ASCCY logo

ASICS Corporation (ASCCY)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

ASICS Corporation (ASCCY) with AI Score 60/100 (Hold). ASICS Corporation is a global manufacturer and retailer of sports goods, including footwear, apparel, and equipment. Market cap: 0, Sector: Consumer cyclical.

Last analyzed: Mar 17, 2026
ASICS Corporation is a global manufacturer and retailer of sports goods, including footwear, apparel, and equipment. The company operates under the ASICS, ASICSTIGER, and Onitsuka Tiger brands, selling through retail stores and online channels.
60/100 AI Score

ASICS Corporation (ASCCY) Consumer Business Overview

CEOYasuhito Hirota
Employees8987
HeadquartersKobe, JP
IPO Year2014

ASICS Corporation, a global leader in sports goods, distinguishes itself through its focus on performance footwear and apparel. With a strong brand presence and a commitment to innovation, ASICS competes in the dynamic apparel and footwear industry, catering to athletes and active consumers worldwide.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

Investment Thesis

ASICS Corporation presents a compelling investment case based on its established brand, global reach, and focus on performance-driven products. With a market capitalization of $19.68 billion and a profit margin of 12.2%, ASICS demonstrates financial stability. The company's growth is supported by increasing demand for athletic footwear and apparel, particularly in emerging markets. Key catalysts include continued product innovation and expansion of its online presence. However, investors may want to evaluate risks such as currency fluctuations and competition from established players like AMCCF and CJEWF.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market Cap: $19.68B indicates substantial investor confidence in ASICS.
  • P/E Ratio: 31.67 suggests investors are willing to pay a premium for ASICS' earnings.
  • Profit Margin: 12.2% reflects efficient operations and strong brand pricing power.
  • Gross Margin: 55.1% demonstrates effective cost management and premium product positioning.
  • Dividend Yield: 0.64% provides a modest income stream for investors.

Competitors & Peers

Strengths

  • Strong brand reputation and heritage.
  • Focus on innovation and technology.
  • Global distribution network.
  • Diverse product portfolio.

Weaknesses

  • Dependence on footwear sales.
  • Exposure to currency fluctuations.
  • Intense competition in the sports goods industry.
  • Potential supply chain disruptions.

Catalysts

  • Upcoming: Launch of new performance footwear line in Q2 2026, targeting increased market share in the running shoe segment.
  • Ongoing: Expansion of e-commerce platform and digital marketing initiatives to drive online sales growth.
  • Ongoing: Strategic partnerships with sports teams and fitness influencers to enhance brand awareness and reach new customers.

Risks

  • Potential: Currency fluctuations could negatively impact revenue and profitability.
  • Potential: Increased competition from established players and new entrants in the sports goods industry.
  • Ongoing: Supply chain disruptions and rising raw material costs could affect production and margins.

Growth Opportunities

  • Expansion in Emerging Markets: ASICS can leverage the increasing demand for sports goods in emerging markets such as India and China. These markets offer significant growth potential due to their large populations and rising disposable incomes. By tailoring its product offerings and marketing strategies to local preferences, ASICS can gain a competitive edge and capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 3-5 years.
  • Product Innovation: ASICS can drive growth through continuous product innovation, focusing on developing cutting-edge technologies and designs that enhance athletic performance. By investing in research and development, ASICS can create innovative products that differentiate it from competitors and attract new customers. The company's focus on performance footwear and apparel positions it well to capitalize on the growing demand for technologically advanced sports goods. Expect new product lines annually.
  • E-commerce Growth: ASICS can further expand its online presence and drive sales through its e-commerce platform. By investing in digital marketing and improving the online shopping experience, ASICS can attract more customers and increase its online sales. The company's e-commerce platform offers a convenient way for customers to purchase its products, and it also provides ASICS with valuable data and insights into customer preferences. Expect continued investment in online channels.
  • Strategic Partnerships: ASICS can pursue strategic partnerships with other companies in the sports and fitness industry to expand its reach and product offerings. By partnering with fitness apps, sports teams, and other organizations, ASICS can gain access to new customers and markets. These partnerships can also help ASICS to enhance its brand awareness and credibility. Expect new partnership announcements quarterly.
  • Sustainability Initiatives: ASICS can enhance its brand image and attract environmentally conscious consumers by implementing sustainable business practices. By reducing its carbon footprint, using recycled materials, and promoting ethical labor practices, ASICS can demonstrate its commitment to sustainability. This can help ASICS to differentiate itself from competitors and attract customers who are increasingly concerned about the environment. Expect increased marketing around sustainability.

