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Burberry Group plc (BBRYF)

$16.00 +$0.00 (+0.00%) |CouncilHOLD · 46 · C
Bottom line: HOLD — our Council read (46/100) and AI Score (46/100) broadly agree.
MCap: $5.75B| P/E Ratio: 190.5| Vol: 651| 52-wk range: $13.34 – $18.37
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Burberry Group plc (BBRYF) trades at $16.00 with AI Score 46/100 (Grade C). Burberry Group plc is a leading luxury fashion brand known for its iconic products and global retail presence. Market cap: $5.75B, Sector: Consumer cyclical.

Price live · AI analysis from Jun 14, 2026
Burberry Group plc is a leading luxury fashion brand known for its iconic products and global retail presence. The company operates in both retail and wholesale markets, offering a diverse range of high-end merchandise.

Analyst Coverage for BBRYF: BBRYF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BBRYF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 46/100 · C

BBRYF: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Burberry Group plc (BBRYF) Consumer Business Overview

CEOJoshua Gallay Schulman
Employees8,459
HeadquartersLondon, United Kingdom
IPO Year2010
IndustryLuxury Goods

Burberry Group plc (BBRYF) stands as a prominent player in the luxury goods sector, distinguished by its heritage, innovative designs, and a robust global retail network that caters to affluent consumers across multiple channels.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Jun 14, 2026

What Is the Investment Thesis for BBRYF?

Burberry Group plc's investment thesis is anchored in its strong brand equity and diverse product offerings, which position it well within the luxury goods sector. The company has demonstrated resilience with a profit margin of 0.9% and a gross margin of 54.7%, indicating effective cost management and pricing power. Growth catalysts include expanding its retail footprint and enhancing its online presence, particularly in high-growth markets such as Asia Pacific, where luxury goods consumption is projected to rise significantly. Burberry's strategic focus on sustainability and innovation in product design is expected to attract environmentally conscious consumers, further driving sales. However, investors should be aware of potential risks, including fluctuating currency exchange rates and changing consumer spending patterns in luxury markets, which could impact profitability.

Based on FMP financials and quantitative analysis

BBRYF Key Highlights

  • Market Cap of $5.75B reflects Burberry's strong position in the luxury goods sector.
  • P/E ratio of 190.5 indicates high investor expectations for future growth.
  • Profit margin of 0.9% highlights the company's current profitability amidst industry challenges.
  • Gross margin of 54.7% exceeds many competitors, showcasing effective cost management.
  • No dividend yield indicates a focus on reinvestment for growth rather than returning cash to shareholders.

Who Are BBRYF's Competitors?

BBRYF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
CDNAF Canadian Tire Corporation, Limited $138.06 +0.53% $7.26B 48
LNNGY Li Ning Company Limited $48.36 -1.14% $5.00B 51
JDDSF JD Sports Fashion plc $1.06 +0.00% $5.07B 50
HWDJY Howden Joinery Group Plc $39.41 +0.00% $5.42B 52
GMVHF Entain Plc $7.30 -1.03% $4.67B 48
ELA Envela Corporation $25.63 +0.25% $665.31M 59
LUXE LuxExperience B.V. $8.02 -0.12% $777.93M 58
REAL The RealReal, Inc. $11.46 -1.04% $3.32B 55

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are BBRYF's Key Strengths?

  • Established brand with a rich heritage and strong recognition.
  • Diverse product range catering to various luxury segments.
  • Robust global retail network enhancing market reach.
  • Strong gross margin indicating effective cost management.

What Are BBRYF's Weaknesses?

  • High P/E ratio may indicate overvaluation concerns.
  • Limited profit margin compared to some competitors.
  • Dependence on luxury market cycles which can be volatile.
  • No dividend yield may deter income-focused investors.

What Could Drive BBRYF Stock Higher?

  • Expansion of retail presence in Asia Pacific to capture growing luxury market.
  • Digital transformation efforts aimed at enhancing online sales and customer engagement.
  • Launch of new sustainable product lines to attract eco-conscious consumers.
  • Strategic partnerships and collaborations to enhance brand visibility.
  • Focus on product diversification into beauty and lifestyle segments.

