Bally's Corporation (BALY)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Bally's Corporation (BALY) trades at $9.64 with AI Score 48/100 (Weak). Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. Market cap: 399M, Sector: Consumer cyclical.
Last analyzed: Feb 9, 2026Bally's Corporation (BALY) Consumer Business Overview
Bally's Corporation (BALY) is a diversified casino-entertainment company leveraging its omni-channel presence and strategic acquisitions to drive growth in the global gaming market, offering investors exposure to both traditional and interactive gaming segments with significant expansion potential.
Investment Thesis
Bally's Corporation presents a notable research candidate due to its diversified revenue streams across land-based casinos, online gaming, and international operations. The company's strategic acquisitions, such as Aspers Casino and the pending merger with The Queen Casino & Entertainment Inc., are expected to drive revenue growth and expand its market presence. The development potential of the Las Vegas land acquired from the Tropicana closure offers a significant long-term value creation opportunity. The company's focus on omni-channel integration, combining its physical casinos with its online platforms like Bally Bet and Bally Casino, positions it to capitalize on the growing online gaming market. While the current P/E ratio is -1.54 and the profit margin is -23.5%, the company's strategic initiatives and expansion plans suggest potential for improved profitability in the coming years. Investors should monitor the successful integration of acquired assets and the development of the Las Vegas property as key indicators of future performance.
Based on FMP financials and quantitative analysis
Key Highlights
- Market capitalization of $0.62 billion reflects the company's current valuation in the market.
- Gross margin of 51.9% indicates strong pricing power and efficient cost management in its core operations.
- Access to OSB licenses in 18 states positions Bally's to capitalize on the expanding online sports betting market.
- Ownership of 15 casinos across 10 states provides a stable revenue base and geographic diversification.
- Beta of 1.53 suggests higher volatility compared to the market, indicating potential for higher returns but also increased risk.
Competitors & Peers
Strengths
- Diversified revenue streams across land-based casinos and online gaming.
- Strategic acquisitions and partnerships expand market presence.
- Access to OSB licenses in multiple states.
- Development potential of Las Vegas property.
Weaknesses
- Negative profit margin indicates profitability challenges.
- High beta suggests higher volatility compared to the market.
- Integration risks associated with acquired assets.
- Dependence on regulatory approvals for online gaming expansion.
Catalysts
- Upcoming: Completion of the merger with The Queen Casino & Entertainment Inc., expected to add four casinos and expand Bally's operational jurisdiction to Iowa.
- Ongoing: Expansion of online gaming platforms, including Bally Bet and Bally Casino, into new states.
- Ongoing: Development of the Las Vegas property, which could generate significant revenue and enhance Bally's brand recognition.
- Ongoing: Strategic acquisitions and partnerships to expand market presence and diversify offerings.
Risks
- Potential: Increased competition in the online gaming market could erode market share and profitability.
- Potential: Changes in regulations affecting the gaming industry could negatively impact Bally's operations.
- Potential: Economic downturn impacting consumer spending on entertainment could reduce revenue.
- Ongoing: Integration risks associated with acquired assets could lead to operational challenges.
- Ongoing: Cybersecurity risks and data breaches could compromise sensitive data and damage Bally's reputation.
Growth Opportunities
- Expansion of Online Gaming Platforms: Bally's has a significant opportunity to grow its online gaming platforms, Bally Bet and Bally Casino. The online gaming market is projected to reach $92.9 billion by 2029, growing at a CAGR of 11.7% from 2022. By investing in technology and marketing, Bally's can increase its market share in this rapidly growing segment. The timeline for realizing this growth is immediate, with ongoing efforts to enhance platform features and expand into new states.
- Development of Las Vegas Property: The developable land in Las Vegas acquired from the Tropicana closure presents a substantial growth opportunity. Las Vegas remains a premier destination for tourism and entertainment, attracting millions of visitors annually. Developing a new resort or entertainment complex on this land could generate significant revenue and enhance Bally's brand recognition. The timeline for this project is estimated at 3-5 years, pending regulatory approvals and construction timelines.
