does VSTO Do?

Vista Outdoor Inc., established in 2014 and headquartered in Anoka, Minnesota, designs, manufactures, and markets consumer products for the outdoor sports and recreation markets across the United States and internationally. The company operates through two primary segments: Sporting Products and Outdoor Products. The Sporting Products segment focuses on ammunition, components, and related equipment, serving hunters, recreational shooters, law enforcement, and military agencies. This segment offers a range of ammunition products, including pistol, rifle, rimfire, and shotshell ammunition, as well as components. The Outdoor Products segment provides gear and equipment that enhances outdoor experiences for hunters, hikers, campers, cyclists, skiers, snowboarders, and golfers. Its extensive product portfolio includes hunting and shooting accessories like reloading equipment, clay targets, gun care products, hunting arrows, game calls, hunting blinds, and decoys. Additionally, the segment offers optics such as binoculars, riflescopes, game cameras, and telescopes; tactical accessories including holsters, duty gear, bags, and packs; personal hydration solutions; outdoor cooking solutions; helmets, goggles, footwear, E-bikes, and accessories for cycling, snow sports, action sports, and power sports; audio speakers for outdoor sports; and golf technology products. Vista Outdoor sells its products through mass, specialty, and independent retailers and distributors, as well as directly to consumers through its brand websites.

What Products and Services Does VSTO Offer?

  • Designs, manufactures, and markets ammunition and related components for hunters, recreational shooters, law enforcement, and military agencies.
  • Offers a wide range of outdoor gear and equipment, including hunting accessories, optics, and tactical accessories.
  • Provides personal hydration solutions, such as hydration packs and water bottles.
  • Offers outdoor cooking solutions, including grills, cookware, and camp stoves.
  • Manufactures helmets, goggles, footwear, E-bikes, and accessories for cycling, snow sports, action sports, and power sports.
  • Develops and markets golf GPS devices, laser rangefinders, golf launch monitors, and simulators.

How Does VSTO Make Money?

  • Generates revenue through the sale of sporting products, including ammunition and related components.
  • Derives income from the sale of outdoor products, such as hunting gear, camping equipment, and cycling accessories.
  • Sells products through a network of mass, specialty, and independent retailers and distributors.
  • Utilizes direct-to-consumer sales through its brand websites.

What Industry Does VSTO Operate In?

Vista Outdoor Inc. operates in the consumer cyclical sector, specifically within the leisure industry. This sector is influenced by economic cycles and consumer spending habits. The outdoor recreation market has seen growth due to increasing interest in outdoor activities and health and wellness trends. The competitive landscape includes companies like PTVE: Pactiv Evergreen Inc., along with other manufacturers of outdoor gear, ammunition, and related products. Vista Outdoor differentiates itself through its diverse product portfolio and established distribution channels.

Who Are VSTO's Key Customers?

  • Outdoor enthusiasts, including hunters, hikers, campers, cyclists, skiers, snowboarders, and golfers.
  • Recreational shooters and shooting sports participants.
  • Federal and local law enforcement agencies.
  • Military professionals.
  • Backyard grillers and campers.
Model self-rating on this text: 66% (not a measure of the evidence) Updated: May 10, 2026

Research confidence

Low 0/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price 26 days old
  • No filing on record
  • No analyst coverage
  • This is an unknown, not an operating company

Company Profile

Vista Outdoor Inc. operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Anoka, US. The company is led by CEO Jason R. Vanderbrink. VSTO has traded publicly since 2015.

F-Score 6/9

Financial Health

Vista Outdoor Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.84 places it in the grey zone, a middle ground that warrants monitoring.

ROE -0%

Key Financial Metrics

Return on equity for Vista Outdoor Inc. stands at -0.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.2%, showing how much profit it generates from its asset base. Its free cash flow yield is 14.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.79 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -0.2%, the inverse of the P/E and a quick read on earnings relative to price.

VSTO Valuation & Market Position

With a $2.61B market cap, Vista Outdoor Inc. sits in the mid-cap segment of the market.

FY2026 est

Forward Outlook

Wall Street analysts project Vista Outdoor Inc. revenue of about $2.77B for fiscal 2026, with EPS near $4.83.

Net selling

Insider Activity

The most recent 12 insider filings for Vista Outdoor Inc. break down as 10 sales and 2 purchases. On net that is roughly 517K shares disposed (about $6K), a signal worth weighing alongside the fundamentals.

VSTO Financials

Fundamental Snapshot

Revenue Growth (FY)
-10.8%
Net Income Growth (FY)
+43.4%
EPS Growth (FY)
+44.1%
Free Cash Flow Growth (FY)
-17.2%
Return on Equity (TTM)
-0.5%
Current Ratio
2.8
EV/EBITDA (TTM)
22.8

Based on FMP financials and quantitative analysis · FY 2024

Bull Case vs Bear Case

Bull Case

  • Diverse product portfolio across sporting and outdoor goods.
  • Established distribution network and brand recognition.
  • Strong relationships with law enforcement and military.
  • Growing direct-to-consumer sales channel.

Bear Case

  • Negative profit margin.
  • Dependence on consumer spending and economic cycles.
  • Exposure to fluctuating raw material costs.
  • Intense competition in the outdoor recreation market.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · May 2026

VSTO Latest News

Common Questions About VSTO (Consumer Cyclical)

What happened to Vista Outdoor Inc. (VSTO) stock?

Vista Outdoor Inc. (VSTO) no longer trades on public markets. It was delisted in November 2024. The figures below are historical and are not a current quote.

Can I still buy VSTO shares?

No. VSTO stopped trading on public markets in November 2024, so the shares are not available through a broker. Anything you see quoted for VSTO elsewhere is historical data, not a live market.

Are the figures on this page current?

No. Every number here is the last value recorded before VSTO stopped trading. Nothing on this page updates, and none of it is a current quote.

Why does this page still exist?

Because people still search for what happened to Vista Outdoor Inc.. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.

What does Vista Outdoor Inc. do?

Vista Outdoor Inc. designs, manufactures, and markets a diverse range of consumer products for the outdoor sports and recreation markets.

What do analysts say about VSTO stock?

Analyst coverage of Vista Outdoor Inc. Key valuation metrics and growth considerations are based on factors such as market capitalization, gross margin, and industry trends.

What are the main risks for VSTO?

Vista Outdoor Inc. faces several risks, including fluctuations in raw material costs, which can impact profitability. Economic downturns may reduce consumer spending on outdoor recreation products. Intense competition from other manufacturers of sporting goods and outdoor gear poses a threat to market share.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may not be exhaustive.
  • Analyst consensus and CEO track record are limited due to data constraints.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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