What Are the Key Risks for BBRYF?

  • Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
  • Rich valuation — a P/E of 190.5 runs well above the Consumer Cyclical sector’s ~39x, leaving little room for a miss.
  • Fluctuating currency exchange rates impacting profitability.
  • Changing consumer preferences in the luxury goods market.
  • Intense competition from established and emerging luxury brands.
  • Economic downturns affecting consumer spending on luxury products.

What Are the Growth Opportunities for BBRYF?

  • Expansion in Asia Pacific: Burberry aims to increase its retail presence in the Asia Pacific region, where the luxury market is expected to grow at a CAGR of 7.5% through 2028. This growth is driven by rising disposable incomes and a growing middle class, providing Burberry with a significant opportunity to capture new customers and enhance brand visibility.
  • Digital Transformation: Burberry is investing in its e-commerce platforms to enhance customer experience and drive online sales. The global online luxury goods market is projected to reach $78 billion by 2025, growing at a CAGR of 10.8%. By optimizing its digital channels, Burberry can leverage this trend to increase sales and improve customer engagement.
  • Sustainability Initiatives: The increasing consumer preference for sustainable products presents an opportunity for Burberry to lead in this space. By enhancing its sustainability practices and promoting eco-friendly products, Burberry can attract environmentally conscious consumers, potentially increasing market share in this growing segment.
  • Product Diversification: Burberry is focusing on expanding its product lines beyond traditional apparel to include more beauty and lifestyle products. The global beauty market is expected to grow to $800 billion by 2025, providing Burberry with the opportunity to tap into this lucrative market and diversify its revenue streams.
  • Luxury Collaborations: Collaborating with high-profile designers and influencers can enhance Burberry's brand appeal and reach new customer segments. Strategic partnerships can create buzz and drive sales, especially among younger consumers who are increasingly influential in the luxury market.

What Opportunities Does BBRYF Have?

  • Expanding e-commerce capabilities to capture online market growth.
  • Increasing focus on sustainability to attract eco-conscious consumers.
  • Potential for growth in emerging markets, particularly Asia Pacific.
  • Opportunities for product diversification into beauty and lifestyle sectors.

What Threats Does BBRYF Face?

  • Fluctuating currency exchange rates impacting profitability.
  • Changing consumer preferences in the luxury market.
  • Intense competition from both established and emerging brands.
  • Economic downturns affecting consumer spending on luxury goods.

What Are BBRYF's Competitive Advantages?

  • Strong brand recognition and heritage established over 160 years.
  • Diverse product offerings that cater to various consumer segments.
  • Global retail presence with a mix of owned and licensed stores.
  • Commitment to quality and craftsmanship that enhances customer loyalty.
  • Innovative marketing strategies that resonate with target audiences.

What Does BBRYF Do?

Founded in 1856, Burberry Group plc has evolved into a globally recognized luxury fashion brand, headquartered in London, United Kingdom. The company specializes in the creation, retail, and wholesale distribution of premium merchandise marketed under the Burberry brand. Its operations are primarily divided into retail and wholesale activities, alongside a licensing business that allows third parties to produce and sell Burberry-branded products. Burberry's extensive product portfolio includes clothing for women, men, and children, as well as beauty products, eyewear, footwear, and a variety of accessories, particularly high-end leather goods such as handbags. As of April 2, 2022, Burberry operated a global retail network comprising 218 directly operated stores, 143 concession spaces, 57 outlet locations, and 38 franchised stores, showcasing its strong market presence across the Asia Pacific region, Europe, the Middle East, India, Africa, and the Americas. The company has built a reputation for its iconic trench coats and distinctive check pattern, which resonate with luxury consumers. Burberry's commitment to innovation and quality has solidified its position as a leader in the luxury goods market, enabling it to navigate evolving consumer preferences and maintain brand loyalty.

What Products and Services Does BBRYF Offer?