- Strategic Acquisitions and Partnerships: Bally's can continue to pursue strategic acquisitions and partnerships to expand its market presence and diversify its offerings. The acquisition of Aspers Casino and the merger with The Queen Casino & Entertainment Inc. demonstrate this strategy. Identifying and acquiring complementary businesses can accelerate growth and enhance Bally's competitive position. This is an ongoing strategy with potential targets identified and evaluated regularly.
- International Expansion: The acquisition of Aspers Casino in the UK provides a platform for further international expansion. The global gaming market is vast and diverse, with significant opportunities in Europe, Asia, and Latin America. By leveraging its existing international presence and pursuing new opportunities, Bally's can diversify its revenue streams and reduce its reliance on the US market. This expansion is expected to occur over the next 3-5 years.
- Omni-Channel Integration: Bally's can further integrate its online and offline gaming experiences to create a seamless and engaging customer experience. By leveraging its loyalty programs, data analytics, and marketing capabilities, Bally's can personalize its offerings and increase customer engagement. This integration can drive revenue growth and enhance customer loyalty. This is an ongoing process with continuous improvements and enhancements planned.
Opportunities
- Expansion of online gaming platforms.
- Development of Las Vegas property.
- Further strategic acquisitions and partnerships.
- International expansion into new markets.
Threats
- Increased competition in the online gaming market.
- Changes in regulations affecting the gaming industry.
- Economic downturn impacting consumer spending on entertainment.
- Cybersecurity risks and data breaches.
Competitive Advantages
- Geographic diversification with casinos across multiple states.
- Access to OSB licenses in numerous states provides a competitive advantage in the online gaming market.
- Strong brand recognition and customer loyalty.
- Development potential of Las Vegas property offers a unique long-term value creation opportunity.
About BALY
Bally's Corporation, headquartered in Providence, Rhode Island, has evolved into a global casino-entertainment company with a diverse portfolio. The company's origins lie in the acquisition and management of casinos across the United States. Today, Bally's owns and manages 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado. It also holds access to online sports betting (OSB) licenses in 18 states, marking a significant presence in the burgeoning online gaming sector. The recent acquisition of Aspers Casino in Newcastle, UK, signals Bally's intent to expand its international footprint and diversify its entertainment offerings. Bally's also owns Bally’s Interactive International, formerly Gamesys Group, a leading global interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. The company employs approximately 10,600 individuals and its casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Furthermore, Bally's possesses rights to developable land in Las Vegas following the closure of the Tropicana, presenting future development opportunities. The announced merger with The Queen Casino & Entertainment Inc. is expected to add four additional casinos across three states, including Iowa, expanding Bally's operational jurisdiction. This merger will also bring over 900 employees, approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to Bally's portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
What They Do
- Owns and manages 15 casinos across 10 states.
- Operates a golf course in New York.
- Manages a horse racetrack in Colorado.
- Holds access to online sports betting (OSB) licenses in 18 states.
- Owns Bally’s Interactive International, formerly Gamesys Group, a global interactive gaming operator.
- Operates Bally Bet, a sports betting platform.
- Operates Bally Casino, an iCasino platform.
- Develops land in Las Vegas post the closure of the Tropicana.
Business Model
- Generates revenue from casino gaming operations, including slot machines and table games.
- Earns revenue from hotel accommodations, food and beverage sales, and other amenities at its casino resorts.
- Generates revenue from online gaming platforms, including sports betting and iCasino.
- Receives revenue from its golf course and horse racetrack operations.
Industry Context
Bally's Corporation operates within the dynamic and competitive gambling, resorts, and casinos industry. The industry is experiencing growth driven by the increasing legalization of online gaming and sports betting, as well as the continued popularity of traditional casino entertainment. Key trends include the integration of online and offline gaming experiences, the adoption of new technologies, and the increasing focus on responsible gaming. Bally's competes with established casino operators and emerging online gaming platforms. Competitors include companies like ACEL (Accel Entertainment, Inc.), AXL (American Axle & Manufacturing Holdings, Inc.), BJRI (BJ's Restaurants, Inc.), CANG (Cango Inc.), and CBRL (Cracker Barrel Old Country Store, Inc.).