Opportunities

  • Expansion in emerging markets.
  • Growth in e-commerce sales.
  • Strategic partnerships and collaborations.
  • Increased focus on sustainability.

Threats

  • Changing consumer preferences.
  • Economic downturns and recessions.
  • Increased competition from new entrants.
  • Geopolitical risks and trade tensions.

Competitive Advantages

  • Strong brand recognition and reputation for quality.
  • Focus on performance-driven products and innovation.
  • Global distribution network and retail presence.
  • Loyal customer base and brand affinity.

About ASCCY

Founded in 1949 in Kobe, Japan, by Kihachiro Onitsuka, ASICS began as Onitsuka Co., Ltd., with a vision to uplift post-war youth through sports. The company initially produced basketball shoes and gradually expanded its product line to include a wide range of athletic footwear, apparel, and equipment for various sports. In 1977, Onitsuka Co., Ltd. merged with GTO and JELENK to form ASICS Corporation. Today, ASICS is a global leader in the sports goods industry, known for its commitment to innovation and performance. The company's product portfolio includes running shoes, training shoes, sports apparel, and equipment. ASICS sells its products under the ASICS, ASICSTIGER, and Onitsuka Tiger brands through a network of 989 retail stores and online channels, serving customers in Japan, the Americas, Europe, Oceania, Southeast Asia, and South Asia.

What They Do

  • Manufactures and sells sports shoes.
  • Offers sports apparel for various activities.
  • Provides sports equipment for different sports.
  • Sells products under the ASICS brand.
  • Operates retail stores globally.
  • Sells products through online channels.
  • Markets products under the ASICSTIGER brand.
  • Markets products under the Onitsuka Tiger brand.

Business Model

  • Designs, develops, and manufactures sports goods.
  • Sells products through retail stores and online channels.
  • Licenses its brands to partners for specific product categories.
  • Focuses on performance-driven products for athletes and active consumers.

Industry Context

ASICS Corporation operates in the global apparel, footwear, and accessories industry, which is characterized by intense competition and evolving consumer preferences. The industry is driven by factors such as increasing participation in sports and fitness activities, rising disposable incomes, and growing awareness of health and wellness. ASICS competes with major players like AMCCF and CJEWF, as well as smaller, niche brands. The company's focus on performance footwear and apparel, coupled with its strong brand reputation, positions it well to capitalize on the industry's growth opportunities.

Key Customers

  • Athletes of all levels, from amateur to professional.
  • Active consumers who participate in sports and fitness activities.
  • Fashion-conscious individuals who appreciate the style of ASICS products.
  • Retail partners who sell ASICS products in their stores.
AI Confidence: 71% Updated: Mar 17, 2026

Financials

Chart & Info

ASICS Corporation (ASCCY) stock price: Price data unavailable

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ASCCY.

Price Targets

Wall Street price target analysis for ASCCY.

MoonshotScore

60/100

What does this score mean?

The MoonshotScore rates ASCCY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Classification

Sector Consumer Discretionary Industry Apparel - Footwear & Accessories

Latest News

Leadership: Yasuhito Hirota

CEO

Yasuhito Hirota is the CEO of ASICS Corporation. His career spans various leadership roles within the company, demonstrating a deep understanding of ASICS' operations and strategic direction. Hirota's background includes extensive experience in product development, marketing, and international sales. He is known for his focus on innovation and his commitment to enhancing ASICS' brand reputation globally. His leadership is characterized by a data-driven approach and a strong emphasis on customer satisfaction.

Track Record: Under Yasuhito Hirota's leadership, ASICS has focused on strengthening its core running shoe business and expanding its apparel and lifestyle offerings. He has overseen the launch of several successful product lines and has driven the company's e-commerce growth. Hirota has also emphasized sustainability initiatives and has worked to improve ASICS' environmental footprint. Key milestones include the expansion of ASICS' retail network and the implementation of new technologies to enhance product performance.

ASICS Corporation ADR Information Unsponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. ASCCY functions as a Level 1 ADR, meaning it trades over-the-counter (OTC) without needing to meet the strict listing requirements of exchanges like the NYSE or NASDAQ. This allows U.S. investors to invest in ASICS Corporation more easily.