  • Design and manufacture luxury apparel for men, women, and children.
  • Offer a wide range of accessories, including handbags, footwear, and eyewear.
  • Provide beauty products under the Burberry brand.
  • Operate a global network of retail stores and online sales platforms.
  • Engage in wholesale distribution to various retail partners.
  • Grant licenses to third parties for producing Burberry-branded products.

How Does BBRYF Make Money?

  • Generate revenue through direct retail sales in owned stores and online.
  • Earn income from wholesale partnerships with department stores and specialty retailers.
  • Leverage licensing agreements to expand brand presence and product offerings.
  • Focus on premium pricing strategies to maintain high margins on luxury goods.
  • Invest in marketing and branding to enhance consumer recognition and loyalty.

What Industry Does BBRYF Operate In?

The luxury goods industry is experiencing robust growth, driven by increasing disposable incomes and a rising number of affluent consumers globally. Market trends indicate a shift towards online retail and sustainability, with consumers increasingly seeking brands that align with their values. Burberry Group plc competes with notable players such as Canadian Tire Corporation (CDNAF), Li Ning Company (LNNGY), JD Sports Fashion (JDDSF), Howden Joinery Group (HWDJY), and Entain Plc (GMVHF), each vying for market share in a dynamic landscape characterized by evolving consumer preferences and heightened competition. The global luxury goods market is projected to continue expanding, presenting opportunities for Burberry to enhance its market position.

Who Are BBRYF's Key Customers?

  • Affluent consumers seeking high-quality luxury products.
  • Fashion-conscious individuals who value brand heritage and design.
  • Global travelers and tourists purchasing luxury goods.
  • Younger demographics interested in luxury fashion and lifestyle products.
  • Corporate clients seeking premium gifts and branded merchandise.
AI Confidence: 73% Updated: Jun 14, 2026

Burberry Group plc (BBRYF) Valuation Context

Valued at $5.75B, BBRYF is classified as a mid-cap stock. Relative to its peer group, BBRYF's quantitative score of 46/100 is roughly in line with the peer average of 50/100.

BBRYF Revenue & Earnings Trend

In Q1 2026, BBRYF generated $1.39B in top-line revenue, marking a sequential increase of 35.0%. The company recorded net income of $47.1M, with diluted EPS of $0.13. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, BBRYF averaged $-0.04 in diluted EPS.

Company Profile

Burberry Group plc operates in the Luxury Goods industry within the Consumer Cyclical sector. It is headquartered in London, GB. The company is led by CEO Joshua Gallay Schulman. BBRYF has traded publicly since 2010.

ROE 2%Key Financial Metrics

Return on equity for Burberry Group plc stands at 2.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.7%, showing how much profit it generates from its asset base. BBRYF trades at a trailing price-to-earnings ratio of 190.55, above the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 10.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.87 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 0.5%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 3/9Financial Health

Burberry Group plc's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 3.45 places it in the safe zone, indicating low near-term bankruptcy risk.

FY2026 estForward Outlook

Wall Street analysts project Burberry Group plc revenue of about $2.44B for fiscal 2026, with EPS near $0.21. The estimate reflects 20 contributing analysts.

BBRYF Financials

Fundamental Snapshot

Revenue Growth (FY)
-1.4%
Net Income Growth (FY)
+128.1%
EPS Growth (FY)
+128.0%
Free Cash Flow Growth (FY)
+48.2%
P/E (TTM)
191
Return on Equity (TTM)
+2.3%
Current Ratio
1.9
EV/EBITDA (TTM)
9.5

Based on FMP financials and quantitative analysis · FY 2026

Bull Case vs Bear Case

Bull Case

  • Established brand with a rich heritage and strong recognition.
  • Diverse product range catering to various luxury segments.
  • Robust global retail network enhancing market reach.
  • Strong gross margin indicating effective cost management.

Bear Case

  • High P/E ratio may indicate overvaluation concerns.
  • Limited profit margin compared to some competitors.
  • Dependence on luxury market cycles which can be volatile.
  • No dividend yield may deter income-focused investors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q1 2026 $1.39B $47M $0.13
Q3 2025 $1.03B -$26M -$0.07
Q1 2025 $1.38B -$1M -$0.0028
Q3 2024 $1.09B -$74M -$0.21

Based on FMP financials and quantitative analysis

BBRYF Latest News

BBRYF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BBRYF.