Key Customers
- Casino patrons who visit its physical casinos for gaming and entertainment.
- Online gamers who use its sports betting and iCasino platforms.
- Hotel guests who stay at its casino resorts.
- Visitors to its golf course and horse racetrack.
Financials
Chart & Info
Bally's Corporation (BALY) stock price: $9.64 (-0.10, -1.03%)
Latest News
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Stifel Maintains Hold on Ballys, Lowers Price Target to $12
benzinga · Mar 30, 2026
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JPMorgan Chase & Co. Raises Stock Position in Bally’s Corporation $BALY
defenseworld.net · Mar 30, 2026
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Analysts Set Bally’s Corporation (NYSE:BALY) Price Target at $16.50
defenseworld.net · Mar 28, 2026
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Bare Knuckle Boxing CEO talks about the league's international growth
Yahoo! Finance: BALY News · Mar 27, 2026
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BALY.
Price Targets
Consensus target: $11.00
MoonshotScore
What does this score mean?
The MoonshotScore rates BALY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Competitors & Peers
Latest News
Stifel Maintains Hold on Ballys, Lowers Price Target to $12
JPMorgan Chase & Co. Raises Stock Position in Bally’s Corporation $BALY
Analysts Set Bally’s Corporation (NYSE:BALY) Price Target at $16.50
Bare Knuckle Boxing CEO talks about the league's international growth
Common Questions About BALY
What does Bally's Corporation do?
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It owns and manages casinos, racetracks, and interactive gaming platforms. The company generates revenue from casino gaming operations, hotel accommodations, online gaming platforms, and its golf course and horse racetrack operations. Bally's aims to provide a seamless and engaging customer experience by integrating its online and offline gaming experiences. Its strategic acquisitions and partnerships are aimed at expanding its market presence and diversifying its offerings.
Is BALY stock worth researching?
BALY stock presents a mixed investment profile. The company's diversified revenue streams and strategic expansion initiatives offer growth potential. However, the negative profit margin and high beta indicate potential risks. Investors may want to evaluate the company's ability to successfully integrate acquired assets, develop the Las Vegas property, and navigate the competitive online gaming market. Monitoring key metrics such as revenue growth, profit margin, and market share will be crucial in assessing the investment's long-term viability. The current market capitalization of $0.62 billion reflects the market's current assessment of the company's value.
What are the main risks for BALY?
Bally's faces several key risks, including increased competition in the online gaming market, which could erode market share and profitability. Changes in regulations affecting the gaming industry could negatively impact its operations. An economic downturn impacting consumer spending on entertainment could reduce revenue. Integration risks associated with acquired assets could lead to operational challenges. Cybersecurity risks and data breaches could compromise sensitive data and damage Bally's reputation. These risks could impact the company's financial performance and stock price.
What are the key factors to evaluate for BALY?
Bally's Corporation (BALY) currently holds an AI score of 48/100, indicating low score. The stock trades at a P/E of 1.3x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $11.00 (+14% from $9.64). Key strength: Diversified revenue streams across land-based casinos and online gaming.. Primary risk to monitor: Potential: Increased competition in the online gaming market could erode market share and profitability.. This is not financial advice.
How frequently does BALY data refresh on this page?
BALY prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven BALY's recent stock price performance?
Recent price movement in Bally's Corporation (BALY) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $11.00 implies 14% upside from here. Notable catalyst: Diversified revenue streams across land-based casinos and online gaming.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Should investors consider BALY overvalued or undervalued right now?
Determining whether Bally's Corporation (BALY) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 1.3. Analysts target $11.00 (+14% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.
What research should beginners do before buying BALY?
Before investing in Bally's Corporation (BALY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Stock data pending update.
- Financial data based on the most recent available information.