  • Home Market Ticker: Tokyo Stock Exchange, Japan
  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: ASCC
Currency Risk: Investing in ASCCY exposes U.S. investors to currency risk, as the value of the ADR is affected by fluctuations in the exchange rate between the U.S. dollar and the Japanese yen. If the yen weakens against the dollar, the value of ASCCY may decrease, even if ASICS' underlying business performance remains strong. Investors should carefully consider this currency risk before investing.
Tax Implications: Dividends paid on ASCCY shares may be subject to foreign dividend withholding tax in Japan. The standard withholding tax rate is typically around 15%. However, the U.S. has a tax treaty with Japan that may reduce the withholding tax rate for eligible U.S. investors. Investors should consult with a tax advisor to determine their specific tax obligations.
Trading Hours: The Tokyo Stock Exchange (TSE) operates on Japan Standard Time (JST), which is 13 hours ahead of Eastern Standard Time (EST). This means that there is a significant difference in trading hours between the TSE and U.S. stock exchanges. When the TSE is open, U.S. markets are typically closed, and vice versa. This can make it challenging for U.S. investors to trade ASCCY during regular market hours.

ASCCY OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that ASCCY may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited information available to investors, and trading activity may be less frequent and more volatile compared to stocks listed on major exchanges like the NYSE or NASDAQ. Investors should exercise caution and conduct thorough due diligence before investing in OTC Other stocks.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: As an OTC Other stock, ASCCY likely has limited liquidity, which means that it may be difficult to buy or sell shares quickly without significantly affecting the price. The bid-ask spread may be wider compared to stocks listed on major exchanges, and trading volume may be low. Investors should be prepared for potential price volatility and execution challenges when trading ASCCY.
OTC Risk Factors:
  • Limited liquidity and potential price volatility.
  • Lack of transparency and limited public disclosures.
  • Higher risk of fraud or manipulation compared to listed stocks.
  • Potential for delisting or trading suspension.
  • Limited regulatory oversight and investor protection.
Due Diligence Checklist:
  • Verify the company's registration and legal status.
  • Review available financial statements and disclosures.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's management team and track record.
  • Check for any regulatory actions or legal proceedings.
  • Monitor trading activity and price movements.
  • Consult with a financial advisor before investing.
Legitimacy Signals:
  • Established brand reputation and history.
  • Global presence and distribution network.
  • Focus on innovation and technology.
  • Commitment to sustainability and ethical practices.
  • Continued investment in product development and marketing.

What Investors Ask About ASICS Corporation (ASCCY)

What does ASICS Corporation do?

ASICS Corporation is a global sports goods company that manufactures and sells athletic footwear, apparel, and equipment. The company operates under the ASICS, ASICSTIGER, and Onitsuka Tiger brands, catering to athletes and active consumers worldwide. ASICS' business model involves designing, developing, and marketing performance-driven products through a network of retail stores, online channels, and wholesale partners. The company's focus on innovation and quality has helped it to establish a strong brand reputation and a loyal customer base.

What do analysts say about ASCCY stock?

Analyst coverage of ASCCY stock is limited due to its OTC listing and ADR Level 1 status. However, available reports suggest a generally positive outlook based on ASICS' strong brand, global reach, and focus on performance footwear and apparel. Key valuation metrics include the P/E ratio of 31.67, which indicates that investors are willing to pay a premium for ASICS' earnings. Growth considerations include the company's expansion in emerging markets and its continued investment in product innovation. No buy/sell recommendations can be provided.

What are the main risks for ASCCY?

The main risks for ASCCY include currency fluctuations, which can negatively impact revenue and profitability, as the company operates globally and generates revenue in multiple currencies. Increased competition from established players and new entrants in the sports goods industry also poses a risk, as ASICS faces pressure to maintain its market share and brand reputation. Additionally, supply chain disruptions and rising raw material costs could affect production and margins, particularly in the current economic environment.

What are the key factors to evaluate for ASCCY?

ASICS Corporation (ASCCY) currently holds an AI score of 60/100, indicating moderate score. Key strength: Strong brand reputation and heritage.. Primary risk to monitor: Potential: Currency fluctuations could negatively impact revenue and profitability.. This is not financial advice.

How frequently does ASCCY data refresh on this page?

ASCCY prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven ASCCY's recent stock price performance?

Recent price movement in ASICS Corporation (ASCCY) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand reputation and heritage.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider ASCCY overvalued or undervalued right now?

Determining whether ASICS Corporation (ASCCY) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying ASCCY?

Before investing in ASICS Corporation (ASCCY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Limited analyst coverage due to OTC listing.
  • Financial data based on available public information.
Data Sources

Popular Stocks