Price Targets

Wall Street price target analysis for BBRYF.

BBRYF MoonshotScore

46/100

What does this score mean?

The MoonshotScore rates BBRYF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Joshua Gallay Schulman

CEO

Joshua Gallay Schulman has extensive experience in the luxury retail sector, having held various leadership roles prior to joining Burberry. With a strong background in brand management and strategic marketing, he has been instrumental in driving Burberry's global expansion and digital transformation initiatives. Schulman holds a degree in Business Administration and has a proven track record in enhancing brand equity and operational efficiency.

Track Record: Under Schulman's leadership, Burberry has focused on innovation and sustainability, launching several successful product lines and enhancing its digital presence. His strategic vision has contributed to Burberry's resilience during challenging market conditions, positioning the company for future growth.

BBRYF OTC Market Information

The OTC Other tier includes companies that trade on the over-the-counter market but do not meet the criteria for higher tiers like OTCQX or OTCQB. This tier typically has less stringent reporting requirements and may involve lower liquidity and higher volatility compared to major exchanges like NYSE or NASDAQ.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Burberry's trading volume on the OTC market can be lower than on major exchanges, potentially leading to wider bid-ask spreads. Investors may face challenges in executing large orders without impacting the stock price significantly.
OTC Risk Factors:
  • Lower liquidity can lead to price volatility and difficulty in executing trades.
  • Potential lack of comprehensive financial disclosures compared to larger exchanges.
  • Increased susceptibility to market manipulation due to lower trading volumes.
  • Limited analyst coverage may result in less market information.
Due Diligence Checklist:
  • Verify financial performance through available reports and filings.
  • Assess the company's competitive position within the luxury goods sector.
  • Evaluate management's track record and strategic vision.
  • Review market trends and consumer preferences impacting luxury goods.
  • Monitor currency exchange rate fluctuations and their potential impact.
Legitimacy Signals:
  • Established brand with over 160 years of market presence.
  • Transparent financial reporting and adherence to regulatory standards.
  • Strong customer loyalty and brand recognition in the luxury sector.

Burberry Group plc Consumer Cyclical Stock: Key Questions Answered

What does Burberry Group plc do?

Burberry Group plc is a leading luxury fashion brand that designs, manufactures, and sells high-end apparel, accessories, and beauty products. The company operates through a global network of retail stores and online platforms, offering a diverse range of products including clothing for men, women, and children, as well as luxury handbags and eyewear. Burberry is known for its iconic trench coats and distinctive check pattern, catering to affluent consumers worldwide.

What do analysts say about BBRYF stock?

Analysts generally view Burberry Group plc as a well-established player in the luxury goods sector, with a focus on brand strength and growth potential. Key valuation metrics indicate a high P/E ratio of 190.5, reflecting investor expectations for future growth. Analysts emphasize the importance of monitoring Burberry's performance in key markets and its ability to adapt to evolving consumer preferences, particularly in the competitive luxury landscape.

What are the main risks for BBRYF?

Burberry Group plc faces several risks, including fluctuating currency exchange rates that can impact profitability, particularly given its global operations. Additionally, changing consumer preferences in the luxury market pose a challenge, as shifts towards sustainability and digital engagement become more pronounced. Intense competition from both established and emerging luxury brands also presents a threat, alongside the potential for economic downturns that could affect consumer spending on luxury goods.

What are the key factors to evaluate for BBRYF?

Burberry Group plc (BBRYF) holds an AI score of 46/100 (low). P/E: 190.5x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does BBRYF data refresh on this page?

BBRYF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven BBRYF's recent stock price performance?

Burberry Group plc (BBRYF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand with a rich heritage and strong recognition. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider BBRYF overvalued or undervalued right now?

Burberry Group plc (BBRYF) trades at 190.5x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying BBRYF?

Before investing in Burberry Group plc (BBRYF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • All data is sourced from provided information and is accurate as of the current date.
Data Sources

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